Business
Double celebration for produce company
WELSH PRODUCE COMPANY Puffin Produce Ltd is celebrating – not once but twice – after hitting a landmark sales target and reaching the finals of the ‘Oscars’ of the UK fresh produce industry.
This week the Havefordwestbased business has seen the sales of its ‘Blas Y Tir’ brand break through the 10 million unit sales barrier and be named finalists in the Fresh Awards 2014 for best Marketing campaign of the year. “We launched our ‘Blas Y Tir’ brand in 2011 in response to demand from Welsh shoppers and retailers, and to have surpassed 10 million unit sales in such a relatively short space of time is tremendous news,” said Puffin Produce’s managing director, Huw Thomas. While its work to promote and protect the Pembrokeshire Early Potato and gain European-wide legal protection for the iconic potato by attaining Protected Geographical Indication (PGI) status has seen Puffin propelled into the Fresh Awards final, which took place in London yesterday (June 5). Puffin’s successful campaign has been rewarded with a nomination for the ‘Prophet Marketing Campaign of the Year Award’ alongside multinational companies such as Aldi and Waitrose. The Fresh Produce Consortium run awards will be held at London’s Intercontinental Hotel on Park Lane and hosted by broadcaster and comedian Patrick Kielty. Said Huw Thomas, “Blas Y Tir means ‘Taste of the Land’ in the Welsh language. By making the finals of the Fresh Awards, we feel we’ve succeeded in conveying a ‘Taste of the Brand’ too. “A brand is only as good as the products, services and values it stands for, and so making the finals is something for every one of our growers and staff members to celebrate!” Now available in most multiple retailers in Wales the brand encompasses a range of vegetables including the True Taste Awardwinning Estima baking and aptly named Rudolph potatoes, the flagship Pembrokeshire Earlies, leeks, cabbage, cauliflowers, swede, spring onions, and also daffodils. Explained Huw: “We have found that loyal Welsh consumers want to buy locally grown produce. While retailers in Wales want to demonstrate sustainable values. “Pembrokeshire is renowned for its unspoilled and natural beauty, and it is a region reliant on a healthy ecosystem for the provenance of highquality foods. The ‘Blas Y Tir’ brand was designed to embody all these values.” Targeted marketing has seen the brand achieve a retail sales value in excess of £10 million in the space of two years and continues to grow at over 200 per cent year on year. Caroline Hanna of Authentic Marketing heads Puffin’s specialist marketing team with creative input by Steve Braham of Elevator Design, PR support from Sheila Coleman of Coleman Communications, and Chad James from media agency Morvah Ltd. As part of the promotion of the brand Puffin commissioned a television advertisement for its Pembrokeshire Early Potatoes – the first television campaign for a Welsh vegetable brand. While a television advertisement for the Blas Y Tir brand as a whole was aired in the run-up to Christmas, and another advert for Pembrokeshire Earlies will air later this month. The company has experienced rapid growth in both market share and facilities. In the past year alone, Blas Y Tir potatoes have become the best-selling Welsh branded potatoes in Tesco stores throughout the region. With Welsh Government and European Union support some £8.4 million in capital expenditure has been invested in the company, and Puffin has increased its volume sales by 50% and the workforce has expanded from 55 to its current 114 members. “The investment has enabled us to increase capacity and efficiency which means that we are now able to supply most of the major retailers in Wales,” said Huw. “We aim to expand the business even further and we are keen to build links with farmers looking to add value to Welsh produce and provide our fantastically loyal consumers with as much quality fresh Welsh produce as we can.”
Business
Cardiff Airport announces special Air France flights for Six Nations
Direct services to Paris-Charles de Gaulle launched to cater for Welsh supporters, French fans and couples planning a Valentine’s getaway
CARDIFF AIRPORT and Air France have unveiled a series of special direct flights between Cardiff (CWL) and Paris-Charles de Gaulle (CDG) scheduled for February 2026.
Timed to coincide with two major dates — the Wales v France Six Nations clash on Saturday 15 February and Valentine’s weekend — the flights are designed to offer supporters and holidaymakers an easy link between the two capitals.
