News
A new future for tourism in Pembrokeshire revealed
OVER the last 12 months the Destination Pembrokeshire Partnership (DPP) – comprising Pembrokeshire Tourism, Pembrokeshire County Council, PLANED and the Pembrokeshire Coast National Park Authority (PCNPA) – have been working closely together to produce two key pieces of work to drive tourism growth in the County.
The first is a new five-year Tourism Strategy known as a Destination Management Plan (DMP).
Feedback from the trade and other partners through online questionnaires, face-to-face consultations and workshops have helped form the new DMP.
The new plan will run from 2020 to 2025 and will cover the priorities and aspirations for Pembrokeshire as a tourism destination.
The second is an exercise looking at whether some tourism services could be managed more effectively by operating in a different way, with the aim of supporting the multi-million-pound tourism industry.
Currently, a wide range of services are delivered by the Destination Pembrokeshire Partnership with each of the partners focusing on different areas of activity.
On Wednesday, 5th February, and Monday, 10th February, Pembrokeshire Coast National Park Authority and Pembrokeshire County Council respectively approved both the DMP strategy and the proposal for a new Destination Marketing Organisation (DMO).
The resources and staff from the County Council’s Tourism (Destination Marketing) department will be transferred to Pembrokeshire Tourism, the county’s tourism trade organisation, with support and resources also coming from PCNPA and PLANED.
The new Pembrokeshire Tourism organisation will be led by the trade and will be able to deliver a wider range of activities including: destination marketing activity; campaign and project delivery; industry liaison and support; research and intelligence; advocacy, and other activities such as supporting and potentially delivering some events.
Jane Rees-Baynes, chair of Pembrokeshire Tourism said: “We at Pembrokeshire Tourism are delighted that the proposals have been approved by all DPP partners. We believe this is an exciting new start for tourism in Pembrokeshire.
“We will be working hard over the next few months to establish this new trade led organisation as one of the leading DMOs in the UK.
“Our members will continue to receive the same great benefits through the transition and can look forward to an enhanced offering once the new organisation is in full operation.”
Pembrokeshire County Council’s Cabinet Member for Economy, Tourism, Leisure and Culture, Paul Miller, said: “Far better than numerous, disparate entities working to support tourism in isolation, we will now have a single, joint plan together with a strong, well resourced, trade led organisation driving the Pembrokeshire ‘destination’.
“It’s an exciting opportunity for the County to further develop our incredible tourism offer and to ensure Pembrokeshire is discovered by even more visitors from right across the globe.”
Iwan Thomas, Chief Executive, PLANED, said: “The delivery of this new strategy clearly demonstrates the commitment to partnership working here by these key organisations within Pembrokeshire.
“PLANED’s role has been to support the voice particularly of communities within the county, and the importance of the tourism and hospitality sector to those communities.
“With this new and exciting approach, we will continue to support our partners and the industry, to promote the alignment of communities to this key economic driver for Pembrokeshire, and the further opportunities this now presents.”
The Chairman of the Pembrokeshire Coast National Park Authority, Councillor Paul Harries said: “We are very pleased to support the creation of the new organisation aimed at improving the county’s tourism offering to enhance our reputation as a leading accessible and sustainable tourism destination.
“We look forward to working with partner bodies and the tourism trade to further develop work in this area.”
The new DMP will be formally launched at the Pembrokeshire Tourism Summit at Rhosygilwen on the 26th February. Contact the Pembrokeshire Tourism office on 01646 622228 to book tickets.
News
Recounts concern raised over new Senedd voting system
Political sources warn tiny vote differences could decide final seats under Wales’ new proportional voting system, with fears of inconsistent recount decisions across the country
QUESTIONS have been raised over how recounts will be handled in Wales’ first Senedd election using the new six-member proportional voting system, amid fears that tiny vote differences could decide the final seat in some constituencies.
Under the new arrangements, Wales has been divided into larger multi-member constituencies, with six Senedd Members elected in each area using the D’Hondt system of proportional representation.
Political sources have expressed concern that the current Electoral Commission guidance may not adequately address situations where the allocation of the sixth and final seat could hinge on very small differences in party vote totals.
One political source, who asked not to be named, said the issue was not about the competence or integrity of Returning Officers, but about the lack of detailed public guidance surrounding recount decisions under the new system.
They said: “In some constituencies, the final seat may come down to a very narrow margin once the D’Hondt calculations are applied, even if no party’s overall vote total appears especially close in traditional terms.
“The concern is that there appears to be no clear guidance about how close the contest for the final seat needs to be before a recount is granted.”
The source warned that without clearer guidance there could be inconsistencies across Wales, with recounts potentially being allowed in one constituency but refused in another despite similar margins.
Electoral Commission guidance currently states that Returning Officers must be satisfied vote totals are accurate before producing a provisional result and that candidates and agents are entitled to request recounts.
However, the guidance also makes clear that Returning Officers may refuse recount requests if they consider them “unreasonable”.
The Electoral Commission said the existing rules already provide a framework for openness and transparency during the counting process, with candidates and agents allowed to inspect ballot bundles and challenge provisional results before declarations are made.
The guidance also confirms that more than one recount can take place if Returning Officers believe further recount requests are justified.
But critics argue that Wales is entering untested territory with the new electoral system, where relatively small shifts in vote totals could alter the final seat allocation after D’Hondt calculations are completed.
The Senedd election is the first to use the new system, which replaces the previous arrangement of constituency and regional members with fully proportional six-member constituencies across Wales.
This story was first reported by Nation.Cymru, you can read their report here.
Charity
Chief’s Tour honours fallen officers with 75-mile Pembrokeshire ride
Dyfed-Powys Police team raises thousands for bereaved police families charity
A TEAM of officers and staff from Dyfed-Powys Police cycled 75 miles across west Wales on Wednesday (May 6) in memory of colleagues who lost their lives in the line of duty.
The annual “Chief’s Tour of Pembs 2026” saw participants travel from Fishguard to Carmarthen while raising money for the charity Care of Police Survivors, commonly known as COPS.
The force said the event raised £2,690, with funds going towards support for the families of police officers who have died while serving their communities.

