News
Tenby talks: did Adams listen?
AT a meeting in the mayor’s parlour on Tuesday, May 27, IPPG Leader Jamie Adams responded to an invitation to meet with Town Councillors and respond to their concerns about the conduct of business at County Hall.
Expressing concern about the services being delivered to Tenby, Cllr Christine Brown told the meeting: “People in Tenby feel that they are not getting the service they should from Pembrokeshire County Council because of the stories they are hearing in the media. Is it right when services are being cut that the local authority is paying for a top barrister to defend its actions over the Chief Executive’s pension? “We give YOU the money – each person who pays tax – and it is being used wrongly in my opinion!” she added. Seeking to mollify the Town Councillors, IPPG leader Jamie Adams gave a remarkable account of the pension fiasco: “In terms of the Authority’s position, we were challenged by the Welsh Audit Office about process. The Auditor had a different view to us after they had taken legal advice, and when the Public Interest Report had been published there was an exchange of legal views. “The Council did not want to be standing accused without checking its legal position. The Audit Office said they didn’t mind that” he told councillors. Going on and not mentioning that the County Council had conceded that its actions were unlawful, the IPPG leader suggested: “The Local Government Act 1972 is clear on the responsibilities which officers and members have, and the Auditor’s interpretation of that law is now different.” Cllr Christine Brown responded to the IPPG leader: “What we all have in our hearts is the standards of our town. They need to be as high as we can make them. We are been drip fed comments and cuts, and this is affecting us badly.” Cllr Brown added: “This all stemmed from us having no warning of cuts. Pembrokeshire County Council is seen as a failing authority. You can read it in the press, and you can watch it on TV. Tenby is the premier town for tourism, and we see no future at the moment. Why PCC decided to side automatically with the CEO strikes me as incredible. “ Jamie Adams said: “The pension scheme was never about individuals, we have 30 senior staff. There was a police consideration to evaluate any wrong doing by any person, it terms of process – it was not the best in terms of the way that it was undertaken.” Pension decision was ‘clumsy and clunky’ Jamie Adams said that members of the Town Council just needed “a little bit of understanding” and that this would be “useful” to members in appreciating how the decision was made. Councillor Adams then repeated the discredited tale he had told County Councillors about the unlawful payments scheme being concocted as the Council had found it too difficult to recruit senior officers and that three prospective appointees had not reported to their posts because packages had not been competitive enough. He added: “I admit that it was a clunky and clumsy decision. Hindsight is a great thing and in the future we will do things differently.” He tried to placate councillors by saying: “I have no intention of implementing the pension scheme again in the future.” Move forward ‘as one team’ Jamie Adams continued: “What worries me is that there now seems to be more focus on process than on the delivery of services to the people of Pembrokeshire. When people see one side of decisions, and money spent to defend decisions people see that it is linked [that services could be cut because of them].” Astonishingly, a less than contrite Cllr Adams then appeared to fix the blame for the scandals engulfing the Council as the responsibility of those Councillors and others trying to pierce the veil of secrecy at County Hall to investigate them: “The [pensions] matter could have been dealt with sooner, but it has suited some people to drag it on. Our focus should be on services. This and other matters have been a distraction.” Continuing to claim that the ends justify the means, the IPPG leader continued: “My focus is on outcomes above process. I communicate this with great regularity. Some members are more focussed on process than on the people of this county. I’d like to see the council move forward as one team without internal strife.” ‘Killing the goose’ Referring to the Council’s cut to gardening services and its effect on Wales in Bloom, Mayor of Tenby, Cllr Sue Lane said: “At times we get the perception that we are an annoying distraction and not a full partner in the delivery of services. The local authority could work more effectively with us. We have worked together but the cuts were a bolt from the blue. We are not privy to everything that was happening. “Revenue from Tenby is vital to the county and we can’t let standards drop. We are not getting the real deal at the moment” Jamie Adams responded by suggesting that after cutting the service he wished to shuffle its burden onto others: “I am aware of the impact of Wales in Bloom. This Authority is struggling with watering flowers and we should engage with community partners to help with this work, or change the plants.” Cllr Mike Evans said “The slashing, slashing, slashing is now killing the goose that lays the golden egg. Cllr Christine Brown asked why Pembrokeshire County Council wants to have the lowest council tax in Wales, but then struggles to pay for services. To this question Cllr Adams said that people were struggling and could not afford higher taxes, adding: “If this challenge of finances is about anything it’s about making the Authority fit for purpose.” Councillor Adams’ appearance before Tenby’s Town Council follows hot on the heels of the vote of no confidence in the County Council by Pembroke’s Town Council reported in last week’s Pembrokeshire Herald and the strongly-worded letter sent to the IPPG leader by Solva Community Council, which stated that the County Council was bringing the whole of local government in Pembrokeshire into disrepute. Dissatisfaction with the County Council has been caused by a series of revelations about the way in which the IPPG-led authority has continued to insulate its highest paid officers from the effects of deep cuts in budgets – including funding a luxury German sports saloon for its CEO – while effecting deep cuts in services to the general public and to the wages of its lowest paid employees. The IPPG leader’s eagerness to rewrite history also appears to have permeated into the officer cadre at County Hall, with European Manager Gwyn Evans disciplined for doctoring reports of meetings of a grants panel. The question that has to be asked is which town or community council will be next to express its own concerns about the effect IPPG governance is having on the County.
News
Accommodation providers in Wales will be required to register under new law
ANYONE who hosts paying guests in Wales will soon be required by law to register their visitor accommodation with the Welsh Revenue Authority (WRA).
The new legal requirement will apply to all paid visitor accommodation across Wales, including spare rooms, holiday cottages, cabins, campsites and hotels. Registration will be required whether accommodation is let for a single night, occasionally, seasonally or all year round.
The register is being introduced to give a clearer picture of the visitor accommodation available in Wales and to support councils that decide to introduce the Visitor Levy. Registration will open in October 2026, and both informal hosts and professional accommodation providers will be required to comply or risk facing penalties.
Accommodation providers can prepare now by visiting gov.wales/registeryourplace to find out what information they will need and sign up for updates and reminders. Registration is free for providers and is expected to take less than 15 minutes to complete.
When registration opens, accommodation providers will be asked to provide information, including:
• contact details
• accommodation address
• type of accommodation
• how many people can stay
• when the accommodation is usually open for bookings
Who needs to register?
Any individual or business that takes bookings for overnight accommodation must register by law.
This includes:
• self-catering accommodation and homestays, including on Airbnb or similar
• hotels, guesthouses or bed and breakfasts
• campsites or camping pitches
• hostels or bunkhouses
• caravans, chalets, lodges, shepherd’s huts or glamping
• temporary accommodation for events, including festivals
Rebecca Godfrey, Welsh Revenue Authority Chief Executive, said: “If you take bookings for overnight stays in Wales, you’ll need to register with us. We want to make this process as straightforward as possible, and we’re here to support accommodation providers to register correctly and on time.
“We’ll be publishing further guidance before registration opens in October 2026. In the meantime, I’d encourage providers to visit gov.wales/registeryourplace to find out what to expect and sign up for updates.”