For travelling French rugby fans, the services provide a straightforward route into Wales ahead of match day at the Principality Stadium, when Cardiff will once again be transformed by the colour, noise and passion that accompanies one of the tournament’s most eagerly awaited fixtures.

For Welsh passengers, the additional flights offer a seamless escape to Paris for Valentine’s Day, as well as opportunities for short breaks and onward travel via Air France’s wider global network.
Cardiff Airport CEO Jon Bridge said: “We’re thrilled to offer direct flights to such a vibrant and exciting city for Valentine’s weekend. Cardiff Airport is expanding its reach and giving customers fantastic travel options. We’ve listened to passenger demand and are delighted to make this opportunity possible. There is more to come from Cardiff.”
Tickets are already on sale via the Air France website and through travel agents.
Special flight schedule
Paris (CDG) → Cardiff (CWL):
- 13 February 2026: AF4148 departs 17:00 (arrives 17:30)
- 14 February 2026: AF4148 departs 14:00 (arrives 14:30)
- 15 February 2026: AF4148 departs 08:00 (arrives 08:30)
- 15 February 2026: AF4150 departs 19:40 (arrives 20:10)
- 16 February 2026: AF4148 departs 08:00 (arrives 08:30)
- 16 February 2026: AF4150 departs 16:30 (arrives 17:00)
Cardiff (CWL) → Paris (CDG):
- 13 February 2026: AF4149 departs 18:20 (arrives 20:50)
- 14 February 2026: AF4149 departs 15:20 (arrives 17:50)
- 15 February 2026: AF4149 departs 09:20 (arrives 11:50)
- 15 February 2026: AF4151 departs 21:00 (arrives 23:30)
- 16 February 2026: AF4149 departs 09:20 (arrives 11:50)
- 16 February 2026: AF4151 departs 17:50 (arrives 20:20)
Business
Cwm Deri Vineyard Martletwy holiday lets plans deferred
CALLS to convert a former vineyard restaurant in rural Pembrokeshire which had been recommended for refusal has been given a breathing space by planners.
In an application recommended for refusal at the December meeting of Pembrokeshire County Council’s planning committee, Barry Cadogan sought permission for a farm diversification and expansion of an existing holiday operation through the conversion of the redundant former Cwm Deri vineyard production base and restaurant to three holiday lets at Oaklea, Martletwy.
It was recommended for refusal on the grounds of the open countryside location being contrary to planning policy and there was no evidence submitted that the application would not increase foul flows and that nutrient neutrality in the Pembrokeshire Marine SAC would be achieved within this catchment.
An officer report said that, while the scheme was suggested as a form of farm diversification, no detail had been provided in the form of a business case.
Speaking at the meeting, agent Andrew Vaughan-Harries of Hayston Developments & Planning Ltd, after the committee had enjoyed a seasonal break for mince pies, said of the recommendation for refusal: “I’m a bit grumpy over this one; the client has done everything right, he has talked with the authority and it’s not in retrospect but has had a negative report from your officers.”

He said the former Cwm Deri vineyard had been a very successful business, with a shop and a restaurant catering for ‘100 covers’ before it closed two three years ago when the original owner relocated to Carmarthenshire.
He said Mr Cadogan then bought the site, farming over 36 acres and running a small campsite of 20 spaces, but didn’t wish to run a café or a wine shop; arguing the “beautiful kitchen” and facilities would easily convert to holiday let use.
He said a “common sense approach” showed a septic tank that could cope with a restaurant of “100 covers” could cope with three holiday lets, describing the nitrates issue as “a red herring”.
He suggested a deferral for further information to be provided by the applicant, adding: “This is a big, missed opportunity if we just kick this out today, there’s a building sitting there not creating any jobs.”
On the ‘open countryside’ argument, he said that while many viewed Martletwy as “a little bit in the sticks” there was already permission for the campsite, and the restaurant, and the Bluestone holiday park and the Wild Lakes water park were roughly a mile or so away.
