News
Pembrokeshire Tourism slams lack of clarity on reopening strategy
THIS WEEK Pembrokeshire Tourism and colleagues from Tourism Associations throughout Wales have reacted to the ongoing lack of direction for the tourism industry by once again calling on the Welsh Government to provide a clear plan for the reopening of tourism sectors and to finally publish guidance on new working practices designed to keep visitors and staff safe.
A spokesperson from Pembrokeshire Tourism posted on Facebook saying: “As tourism operators, we understand and support the need for caution from a public health point of view.
“It is vital that our communities and health services are protected but what is the point of feeding in the lockdown concerns of tourism industry providers and members of the public if no action is taken to move things forward?
“This is not a case of so-called “wealth over health”. Economically, the C-19 crisis is a disaster for everyone. The irrecoverable loss of £millions from the local economy that tourism brings in will affect every community throughout Pembrokeshire and impact on everyone whether they are employed in tourism or not. Under these circumstances, it is our role to represent not only our members but also the wider industry. A resumption of trade for tourism sectors can help to minimize the economic impact that will be felt by communities across the county.”
This is the letter Pembrokeshire Tourism wrote to the First Minister:
Dear First Minister,
I write to you as both the Chairman of Pembrokeshire Tourism Association, and as the owner of a long-established Pembrokeshire accommodation business.
Absolutely nothing could have prepared us for what Covid-19 has done on a global scale. However, it is closer to home where our major concerns now lie – with the livelihoods of every single tourism economy business in Pembrokeshire.
Essentially it is quite clear that we are increasingly anxious about the lack of clarity on opening dates given the level of damage being caused to our sector by a delay in providing clear guidance.
Without exception, businesses are completely aligned with the need to prioritise public health and work with our communities – it is these same businesses that help support the financial and economic health of the communities around them.
However, right now the lack of clarity on reopening strategy and dates is putting our businesses at much greater risk than we ever expected when we embarked on this lockdown in March.
Having “Wales closed for the summer” in the headlines across national press this week has made a bad situation worse – with a marked jump in bookings and business order cancellations noted across the board. It is not surprising that ever-increasing numbers of business leaders are now looking at the prospect of redundancies and closure – potentially leaving a huge hole in their communities.
I don’t think I can express clearly enough the worry and frustration sweeping the sector when this could have potentially been avoided if there was clarity on a date. Adding to the frustration is the fact that our neighbours England and Ireland, as well as the rest of Europe, are able to offer their tourism sectors more certainty. Here businesses can market their reopening in good time to capture a sensible base level of bookings from this historic low.
I will take this opportunity to add our voice to the increasing chorus of businesses, large and small, looking for a light at the end of this long tunnel. For the sake of our livelihoods – please give us back some hope, the alternative is unthinkable.
Yours sincerely
Jane Rees-Baynes
Chair
Pembrokeshire Tourism
Local Government
Cabinet backs major leisure investment plan for Pembrokeshire
New centres proposed for Milford Haven and Pembroke as ageing facilities face replacement
PEMBROKESHIRE COUNTY COUNCIL’S Cabinet has approved a major investment programme aimed at transforming leisure facilities across the county.
The multi-million-pound Leisure Investment Programme includes plans for new leisure centres in Milford Haven and Pembroke, alongside a £4.6 million package to repair and extend the life of Tenby’s swimming pool.
Cabinet members were told that both Pembroke and Milford Haven leisure centres are reaching the end of their usable life. Pembroke Leisure Centre opened in 1974, while Milford Haven’s facility followed in 1984, ten years after the site’s original swimming pool.
The report highlighted that maintaining the ageing buildings would require millions of pounds in ongoing repairs, with replacement now seen as the most sustainable long-term solution.
For Milford Haven, Cabinet approved £1.2 million to develop detailed plans, including design work and pre-construction activity. The proposed new leisure centre would be built alongside the town’s planned new primary and secondary school development.
In Pembroke, councillors agreed £195,000 to carry out feasibility studies for a new leisure centre on the existing site.
Meanwhile, Tenby’s swimming pool will receive a £4.6 million capital grant awarded to the Tenby and District Swimming Pool Association, which owns the facility. The funding is expected to extend the pool’s lifespan by at least ten years, allowing time to explore longer-term options, including possible integration with future secondary school provision in the town.
Cllr Rhys Sinnett, Cabinet Member for Residents’ Services, said the decision marked a major step forward.
He said: “We have taken a significant step towards delivering leisure facilities that are fit for the future and meet the needs of our communities.
“We are committed to providing high-quality sports and leisure provision across Pembrokeshire, and where significant investment is required, we will not shy away from it. These facilities play a vital role in supporting long-term health and wellbeing.”
Health
Owain Wyn Evans highlights hearing health concerns across Wales
NEW research has revealed just how closely sound is linked to identity in Wales — but also raised concerns about declining hearing health across the country.
