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Business

Entrepreneurs and start-ups at new retail test space are thriving this festive period

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ENTREPRENEURS and start-up businesses at a new retail test space are thriving this festive period.

Antur Cymru’s latest CymorthBusnes Lleol / Local Business Supportpop-up unit opened last week in Newcastle Emlyn and is already a hit with customers in the west Wales town.

As Christmas fast approaches, traders have embraced the scheme and been busy selling their wares, with a wide variety of locally made products up for grabs.

Among those with a presence at the Cawdor Terrace premises are Stop Waffling artisan bakes and desserts; Live like Nana shopping service; Tyddyn y Helyg gifts; and sustainable florist, The Flower Meadow.

In addition to its existing shop in Aberystwyth – and with plans for a third and fourth location in the new year – Antur Cymru has given them a platform to develop ideas, trial products and generate a customer base while receiving vital commercial support and advice.

James Mordue from Stop Waffling, who formally launched the mobile venture earlier this year, says early results have been very positive.

“We were busy through the summer at festivals and events, but this now gives us a base to build up a local following and attract new customers,” he said.

“It’s been really good, and word is getting around that we are here, so in the run up to Christmas and beyond I’m sure we will be even busier.”

Sara Redman, owner of The Flower Meadow, previously worked in local government before pivoting in the pandemic to sell seasonal and organic bouquets, bespoke wedding packages and displays that are “grown not flown” from the farm she shares with husband Richard in Llandysul.

She says being part of the community in Newcastle Emlyn is a breath of fresh air: “It’s going really well, with lots of people wanting organic Christmas wreaths and our DIY kits so they can make their own at home.

“The business had been something of a slow burner as I began selling them in lockdown and delivering to local villages, which soon proved very popular.

“To now be able to meet customers in person and build on that momentum is fantastic – it’s brilliant to see so much support for local entrepreneurs.”

Stacey Sayers, from Tyddyn y Helyg (The Willows Homestead), which is selling a wide range of homemade, artisan gifts from the site, added: “We are trying different ideas at present, so having this space to test them and see what works is invaluable.

“We are selling items including rugs, aprons, cushions, lampshades, curtains and more, and there is the holistic side of the business as well, so we are excited to see how this develops and really pleased to be part of this network of traders.”

Funded by UK Government and driven by Levelling-Up via Ceredigion and Carmarthenshire councils, the Local Business Support scheme also includes guidance for start-ups, entrepreneurs, and independent traders across the region via a team of skilled and experienced mentors and advisors.

Project Manager Julie Morgan is pleased with the response from the local community and confident the pop-up initiative will go from strength to strength.

“Like Aberystwyth, which opened early last year, we’ve seen a wave of customers visit the space already,” she said.

“The difference this time is we have that model to refer to and were able to hit the ground running.”

Julie added: “We hope to see even more customers through the door in the short time we have left before Christmas and thank everyone who has shown us so much support already.”

For more on Antur Cymru, visit the website www.anturcymru.org.uk and follow them on social media at @AnturCymruWales. Alternatively, call 01239 710238 or email [email protected].

 

Business

Wolfscastle spa earns prestigious AA recognition

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WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.

The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.

The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Grace, Levi and Bethan, full-time spa therapists at the award-winning Wolfscastle Spa.
Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.

The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.

Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.

Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.

“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”

The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.

Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.

For more information or to book, visit www.wolfscastle.com.

The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.

 

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Business

Pembroke South Quay boat shed expansion plans submitted

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A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.

In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.

A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”

It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”

It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”

With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.

“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”

The application will be considered by county planners at a later date.

The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.

The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.

The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.

 

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Business

Pembrokeshire hospitality rates relief scheme backed

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A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.

A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.

“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.

“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”

It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.

“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”

Members backed the recommendation.

All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.

The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.

 

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