News
A new future for tourism in Pembrokeshire revealed
OVER the last 12 months the Destination Pembrokeshire Partnership (DPP) – comprising Pembrokeshire Tourism, Pembrokeshire County Council, PLANED and the Pembrokeshire Coast National Park Authority (PCNPA) – have been working closely together to produce two key pieces of work to drive tourism growth in the County.
The first is a new five-year Tourism Strategy known as a Destination Management Plan (DMP).
Feedback from the trade and other partners through online questionnaires, face-to-face consultations and workshops have helped form the new DMP.
The new plan will run from 2020 to 2025 and will cover the priorities and aspirations for Pembrokeshire as a tourism destination.
The second is an exercise looking at whether some tourism services could be managed more effectively by operating in a different way, with the aim of supporting the multi-million-pound tourism industry.
Currently, a wide range of services are delivered by the Destination Pembrokeshire Partnership with each of the partners focusing on different areas of activity.
On Wednesday, 5th February, and Monday, 10th February, Pembrokeshire Coast National Park Authority and Pembrokeshire County Council respectively approved both the DMP strategy and the proposal for a new Destination Marketing Organisation (DMO).
The resources and staff from the County Council’s Tourism (Destination Marketing) department will be transferred to Pembrokeshire Tourism, the county’s tourism trade organisation, with support and resources also coming from PCNPA and PLANED.
The new Pembrokeshire Tourism organisation will be led by the trade and will be able to deliver a wider range of activities including: destination marketing activity; campaign and project delivery; industry liaison and support; research and intelligence; advocacy, and other activities such as supporting and potentially delivering some events.
Jane Rees-Baynes, chair of Pembrokeshire Tourism said: “We at Pembrokeshire Tourism are delighted that the proposals have been approved by all DPP partners. We believe this is an exciting new start for tourism in Pembrokeshire.
“We will be working hard over the next few months to establish this new trade led organisation as one of the leading DMOs in the UK.
“Our members will continue to receive the same great benefits through the transition and can look forward to an enhanced offering once the new organisation is in full operation.”
Pembrokeshire County Council’s Cabinet Member for Economy, Tourism, Leisure and Culture, Paul Miller, said: “Far better than numerous, disparate entities working to support tourism in isolation, we will now have a single, joint plan together with a strong, well resourced, trade led organisation driving the Pembrokeshire ‘destination’.
“It’s an exciting opportunity for the County to further develop our incredible tourism offer and to ensure Pembrokeshire is discovered by even more visitors from right across the globe.”
Iwan Thomas, Chief Executive, PLANED, said: “The delivery of this new strategy clearly demonstrates the commitment to partnership working here by these key organisations within Pembrokeshire.
“PLANED’s role has been to support the voice particularly of communities within the county, and the importance of the tourism and hospitality sector to those communities.
“With this new and exciting approach, we will continue to support our partners and the industry, to promote the alignment of communities to this key economic driver for Pembrokeshire, and the further opportunities this now presents.”
The Chairman of the Pembrokeshire Coast National Park Authority, Councillor Paul Harries said: “We are very pleased to support the creation of the new organisation aimed at improving the county’s tourism offering to enhance our reputation as a leading accessible and sustainable tourism destination.
“We look forward to working with partner bodies and the tourism trade to further develop work in this area.”
The new DMP will be formally launched at the Pembrokeshire Tourism Summit at Rhosygilwen on the 26th February. Contact the Pembrokeshire Tourism office on 01646 622228 to book tickets.
Crime
Detective Chief Inspector describes child’s death as ‘heartbreaking’
POLICE have described the death of seven-year-old Louis Linse at the hands of his mother as a “heartbreaking incident” that has deeply impacted officers and the local community.
Papaipit Linse, 43, from Haverfordwest, pleaded guilty to manslaughter by diminished responsibility at Swansea Crown Court earlier this week. Louis was found unresponsive in his bed on January 10 after Linse called emergency services to report his death.
Detective Chief Inspector Gary Williams, who led the investigation, reflected on the tragic events and the challenges faced by his team.
“This was a truly heartbreaking incident, involving the death of a young child at the hands of his mother,” DCI Williams said. “Officers who attended the scene were met with an incredibly difficult and emotive situation, yet they acted with professionalism and care, ensuring that a thorough investigation was conducted.”
The case has not only shocked the local community in Haverfordwest but has also brought to light the deep personal struggles and trauma faced by Linse in the years leading up to the tragedy.
A troubled family history
Linse, originally from Chiang Mai, Thailand, is the estranged wife of 51-year-old Edward Linse, a former businessman now detained in a psychiatric facility. Their marriage was marked by years of domestic violence, financial hardship, and failed business ventures.
In 2017, Edward assaulted his wife at their £1.2m Cheshire home during an argument about visa issues. The attack, carried out with a children’s book as a weapon, highlighted the volatile nature of their relationship. His lawyer, Peter Malone, told the court that Edward struggled to control his emotions, which he traced back to difficulties experienced during his boarding school years.
The violence escalated over the years, with Edward eventually convicted of a brutal assault on his own parents. Following his incarceration in a psychiatric facility, Linse was left to care for their two children alone.
The breakdown of their marriage was compounded by financial woes. After the failure of a café venture in Chiang Mai, the couple relocated to the UK. In 2022, their landscaping business, Alderley Landscapes, ceased trading, leaving Linse to move to Haverfordwest with her children in search of a fresh start.
