Charity
Pembrokeshire-born dad embarks on epic Wales Coast Path challenge
A DAD of two who was diagnosed with incurable and inoperable EGFR+ lung cancer is today (February 14) embarking on an epic fundraising challenge taking on the Wales Coast Path in a bid to raise £1 million.
Craig Maxwell, the WRU’s former head of marketing, will be joined by a number of Welsh celebrities along the way including TV presenter Gethin Jones, Love Island star Liam Reardon, singer Wynne Evans, weather presenter Derek Brockway and a host of rugby players.
He is hoping to raise a monumental £1m for the Maxwell Family Fund, a fund as part of Velindre Cancer Centre, to enhance, improve and develop the cancer pathway in Wales.
Starting in North Wales, cycling from Chester to Menai Bridge, Craig is then being joined by over 500 walkers over the course of the 26-day challenge.
The challenge will see walkers cover 780 miles of the coast path to represent the 78 days it took Craig to receive his diagnosis from the point of finding his tumour. The rest of the 870-mile coast path will be cycled. It is being done in 26 days to mirror the QuicDNA project, a genomics research project to reduce diagnosis time for lung cancer patients to a maximum of 26 days.
Acknowledging the unpredictable nature of his ongoing treatments, Craig will be joined by a different Welsh celebrity every day of the walk, so that regardless of his ability to walk, he will have a representative to take on the challenge.
A rugby match ball will be relayed the entire distance of the challenge, symbolising Wales’ collective fight against cancer and it will culminate at the national stadium of Wales, the Principality Stadium, on 10th March for the Wales vs. France Guinness Six Nations match, where Craig accompanied by his children, Isla and Zach, will carry the match ball onto the pitch.
Craig says: “We are embarking on a monumental challenge to symbolise hope, resilience, and unity, and raise over £1 million for the research and development of new and innovate cancer testing and treatments in Wales. Having surpassed our initial fundraising goals of £300,000 for QuicDNA, we really hope people will support us on the Wales Coast Path Challenge. It will be our most ambitious journey yet as we strive to create a community united against cancer across the length and breadth of Wales.
“Cancer has touched our lives, challenged our resilience, but it will not define our future. This event will see people from all over Wales stand united, not just as individuals but as a formidable force against cancer.”
The people of Wales are being encouraged to support Craig’s efforts either by joining a leg of the challenge via https://maxwell.foundation or by taking on their own fundraising challenge between 14th February – 10th March via https://velindrefundraising.com. This can be anything from a 1-day walking challenge to walking a mile a day over the 26 days.
Paul Wilkins, director at Velindre Cancer Charity, says: “We are calling on everyone in Wales to support Craig’s efforts by walking what you can and raising what you can. Over the course of the event, 14th February – 10th March 2024, we would like as many of you as possible to get involved by challenging yourself to take on your own walk! This can be any distance, anywhere and at any pace! “We need your help to get as many people involved as possible, so reach out to your local walking groups, clubs, school or workplace and arrange a challenge for you all to get involved in!
“We wanted to make sure everyone and anyone could join us in being part of a Wales United Against Cancer. Every step and every penny will help create a difference to cancer patients and their families here in Wales.
“For those unable to walk, but still keen to support, you can text WALK24 to 70191 to donate £10.”
Craig was just 40 when he was diagnosed with incurable and inoperable EGFR lung and bone cancer. In the face of adversity, having told he had a limited time to live, he has thrown himself into raising hundreds of thousands of pounds to help others detect cancer earlier.
Over the last year, he has run the London Marathon, taken part in CARTEN, cycled 320 miles from Cardiff to Paris, cycled over 420 miles from Paris to Bordeaux and taken on the Welsh 3000s – climbing over 10 mountains, all over 3,000ft in 24 hours. Earlier this year, he was crowned Cycling Plus’ Rider of the Year for his efforts.
His story has touched the hearts of many, rallying support that surpassed all expectations. His efforts to date have seen him raise £430,000 to support the QuicDNA project, which aims to shorten the time it takes to diagnose lung cancer in patients in Wales. With a further £500,000 donated by The Moondance Foundation, set up by Henry and Diane Engelhardt, Craig has now launched his own charity fund.
