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‘Visit Pembrokeshire’ is new the destination management organisation for county

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PEMBROKESHIRE TOURISM members have vote to establish a new destination management organisation called ‘Visit Pembrokeshire’, the first of its type in Wales – and one of the few in the UK. The meeting where this was agreed was held on Friday (Nov 6).

Over the last 20 months the organisation has been working closely with the other members of the Destination Pembrokeshire Partnership (DPP) – Pembrokeshire County Council, PLANED & The Pembrokeshire Coast National Park Authority – to bring to life Pembrokeshire’s new Destination Management Organisation ‘Visit Pembrokeshire’. Our new Destination Management Organisation is the first of its type in Wales bringing together the public, private and third sector to help drive growth and development within this key economic sector. At this challenging time for the tourism economy – the establishment of Visit Pembrokeshire offers some welcome good news.

Visit Pembrokeshire will formally launch on the 16th November, when the County Council Tourism Marketing staff and resources will be transferred to Pembrokeshire Tourism. We will also receive financial support from PCC and staffing resources from PCNPA and PLANED. Visit Pembrokeshire will be led by the trade and will focus on a range of diverse activities including tourism leadership and advocacy, destination marketing, campaign and project delivery, industry liaison and support, research and intelligence and event support. Our expanded team will continue to be based in the existing Pembrokeshire Tourism offices at Llanion cove, Pembroke Dock (though will continue to work from home currently) – under the new name of Visit Pembrokeshire.

Emma Thornton

The key appointment for this new organisation has been the recruitment of the new Chief Executive Officer. The search for this much sought-after destination leadership role started earlier in the summer and attracted over 460 applications from all over the UK and abroad.

This search has now been completed and we’re delight to announced that Emma Thornton has been appointed as Visit Pembrokeshire’s new Chief Executive Officer.

Jane Rees-Baynes, Chair of Pembrokeshire Tourism, the transition board of Visit Pembrokeshire says: “We are exceptionally pleased to have found Emma who is an outstanding tourism leader who brings to the county extensive destination management experience as well as public-private sector partnerships. Emma will lead Visit Pembrokeshire with real confidence to an exciting future both for our members and our local communities who want to see economic growth closely aligned to the values of a sustainable future.’
Speaking about her appointment, Emma says

“I am absolutely delighted to be appointed as the new CEO for Visit Pembrokeshire.

“Pembrokeshire is one of the most beautiful parts of the UK and in fact the world. The Destination Management Plan (DMP) published earlier this year, is a demonstration of the commitment from Destination Pembrokeshire Partners to work collaboratively, and sets out a clear vision and strategy to grow tourism for the benefit of all.
2020 has been an incredibly tough year for tourism, but with its stunning coastline, natural and cultural assets and great visitor experiences, Pembrokeshire is now well placed to benefit from a growth in domestic tourism and, when the time is right, international visitors.

“I feel privileged to be taking up this role at this challenging but exciting time, and look forward to working with the new Visit Pembrokeshire team to lead on delivery of the new DMP and to help support business recovery.”

Pembrokeshire County Council’s Cabinet Member for Economy, Tourism, Leisure and Culture, Paul Miller, said: “The launch of Visit Pembrokeshire is fantastic news for this county. This is the first organisation of its kind in Wales and I’m proud that the Council has been at the forefront of making it happen. It’s been an enormously challenging year for our tourism industry, and the creation of this new organisation brings hope and excitement for a better future.”

Tegryn Jones, Chief Executive of the Pembrokeshire Coast National Park Authority said: “I welcome the establishment of Visit Pembrokeshire as the new Destination Management organisation working to promote Pembrokeshire as a leading visitor destination. Tourism is an important part of the Pembrokeshire economy and the National Park Authority looks forward to working with Emma Thornton and her team, the Board of Visit Pembrokeshire and the wider tourism industry to develop a sustainable tourism offer that supports the people and communities of Pembrokeshire.”

Iwan Thomas – Chef Executive of PLANED added: “We are delighted to be working alongside our partners to contribute the voice of communities to this new tourism & hospitality body within Pembrokeshire. Our communities provide the skills, supplies, and much more in terms of support for this key sector of our economy within the county, so PLANED are 100% behind Visit Pembrokeshire, to demonstrate and deliver a joined up and innovative approach that will benefit the county collectively”

 

Entertainment

Fishguard Soapbox Derby returns for day of speed, creativity and family fun

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Teams are being urged to get their carts ready as Fishguard Round Table brings back one of the town’s most popular community events

FISGHUARD is gearing up for one of its most colourful community events as the Fishguard Soapbox Derby returns on Saturday, June 27.

The event, organised by Fishguard Round Table, will get underway from midday and promises a day of speed, creativity, family fun and community spirit.

Teams are being encouraged to build their own soapbox carts and take part, with organisers hoping this year’s event will be the biggest and best yet.

