News

Western Telegraph’s complaint against The Herald dismissed

Published

10 years ago

October 14, 2014

Pleased with result: Herald editor, Thomas Sinclair

A COMPLAINT made to the Advertising Standards Authority (ASA) about The Pembrokeshire Herald’s media pack and marketing by the Western Telegraph’s publisher, Dean Merrick, has been rejected.

In his complaint, Mr Merrick alleged that information provided to customers regarding the number of copies being printed per week were ‘untrue’. Mr Merrick also challenged the Herald’s weekly readership figures.

An investigation by the ASA confirmed that the Pembrokeshire Herald correctly advertised that the publication prints 10,000 copies per week.

The regulatory body is also allowing The Herald to advertise a readership figure of 17,000, on the basis that it is made clear to readers that this is an estimated figure.

Herald publisher Thomas Sinclair said: “At the time of the complaint I said that it was a pretty desperate act. Now, the Advertising Standards Authority reviewed both our print run and circulation figures and they were satisfied that we were able to substantiate both. So my view remains the same about Dean Merrick’s actions.”

Mr Sinclair added: “The number of readers a paper has every week is calculated by the average number of people a newspaper is seen by; that is called the “pass on rate”. We checked our position against the accepted industry benchmark and erred on the side of caution when calculating our total readership. If anything, we underestimate our readership and did this knowing that our figures would be eventually audited.

“Other papers claim a higher pass on rate than we do. If you read some advertising features in some other papers, they bear no relation to the pass on rate. One feature in a rival claimed something like 50,000 plus readers. That would mean a pass on rate far in excess of what can be justified by reference to industry standard practice and would mean they were selling almost twice as many papers as they actually do.

Clear message: 17000 readers on banners at Milford Carnival this year.

“I am pleased that, subject to a very minor change that we have agreed pending the end of year audit, the ASA have determined the complaint to be groundless and will take no further action.

“It makes you wonder just how desperate multinational newspaper groups are if, rather than give their advertising customers a positive message about themselves, they allow the outsiders they parachute in to run their supposedly “local” brands to attack competitors.

Mr Sinclair concluded: “I think what has happened shows the difference between something produced by a soulless corporation without roots in the community and a real local newspaper concentrating on real local issues.”

Sales Director Tim Evans added: “We sell our product positively. It’s a pity that some others lack the confidence and ability to do the same with their own.”

Entertainment

Newport Winter Wonderland is the ideal treat for the family this Christmas holiday

Published

17 hours ago

December 24, 2024

Tom Sinclair

THERE is still a chance to attend the Newport Winter Wonderland and experience a magical winter experience. Located next to Friars Walk Shopping Centre (NP20 1UH), the festive attraction opened its doors on Thursday, November 21, and will run until Sunday, January 5, closing only on Christmas Day and Boxing Day.

Visitors can look forward to a real ice rink under cover, ensuring skating fun whatever the weather. Alongside the rink, a large Christmas funfair offers thrills and entertainment for all ages, while stalls serving various Christmas foods promise festive treats to keep everyone warm and satisfied.

For those looking to unwind, a fire pit provides a cosy spot for roasting marshmallows, and a licensed bar offers seasonal drinks to enjoy. Entry to the Winter Wonderland is free, with tickets required only for specific attractions.

Families can also meet Santa Claus himself, making it a perfect outing for creating cherished holiday memories.

For more details, including ticket bookings and opening hours, visit www.newportwinterwonderland.co.uk.

Make sure to wrap up warm and head down to Newport Winter Wonderland for a truly festive day out this Christmas season.

Festive fun: Newport Winter Wonderland features an ice rink, funfair, and Santa Claus (Pic: Herald).

Crime

Arrest after fatal Carmarthenshire hit-and-run

Published

17 hours ago

December 24, 2024

Tom Sinclair

A MAN has been arrested following a fatal hit-and-run collision in Llanpumsaint, Carmarthenshire, on Monday (December 23), which claimed the life of 38-year-old Aaron Jones.

The incident happened near Caer Salem Baptist Chapel between 6:45pm and 7:45pm while Aaron was walking his dog. Police said the vehicle involved, a blue car with noticeable damage, was travelling northbound through the village at the time of the collision.

Dyfed-Powys Police confirmed that the vehicle believed to have been involved has now been located, and a 27-year-old man has been arrested on suspicion of causing death by dangerous driving, failing to stop for a collision, and failing to report a collision.

Specially trained officers are supporting Aaron’s family, who have asked for privacy during this difficult time.

A spokesperson for Dyfed-Powys Police said: “We are appealing to anyone who may have seen the vehicle or has dashcam footage from the area during the relevant times to contact us immediately.”

The road remains closed while investigations continue, and residents can expect an increased police presence in the area.

Anyone with dashcam footage, doorbell camera recordings, or CCTV footage from the area is urged to check their recordings and contact Dyfed-Powys Police immediately using the details provided in the comments.

Community

Lord Nelson Hotel refunds lucky couple the full cost of their wedding day

Published

23 hours ago

December 24, 2024

Tom Sinclair

WHAT an amazing Christmas present!

In an extraordinary gesture of generosity, the Lord Nelson Hotel delighted one lucky couple by refunding the full cost of their 2024 wedding. Abby and Simon Hooper, who tied the knot at the historic venue on August 3, were thrilled to learn they were the winners of this year’s giveaway.

The initiative was part of a special promotion open to all couples who celebrated their weddings at the Lord Nelson in 2024. The winners were selected through a random draw using a fair generator system, with the Hoopers emerging as the fortunate recipients.

The hotel has announced plans to continue the tradition in 2025, offering next year’s couples the same opportunity to win their wedding costs back.

A spokesperson for the Lord Nelson Hotel said: “If you’re planning to get married in 2025, it’s not too late to book with us and secure your spot in next year’s draw.

“We are thrilled to celebrate love and create moments to cherish, and this is just one of the ways we give back to our incredible couples.”

Known for its elegant venue spaces and exceptional wedding team, the Lord Nelson Hotel remains a top choice for couples seeking a perfect wedding day. This annual giveaway further cements their commitment to delivering unforgettable experiences.

Abby and Simon Hooper shared their gratitude after their special day: “From start to finish, the team at the Lord Nelson Hotel was incredibly helpful, and nothing was too much to ask.

“The day went smoothly, the food was fantastic, and the staff were polite, hardworking, and attentive. Mia and Jenna, in particular, stood out for their thoughtfulness and attention to detail.

“We couldn’t have asked for a better experience.”