Business
Support 53,000 jobs in Wales with a Christmas pint
WELSH people raising a Christmas pint in pubs and at home should enjoy the taste of supporting 53,000 local jobs, which pay £665 million in wages and contribute £1.2 billion to the economy, data from the Welsh Beer and Pub Association (WBPA) shows.
The brewing and pubs industry is one of the UK’s biggest employers, supporting almost one million jobs across the regions.
Pubs have an equally vital social contribution. Across Wales, 82% of people say pubs are important in bringing people together, while 67% think pubs help combat loneliness and isolation.
The Long Live the Local campaign invites pubgoers who can afford it to buy an extra round to support the brewers, delivery drivers, farmers and thousands of people behind the pint.
Welsh people raising a Christmas pint should enjoy the taste of supporting 53,000 local jobs in breweries, bars and supply chains which pay £665 million in wages and contribute £1.2 billion to the economy, data from the Welsh Beer and Pub Association (WBPA) reveals.
The WBPA’s Long Live the Local campaign is shining a light on the nearly one million people behind the pint who make the festive season merry.
As Welsh pubgoers raise a local brew, they support hundreds of thousands of jobs across the country: including farmers growing hops, brewers developing new recipes, scientists working on quality control and logistics teams managing deliveries.
‘The local’ is often the heart of community life and a major source of local employment and economic growth. Its social value is most apparent at Christmas, bringing people together and combatting loneliness during the festive season. Recent YouGov polling in Wales found:
- 75% of people feel pubs have a positive effect in communities
- 82% say pubs are important in bringing people together
- 67% think pubs help combat loneliness and isolation in their local area
Pubs and brewers have faced major increases to their costs over the last few years while struggling to limit price rises. The Autumn Statement provided vital support with an extension to business rates relief and the freeze on beer duty, but the next budget must provide surer footing for brewers and pubs by:
Cutting tax on beer in the next Budget and pledging to bring beer duty down to the European average over the course of the next Parliament. The EU average duty on a pint of beer is currently 20p, whereas in the UK it is 54p for draught beer and 59p for packaged beer- nearly triple the European average and 12 times more than Germany.
Reforming business rates so pubs and brewers can invest in the future, with the 75% relief maintained and a cap to the planned increase in the 2024 business rates multiplier until this is implemented
Lowering VAT rate to 12.5% for pubs to help publicans and customers with cost of living increases
The Long Live the Local campaign invites the Welsh to buy an extra round this Christmas to support the people behind the pint and join the campaign to secure the future of their local.
Lloyd Manchip, brewery manager at Magor Brewery, says: “It’s very unusual to be in an industry where you make a product that is at the centre of every party and occasion. Beer brings people together… at football and rugby, weddings and funerals, every major social event.
“There are 550 people who work with me and we are so passionate about producing the perfect beer. We’re also looking to the future and investing in becoming more sustainable. Reducing our carbon footprint and reducing the usage of all those commodities to ultimately make the brewery more efficient, better for the planet and ultimately for the people who drink our beer.
“The beer industry is such a major part of Welsh culture. It’s so important that we keep and maintain that.”
Emma McClarkin, CEO of the Welsh Beer and Pub Association, told The Pembrokeshire Herald: “So many of life’s milestones are marked by sharing a beer, whether in commiseration or joy. Behind the glass, there are nearly a million people across the cities and regions who make this possible: including brewers, technicians, delivery drivers, farmers and the pub staff at the counter.
“The great British pint is woven into the fabric of our communities, economies and regional identities. Local pubs are some of our most beloved tourist attractions, while our breweries produce some of the finest beers in the world.
“But the industry needs our support to survive. Wales remains one of the most expensive places in the world to have a pint, with beer duty more than double the average across Europe. The next Parliament must make bringing beer duty in line with Europe a priority – taking at least 34 pence off the price of a pint – as well as reforming business rates so that brewers and pubs can continue investing in the future, providing quality jobs and training for people across the country.”
Business
Tax deadline for self-employed and landlords as digital system goes live in April
Quarterly online reporting to become mandatory for higher earners under HMRC shake-up
MORE than 860,000 sole traders and landlords across the UK are being urged to prepare now for major changes to the way they report tax, with new digital rules coming into force in just two months.
From April 6, thousands of self-employed workers and property landlords earning over £50,000 a year will be required to keep digital records and submit quarterly income updates to HM Revenue & Customs under the Government’s Making Tax Digital scheme.
The changes form part of a wider overhaul designed to modernise the tax system and reduce errors.
Instead of submitting figures once a year, those affected will use approved software to record income and expenses throughout the year and send short quarterly summaries to HMRC. Officials stress these are not extra tax returns, but updates intended to spread the workload and avoid the usual January rush.
Free and paid software options are available, with the system automatically generating the figures needed for submission.
At the end of the tax year, users will still file a Self Assessment return, but most of the information will already be stored digitally.
Craig Ogilvie, HMRC’s Director of Making Tax Digital, said the move should make tax reporting simpler.
