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Serial rogue trader and fly tipper prosecuted

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A ROGUE trader has started a prison sentence of 19 months after admitting a series of charges following a prosecution by Pembrokeshire County Council Trading Standards, Public Protection Division.

Ashley Price pleaded guilty to 16 charges and appeared before Swansea Crown Court for sentencing on Friday, November 25.

The catalogue of offences, dating from February 2019 to January 2022, included theft, fraud, fly-tipping incidents and multiple counts under consumer protection legislation.

The investigation also involved officers from Dyfed-Powys Police and the Waste Management Team of Pembrokeshire County Council.

The court was told that Price, of Waterston Road, Milford Haven, took money from some customers and did not complete work; carried out poor work at other homes and refused refunds; failed to provide paper work and routinely gave false information.

As well as regularly changing the name of his business he often gave his name as Andrew Price.

The first victim was a woman who paid Price – trading as Coast & Country Property Maintenance – £1,100 to replace guttering and soffits.

Price took the money but failed to return to do the work and could not be contacted. Trading Standards officers initially tried to contact Price to provide business advice but he failed to attend an arranged meeting.

Another couple from Carmarthenshire engaged Price trading as New Look Roofing to carry out work on their leaking roof and paid £1000. But it soon became obvious that the work was substandard as some of the plastic boards he had fitted began to fall off the next day. A refund was demanded.

Price claimed at one point someone had been impersonating him despite the victim clearly recognising him as the person who had carried out the work.

The couple were promised a refund of £600 but this never materialised.

In October 2020 police officers received a report of a significant fly-tipping incident in Herbrandston, where a bathroom suite had been dumped.

An address label led police to a couple in Milford Haven who said a man had done some work for them and removed the items for £100. Price was linked to the crime by a flyer he gave the couple for New Look Roofing.

In January 2021 trading as New Look Landscapes, Price cold called at a property in Haverfordwest and agreed to cut down a tree and repair a porch roof for a man. The repair was later found to be substandard. Whilst at the property Price also offered to replace the front door and door frame for £1000. The money was paid but Price never returned.

The same month trading as A & C Roof Care Price cold called at two properties in Narberth and carried out roof repairs. He failed to give paperwork including the statutory cancellation notice.

Most recent charges relate to an elderly vulnerable man who was suffering from Alzheimer’s disease who had engaged Price to carry out work on a chimney and replace a garage door in September 2021.

Work was started to take part of the chimney down but not completed despite multiple transfers of several hundred pounds to Price.

Price never handed over any paperwork which was believed to have been a deliberate tactic to confuse an elderly and vulnerable man.

In January 2022 the victim was approached again and had some roof tiles replaced. He contacted the police and Price was arrested.

The court was also told about another fly-tipping incident that Price admitted.

In August 2021 a substantial amount of waste was dumped on land at Walwyn’s Castle and examination of the rubbish by officers from Pembrokeshire County Council Waste Management found details of a business in Cardigan.

The business was contacted and it was confirmed Price had attended to remove the waste.

In mitigation Price’s barrister informed the court was told that Price had no disqualifications and that the offences were committed whilst Price was in a previous relationship when he was using cocaine.

His barrister went onto say that Price was now in a settled relationship and had a young baby.

Price was sentenced to 19 months in prison and will serve at least half of that time. The Court also made a Deprivation Order in respect of the van seized from Price.

Cllr Michelle Bateman, Cabinet Member for Regulatory Services, paid tribute to the joint working between Pembrokeshire County Council departments and Dyfed-Powys Police.

“This goes to show that no matter how complex the cases, we will continue to investigate rogue traders alongside partners and take them to court.

“Crimes such as those Ashley Price committed have a real impact on the victims who are left to pick up the pieces of shoddy work or left out of pocket when he failed to turn up to do the work he promised.

“Fly-tipping also has a major impact on our communities, blighting our countryside and beauty spots and costing the Council and therefore Council Tax payers to clear away.

“I hope this case acts as a warning to others who would act in the same way.”

Community

Pembs Agricultural Society’s Christmas Fair expands to an all-weekend event

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PEMBROKESHIRE AGRICULTURAL SOCIETY’S Christmas Fair will be an all-weekend event next month. The Christmas shopping extravaganza is all set to take place on Saturday, 14 December as well as Sunday, 15 December.

The Parkhouse building on the Haverfordwest Showground will be transformed into a Christmas paradise. There will be even more stalls this year with a wide variety of quality local businesses exhibiting as well as festive music, Santa in his Grotto and an outdoor food court.

Judith Roach and Emma Thomas, the event organisers, said, “We are excited to be able to announce that our Christmas Fair will be on for two days rather than just one this year. We continue to build on the success of last year’s event with twice the opportunities to attend and even more stallholders. It will be the perfect start to the festive season as the Parkhouse Building will be transformed into a one-stop-shop for those preparing for Christmas.”

The Fair will be open from 10am until 4pm and admission is free. Visitors will find unique gifts, handmade decorations, art and beautiful homeware.  Some of the county’s very best food and drink producers will also have stalls to give visitors the opportunity to stock up on all their festive treats. From decadent chocolate brownies, fudge, festive spirits to Welsh cheeses, there’s something to tantalise everyone’s tastebuds. There will also be a range of outlets for ‘on the go’ eating and drinking.