The Maxwell Family Fund aims to enhance, improve and develop the cancer pathway in Wales. Administered and supported by Velindre, with support from the Moondance Foundation and All Wales Genomics, the fund will aim to make a lasting difference in the lives of cancer patients and their families in Wales.
Craig continues: “I’m proud to launch the Maxwell Family Fund, where hope, courage, and community converge in the fight against cancer in Wales. This is the start of my family and friends creating a legacy and showing my children that even at the worst time possible, you can still rise up and be positive and make a difference.”
Professor Tom Crosby OBE, consultant oncologist in Velindre Cancer Centre, says: “Craig is one of the most inspirational people I have met. His drive to improve the outcome for others who experience cancer is just phenomenal. That together with his ability to articulate the issues to the wider public, and his experience and expertise at improving how systems work, is amazing, yet humbling at the same time. We are just so grateful to him and his choice to partner with Velindre in delivering his vision, now through QuicDNA but also in the future through a legacy fund.”
To find out more visit https://maxwell.foundation and Wales United Against Cancer Walk | Velindre Fundraising.
Charity
Welsh opticians raise £1,600 for people experiencing homelessness
SPECSAVERS Pembroke Dock has helped raise £1,600 to support people experiencing homelessness this winter, with all funds going to The Wallich’s winter appeal.
Thirteen stores from North, South and West Wales donated £1 for every customer feedback form completed during November to help The Wallich, Wales’ largest homelessness and rough sleeping charity, continue its vital work.
Supporting more than 8,000 people experiencing or at risk of homelessness across the nation each year, The Wallich runs around 100 diverse projects across 20 local authorities to provide hope, support and solutions to end homelessness.
Funds raised by Specsavers will go directly to the Wallich’s Flexible Assistance Fund, which provides small but vital emergency grants. The grants support people at crucial turning points, helping cover essential costs such as phone credit, rent or food shops.
This initiative is a continuation of Specsavers’ wider homelessness programme, which sees over a hundred Specsavers stores and Home Visits services hold out-of-hours or pop-up clinics and invite people affected by forms of homelessness to use their services for free.
Specsavers’ North Wales regional relationship manager, Martin Lawrence, who helped organise the fundraiser, says: ‘We’re really proud to be supporting The Wallich’s winter appeal at a time when support is needed most.
‘Homelessness affects people in every community and as locally owned and run businesses, Specsavers stores are committed to raising awareness of the issue and supporting people through their toughest moments.
‘We’re excited to build on the success of this fundraiser and strengthen our partnership with The Wallich in the new year.’
Louisa Turner, head of fundraising at The Wallich, adds: ‘Winter can be an incredibly difficult time for people experiencing homelessness and this support from Specsavers will make a real difference.
‘The funds raised will help provide emergency grants at critical moments – whether that’s putting food on the table, helping someone stay connected with their loved ones or preventing someone from losing a safe place to live.
‘This kind of support creates vital turning points and helps people move towards a safer, more secure future.’
Specsavers works year-round with homelessness charities including Crisis, Vision Care and The Big Issue, to improve access to healthcare and advocate for policy change – ensuring people experiencing homelessness can receive free eye tests, glasses and hearing checks.
To find out more about Specsavers or to book an appointment at your local store, visit: https://www.specsavers.co.uk/stores.
Charity
Bluestone Foundation marks year of impact with more than £60,000 for local causes
THE BLUESTONE FOUNDATION, the charitable arm of Bluestone National Park Resort, has marked a significant year of community investment after raising and distributing more than £60,000 to support projects across Pembrokeshire in 2025.
Run in partnership with the Pembrokeshire Association for Voluntary Services (PAVS), the Foundation has continued to expand its reach, backing a wide range of charities and community organisations working at the heart of the county.
During the year, the Foundation’s Community Fund delivered three rounds of grants, supporting projects focused on wellbeing, inclusion, creativity, and environmental protection.
Environmental organisations including BlueGreen Cymru, Greener Growth CIC and Sea Trust Wales received funding, alongside wellbeing and inclusion groups such as ASD Family Help, Get the Boys a Lift, No Shame Foundation and Silbers CIC.
Creative, youth and heritage organisations including Little Grebe Creative CIC, Pater Hall Community Trust, Milford Haven Community Society, Urdd Gobaith Cymru and VC Gallery also benefited.
In total, £32,968.57 was awarded through the Community Fund in 2025.
