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Western Telegraph threatens Herald over advertising standards

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thomas

Herald boss: Thomas Sinclair at WHSmith in Cardigan

THE NEWLY appointed publisher of The Western Telegraph has challenged its new rival newspaper, The Pembrokeshire Herald, to provide evidence on print figures or face being reported to the authorities.

In a letter to Herald acting editor Thomas Sinclair, The Telegraph’s confident new boss, Dean Merrick, described how he believed that claims The Herald has been making over the number of copies being printed per week were ‘untrue’.

In the letter Mr. Merrick said: “It has come to my attention on your marketing pack that is accessible on your website that you claim that you print 20,000 copies weekly of The Pembrokeshire Herald. We believe your claim to be false.”

He added: “I hereby provide you with seven days notice from August 29 to respond to confirm your print figures. If you fail to respond within the 7 day period my complaint will be passed onto the Advertising Standards Authority who will investigate the matter further.”

County Show 2014: 17000 readers is the clear message.

County Show 2014: 17000 readers

Thomas Sinclair hit back saying: “Our old pre-launch media pack claims a print run of 20k, but we have a new revised version. The number of copies printed each week, however, is immaterial for newspaper advertisers. It goes without saying that what businesses need to know is how many readers a publication has – or the circulation.”

Mr Sinclair said: “Something has clearly rattled The Western Telegraph. The latest JICREG data, updated on April 1, 2014 shows that the WT’s circulation is at an all-time low of 15,753 copies.”

The Herald boss added: “We clearly and repeatedly explain to our customers that we have 17,000 weekly readers. This has been printed on the front page of The Herald several times. It is in all our marketing material. It is what our sales staff consistently tell customers. It was even on the huge banners on top of our two storey stand at the County Show this year.”

Clear message: 17000 readers on banners at Milford Carnival this year.

Clear message: 17000 readers on banners at Milford Carnival this year.

Mr Sinclair added: “The media pack, which is being referred to, is the one which was designed before the Herald was launched. As reported on the BBC we did launch the paper with a 20,000 print run at launch, but cut this fairly soon after starting. The new and improved media pack which we have been circulating since then quotes a print run of 10,000 copies per week. We do print more than this but we have kept the number to the lowest we print. Contrary to what The Western Telegraph’s publisher has claimed, the old media pack is not accessible via the Pembrokeshire Herald homepage.”

Mr. Sinclair concluded: “Print figures aside, there is one thing which is clear. The Pembrokeshire Herald readership is on the way up, and the Western Telegraph’s is quite obviously on the way down.”

“With what the JICREG data has revealed this year, combined with what our stockists are telling us, I would not be surprised if we have eclipsed the Western Telegraph in reader numbers already.”

 

13 Comments

13 Comments

  1. s james

    August 31, 2014 at 7:06 pm

    I’d rather read the herald than the telegraph. The price had gone up on it but news coverage had gone down. It’s all adverts and once you remove them your left with hardly any pages… go herald.

  2. Gez George

    August 31, 2014 at 7:32 pm

    I wont be buying the Telegraph again. Seems to be run by vindictive, envious petty minded bigots. The Pembrokeshire Herald is the only newspaper worth reading. Perhaps if the Telegraph concentrated more on putting readable information in their paper and concentrated less on school playground bully antics they may find people buying their paper. Heres on less customer anyway !!

  3. Peter Warrennder

    August 31, 2014 at 8:08 pm

    The Herald is a great local paper, the Western Telegraph is American owned rubbish. I never buy the WT anymore, it has poor news coverage and is not value for money. Keep up the good work the Herald and your readership will grow and grow.

  4. Claire

    August 31, 2014 at 9:45 pm

    The Western Telegraph have had a massive presence in the county for as long as I remember. Sadly though it has not done its best to cover the issues that are relevant to the people of Pembrokeshire. The Mercury is finally doing a good job of showing what is actually happening in our county both in and outside the county hall offices. It is somewhat shaken by competition it seems. Maybe if they focussed on writing the news instead of threatening letters, people would read it again!

  5. Chris

    August 31, 2014 at 10:51 pm

    When the Mercury under the Stoddart family ownership started to grow and their print runs were increasing regularly, The Western Telegraphs owners bought it out!! They felt extremely threatened. If the Heralds print run keep increasing at this rate – Mr Sinclair The Western Telegraph may be making you a big offer – you could be a millionaire. They do not like to be beaten. I have to say, the Herald is a far better read, keep it up

  6. Welshman23

    September 1, 2014 at 5:51 am

    Well done Herald the new editor should concentrate on yhe news that everyone wants to read. Herald you have rattled the cages of PCC and now it\’s the PCC supported Old Telegraph.

  7. Maud Amy

    September 1, 2014 at 12:56 pm

    Trouble is the WT stopped reporting anything negative about PCC and any of its councillors and this is what put people off buying it.

