Business
Entrepreneurs and start-ups at new retail test space are thriving this festive period
ENTREPRENEURS and start-up businesses at a new retail test space are thriving this festive period.
Antur Cymru’s latest CymorthBusnes Lleol / Local Business Supportpop-up unit opened last week in Newcastle Emlyn and is already a hit with customers in the west Wales town.
As Christmas fast approaches, traders have embraced the scheme and been busy selling their wares, with a wide variety of locally made products up for grabs.
Among those with a presence at the Cawdor Terrace premises are Stop Waffling artisan bakes and desserts; Live like Nana shopping service; Tyddyn y Helyg gifts; and sustainable florist, The Flower Meadow.
In addition to its existing shop in Aberystwyth – and with plans for a third and fourth location in the new year – Antur Cymru has given them a platform to develop ideas, trial products and generate a customer base while receiving vital commercial support and advice.

James Mordue from Stop Waffling, who formally launched the mobile venture earlier this year, says early results have been very positive.
“We were busy through the summer at festivals and events, but this now gives us a base to build up a local following and attract new customers,” he said.
“It’s been really good, and word is getting around that we are here, so in the run up to Christmas and beyond I’m sure we will be even busier.”
Sara Redman, owner of The Flower Meadow, previously worked in local government before pivoting in the pandemic to sell seasonal and organic bouquets, bespoke wedding packages and displays that are “grown not flown” from the farm she shares with husband Richard in Llandysul.
She says being part of the community in Newcastle Emlyn is a breath of fresh air: “It’s going really well, with lots of people wanting organic Christmas wreaths and our DIY kits so they can make their own at home.
“The business had been something of a slow burner as I began selling them in lockdown and delivering to local villages, which soon proved very popular.
“To now be able to meet customers in person and build on that momentum is fantastic – it’s brilliant to see so much support for local entrepreneurs.”
Stacey Sayers, from Tyddyn y Helyg (The Willows Homestead), which is selling a wide range of homemade, artisan gifts from the site, added: “We are trying different ideas at present, so having this space to test them and see what works is invaluable.
“We are selling items including rugs, aprons, cushions, lampshades, curtains and more, and there is the holistic side of the business as well, so we are excited to see how this develops and really pleased to be part of this network of traders.”
Funded by UK Government and driven by Levelling-Up via Ceredigion and Carmarthenshire councils, the Local Business Support scheme also includes guidance for start-ups, entrepreneurs, and independent traders across the region via a team of skilled and experienced mentors and advisors.
Project Manager Julie Morgan is pleased with the response from the local community and confident the pop-up initiative will go from strength to strength.
“Like Aberystwyth, which opened early last year, we’ve seen a wave of customers visit the space already,” she said.
“The difference this time is we have that model to refer to and were able to hit the ground running.”
Julie added: “We hope to see even more customers through the door in the short time we have left before Christmas and thank everyone who has shown us so much support already.”
For more on Antur Cymru, visit the website www.anturcymru.org.uk and follow them on social media at @AnturCymruWales. Alternatively, call 01239 710238 or email [email protected].
Business
Tudor Glen Caravan Park Pembrokeshire planning call
A CALL for a Pembrokeshire caravan site to be allowed static caravans in lieu of touring ones, which the applicant says was allowed back in 1988, has been submitted to the national park.
In an application to Pembrokeshire Coast National Park, Keith Stevens of Tudor Glen Caravan Park, Jameston, through agent Lambe Planning & Design Ltd, seeks a certificate of lawfulness of an existing use of the site to establish the status of a 1988 planning permission.
Essentially what that means is the applicant is seeking confirmation of details of that permission as to whether it includes static or touring caravans.
A supporting statement says: “Tudor Glen Caravan Park is a long-established family owned and operated Holiday Park. The Park extends to approximately six acres and caters for families within static caravans, touring caravans, motorhomes and tents.
“The Park is exceptionally well run and achieved the 2025 runner up award for Best Family Campsite South Wales. The Park has a range of modern purpose-built facilities including a heated swimming pool, laundrette, dedicated play area, games room and full amenity facilities.”
Covering the 1988 approval of removing two previous conditions connected to the site, granting permission for up to 50 caravans and occupancy of March 1 to January 9, it says: “It does not stipulate that the caravans must be removed from the site during the ‘close period’ as would be the case if the consent related to touring caravans,” adding: “It is therefore clear that the intentions of that planning application and the consent granted relates to the siting of up to 50 caravans and not specifically touring caravans.
“If that consent were to be partially restricted to touring, a touring condition would have been imposed and / or a condition requiring that the caravans must be removed from the site during a close period – it doesn’t.”
It concludes: “Whilst the park has been operated on the basis of providing both Static Caravan and Touring Caravan Pitches, [the 1988] Planning Approval clearly gives permission for any type of caravan which complies with the Legal Definition of a Caravan.
