News
‘Visit Pembrokeshire’ is new the destination management organisation for county

PEMBROKESHIRE TOURISM members have vote to establish a new destination management organisation called ‘Visit Pembrokeshire’, the first of its type in Wales – and one of the few in the UK. The meeting where this was agreed was held on Friday (Nov 6).
Over the last 20 months the organisation has been working closely with the other members of the Destination Pembrokeshire Partnership (DPP) – Pembrokeshire County Council, PLANED & The Pembrokeshire Coast National Park Authority – to bring to life Pembrokeshire’s new Destination Management Organisation ‘Visit Pembrokeshire’. Our new Destination Management Organisation is the first of its type in Wales bringing together the public, private and third sector to help drive growth and development within this key economic sector. At this challenging time for the tourism economy – the establishment of Visit Pembrokeshire offers some welcome good news.
Visit Pembrokeshire will formally launch on the 16th November, when the County Council Tourism Marketing staff and resources will be transferred to Pembrokeshire Tourism. We will also receive financial support from PCC and staffing resources from PCNPA and PLANED. Visit Pembrokeshire will be led by the trade and will focus on a range of diverse activities including tourism leadership and advocacy, destination marketing, campaign and project delivery, industry liaison and support, research and intelligence and event support. Our expanded team will continue to be based in the existing Pembrokeshire Tourism offices at Llanion cove, Pembroke Dock (though will continue to work from home currently) – under the new name of Visit Pembrokeshire.

Emma Thornton
The key appointment for this new organisation has been the recruitment of the new Chief Executive Officer. The search for this much sought-after destination leadership role started earlier in the summer and attracted over 460 applications from all over the UK and abroad.
This search has now been completed and we’re delight to announced that Emma Thornton has been appointed as Visit Pembrokeshire’s new Chief Executive Officer.
Jane Rees-Baynes, Chair of Pembrokeshire Tourism, the transition board of Visit Pembrokeshire says: “We are exceptionally pleased to have found Emma who is an outstanding tourism leader who brings to the county extensive destination management experience as well as public-private sector partnerships. Emma will lead Visit Pembrokeshire with real confidence to an exciting future both for our members and our local communities who want to see economic growth closely aligned to the values of a sustainable future.’
Speaking about her appointment, Emma says
“I am absolutely delighted to be appointed as the new CEO for Visit Pembrokeshire.
“Pembrokeshire is one of the most beautiful parts of the UK and in fact the world. The Destination Management Plan (DMP) published earlier this year, is a demonstration of the commitment from Destination Pembrokeshire Partners to work collaboratively, and sets out a clear vision and strategy to grow tourism for the benefit of all.
2020 has been an incredibly tough year for tourism, but with its stunning coastline, natural and cultural assets and great visitor experiences, Pembrokeshire is now well placed to benefit from a growth in domestic tourism and, when the time is right, international visitors.
“I feel privileged to be taking up this role at this challenging but exciting time, and look forward to working with the new Visit Pembrokeshire team to lead on delivery of the new DMP and to help support business recovery.”
Pembrokeshire County Council’s Cabinet Member for Economy, Tourism, Leisure and Culture, Paul Miller, said: “The launch of Visit Pembrokeshire is fantastic news for this county. This is the first organisation of its kind in Wales and I’m proud that the Council has been at the forefront of making it happen. It’s been an enormously challenging year for our tourism industry, and the creation of this new organisation brings hope and excitement for a better future.”
Tegryn Jones, Chief Executive of the Pembrokeshire Coast National Park Authority said: “I welcome the establishment of Visit Pembrokeshire as the new Destination Management organisation working to promote Pembrokeshire as a leading visitor destination. Tourism is an important part of the Pembrokeshire economy and the National Park Authority looks forward to working with Emma Thornton and her team, the Board of Visit Pembrokeshire and the wider tourism industry to develop a sustainable tourism offer that supports the people and communities of Pembrokeshire.”
Iwan Thomas – Chef Executive of PLANED added: “We are delighted to be working alongside our partners to contribute the voice of communities to this new tourism & hospitality body within Pembrokeshire. Our communities provide the skills, supplies, and much more in terms of support for this key sector of our economy within the county, so PLANED are 100% behind Visit Pembrokeshire, to demonstrate and deliver a joined up and innovative approach that will benefit the county collectively”
Community
Milford Haven Town Council seeks nominations for 2025 Citizens’ Awards