He said: “With two months to go until MTD for Income Tax launches, now is the time to act. The system is straightforward and helps reduce errors. Thousands have already tested it successfully.
“Spreading your tax admin throughout the year means avoiding that last-minute scramble to complete a tax return every January.”
More than 12,000 quarterly updates have already been submitted during a voluntary trial.
Phased rollout
The new rules will be introduced gradually:
• From April 2026 – those earning £50,000 or more
• From April 2027 – those earning £30,000 or more
• From April 2028 – those earning £20,000 or more
To ease the transition, HMRC says it will not issue penalty points for late quarterly submissions during the first 12 months.
After that, a points system will apply, with a £200 fine only triggered once four late submissions are reached.
Anyone unable to use digital tools for genuine reasons can apply for an exemption.
Tax agents and accountants are advising clients to prepare early to avoid last-minute problems.
Further guidance, webinars and sign-up details are available via GOV.UK.
Business
Bid to convert office space into chocolate factory, salon and laundrette
A CALL for the retrospective conversion of office space previously connected to a Pembrokeshire car hire business to a chocolate factory, a beauty salon and a laundrette has been submitted to county planners
In an application to Pembrokeshire County Council, Mr M Williams, through agent Preseli Planning Ltd, sought retrospective permission for the subdivision of an office on land off Scotchwell Cottage, Cartlett, Haverfordwest into three units forming a chocolate manufacturing, a beauty salon, and a launderette, along with associated works.
A supporting statement said planning history at the site saw a 2018 application for the refurbishment of an existing office building and a change of use from oil depot offices to a hire car office and car/van storage yard, approved back in 2019.
For the chocolate manufacturing by ‘Pembrokeshire Chocolate company,’ as part of the latest scheme it said: “The operation comprises of manufacturing of handmade bespoke flavoured chocolate bars. Historically there was an element of counter sales but this has now ceased. The business sales comprise of online orders and the delivery of produce to local stockist. There are no counter sales from the premises.”
It said the beauty salon “offers treatments, nail services and hairdressing,” operating “on an appointment only basis, with the hairdresser element also offering a mobile service”. It said the third unit of the building functions as a commercial laundrette and ironing services known as ‘West Coast Laundry,’ which “predominantly provides services to holiday cottages, hotels and care homes”.
The statement added: “Beyond the unchanged access the site has parking provision for at least 12 vehicles and a turning area. The building now forms three units which employ two persons per unit. The 12 parking spaces, therefore, provide sufficient provision for staff.
“In terms of visiting members of the public the beauty salon operates on an appointment only basis and based on its small scale can only accommodate two customers at any one time. Therefore, ample parking provision exists to visitors.
“With regard to the chocolate manufacturing and commercial laundrette service these enterprises do not attract visitors but do attract the dropping off laundry and delivery of associated inputs. Drop off and collections associated with the laundry services tend to fall in line with holiday accommodation changeover days, for example Tuesday drop off and collections on the Thursday.
“With regard to the chocolate manufacturing ingredients are delivered by couriers and movements associated with this is also estimated at 10 vehicular movements per week.”
The application will be considered by county planners at a later date.
Business
First Minister criticised after ‘Netflix’ comment on struggling high streets
Government announces 15% support package but campaigners say costs still crushing hospitality
PUBS, cafés and restaurants across Wales will receive extra business rates relief — but ministers are facing criticism after comments suggesting people staying home watching Netflix are partly to blame for struggling high streets.
The Welsh Government has announced a 15% business rates discount for around 4,400 hospitality businesses in 2026-27, backed by up to £8 million in funding.
Announcing the package, Welsh Government Finance Secretary Mark Drakeford said: “Pubs, restaurants, cafés, bars, and live music venues are at the heart of communities across Wales. We know they are facing real pressures, from rising costs to changing consumer habits.
“This additional support will help around 4,400 businesses as they adapt to these challenges.”
The announcement came hours after Eluned Morgan suggested in Senedd discussions that changing lifestyles — including more time spent at home on streaming services — were contributing to falling footfall in town centres.
The remarks prompted political backlash.
Leader of the Welsh Liberal Democrats, Jane Dodds, said: “People are not willingly choosing Netflix over the high street. They are being forced indoors because prices keep rising and wages are not.
“Blaming people for staying at home is an insult to business owners who are working longer hours just to survive.”
Industry groups say the problem runs deeper than consumer behaviour.
The Campaign for Real Ale (CAMRA) welcomed the discount but warned it would not prevent closures.
Chris Charters, CAMRA Wales director, said: “15% off for a year is only the start. It won’t fix the unfair business rates system our pubs are being crushed by.
“Welsh publicans need a permanent solution, or doors will continue to close.”
Across Pembrokeshire, traders have repeatedly told The Herald that rising energy bills, wage pressures and rates — rather than a lack of willingness to go out — are keeping customers away.
Several town centres have seen growing numbers of empty units over the past year, with independent shops and hospitality venues reporting reduced footfall outside the main tourist season.
While ministers say the relief balances support with tight public finances, business groups are calling for wider and longer-term reform.
Further debate on rates changes is expected later this year.

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