Farming
Nature-friendly farming solutions can offer a way forward for farmers
FARMERS are increasingly looking at nature-friendly solutions as they deal with the impact of climate change and the difficulties of keeping their farms profitable, an online event heard.
A sold-out webinar organised by the Nature Friendly Farming Network (NFFN) attracted hundreds of people to show support for an approach to agriculture which produces enough food and keeps farms financially afloat but also addresses problems such as the climate and biodiversity crises.
The event is part of a campaign which is building a consensus around a nature-friendly approach to farming for the future in order to put pressure on politicians and decision-makers to provide sufficient support for farmers who want to go down this route.
While it was acknowledged that there is still work to do to convince some people of the merits of this approach, the webinar heard that changing weather patterns, problems with drought and flooding and the increasing struggle for farms to turn a profit are all driving people to look at alternative solutions.
Martin Lines, CEO of the Nature Friendly Farming Network (NFFN), said: “We have a really large mountain to climb but a lot of people are going up the mountain at various paces. There’s a growing awareness our current models are not resilient, are having an impact and are in need of change.
“The impact of climate change on food production is here and now, it’s already happening in my business and in the businesses of my farming colleagues. We can see it on the shelves when we go to buy food.
“More farmers are waking up and realising that farming within the capacity of their landscape is more profitable. We get free assets: sun, soil, rainwater. We should be maximising them, not trying to harm, pollute and cause problems.
“We wouldn’t have heard much about regenerative agriculture several years ago but there’s a groundswell of opinion right across the UK and farmers who often haven’t felt represented but are doing amazing things. There are voices saying it is challenging but there are thousands of farmers delivering solutions now. There’s growing interest around this consensus and in bringing people together to show how it works.”
Martin also added that farming can be about much more than just producing food. He told the webinar how his own father farmed right up to the edges of the fields to maximise production, the approach that dominated thinking in agriculture from the Second World War onwards, but how he had stepped away from that. He spoke of the benefits of a diverse farmed landscape that serves a variety of purposes and expressed his hope that the Government’s Environmental Land Management (ELM) schemes currently being shaped will evolve to fairly reward farmers for providing ambitious environmental delivery and offer support to deliver the sort of agriculture being championed by the consensus.
He said: “The role of a farm is feeding the stomach, the heart and the mind. We need food but we also need a beautiful landscape to make the heart flutter and access to landscapes improves wellness and makes us feel better. We can play a real role in delivering all that we need to nourish ourselves. Farming is the most exciting industry with the most opportunities for the future, if we think differently.”
Nature-friendly farming can help farmers by reducing their fossil-fuel based inputs such as fertilisers, which have recently rocketed in price due to events such as the war in Ukraine. It involves prioritising soil health, sustainable and nutritious food and making space for nature, particularly to address biodiversity losses such as the declines of pollinating insects.
However, the webinar acknowledged that debates around issues such as land use and food production have become polarised. The consensus movement began in the margins of the Oxford farming conferences when farmers who were frustrated by the tone of debate and didn’t feel their voices about a nature-friendly approach were being heard reached out to other organisations about building a platform to share a common message.
Helen Browning, CEO of the Soil Association, told the webinar: “We need one clear, strong, unified voice. At the moment it’s just too easy for us all to be picked off and sidetracked into sterile and binary debates. When politicians are vying with each other to de-green their policies it’s crucial we show the investment we want to make will repay quickly and bring huge benefits to society.”
Webinar attendees also gave their views on three questions related to the future of farming. There was a consensus that “ecological security is crucial for food production, human wellbeing and prosperity”. A massive 91% of those who answered the question strongly agreed with this statement.
Opinions were decidedly split over the importance of the role technology has to play in the future of agriculture. Just 5% strongly agreed that technology “will have the most important role in helping the agricultural sector meet net zero”, with 19% agreeing, 32% neutral, 32% disagreeing and 12% strongly disagreeing.
Finally the meeting threw down a challenge to politicians as 66% of those who answered strongly agreed that the current UK government “has overlooked the link between food and a resilient society”. A further 24% agreed, while 7% were neutral and 4% disagreed.
Farming
‘Poor decision’ New Creamston housing condition overturned
A “POOR DECISION” agricultural worker-only imposed nearly 40 years ago has been removed from a Pembrokeshire property by county planners.
In an application recommended to be approved at the December meeting of Pembrokeshire County council’s planning committee, Tim and Cathy Arthur sought permission for the removal of an agricultural worker-only condition at New Creamson, Creamston Road, near Haverfordwest.
An officer report for members said the agricultural condition was imposed when the dwelling was built in 1988/89, with a later certificate of lawful development granted this year after it was proven the site had been occupied for more than 10 years on breach of that condition.
An application for a certificate of lawfulness allows an applicant to stay at a development if they can provide proof of occupancy over a prolonged period.
Speaking at the meeting, agent Andrew Vaughan-Harries of Hayston Developments & Planning Ltd told members the original agriculture-only condition was a poor decision by planners back nearly four decades ago.