Community
Motorcyclists targeted in Easter safety crackdown
DYFED-POWYS POLICE has launched Operation Apex ahead of the Easter Bank Holiday, with officers stepping up efforts to keep motorcyclists safe on roads across the region.
The force says more riders are expected to take to the roads over the long weekend, prompting increased patrols, targeted enforcement on routes considered high-risk, and engagement with bikers at key locations.
Police are urging riders to take extra care by keeping their speed down on corners, watching carefully for other road users, and treating rural roads with caution, as conditions can change quickly and surfaces are often less predictable.
As part of the operation, motorcyclists are also being encouraged to sign up for a BikeSafe workshop. The police-led initiative offers expert advice as well as an observed ride aimed at helping bikers improve their skills and confidence on the road.
Officers are also reminding riders to carry out basic safety checks before setting off, particularly if their motorbike has not been used for some time. Tyres, brakes, lights, chain condition, oil and fuel levels should all be checked before any journey.
The warning comes as recent wet weather has left some road surfaces badly damaged, with potholes posing an extra hazard. Police also noted that while spring temperatures are improving, chilly mornings can still bring frost or icy patches in places, alongside the usual unpredictability of Welsh weather.
Dyfed-Powys Police said riders should enjoy the Easter weekend, but make safety and getting home safely their top priority.
Entertainment
From Milford Haven to the world: The story of The Evolution Experience
A grassroots club brand that changed west Wales — and still echoes 25 years on
FOR many in west Wales, The Evolution Experience is more than just a name. It is a memory — of packed dancefloors, loud music, and the feeling that something different was happening locally.