  8. Maud Amy

    September 1, 2014 at 12:58 pm

    People doing wrong on these official bodies should be named and shamed otherwise they just carry on doing what they have always done with no consequences ‘Concerned Pembs’

  9. wendy king

    September 1, 2014 at 1:51 pm

    As a small business in pembrokeshire I advertise in the herald and the telegraph, However after receiving a phone call from the sales team at the TELEGRAPH asking me to place an ad, I declined, to the response from the member of staff at the TELEGRAPH to “well you advertised with the HERALD last week! why not us! they dont even print or sell copies!” My response was that the HERALD had placed an ad for FREE for me paying off my monthly account each month, looking after a customer 🙂 TELEGRAPHs response was more fool them giving out FREE ads! I was not happy with this conversation. I am not surprised to see this pathetic bickering from the TELEGRAPH, they are tired, dated and I WILL NOT BE ADVERTISING WITH THEM AGAIN!

  10. Burt

    September 1, 2014 at 3:23 pm

    What can i say the WT have been ripping off small business in pembs for years to the point i couldn’t afford to put my business out there anymore, thank god for the Herald as i9 can now advertise without breaking the bank and everyone i know has given up buying the Wt and will only get the Herald from now on!! keep up the fantastic paper!!

  11. Tenby Skipper

    September 1, 2014 at 4:37 pm

    The Western Telegraph still doesn’t get it. People want some backbone in their reporting, not soft pedalled puff pieces and press releases, and now there is an alternative which offers what people want. The Herald has done more hard reporting and proper journalism in a year than the WT has in a decade. If the Herald’s sales figures haven’t already overtaken the WT, it’s surely only a matter of time.

  12. Teifion

    September 2, 2014 at 1:26 pm

    The WT has behaved like the PCC in house magazine over the years – the relationship between the meedja was once described as the relationship between a dog and a lampost – sadly the WT was the lamp-post and has been partly to blame for the shenanigins at the PCC

  13. Mister H

    September 7, 2014 at 10:26 pm

    A friend of mine once said, if he wanted to buy a car or a house then he would buy the WT. Sooooooo true!!!

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Community

St David’s Day parade brings colour and celebration to Haverfordwest

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HAVERFORDWEST town centre was a hive of activity today (Friday, Feb 27) as hundreds of children from schools across Pembrokeshire took part in a special St David’s Day celebration.

The popular parade, organised by the Pembrokeshire Language Forum, returned to the county town once again, with smiles all round from participants and spectators who lined the streets to watch.

Children paraded down High Street, through Bridge Street and along Quay Street, led by Samba Doc, before gathering at Picton Playing Fields for songs and dancing during an open-air jamboree with entertainer Tomos Tanllyd.

Pembrokeshire County Council Leader Cllr Jon Harvey said: “St David’s Day is always a special occasion in Pembrokeshire, and it was wonderful to see so many young people coming together to celebrate our language, culture and national identity.”

Cabinet Member for Education and the Welsh Language, Cllr Guy Woodham added: “The annual St David’s Day parade is a shining example of what schools in Pembrokeshire do to celebrate the Welsh language and culture, and they are certainly enthusiastic about it.”

Council Vice Chairman and Champion for the Welsh Language and Children and Young People, Cllr Delme Harries said: “It was fantastic to see such enthusiasm from pupils across the county, proudly celebrating St David’s Day.”

Local member Cllr Tom Tudor also praised the event, adding: “It really was a great celebration of St David’s Day and a highlight for Haverfordwest.”

Welsh Language Development Officer Catrin Phillips said the event continues to grow each year.

She said: “The St David’s Day parade, organised by the Pembrokeshire Language Forum, is always a highlight of the year and it’s wonderful to bring schools together to celebrate Welsh language and culture in such a joyful way.

“It has been especially encouraging to see new schools joining us this year, helping the event continue to grow.”

 

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Crime

Axe gang stormed home as couple feared they would be killed, court hears

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Five masked men smashed their way into property during terrifying late-night raid

A COUPLE feared they were about to be murdered when a masked gang armed with axes burst into their home, a jury at Swansea Crown Court has heard.

Five men dressed in dark clothing and balaclavas forced entry to the property shortly before 9:00pm on May 29, 2021, in what prosecutors say was a planned aggravated burglary. An emergency call was made at 8:51pm.

Prosecutor Mr Wright read to jurors a police statement from homeowner David Davies, who said he had been sitting with his partner, Carmen Bailey, when he heard loud banging at the front door.

“As I got to the entrance, the glass in the door was smashed and the men came through,” he said.

He described five intruders, all carrying axes. One of the men shouted: “Lay face down on the floor.”

Moments later, another voice yelled: “She’s on the phone,” after Ms Bailey contacted police. A further shout of “Let’s go boys” was then heard before the gang fled.