MILFORD HAVEN TOWN COUNCIL is inviting residents to put forward their local heroes for recognition in this year’s Citizens’ Awards.
The annual awards celebrate the efforts of individuals and groups who go above and beyond to make Milford Haven a better place—voluntarily and without any form of payment.
Nominations are now open, and members of the public are encouraged to take a moment to think about those who deserve a special thank you. Whether it’s someone who supports vulnerable neighbours, leads a youth group, organises community events, or simply goes out of their way to help others, the Town Council wants to hear about them.
A spokesperson for the council said: “These awards are a fantastic way to recognise the unsung heroes of our town—the people whose efforts too often go unnoticed. If you know someone who gives their time freely to benefit the local community, we urge you to nominate them.”
Nominations must be submitted by 12:00pm on Tuesday, April 22, 2025.
To obtain a nomination form:
- Email: admin@milfordhaven-tc.gov.wales
- Contact the Town Council via its Facebook page
- Telephone: 01646 692505 to request a postal form
Please note: Awards can only be granted to those working in a voluntary capacity, and previous award recipients are not eligible for nomination.
For inspiration, you can view highlights from last year’s ceremony via Milford Haven Town Council’s Facebook page:
facebook.com/milfordhaventowncouncil/posts/pfbid02f7WhKXhjtDxEqV68ujznDvFX89yhBYe8dQgXtqqY19Yb7bC7SeNYW6Ua42E4Ehevl
The council encourages everyone to get involved and help shine a light on the incredible community spirit that defines Milford Haven.
Entertainment
The authentic sound of The Rolling Stones… with the world’s premier Jagger lookalike

CAPTURING the authentic sound and spirit of The Greatest Rock n’ Roll Band In The World, NOT THE ROLLING STONES have played festivals, theatres and private gigs throughout Europe, the middle east and the UK. This May, they will appear here on the Torch Stage in Pembrokeshire!
Featuring the best Mick Jagger lookalike you will ever see, truly international tribute act in demand all over Europe as well as the UK, will take you back to the Golden Age of The Stones- from Satisfaction to Sympathy for the Devil… You won’t believe it’s not Jagger!
Based on the Rolling Stones, an English rock band formed in London in 1962 and active for over six decades, they were one of the most popular, influential, and enduring bands of the rock era and pioneered the gritty, rhythmically driven sound that came to define hard rock, and Not The Rolling Stones carry on that legacy today.
They have the unique asset of a ‘Mick and Keith’ who stagger audiences with their authenticity, also attested by the many TV and film credits they have between them.
Backed by a superb group of professional musicians that love the music they are playing; they convey their enthusiasm for the work of the world’s greatest rock and roll band.
Not the Rolling Stones will be on the Torch Theatre stage on Friday 16 May at 7.30pm. Tickets are £25. Visit the website for further details www.torchtheatre.co.uk or phone the Box Office on (01646) 695267.
Business
Wales leads Britain in export growth for financial and professional services

Financial exports soar by 63.5% to £4.3bn
WALES has outpaced every other part of Great Britain in export growth for financial and related professional services, according to a new report by TheCityUK.
The report, Exporting from across Britain: Financial and related professional services 2025, reveals that exports from Wales surged by 63.5% in 2022, reaching £4.3bn—significantly ahead of the national average.
Across Great Britain, total financial and related professional services exports rose by 18.4% to £158bn, with nearly half (47%) generated outside London. Wales contributed 2.9% of the UK’s total financial services exports and 2% of the related professional services total.
The report provides a breakdown of 2022 data by region and nation, highlighting the growing contribution of areas outside London in strengthening the UK’s role as a global financial centre.
In terms of export destinations, 27% of Wales’s financial services exports went to the European Union, with the remaining 73% reaching markets across the rest of the world.
Tom Bray, TheCityUK Chair for Wales and Senior Office Partner (Cardiff) at Eversheds Sutherland, said: “It’s great to see such strong growth in Wales for financial and related professional services exports. Our skill and ability to provide high-quality financial and professional services plays an important role in driving growth in Wales, creating jobs and opportunities for communities across the nation.”
Anjalika Bardalai, Chief Economist and Head of Research at TheCityUK, added: “In 2022, Wales had an extremely strong year of export growth, albeit from a lower base than most regions. Nearly half of all UK exports in financial and related services now come from outside London, reinforcing the UK’s strength as an international financial hub and the importance of regional contributions.”
Policy recommendations
TheCityUK report also outlines a series of recommendations for industry, government, and regulators to support export growth in Wales and beyond. These fall under three key areas:
1. Improving access to trade opportunities
- Better coordination between UK government, devolved administrations, and investment bodies.
- Align local growth strategies with national trade goals.
- Launch a pilot national brokerage scheme to connect capital with investable projects.
2. Expanding global market access
- Finalise FTAs with Switzerland and India, ensuring better market access and digital trade provisions.
- Use talks with the Gulf Cooperation Council to promote regulatory cooperation.
- Strengthen regulatory dialogues with major markets like the US, EU, Japan, and Singapore.
- Replicate successful models like the UK-Switzerland MRA with other global financial centres.
- Encourage domestic and international investment into UK scale-up businesses.
3. Positioning the UK for future demand
- Make the UK a global hub for data, tech, and innovation.
- Establish the UK as the gateway for international investment.
- Focus development work on high-potential markets to maximise value.
The report underlines that Wales’s performance demonstrates the growing importance of the UK’s nations and regions in maintaining the country’s competitive edge on the global stage.
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