Launched in 2000 by Tom Sinclair and his friend John Lee, Evolution began modestly but quickly grew into one of the most ambitious nightlife ventures Pembrokeshire had seen.
At a time when serious clubbing meant travelling to Swansea or Cardiff, a group of young people in Milford Haven decided to build something themselves.
What made The Evolution Experience different was not just the scale, but the people behind it. At a time when most 20-year-olds were either at university or in their first jobs, the team behind Evolution were organising large-scale events, managing budgets, dealing with authorities, and taking on responsibilities usually associated with far older operators.
According to the Evolution Experience website in June 2001, the main team members were: Tom Sinclair, John Lee, Denys Bassett-Jones, Gareth Jones, Linda Rouse, Declan Rouse, Dan Mills, Matthew Norman, Luke Sinclair and Mike Knight.
Filling a gap
In the early 2000s, Pembrokeshire’s nightlife was limited. There were pubs, small venues, and occasional events — but nothing on a scale to rival city clubs.
Evolution changed that.
Early nights at the Kings Function Centre in Milford Haven drew hundreds, then close to a thousand people. The venue — a cricket club hall — was transformed with lighting rigs, powerful sound systems, and multiple arenas.

What emerged was not just a DJ night, but a full-scale experience.
As the brand grew, larger venues followed, including the Park House Exhibition Centre in Haverfordwest, where crowds of up to 2,500 attended — an unprecedented scale for the county.

More than a club night
What set Evolution apart was not just its size, but how it was run.
Despite being organised by people in their late teens and early twenties, the operation was structured and professional. There were sponsorship deals, thousands of flyers distributed across the county, branded vehicles, trained security, and medical cover on site.
Promotion was hands-on, with mailing lists built manually and campaigns run across towns and villages.
The aim was clear: to deliver something that could stand alongside events in larger cities.
And it worked.
Big-name DJs and acts were brought to Pembrokeshire, while local talent was given a platform to perform in front of large crowds.
What made The Evolution Experience different was not just the scale, but the people behind it. At a time when most 20-year-olds were either at university or in their first jobs, the team behind Evolution were organising large-scale events, managing budgets, dealing with authorities, and taking on responsibilities usually associated with far older operators.

A platform for people
For many involved, Evolution was more than a night out.
It provided early experience in:
- event management
- sound and lighting
- marketing and promotion
- working under pressure
Participants went on to careers in a wide range of fields, including policing, design, IT, and the music industry.
For Sinclair, the experience would prove formative in a different way.