One special guest at the event will be everyone’s favourite bearded gentleman in red – Santa will be taking time out from his busy schedule to attend the event. There will be a charge of £3 per child to visit Santa and all proceeds will go directly to Sandy Bear charity to support their work. Each child will receive a small gift from Santa as part of their visit. Parents can book in advance via the website: www.sandybear.co.uk/santa

Adam Thorne, Pembrokeshire Agricultural Society’s President is looking forward to the festive event. He said, “The Society would like to thank Judith and Emma for all the hours they have put in, voluntarily, to organise the two-day Christmas event. We’re delighted to be able to offer visitors the opportunity to do all their Christmas shopping whilst enjoying the festive atmosphere.”

Follow Pembrokeshire County Show’s Christmas Fair event page on Facebook for a full list of stallholders in the run up to the event.

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Community

Officials announced for 2026 Eisteddfod in Pembrokeshire

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THE NATIONAL EISTEDDFOD returns to Pembrokeshire in 2026, and organisers have named the officials who will steer this major cultural event over the next year and a half.

With the artistic and local committees already established, meetings to finalise competitions and adjudicators are underway to ensure the List of Competitions is ready by spring. Committee members have also been voting over the past weeks to elect key officials for the Executive Committee.

John Davies, former leader of Pembrokeshire County Council, has been appointed Chair of the Executive Committee. Known for his deep connection to Pembrokeshire and extensive experience with national organisations, Davies aims to make the Eisteddfod a true community event, welcoming involvement from all corners of the region.

Tegryn Jones, Chief Executive of Pembrokeshire Coast National Park, takes on the role of Deputy Chair (Strategy). With a strong passion for Welsh culture and language, Jones brings a wealth of experience working with local communities, visitors, and volunteers across three counties.

Deputy Chair (Culture) is Carys Ifan, Director of Canolfan Egin and a seasoned cultural organiser. Based in Llangrannog and originally from Llandudoch, Ifan has led numerous artistic and community projects across the region.

Cris Tomos, a community development veteran with over 30 years of experience, will lead the 2026 Eisteddfod Local Fund. Working with PLANED, a community development charity, Tomos has supported countless community enterprises and co-operatives in Pembrokeshire, Ceredigion, and Carmarthenshire.

Non Davies, recently elected as Executive Committee Secretary, brings extensive cultural management expertise as Ceredigion County Council’s Corporate Manager for Culture. Having chaired the Cardigan Local Fund Committee for the 2022 Ceredigion Eisteddfod, Davies is well-versed in managing cultural projects.

National Eisteddfod Chief Executive, Betsan Moses, said: “We’re looking forward to working with John and the team over the next few months as we prepare for the 2026 Eisteddfod.

“There’s almost a quarter of a century since the Eisteddfod was last held in Pembrokeshire, and we’re very much looking forward to returning to the area. 2026 is an important year for us as we celebrate 850 years since the first Eisteddfod was held in Cardigan Castle in 1176.

“We’re looking forward to working in a new way within a catchment area which includes parts of another two counties, which is, of course, a chance to work with local people in Ceredigion and Carmarthenshire again.”

Further announcements are expected in the coming weeks, including the sale of competition prizes and opportunities to donate the Crown and the Chair.

The National Eisteddfod will be held in Llantood from August 1–8, 2026.

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Campaigners urge Welsh Government to adopt proportional representation for Local Elections

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CAMPAIGNERS are calling on the Welsh Government to introduce the Single Transferable Vote (STV) system for local elections, following moves by two councils to shift away from the First Past the Post (FPTP) system being blocked on technical grounds.

Yesterday (Nov 14), Ceredigion Council voted narrowly, with an 18 to 17 majority, in favor of adopting STV. This follows Gwynedd Council’s decision last month, where 65% of councillors backed the move. However, both councils have been prevented from implementing STV due to a requirement for a two-thirds majority under the Local Government and Elections (Wales) Act 2021.

In recent consultations, public support for STV has been overwhelming, with over 70% in Gwynedd and 67% in Ceredigion favoring the change. Only Powys Council rejected the proposal, despite 60.5% of its respondents supporting STV. Campaigners argue that the current system deprives voters of representation, citing that over 100,000 people were denied a vote in the 2022 elections due to uncontested seats.

The Electoral Reform Society Cymru (ERS Cymru) highlights the contrast with Scotland, where the introduction of STV for local elections in 2007 has significantly reduced uncontested seats. According to ERS Cymru, Scotland has had fewer uncontested seats in the last four elections combined than Gwynedd Council recorded alone in 2022.

Jess Blair, Director of ERS Cymru, said:

“Decisions made in council chambers affect everyone in those areas, so every vote should count. It’s absurd that councils choosing STV are blocked by a technicality, leaving them stuck with an outdated system that denies representation to thousands. The Welsh Government must act to avoid repeating the undemocratic outcomes of the last elections.”

Campaigners are now calling on the Welsh Government to introduce STV across all councils in Wales, ensuring representation that reflects the electorate’s wishes.

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