“When this application was made in 1988-89 we go back to the Preseli District Council – I was still in school – it was only a 50-acre farm, it should never have been approved as it shouldn’t have been viable.
“The current applicants have owned it for the last 20 years; they’ve tried to grow apples but couldn’t make a go of it and then went in to holiday lets. We can’t enforce redundant conditions from bad decisions made years ago.”
Approval was moved by Cllr Brian Hall and unanimously supported by committee members.
Business
Cwm Deri Vineyard Martletwy holiday lets plans deferred
CALLS to convert a former vineyard restaurant in rural Pembrokeshire which had been recommended for refusal has been given a breathing space by planners.
In an application recommended for refusal at the December meeting of Pembrokeshire County Council’s planning committee, Barry Cadogan sought permission for a farm diversification and expansion of an existing holiday operation through the conversion of the redundant former Cwm Deri vineyard production base and restaurant to three holiday lets at Oaklea, Martletwy.
It was recommended for refusal on the grounds of the open countryside location being contrary to planning policy and there was no evidence submitted that the application would not increase foul flows and that nutrient neutrality in the Pembrokeshire Marine SAC would be achieved within this catchment.
An officer report said that, while the scheme was suggested as a form of farm diversification, no detail had been provided in the form of a business case.
Speaking at the meeting, agent Andrew Vaughan-Harries of Hayston Developments & Planning Ltd, after the committee had enjoyed a seasonal break for mince pies, said of the recommendation for refusal: “I’m a bit grumpy over this one; the client has done everything right, he has talked with the authority and it’s not in retrospect but has had a negative report from your officers.”

He said the former Cwm Deri vineyard had been a very successful business, with a shop and a restaurant catering for ‘100 covers’ before it closed two three years ago when the original owner relocated to Carmarthenshire.
He said Mr Cadogan then bought the site, farming over 36 acres and running a small campsite of 20 spaces, but didn’t wish to run a café or a wine shop; arguing the “beautiful kitchen” and facilities would easily convert to holiday let use.
He said a “common sense approach” showed a septic tank that could cope with a restaurant of “100 covers” could cope with three holiday lets, describing the nitrates issue as “a red herring”.
He suggested a deferral for further information to be provided by the applicant, adding: “This is a big, missed opportunity if we just kick this out today, there’s a building sitting there not creating any jobs.”
On the ‘open countryside’ argument, he said that while many viewed Martletwy as “a little bit in the sticks” there was already permission for the campsite, and the restaurant, and the Bluestone holiday park and the Wild Lakes water park were roughly a mile or so away.
He said converting the former restaurant would “be an asset to bring it over to tourism,” adding: “We don’t all want to stay in Tenby or the Ty Hotel in Milford Haven.”
While Cllr Nick Neuman felt the nutrients issue could be overcome, Cllr Michael Williams warned the application was “clearly outside policy,” recommending it be refused.
A counter-proposal, by Cllr Tony Wilcox, called for a site visit before any decision was made, the application returning to a future committee; members voting seven to three in favour of that.
Farming
Farmers Union of Wales Warns: Labour’s 5G Expansion Risks Rural Blackspots
FUW Joins Landowners in Urgent Call to Pause Controversial Telecoms Reforms
THE FUW (Farmers’ Union of Wales) has warned that rural communities face worsening mobile blackspots and farmers risk losing essential income if the Labour Government expands a telecoms policy blamed for stalling Britain’s 5G rollout.
In a letter to Digital Economy Minister Liz Lloyd, the FUW aligns with landowners, investors, and property experts demanding a halt to Part 2 of the Product Security and Telecommunications Infrastructure (PSTI) Act 2022. Extending the 2017 Electronic Communications Code (ECC) would “entrench failure,” the group argues, sparking more stalled renewals, site losses, and legal battles just as Wales needs swifter rural connectivity.
The 2017 reforms empowered operators to cut mast rents—often by 90%—from hosts like farmers, councils, and NHS trusts. Far from boosting rollout, they’ve ignited over 1,000 tribunal cases since 2017, versus 33 in the prior three decades. Rural goodwill has eroded, with hosts now eyeing exits.
“Every lost mast isolates households, schools, and businesses,” the FUW states. “No public subsidy can fix this systemic damage.”
A survey of 559 hosts (via NFU, CLA, BPF) shows:
- 35% considering full withdrawal.
- 70% of expired lease holders facing operator legal threats.
Landowner Ted Hobbs in New Tredegar shares the pain: “My 1995 Vodafone lease was £3,500 yearly, renewed in 2010 at the same rate. It expired May 2025—now they demand a slash, backed by the Code. This is confiscation, not partnership.”
Labour’s push forward—despite earlier opposition and a critical consultation—ignores these red flags.
FUW President Ian Rickman adds: “Farmers hosted masts in good faith for rural connectivity. Punishing them with rent cuts sabotages Wales. Halt this now, restore trust, and incentivise real progress.”
The coalition urges ministers to reopen dialogue before deepening rural divides. Wales can’t afford more policy missteps.
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