Expansion beyond west Wales
As Evolution grew, it began to move beyond its local roots.
Events were held in London, including a night at The Fridge in Brixton. The brand also reached overseas, with a tour in China and plans — later followed by smaller events — in Tokyo.
For a venture that began in a Milford Haven cricket club, the expansion was significant.
The Chequers turning point
In 2002–2003, plans were put forward to establish a permanent home for Evolution at Chequers nightclub in Penally, near Tenby.
The move represented a major step — from one-off events to a fixed venue.
However, the application faced strong opposition from residents, authorities, and other stakeholders, particularly around concerns over noise and location.
Following a lengthy licensing hearing, the application was refused.
Sinclair disputed aspects of the decision, but the project did not proceed.
That pressure brought its own rewards. At just 22 years old, Sinclair found himself standing alone in a packed licensing hearing, representing his case for over six hours without legal support.
It was an experience that would shape everything that followed. “After that,” he has said, “nothing ever really felt that daunting again.”
A short-lived attempt to operate the venue as a private members’ club followed, but this also faced enforcement action and was ultimately discontinued.

Lessons learned
The refusal of the Chequers application marked more than just the loss of a venue. It was a moment where ambition collided with the limits of what was possible at the time — in terms of regulation, location, and local sensitivities.
For those involved, it was a harsh but valuable lesson. It exposed the realities of navigating systems that were still evolving themselves, and forced a deeper understanding of how decisions were made — and how they could be challenged.
The episode marked a turning point.
For those involved, it provided first-hand experience of the complexities of licensing, regulation, and public scrutiny.
Sinclair has since reflected that the experience influenced his decision to study law — and later to establish The Pembrokeshire Herald, where scrutiny of authority and public accountability became central themes.
That experience would have lasting consequences. For Sinclair, it sparked a deeper interest in law, leading him to study the subject and later apply that knowledge in a different arena — journalism.
The confidence built through Evolution, and the lessons learned during its most difficult moments, would go on to shape the approach behind The Pembrokeshire Herald.
A return — and a legacy
Although Evolution’s early peak passed, it did not disappear.
The brand returned in later years with events including:
- “No Place Like Home” nights in 2008
- smaller club events in 2009
- a full-house event in Tenby featuring SASH!
- sell-out shows at the De Valence Pavilion, including Judge Jules
Each time, the response showed that the name still carried weight.

A shared cultural moment
Today, The Evolution Experience occupies a rare place in local memory.
For those who were there in the early 2000s, it represents:
- first nights out
- a sense of something new
- proof that large-scale events could happen locally
For younger audiences, it remains a recognised and credible brand.
Few nightlife ventures bridge generations in this way.
Perhaps the most enduring impact of The Evolution Experience is not found in the events themselves, but in what came after.
Those involved did not simply move on — they carried the experience with them. Skills learned under pressure translated into careers across a range of professions, from public service to technology and the creative industries.
In that sense, Evolution was not just a series of nights, but a starting point.
Should it return?
With renewed interest and upcoming anniversary events, the question arises: should The Evolution Experience return in a larger way?
There is no simple answer.
The demand appears to be there, and the brand still resonates. However, the landscape has changed — with stricter regulation, different audience expectations, and a very different nightlife culture.
What is clear is that the original conditions that created Evolution cannot be replicated exactly.
More than nostalgia
Perhaps the question is not whether Evolution should return as it was, but whether the spirit behind it can be carried forward.
Because what Evolution demonstrated — 25 years ago — still matters:
That it is possible to build something significant from nothing, even in a rural area.
That young people, given the opportunity, can create, organise, and deliver at scale.
And that sometimes, what begins as a small idea can leave a lasting impact.
Today, the name still carries weight. For one generation, it represents a time when something genuinely new arrived in west Wales. For another, it is a brand associated with more recent events and headline DJs.
Few local ventures manage to bridge that gap — to be remembered by those who were there at the start, while still recognised by those discovering it for the first time.
A lasting impression
What started as a birthday party in Milford Haven became something far bigger — not just a club night, but a moment where a group of young people proved they could build something of scale, ambition and lasting impact.
Twenty-five years on, The Evolution Experience is no longer just about what happened on those nights. It is about what grew out of them — the confidence, the careers, and the belief that, even in a rural corner of west Wales, you didn’t have to wait for opportunity.
You could create it.
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