Business
Smarter working for a smarter workforce
THE WAY an organisation responds to challenges is testament to its values, its planning and its employees.
Covid-19 has gathered pace which has been unprecedented – and is a situation that the majority of us could never have anticipated.
Facing this pandemic and being prepared has been a challenge for all tiers of Government – but Pembrokeshire County Council’s capability to reposition its workforce is thanks to embracing the Smarter Working approach.
Our investment in technology has enabled the organisation to have more than 750 staff working flexibly to keep vital services running.
Introduced in the summer of 2018, the Smarter Working project is about harnessing the potential of flexible working in a strategic way, to deliver benefits both for employees and the business.
It is well-recognised that the principles of Smarter Working acknowledge that technology and flexible working patterns are changing the way we work for the better.
Councillor Neil Prior, the Council’s Cabinet Member for Transformation and IT said: “The Council’s employees understand that we are in a fast-changing communication and technology world.
“Culture and behaviour change has enabled us as an organisation to benefit from the advances in IT and an improved flexible use of our estate.
“I’d like to thank the IT team who have been working incredibly hard to support our Business Continuity planning. The investment we have made in technology over the last couple of years has meant that we’ve been able to see a greater number of staff work from home, which is exactly in line with the Government’s advice to ‘work from home where possible’.
“I would also like to thank staff who have adjusted their working patterns and are going over and above in their efforts to prepare our County to respond in the best possible way to the current situation.”
The world of work is changing, and people no longer need be tied to a desk. Pembrokeshire County Council can now work smarter, in a way that saves money, time and improves productivity.
As part of the Council’s approach to smarter working and refining the estate – two key changes were implemented.
The conversion of Haverfordia House – which previously accommodated staff – into a reablement centre also enabled the Council to list the Cherry Grove building in Haverfordwest as surplus to requirements, ensuring cost avoidance over the next 10 years stretching into millions of pounds.
Regarding the response specifically to Covid-19 – the stats are impressive. They include:
- 95 per-cent of IT department working remotely
- Skype – average unique users logged in: 1,200
- almost 14,000 one-to-one skype sessions – this equates to more than 1,200 conferences and in excess of 60,000 audio and video minutes used
- figures showcase the Council’s ability to enable its staff to work flexibly and keep vital services running
- Community Hub has received more than 700 calls
- the Council’s Cabinet is continuing to meet via videoconferencing.
Councillor Prior added: “We take pride in the relationships that we are building with our communities – and I am extremely proud of the work that has gone into the planning and the commitment shown by the Council’s staff.
“Pembrokeshire County Council has a history of positive relationships with our colleagues within health, third sector agencies and emergency services – and we are all working together to support each other through this challenging time.”
Business
Langdon Mill Farm Pembrokeshire expansion signed off
THE FINAL sign-off for plans for a heifer accommodation building and associated works at one of Pembrokeshire’s largest dairy farms, with a milking herd of 2,000 cows, have been given the go-ahead.
In an application backed by councillors at the December meeting of Pembrokeshire County Council’s planning committee, Hugh James of Langdon Mill Farms Ltd sought permission for a 160-metre-long heifer accommodation building, a slurry separation/dewatering building and associated yard areas at 1,215-hectare Langdon Mill Farm, near Jeffreyston, Kilgetty.
A supporting statement through agent Reading Agricultural Consultants said: “The holding currently has a milking herd of approximately 2,000 cows, which are housed indoors for the majority of the year, with dry cows and heifers grazed outdoors when weather and soil conditions permit.

“There has been significant investment in buildings and infrastructure at the farm over the last decade in respect of cattle accommodation, slurry storage, milking facilities, Anaerobic Digestion (AD) plant, feed storage. Recently a calf and weaned calf accommodation buildings were approved by Pembrokeshire County Council with construction almost complete.
“The unit is efficient, achieving yields of more than 10,000 litres/cow/year, with cows being milked three times/day in the 60-point rotary parlour. Langdon Mill Farm currently directly employs 21 full-time, and three part-time staff. Of these, four live on site in the two dwellings opposite the farm, with the remaining staff living in the locality.”
It added: “Although the unit has previously purchased heifers to aid expansion, the farm now breeds most of its own replacements to improve genetics and to minimise the ongoing threat of bovine tuberculosis (bTB).”
It said the proposed building would be used by heifers between the ages of 7-22 months, the siting “directly influenced by the adjacent calf and weaned calf buildings, with livestock being moved from one building to the next as they get older”.
Members unanimously supported the recommendation of approval, giving delegated powers to the interim head of planning to approve the application following the final approval of a habitats regulations assessment.
An officer report published yesterday, February 5, said Natural Resources Wales confirmed it had received the assessment, and, “in consideration of the mitigation measures detailed and on the understanding there is no increase in stock, they agree with the LPA’s conclusion that an adverse effect upon the integrity of the SAC [Special Areas of Conservation] sites can be ruled out”.
Formal delegated approval has now been granted by officers.
Business
Report into Wales SME finance paints mixed picture as barriers remain
A NEW report by the British Business Bank and Economic Intelligence Wales shows that while most Welsh SMEs remain financially stable, many continue to face barriers to accessing finance and are less likely than their counterparts in other devolved nations to seek funding for future growth.
The Wales SME Access to Finance Report 2026 has found that 66% of Welsh SMEs are currently using external finance, and eight in ten (80%) report a positive cash flow position. Despite this, 19% of smaller Welsh businesses reported experiencing barriers to accessing finance, the highest proportion among the devolved nations.
The report also highlights a more cautious outlook among Welsh SMEs when it comes to future investment. Just 17% of Welsh businesses expect to require additional finance over the next year, compared with 42% in Northern Ireland and 47% in Scotland. While 62% of Welsh SMEs that anticipate needing finance say they are confident about securing it, overall demand for funding remains lower than elsewhere in the UK.
Regional variations within Wales are also evident. SMEs based in North Wales and South West Wales were more likely to report barriers to finance (both 21%), while South West Wales businesses were least likely to feel confident about securing additional funding. At the same time, SMEs in South East Wales were most likely to report a finance requirement above £250,000, reflecting differing growth profiles across regions.