Life in Haverfordwest
Neighbours in Upper Market Street described Linse as a quiet, reserved figure who homeschooled her two children. Despite her struggles, those close to the family said Louis appeared well-cared-for, with one neighbour, Dr Sean Phelan, expressing disbelief at the tragedy.
“I never thought something like this could happen,” Dr Phelan said. “The children were polite and seemed happy. It’s shocking to think of what must have been going on behind closed doors.”
Forensic teams have been working at the scene since the incident, piecing together the circumstances surrounding Louis’ death. Floral tributes have been placed outside the property as the community mourns the young boy’s loss.
Police dedication
DCI Williams praised the dedication of the officers involved in the investigation, acknowledging the emotional toll such cases can have on emergency responders.
“Our team has worked tirelessly since January to uncover the circumstances of Louis’ death and to ensure justice was brought for him,” he said. “While no result in court can undo this loss, we hope it offers some measure of closure to those who knew and loved Louis. Our thoughts remain with them during this devastating time.”
The case also serves as a reminder of the importance of early intervention and support for families facing domestic violence and mental health issues. Police urged anyone in similar situations to seek help from local services.
Awaiting sentencing
Linse has been remanded in custody and will be sentenced on December 13. The court is expected to consider the impact of her mental health struggles and the years of abuse she endured when determining her sentence.
As the investigation concludes, the police and community alike continue to grapple with the profound loss of a young life under such tragic circumstances.
Papaipit Linse: Admits killing her son, but denies murder
Business
Deposit Return Scheme diversion ‘illogical’ says Pembrokeshire brewery
TENBY HARBOUR BREWERY and local Senedd Member Samuel Kurtz have urged the Welsh Government to reconsider its decision to withdraw from a UK-wide Deposit Return Scheme (DRS) due to its insistence on including glass.
Earlier this week, Climate Change Secretary Huw Irranca-Davies announced that the Welsh Government would no longer participate in the development of a UK-wide DRS, citing issues arising from the UK Internal Market Act 2020. This decision is believed to be influenced by the Welsh Government’s plan to include glass in its scheme—a factor that contributed to the collapse of Scotland’s DRS in 2023.
The move has been met with frustration and anger from numerous organisations, who argue that this divergence will increase costs for Welsh producers and consumers.
Commenting on the matter, Samuel Kurtz said: “This decision is deeply frustrating, and to diverge from a UK-wide scheme shows that it is not one made with the best interests of Welsh consumers and producers at its core.
“The UK market is so interlinked that any decision which places Welsh businesses at a competitive disadvantage should not proceed. These calls from a range of industry and business representatives have been ignored by the Welsh Government.
“For the sake of our businesses and consumers, I urge the Welsh Government to reconsider its decision, align itself with the UK-wide scheme, and provide proper support to Welsh businesses.”
Industries, especially the micro-brewery sector, would be especially hit hard in Wales by the Welsh Governments choice.
Speaking following this announcement, Richard Johnson, Head Brewer at Tenby Harbour Brewery said:
“The brewing industry has had to tread a path through covid lockdowns, energy price increases, a cost of living crisis and rising wage and national insurance bills, making it increasingly difficult for brewers get good returns and re-invest in their businesses.
“Wales is a recycling nation, so a blunt ‘one size fits all’ approach creates additional logistical and financial burdens on the smallest producers, when the very largest producers are generating the majority of the recycling demand.
“It also seems illogical to diverge away from a UK wide scheme which will put Welsh brewers and drinks producers at a disadvantage.
“The UK and Wales has a proud brewing heritage, but adding in measures such as DRS to small brewers means that their time and money are directed to these activities, instead of using their time for innovation and R&D, of which the UK brewing scene is known and revered for.”
Business
Bluestone crowned ‘Best Small Company for UK Parks and Lodge Holidays’
BLUESTONE is celebrating a major win after being named the Best Small Company for UK Parks and Lodges Holidays at the prestigious British Travel Awards 2024.
The announcement was made at the prestigious awards ceremony this week, marking yet another significant achievement for the popular West Wales destination.
This award recognises Bluestone’s commitment to providing exceptional family holiday experiences at its 500-acre resort in the stunning Pembrokeshire Coast National Park.
“We are absolutely thrilled to receive this award,” said Bethan Rees, Head of Marketing at Bluestone. “It’s a testament to the hard work and dedication of our entire team, who create magical and memorable experiences for families all year round. We are incredibly grateful to every single one of our guests who voted for us and who choose to visit us year on year.
“When you look at the array of other finalists, the award demonstrates why we’re so proud of winning it. This is due to our continued investment, team, and commitment to environmentally sustainable tourism.”
This award builds on Bluestone’s impressive track record. It has consistently received high praise for its family-friendly facilities, commitment to sustainability, and dedication to providing outstanding customer service. Earlier this year, Bluestone was again recognised by Which? as one of the UK’s top holiday destinations and the best rated in Wales.
The British Travel Awards are the largest consumer-voted awards programme in the UK. Winning this award highlights Bluestone’s position as a leader in the family holiday market and reinforces its reputation as a top choice for unforgettable family getaways.
Bluestone, which employs over 800 people and is one of the largest employers in West Wales, is also committed to investing in its people and local community. It provides extensive training and development through its People Services team and the Bluestone Academy. In addition, it supports a wide range of local projects and initiatives through the Bluestone Foundation.
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