He said converting the former restaurant would “be an asset to bring it over to tourism,” adding: “We don’t all want to stay in Tenby or the Ty Hotel in Milford Haven.”
While Cllr Nick Neuman felt the nutrients issue could be overcome, Cllr Michael Williams warned the application was “clearly outside policy,” recommending it be refused.
A counter-proposal, by Cllr Tony Wilcox, called for a site visit before any decision was made, the application returning to a future committee; members voting seven to three in favour of that.
Business
Welsh Govt shifts stance on business rates after pressure from S4C and Herald
Ministers release unexpected statement 48 hours after widespread concern highlighted in Welsh media
THE WELSH GOVERNMENT has announced a new package of tapered business rates relief for 2026-27, in a move that follows sustained pressure from Welsh media — including S4C Newyddion and The Pembrokeshire Herald — over the impact of revaluation on small businesses.
In Milford Haven, the hard-pressed pub sector is already feeling the impact: the annual bill for The Lord Kitchener is rising from £5,000 to £15,000, while rates at the Kimberley Public House have nearly doubled from £10,500 to £19,500. The Imperial Hall’s rates are increasing from £5,800 to £9,200, prompting director Lee Bridges to question why businesses “are being asked to pay more when we use less services”. In Haverfordwest, the annual rates bill for Eddie’s Nightclub is increasing from £57,000 to £61,500.
A written statement, issued suddenly on Wednesday afternoon, confirms that ministers will introduce a transitional “tapering mechanism” to soften steep increases for tourism, hospitality and small independent operators. Full details will be published with the draft Budget later this month.
The announcement comes less than two days after The Herald’s in-depth reporting brought forward direct concerns from Pembrokeshire business owners and councillors, highlighting the uncertainty facing one of Wales’ most important local industries.
Herald reporting credited by senior councillor

Pembrokeshire County Council Independent Group Leader Cllr Huw Carnhuan Murphy publicly thanked The Herald for pushing the issue into the spotlight.
In a statement shared on Wednesday, Cllr Murphy said: “Welcome news from Welsh Government. Thanks to Tom Sinclair for running this important item in the Herald in relation to the revaluation of businesses and the consequences it will have for many.
He added: “Newyddion S4C hefyd am redeg y stori pwysig yma ynghylch trethi busnes.,” which in English is “and thanks to S4C Newyddion as well for running this important story about business taxes.”
He added that the Independent Group “will always campaign to support our tourism and agriculture industry, on which so many residents rely within Pembrokeshire”.
Media spotlight increased pressure on Cardiff Bay
On Monday, ministers said business rates plans would be outlined “within the next two weeks”.
By Wednesday afternoon — following prominent coverage on S4C and continued pressure from The Herald — Welsh Government released an early written statement outlining new support.
Industry sources told The Herald they believed the level of public concern, amplified by the media, “forced the issue up the agenda much faster than expected”.
A cautious welcome for ‘better than nothing’
Cllr Murphy welcomed the partial support, though he stressed it fell short of what many businesses had hoped for.
“This isn’t the level of support many were hoping for,” he said, “but it is certainly much better than nothing.”
Draft Budget expected soon
The full tapered support scheme will be detailed in the Welsh Government draft Budget, expected within a fortnight.
Tourism and hospitality representatives have reserved final judgment until the figures are published, but many have expressed relief that some support will continue, following weeks of uncertainty.
-
Crime2 days agoDefendant denies using Sudocrem-covered finger to assault two-month-old baby
-
Crime6 days agoMan denies causing baby’s injuries as police interviews read to jury
-
Crime1 day agoPembroke rape investigation dropped – one suspect now facing deportation
-
News1 day agoBaby C trial: Mother breaks down in tears in the witness box
-
Crime7 days agoMan denies injuring baby as jury hears police interview in ongoing abuse trial
-
Crime2 days agoLifeboat crew member forced to stand down after being assaulted at Milford pub
-
Crime2 days agoDefendant denies causing injuries to two-month-old baby
-
Crime2 days agoPembrokeshire haven master admits endangering life after speedboat collision