Along the route, cyclists stopped at several locations to meet relatives of fallen officers and take part in moments of reflection.
In a statement shared on social media, the force said the tour was held “in memory of all Dyfed-Powys Police officers who have lost their lives in service.”
The post added: “Those we’ve lost will always remain in our thoughts.”
COPS supports the families of officers who have died on duty by organising national and regional events, helping survivors build support networks and friendships with others who have experienced similar loss.
Dyfed-Powys Police thanked members of the public who supported the cyclists during the challenge.
“A huge thank you to our community for showing our Chief’s Tour cyclists support as they passed through Pembrokeshire,” the force said.






“Your cheers, waves and encouragement kept spirits high for those taking part.”
The 75-mile challenge took riders across parts of north and west Pembrokeshire before continuing east towards Carmarthenshire, combining physical endurance with remembrance and fundraising.
Police charities such as COPS often work quietly behind the scenes, supporting bereaved families long after national attention fades following the death of an officer.
Education
Holocaust survivor’s story shared with pupils at Ysgol Greenhill
MORE than 150 pupils at Ysgol Greenhill have heard the moving Holocaust testimony of the late Zigi Shipper BEM, who survived some of the most terrible events of the Second World War.
The special visit took place on Tuesday (May 5), when Mrs Lu Lawrence came to the school to speak about the life of her father.
Zigi Shipper survived the Lodz ghetto, Auschwitz-Birkenau, Stutthof concentration camp and a death march, among other traumatic events. When he was liberated by British forces, he was just 15 years old.

Mrs Lawrence spoke to Key Stage 3 and GCSE pupils, sharing not only her father’s testimony but also her own family’s story.
Ysgol Greenhill said more than 150 students attended the session and were “exceptionally well behaved”, asking thoughtful questions during the visit.
The school said: “In the current climate of increasing anti-Semitism, understanding the dangers of prejudice is more important than ever.”
The visit was arranged by the Holocaust Educational Trust, which works with schools to ensure young people continue to learn about the Holocaust and the dangers of hatred and discrimination.
The session gave pupils an opportunity to hear a deeply personal account of survival, loss and resilience, and to reflect on why Holocaust education remains so important today.
Photo caption:
Important lesson: Mrs Lu Lawrence visited Ysgol Greenhill to share the Holocaust testimony of her late father Zigi Shipper BEM (Pic: Ysgol Greenhill).
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