Mr Davies told officers that drawers throughout the property had been opened. Around £3,000 hidden in a spare room was not discovered, but two £50 notes were stolen along with a sanitary item and a Lloyds Bank paying-in book.

He attempted to follow the men as they left and saw the rear of a white SUV. Although his mobile phone had been smashed, it was still functioning.

In a later statement he described one suspect carrying a yellow-and-black rubber-handled axe, adding that another man “hopped out like a kangaroo” as he entered the property.

Ms Bailey said she was left utterly traumatised by the ordeal.

“I was absolutely petrified,” she said. “I felt like I was going to get murdered.”

She told police she could only see the men’s eyes through their balaclavas as she grabbed the house phone and called emergency services. A male voice shouted: “Where’s the money?”

The force of the attack shattered glass up to two metres into the hallway, the court heard.

A third witness, Doreen Jones, said she had phoned Mr Davies during the incident and heard male voices shouting: “Get down, get down.”

The investigation

Jurors were told that a white Nissan Juke — stolen in the Manchester area and fitted with cloned number plates — was later recovered near Paradise Nightclub in Pontardawe after the registration plates had been removed.

Several other men have already pleaded guilty to aggravated burglary, but Mohammed Mills and Michael Quinn deny involvement.

When Mills was arrested, officers recovered £235 in cash and a black iPhone. A vehicle linked to him was searched, leading to the discovery of a machete with an orange handle, black gloves and a balaclava.

Quinn was arrested in November 2021. Officers recovered a gold iPhone and a machete, while a large knife was found under his bed at home. A Nokia handset seized from him contained very little data, most of which had been deleted.

Automatic number plate recognition (ANPR) cameras placed vehicles linked to the defendants in the Bryncethin area at 6:40pm. Both vehicles were later seen at McDonald’s in Morriston at 7:35pm and at a Tesco service station at 8:32pm — around twenty minutes before the burglary.

There is no CCTV footage of the break-in itself.

The prosecution case

The prosecution allege the burglary was carefully planned, including what they describe as a “dry run” the previous day. They say the vehicles travelled together from Manchester and that the meeting in the area had been pre-arranged.

Jurors were told telecommunications evidence, including phone activity and satnav data, places devices linked to the defendants in relevant locations.

The defence

Mills claims he had recently started taxi work and was paid to drive men to Wales, saying he did not know their intentions. He denies wearing a balaclava and says the machete recovered was not his. His barrister told the court he cooperated fully with police and provided access to his phone.

Quinn maintains he travelled to Wales to sell his Vauxhall Insignia and denies any knowledge of the burglary. He says the knife found under his bed was used for dismantling furniture.

The judge reminded jurors that emotion must play no part in their deliberations and that the verdict is theirs alone.

The trial continues.

 

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News

NRW invites feedback on draft decision to issue Withyhedge landfill permit variation

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NATURAL RESOURCES WALES (NRW) is seeking public feedback after reaching a draft decision to approve changes to the environmental permit for the Withyhedge Landfill site in Pembrokeshire.

Following what it described as a detailed technical assessment, NRW said it is “minded to” grant a permit variation requested by the site operator, Resources Management UK Ltd. The variation would amend the environmental permit that controls how the site operates (permit number EPR/MP3330WP, application reference PAN-025929).

A four-week public consultation has now opened and will run until Thursday, March 26, 2026. NRW said all responses will be considered before any final decision is made.

The operator is proposing several changes, including alterations to the final shape of the land once the landfill is capped, updates to monitoring and management arrangements for groundwater, surface water and leachate, and the addition of up to 50,000 tonnes of waste soils for restoration purposes under a new waste recovery activity.

The application also includes consolidation and modernisation of the permit, including a review of existing improvement and pre-operational conditions.

NRW said it considers the proposed changes acceptable and believes they could help ensure the site operates without causing harm to the environment or nearby communities.

Residents are being encouraged to provide feedback on issues such as emissions, potential health impacts, environmental risks and how waste is managed at the site.

However, NRW stressed that certain matters fall outside its remit and cannot be considered as part of the consultation. These include planning issues handled by the local authority, such as the site’s location, traffic levels, visual impact, land use, access arrangements and operating hours.

Huwel Manley, Head of South West at Natural Resources Wales, said: “We know the community has a long-standing interest in what happens at Withyhedge Landfill, and we take that responsibility seriously.

“Given the history of the site and the concerns people have previously raised, we promised to take an approach that goes further than our usual consultation process for a permit variation.

“Being ‘minded to’ issue this variation means our specialists are satisfied the operator can meet the required standards, but before we make any final decision we want to hear from the people who live and work nearby. We encourage anyone with an interest in the site to take part in the consultation.”

Details of the draft decision and information on how to submit comments are available via NRW’s Consultation and Engagement Hub.

 

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