“That permission does not restrict the type of unit to either static or touring caravans and does not restrict the layout of the holiday park it is therefore concluded that [the 1988 permission] allows for the siting of any unit which complies with the legal definition of a caravan, and does not restrict the layout or location of the units.
“The applicant therefore seeks confirmation from the LPA to that effect via this Certificate of Lawful (proposed) Use application.”
The application will be considered by park planners at a later date.
Business
Pembrokeshire Lydstep Beach Village development refused
A CALL for an extra sign advertising a Pembrokeshire holiday park, adding to exiting unauthorised ones, which planners say would create “visual clutter and intrusion” and a distraction to drivers, has been refused.
In an application to Pembrokeshire Coast National Park, permission was sought, through Lakeside Signs Limited, for an additional sign advertising Haven’s Lydstep Beach Village, near Tenby, the sign proposed for North Lodge where the holiday park joins the main road.
Pembrokeshire County Council’s highways authority raised no concerns regarding the specific location of the sign, but said “there remains a broader concern regarding the cumulative impact of signage along this section of highway,” adding: “The increasing proliferation of signs in this location has the potential to create a visually cluttered environment, which may distract drivers and, in turn, give rise to road safety implications.”
A Park officer report recommending refusal said: “Currently, there are eight flagpoles, one A-frame banner type sign, one pole mounted panel sign, and a further panel sign, located behind the stone wall on the western side of the park’s entrance. None of these advertisements have the benefit of advertisement consent.”
It added: “The increasing number of signs in this location has the potential to create a distraction to drivers, which may result in road safety implications. In addition, the proliferation of signage would create clutter that would result in visual intrusion in this countryside location affecting amenity. As such, the recommendation is to refuse.”
It went on to say: “Whilst it is not deemed that the proposed advertisement would result in harm being caused to the specific special qualities of this area, there are concerns that the display of this advertisement would, along with the remainder of the advertisements, which are unauthorised, result in a proliferation of advertisements, which in turn would cause visual clutter and intrusion.
“This is especially problematic in a countryside location where development is strictly controlled. Should the existing signage be consolidated and rationalised, the Authority may support the proposed sign, however, currently, any additional signage would not be deemed appropriate.”
The application was refused on the grounds that it would, along with the exiting signage, “result in visual clutter and intrusion which would detract from the visual amenity of this countryside location, and would result in potential distraction to drivers, which in turn would rise to road safety implications”.
Business
The Cheesecake Guy store could be coming to Saundersfoot
SAUNDERSFOOT’S Coal Building interpretation centre could soon host the third store for Welsh cheesecake business The Cheesecake Guy Ltd, in plans before the national park.
In an application to Pembrokeshire Coast National Park, Craig Taylor of Merthyr Tydfil-based The Cheesecake Guy Ltd seeks a change of use of part of Saundersfoot’s Cambrian Terrace Coal Building interpretation centre to create a small retail unit.
On its website, The Cheesecake Guy says of its business and products: “Established in 2019, The Cheesecake Guy is all about delivering indulgent, handcrafted cheesecake desserts with a twist. While we offer a range of sweet treats, our specialty — and customer favourite — is the signature cheesecake jar.
“Made with quality ingredients and packed with rich, creamy layers, our jars are the perfect dessert for any occasion. Whether you’re treating yourself or sharing with others, The Cheesecake Guy brings a spoonful of happiness to every bite.”
While no supporting statement has yet been published for the Saundersfoot proposal, the application says the scheme would employ two full-time members of staff, operating 10am-6pm Mon-Sat, and 10-5 on Sundays and bank holidays.
It says the proposed site is currently a mixed-use retail and gift shop, having previously been used as office space.
It adds: “This is a space within a building that is still trading, the space we are wanting a change of use was last used by Persimmon Homes as an office space.”
Of the scheme itself it says it will involve “retail sales of pre-prepared desserts and merchandise,” adding there will be “no on-site manufacturing or heavy processing,” with “equipment limited to display fridges and freezers”.
If approved, the Saundersfoot site would be the third outlet for The Cheesecake Guy, with sites in Merthyr, and, more recently, Newport Market.
After that store opened following redevelopment of Newport’s Victorian market, Craig Taylor, of The Cheesecake Guy, said: “We are very excited to be part of the new development in Newport Market alongside some other amazing small businesses.
“We feel this is definitely the next step in the right direction after our Merthyr Tydfil store taking off so well.”
For its Newport site, The Cheesecake Guy says: “We specialise in creating a wide variety of cheesecake desserts that cater to all tastes. Our menu features popular favourites that have won the hearts of many, alongside exciting new creations designed to keep your taste buds satisfied.
“Whether you’re a classic cheesecake lover or an adventurous foodie, we promise a cheesecake experience like no other. Each cheesecake is made with the utmost care, ensuring a rich, creamy texture and a burst of flavour in every slice (or jar!).”
The Saundersfoot proposal will be considered by park planners at a later date.
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