Fundraising events held at the Blue Lagoon Water Park generated a further £19,500 in unrestricted income. Under the Foundation’s funding model, 75 per cent of that money is passed directly to charities, with the remaining 25 per cent placed into a flexible fund to support causes that fall outside the Community Fund’s criteria.
Flexible funding totalling £4,500 was used this year to support initiatives including Sport Pembrokeshire’s Fit and Fed project, refurbishment work at Martletwy Young Farmers Club hall, Bloomfield Bus and Green Dragon Bus services, and Nacro’s Christmas appeal, providing food, warm clothing and essential items to people in crisis.
The Foundation also supported the PATCH Christmas Toy Appeal, encouraging staff and visitors at Bluestone to donate gifts for families referred to the charity during the festive period.
In addition, more than one hundred fundraising events across the region were supported through prize donations from the Foundation, including over 200 family passes to the Blue Lagoon Water Park, 32 overnight spa breaks and nine Bluestone holiday breaks.
Marten Lewis, Chair of the Bluestone Foundation said: “This year’s achievements reflect the heart of who we are at Bluestone. The Foundation exists to uplift the people and places that make Pembrokeshire such a special community.
“The impact of our partners, grant recipients and fundraising efforts in 2025 shows what is possible when we work together, and we are proud to see the difference it continues to make across the county.”
Looking ahead to 2026, the Foundation has confirmed continued support for Sport Pembrokeshire’s Fit and Fed project and will act as gold sponsor of the DPJ Foundation’s Macchu Picchu trek.
Five further Blue Lagoon fundraising events are already scheduled between February and August, supporting Local Cadets, Belles Story, Martletwy YFC Hall, Blue Horizons Coastal Adventure and Friends of Portfield School.
Tickets for those events are available via the Bluestone Foundation’s Eventbrite page.
For more information about the Bluestone Foundation, visit the Bluestone website.
Charity
Communities across Pembrokeshire unite in memory of Sally Allen
THE TRAGIC loss of Sally Allen in 2025 sent shockwaves through communities across Pembrokeshire and beyond. Deeply loved and widely respected, Sally was an integral part of the agricultural and equestrian world. Her sudden passing left an immeasurable sense of loss for her family, friends, and the many organisations and communities she was part of.
In the days and weeks following the accident, people from across the county came together in an extraordinary show of compassion, solidarity and remembrance. Sandy Bear Children’s Bereavement Charity was on hand to offer guidance and support to communities affected by the tragedy, helping individuals and families navigate the early and often overwhelming stages of grief.

Support in Sally’s memory has been widespread, with particular strength coming from the agricultural and equestrian sectors that meant so much to her. Young Farmers Clubs across Pembrokeshire organised fundraising evenings and gatherings, creating spaces for people to come together, share memories, and acknowledge the profound loss felt by so many.
On Monday 15 December, a deeply moving moment of remembrance took place as Sally’s family came together with David Evans, Chief Executive Officer of Clynderwen and Cardiganshire Farmers Ltd (CCF), along with further representatives from CCF and Sandy Bear Children’s Bereavement Charity. The occasion marked the launch of a specially commissioned design on one of CCF’s lorries.
The vehicle, N12 CCF, now proudly carries sunflowers – a flower Sally loved – alongside her name, celebrating her life while also featuring the Sandy Bear logo. This thoughtful tribute was warmly received by the Allen family and ensures that Sally’s memory, kindness and impact will continue to be carried far and wide.

CCF is deeply rooted in the landscapes and communities Sally cared about. At the launch, Mr Evans announced that CCF will make a donation to Sandy Bear aligned with the miles travelled by N12 CCF throughout January, transforming everyday journeys into a lasting legacy of support.
In addition, a JustGiving page will remain open until the end of January, allowing individuals and organisations to continue honouring Sally’s memory by supporting Sandy Bear alongside the CCF fundraiser.
Sandy Bear Children’s Bereavement Charity supports children and young people across Wales who are grieving the death of someone important to them. Being present at times of profound loss, and helping communities process grief with care and compassion, is at the heart of the charity’s work.
Sally Allen’s life touched many. The response to her passing has shown not only the depth of love felt for her, but the strength of communities when they come together in kindness. Through these acts of remembrance and generosity, her legacy will continue to make a difference to others during their darkest moments.
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