A study commissioned by Specsavers and fronted by broadcaster and drummer Owain Wyn Evans found that nearly half of adults in Wales have noticed changes in their hearing in recent years, yet many are failing to act.
Sound shapes Welsh identity
The research found that seven in ten people in Mid and West Wales (69%) say hearing a Welsh accent is what makes Wales feel most like home. Over half also pointed to the Welsh language (59%) and the sounds of the countryside (57%) as central to their sense of belonging.
Community events also play a key role, with 68% saying occasions such as Eisteddfodau and local fêtes bring people together through shared sound — more than those who cited singing at rugby or football matches (59%).
Overall, 65% of respondents said sound is an important part of their Welsh identity, with Welsh choirs (54%) and everyday language (53%) also featuring strongly. Around 40% said losing the ability to hear these sounds would make them feel less connected to Welsh culture.
Hearing issues on the rise
Despite this strong emotional connection to sound, the study highlights growing concerns around hearing health.
Some 45% of adults said they have noticed changes in their hearing in recent years. However, more than a quarter have taken no action.
Exposure to loud environments appears to be a key factor. Nearly three in ten people (29%) reported experiencing temporary muffled hearing or ringing in their ears after live music or gigs, while one in five (21%) said the same after visiting nightclubs.
Across Wales, 38% said they had experienced similar symptoms after live events, yet only 24% of those who noticed a decline in their hearing had a hearing check in the past two years. More than a quarter (28%) said they have taken no action and do not plan to.
Owain Wyn Evans shares personal experience
The findings are personal for Owain Wyn Evans, 42, who has experienced hearing changes himself.
The Ammanford-born broadcaster said: “I first noticed changes to my hearing about five years ago. I’ve been drumming since I was ten, often in very loud environments like rugby and social clubs, and over time I realised I was missing parts of conversations.
“It was a shock to be told there had been changes, but it made me take my hearing health seriously.
“Sound is such a huge part of who we are in Wales — from the countryside to the sea. Protecting our hearing means protecting those connections.”
Barriers to seeking help
Despite recognising the importance of hearing, one in three people (33%) admitted they have never taken steps to protect it. More than a third (38%) said they would feel more confident wearing glasses than using hearing devices.
For some, taking action has been life-changing. Cardiff-based former DJ Amal Luchmun, 56, said hearing loss had begun to affect everyday life.
“My hearing loss became a conversation killer,” he said. “I’d find myself guessing what people were saying and avoiding noisy environments because it was exhausting.
“Since getting a hearing device, the difference has been huge. I recently went to a Six Nations match and could hear everything clearly and chat easily with people around me.”
Experts urge early action
Annie Morris, head of clinical performance at Specsavers, said hearing changes often go unnoticed.
“Changes to our hearing usually happen gradually, and the brain adapts to missing sounds,” she said. “People often don’t realise how much they’re missing until it starts to affect conversations.
“On average, people wait around ten years before seeking help. While hearing loss can’t be reversed, acting early can slow further decline.”
She added that simple steps such as wearing ear protection in loud environments and booking regular hearing checks can make a significant difference.
Checks available across Wales
Specsavers stores across Wales offer hearing tests both in-store and through home visits for those unable to travel.
News
Wales faces infrastructure shortfall without urgent reform, commission warns
WALES risks falling behind on its long-term infrastructure needs unless major barriers to planning, funding and delivery are tackled, a leading advisory body has warned.
The National Infrastructure Commission for Wales (NICW) this week (Mar 23) published two major reports setting out what the country will need over the next 80 years — and why current systems are failing to deliver.
The Wales Infrastructure Assessment examines key sectors including energy, transport, water, digital and the circular economy, while a separate Infrastructure Delivery Report focuses on how projects can be better planned, funded and completed.
The Commission says that despite strong policies already in place, many major projects are delayed or fail to progress due to systemic problems. These include complex approval processes, short-term political and funding cycles, and a shortage of skilled workers.
It also highlights a lack of joined-up thinking across sectors, with transport, energy and digital systems often planned in isolation, leading to inefficiencies and missed opportunities.
Concerns were also raised about fragile confidence among communities and investors, driven by frequent policy changes, inconsistent engagement and uncertainty over long-term funding.
NICW has identified eight priority actions to improve delivery, including longer-term funding commitments, planning reform, better collaboration between sectors, investment in skills, and earlier engagement with communities.
Dr David Clubb, Chair of the Commission, said: “Wales has no shortage of ambition. What we face is a shortage of delivery. Unless we address the structural barriers in the system, we will not meet the needs of current or future generations.
“The next Senedd must be prepared to make long-term, and sometimes difficult, choices.”
The reports also stress the importance of better data and long-term planning, drawing on international approaches to support more informed decision-making.
With the Senedd election approaching, the Commission said the next Welsh Government will have a critical opportunity to reset how infrastructure is delivered — and warned that failure to act could undermine economic growth, climate targets and public confidence.
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