The findings underline the importance of a diverse and accessible finance ecosystem to support business investment, innovation and growth across all parts of Wales.
Susan Nightingale, Director UK Network, British Business Bank, said: “Welsh businesses continue to show resilience and confidence, with most reporting positive cash flow and steady growth expectations. Yet, clear regional and structural differences remain in access to finance, particularly for smaller businesses and sole traders. With Wales recording the highest share of smaller businesses experiencing barriers to finance among the devolved nations, it is vital that all businesses, wherever they are in the country, have the knowledge, confidence and support to secure the right finance for them. This will be key to unlocking sustainable growth across every part of Wales.”
Giles Thorley, Chief Executive of the Development Bank of Wales, said: “This year’s Wales SME Access to Finance Report shows a mixed picture. It’s encouraging to see many Welsh SMEs reporting strong cash flow, yet concerning that confidence and demand continue to lag behind other UK nations. If we want our businesses to innovate, invest and grow, closing that gap must remain a priority.
“Improving access to finance isn’t something any one organisation can solve alone, but the Development Bank of Wales will continue to play a vital role in supporting SMEs, working alongside partners across the wider finance ecosystem to help businesses invest, innovate and grow.”
Economic Intelligence Wales is a unique research collaboration between the Development Bank of Wales, Cardiff Business School, Bangor Business School, the Enterprise Research Centre, and the Office for National Statistics (ONS).
Business
International Women’s Day event aims to open doors for future talent in West Wales
BUSINESS leaders, students and policymakers will gather in Pembrokeshire next month to mark International Women’s Day with an event focused on opportunity, leadership and retaining talent in West Wales.

The third annual Partners in Progress: Give to Gain conference will take place on Friday (Mar 6), bringing together established professionals and the next generation of workers to share practical advice and real-world experience.
The event is organised by Institute of Directors Wales, in partnership with Bluestone National Park Resort and the Welsh Government through Trade & Invest Wales.

Hosting the conference in West Wales, rather than a city centre, aims to highlight the growing opportunities available in regional communities and the role local employers play in keeping skilled people closer to home.
Running from 10:00am to 2:00pm, the programme will include panel discussions, site tours and networking sessions. Sixth form, college and university students will be encouraged to question speakers directly about careers, leadership and progression.

Speakers include Belinda Houghton-Jones of RBC Brewin Dolphin, Alex Shufflebottom Jones, former managing director of Shufflebottom Ltd and now an investor and mentor, Dr Owain James of Darogan, and Jane Wallace-Jones, founder of Something Different. The panel will be chaired by Richard Selby, National Chair of IoD Wales.
Organisers say the focus will be firmly practical, with businesses sharing examples of how they are developing staff, widening access to opportunity and building inclusive workplaces.
The discussion comes as Welsh firms continue to report difficulties recruiting and retaining skilled staff. IoD Wales’ latest State of the Nation survey found that skills shortages remain the biggest concern for almost four in ten organisations.
Jo Price, Nations Manager for Wales at IoD Wales, said the aim is to connect experience with ambition.
She said: “Partners in Progress is about bringing people together to tackle real challenges facing businesses and future talent in Wales.
“By connecting leaders and students in West Wales, we can share what works, build confidence and create opportunities where people live and want to work.”

Rebecca Rigby, Director of Operations at Bluestone, added: “We’re proud to host this event for a third year. It’s about creating meaningful connections between future talent and inspirational leaders, and showing what’s possible beyond the big cities.”
Thanks to Welsh Government support, tickets are fully funded, although places are limited. Standard prices are £25 plus VAT for members and £35 plus VAT for non-members.
Places can be booked online via the IoD website.
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