News
Serial rogue trader and fly tipper prosecuted
A ROGUE trader has started a prison sentence of 19 months after admitting a series of charges following a prosecution by Pembrokeshire County Council Trading Standards, Public Protection Division.
Ashley Price pleaded guilty to 16 charges and appeared before Swansea Crown Court for sentencing on Friday, November 25.
The catalogue of offences, dating from February 2019 to January 2022, included theft, fraud, fly-tipping incidents and multiple counts under consumer protection legislation.
The investigation also involved officers from Dyfed-Powys Police and the Waste Management Team of Pembrokeshire County Council.
The court was told that Price, of Waterston Road, Milford Haven, took money from some customers and did not complete work; carried out poor work at other homes and refused refunds; failed to provide paper work and routinely gave false information.
As well as regularly changing the name of his business he often gave his name as Andrew Price.
The first victim was a woman who paid Price – trading as Coast & Country Property Maintenance – £1,100 to replace guttering and soffits.
Price took the money but failed to return to do the work and could not be contacted. Trading Standards officers initially tried to contact Price to provide business advice but he failed to attend an arranged meeting.
Another couple from Carmarthenshire engaged Price trading as New Look Roofing to carry out work on their leaking roof and paid £1000. But it soon became obvious that the work was substandard as some of the plastic boards he had fitted began to fall off the next day. A refund was demanded.
Price claimed at one point someone had been impersonating him despite the victim clearly recognising him as the person who had carried out the work.
The couple were promised a refund of £600 but this never materialised.
In October 2020 police officers received a report of a significant fly-tipping incident in Herbrandston, where a bathroom suite had been dumped.
An address label led police to a couple in Milford Haven who said a man had done some work for them and removed the items for £100. Price was linked to the crime by a flyer he gave the couple for New Look Roofing.
In January 2021 trading as New Look Landscapes, Price cold called at a property in Haverfordwest and agreed to cut down a tree and repair a porch roof for a man. The repair was later found to be substandard. Whilst at the property Price also offered to replace the front door and door frame for £1000. The money was paid but Price never returned.
The same month trading as A & C Roof Care Price cold called at two properties in Narberth and carried out roof repairs. He failed to give paperwork including the statutory cancellation notice.
Most recent charges relate to an elderly vulnerable man who was suffering from Alzheimer’s disease who had engaged Price to carry out work on a chimney and replace a garage door in September 2021.
Work was started to take part of the chimney down but not completed despite multiple transfers of several hundred pounds to Price.
Price never handed over any paperwork which was believed to have been a deliberate tactic to confuse an elderly and vulnerable man.
In January 2022 the victim was approached again and had some roof tiles replaced. He contacted the police and Price was arrested.
The court was also told about another fly-tipping incident that Price admitted.
In August 2021 a substantial amount of waste was dumped on land at Walwyn’s Castle and examination of the rubbish by officers from Pembrokeshire County Council Waste Management found details of a business in Cardigan.
The business was contacted and it was confirmed Price had attended to remove the waste.
In mitigation Price’s barrister informed the court was told that Price had no disqualifications and that the offences were committed whilst Price was in a previous relationship when he was using cocaine.
His barrister went onto say that Price was now in a settled relationship and had a young baby.
Price was sentenced to 19 months in prison and will serve at least half of that time. The Court also made a Deprivation Order in respect of the van seized from Price.
Cllr Michelle Bateman, Cabinet Member for Regulatory Services, paid tribute to the joint working between Pembrokeshire County Council departments and Dyfed-Powys Police.
“This goes to show that no matter how complex the cases, we will continue to investigate rogue traders alongside partners and take them to court.
“Crimes such as those Ashley Price committed have a real impact on the victims who are left to pick up the pieces of shoddy work or left out of pocket when he failed to turn up to do the work he promised.
“Fly-tipping also has a major impact on our communities, blighting our countryside and beauty spots and costing the Council and therefore Council Tax payers to clear away.
“I hope this case acts as a warning to others who would act in the same way.”
Crime
Swansea man dies weeks after release from troubled HMP Parc: Investigation launched
A SWANSEA man has died just weeks after being released from HMP Parc, the Bridgend prison now at the centre of a national crisis over inmate deaths and post-release failures.
Darren Thomas, aged 52, died on 13 November 2025 — less than a month after leaving custody. The Prisons and Probation Ombudsman (PPO) has confirmed an independent investigation into his death, which is currently listed as “in progress”.
Born on 9 April 1973, Mr Thomas had been under post-release supervision following a period at HMP/YOI Parc, the G4S-run prison that recorded seventeen deaths in custody in 2024 — the highest in the UK.