The derby brings together racers, families, spectators and local supporters for a fun-filled day in the town, with prizes, food, stalls and entertainment also planned.

Organisers say the event is all about “speed, creativity and community”, giving teams the chance to show off their designs while spectators enjoy the action from the roadside.

The event poster promises “fun family action” and urges people to “race it, build it, watch it, love it”.

Fishguard Round Table, which supports community causes through its fundraising and events, is encouraging people to come along, support the racers and enjoy a full afternoon out.

Entries are currently open, with teams urged to get together and prepare their carts ahead of race day.

 

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Working-class young people ‘shut out’ of marine conservation careers in Wales

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New study says marine conservation is becoming a “functionally middle-class” profession as barriers to entry grow

A NEW report has warned that marine conservation is becoming a “functionally middle-class” profession, with young people from working-class backgrounds facing significant barriers to entering the sector despite growing demand for environmental careers.

The study, Improving Social Mobility within Wales’s Marine Conservation Sector, published by Pembrokeshire Coastal Forum and Pelagos, says a lack of vocational training routes, a shortage of entry-level jobs and financial pressures are preventing many talented young people from pursuing careers protecting Wales’ coastline.

Researchers found there are currently no local vocational pathways into marine conservation in South West Wales, meaning university has become the main route into the profession. The report argues this risks excluding capable young people who cannot afford higher education or unpaid work placements.

The report describes marine conservation as becoming “functionally middle class”, warning that greater social mobility will only be achieved if more practical routes into the sector are developed alongside traditional graduate pathways.

Researchers interviewed 26 employers and stakeholders alongside 20 young people aged between 16 and 26 from Pembrokeshire, Carmarthenshire and Swansea between January and March this year. They also carried out an extensive review of existing research into social mobility and employment.

Among the biggest concerns identified was the severe shortage of entry-level jobs.

One graduate told researchers: “I’m now totally stuck. I’ve been applying for six months. Most jobs require a Master’s degree. I know so many people getting one but then being in the same position.”

Another employer revealed that a single vacancy attracted 293 applications, while another described the situation as “selling tickets to a gig that is oversubscribed”.

The report also highlights wider structural challenges facing young people in rural Wales.

Researchers say poverty, limited public transport, geographical isolation and reduced access to professional networks all make it harder for young people outside major cities to access higher education, internships and skilled employment. Around 31 per cent of children in Wales live in poverty, one of the highest rates in the UK, with many living in households where at least one adult is in work.

The study identifies four key factors influencing whether young people pursue marine conservation careers: their connection with the natural environment, awareness of career opportunities, community aspirations and academic confidence. It concludes that these must be supported by better funding, mentoring, employer engagement and significantly more entry-level opportunities if social mobility is to improve.

Sea Trust Wales Director Nadia Tomsa, who contributed to the research, said unpaid internships and fierce competition for experience were creating unnecessary barriers.

She said: “The conservation sector is becoming increasingly difficult to access, with a huge shortage of entry-level opportunities. Unpaid internships create a barrier to lower-income individuals gaining experience.

“I see numerous talented, passionate young people who are struggling to find a role in the marine conservation world.”

Ms Tomsa revealed that Sea Trust Wales recently received more than 100 applications for a two-month volunteer placement, many from graduates hoping to gain enough experience simply to compete for paid work.

The report concludes that Wales needs a joined-up vocational pathway into marine conservation alongside stronger financial support, mentoring and employer initiatives if the sector is to attract talent from all backgrounds rather than those who can most easily afford to enter it.

The research was funded through the Welsh Government’s Marine Resilience Fund.

 

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Entertainment

Torch cuts children’s cinema tickets to £5.25 for summer

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FAMILIES heading to the cinema in Milford Haven this summer will be able to take advantage of reduced ticket prices at the Torch Theatre.

From Friday, July 3, to Tuesday, September 1, the Torch will offer cinema tickets for under-16s at £5.25 as part of the UK Government’s Great British Summer Savings scheme.

Family tickets will be available for £21, while 3D tickets for under-16s will cost £5.80. A 3D family ticket will be priced at £23.

The discount will be applied automatically to eligible screenings during the offer period. It cannot be used on tickets already purchased or for screenings outside the stated dates.

Chelsey Gillard, Artistic Director and Interim CEO at the Torch Theatre, said: “The Torch is delighted to be offering these reduced cinema ticket prices for families over the summer months.

“We are not required to pass on the VAT saving, but we are firm believers in providing the best value for audiences and this scheme is allowing us to do just that.

“With a summer full of blockbuster titles ahead, including Toy Story 5 and the latest instalment of the Minions, we are looking forward to welcoming you soon.”

The summer savings scheme is part of a wider government package aimed at helping households with rising costs, including support around energy bills, fuel costs, holiday activities and wages.

Tickets can be booked at torchtheatre.co.uk or through the Box Office on 01646 695267.

 

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