His last known legal appearance was at Swansea Crown Court in October 2024, where he stood trial accused of making a threatening phone call and two counts of criminal damage. During the hearing, reported by The Pembrokeshire Herald at the time, the court heard he made threats during a heated call on 5 October 2023.
Mr Thomas denied the allegations but was found guilty on all counts. He was sentenced to a custodial term, which led to his imprisonment at HMP Parc.
Parc: A prison in breakdown
HMP Parc has faced sustained criticism throughout 2024 and 2025. A damning unannounced inspection in January found:
- Severe self-harm incidents up 190%
- Violence against staff up 109%
- Synthetic drugs “easily accessible” across wings
- Overcrowding at 108% capacity
In the first three months of 2024 alone, ten men died at Parc — part of a wider cluster of twenty PPO-investigated deaths since 2022. Six occurred within three weeks, all linked to synthetic drug use.
Leaked staff messages in 2025 exposed a culture of indifference, including one officer writing: “Let’s push him to go tomorrow so we can drop him.”
Six G4S employees have been arrested since 2023 in connection with alleged assaults and misconduct.
The danger after release
Deaths shortly after release from custody are a growing national concern. Ministry of Justice data shows 620 people died while under community supervision in 2024–2025, with 62 deaths occurring within 14 days of release.
Short sentences — common at Parc — leave little time for effective rehabilitation or release planning. Homelessness, loss of drug tolerance and untreated mental-health conditions create a high-risk environment for those newly released.
The PPO investigates all such deaths to determine whether prisons or probation failed in their duties. Reports often take 6–12 months and can lead to recommendations.
A system at breaking point
The crisis at Parc reflects wider failures across UK prisons and probation. A July 2025 House of Lords report described the service as “not fit for purpose”. More than 500 people die in custody annually, with campaigners warning that private prisons such as Parc prioritise cost-cutting over care.
The PPO investigation into the death of Darren Thomas continues.
Crime
Woman stabbed partner in Haverfordwest before handing herself in
A WOMAN who stabbed her partner during a drug-fuelled episode walked straight into Haverfordwest Police Station and told officers what she had done, Swansea Crown Court has heard.
Amy Woolston, 22, of Dartmouth Street in Milford Haven, arrived at the station at around 8:00pm on June 13 and said: “I stabbed my ex-partner earlier… he’s alright and he let me walk off,” prosecutor Tom Scapens told the court.
The pair had taken acid together earlier in the day, and Woolston claimed she believed she could feel “stab marks in her back” before the incident.
Police find victim with four wounds
Officers went to the victim’s home to check on him. He was not there at first, but returned shortly afterwards. He appeared sober and told police: “Just a couple of things,” before pointing to injuries on his back.
He had three stab or puncture wounds to his back and another to his bicep.
The victim said that when he arrived home from the shop, Woolston was acting “a bit shifty”. After asking if she was alright, she grabbed something from the windowsill — described as either a knife or a shard of glass — and stabbed him.
He told officers he had “had worse from her before”, did not support a prosecution, and refused to go to hospital.
Defendant has long history of violence
Woolston pleaded guilty to unlawful wounding. The court heard she had amassed 20 previous convictions from 10 court appearances, including assaults, battery, and offences against emergency workers.
Defending, Dyfed Thomas said Woolston had longstanding mental health problems and had been off medication prescribed for paranoid schizophrenia at the time.
“She’s had a difficult upbringing,” he added, saying she was remorseful and now compliant with treatment.
Woolston was jailed for 12 months, but the court heard she has already served the equivalent time on remand and will be released imminently on a 12-month licence.
News
BBC apologises to Herald’s editor for inaccurate story
THE BBC has issued a formal apology and amended a six-year-old article written by BBC Wales Business Correspondent Huw Thomas after its Executive Complaints Unit ruled that the original headline and wording gave an “incorrect impression” that Herald editor Tom Sinclair was personally liable for tens of thousands of pounds in debt.

The 2019 report, originally headlined “Herald newspaper editor Tom Sinclair has £70,000 debts”, has now been changed.
The ECU found: “The wording of the article and its headline could have led readers to form the incorrect impression that the debt was Mr Sinclair’s personal responsibility… In that respect the article failed to meet the BBC’s standards of due accuracy.”
Mr Sinclair said: “I’m grateful to the ECU for the apology and for correcting the personal-liability impression that caused real harm for six years. However, the article still links the debts to ‘the group which publishes The Herald’ when in fact they related to printing companies that were dissolved two years before the Herald was founded in 2013. I have asked the BBC to add that final clarification so the record is completely accurate.”
A formal apology and correction of this kind from the BBC is extremely rare, especially for a story more than six years old.
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