Business
Câr-Y-Môr ocean farm purchases The Pembrokeshire Beach Food Co

WALES’ first regenerative ocean farm, Câr-Y-Môr, has purchased The Pembrokeshire Beach Food Company. The purchase, completed on July 4, 2024 and announced today, Wednesday July 24, at The Royal Welsh Show, will expand Câr-Y-Môr’s selection of seaweed and shellfish products with an exciting new range of seaweed deli produce.
The Pembrokeshire Beach Food Company was founded in 2012 by local entrepreneur Jonathan Williams, inspired by his love of food, the beach, and the sea. Its deli products grew from recipes created at Café Mor, the award-winning solar-powered mobile street food kitchen Jonathan set up in 2010.

Over the years, The Pembrokeshire Beach Food Company’s products have won several coveted Great Taste awards, and the range has grown to include dried seaweeds, seasonings and sauces, seaweed butters and pestos, and laverbread, a culinary staple of Welsh culture.
Its products will now enhance Câr-Y-Môr’s existing online and wholesale seaweed and shellfish offering, allowing customers to access a premium seafood and a deli range, directly from Câr-Y-Môr’s website and farm shop, as well as the existing Pembrokeshire Beach Foods site.
St Davids-based Câr-Y-Môr produces seaweed and shellfish in the Grade A waters of Ramsey Sound, on Pembrokeshire’s beautiful coast. It was formed as a Community Benefit Society in 2019, providing year-round employment opportunities and support to the local community, while advancing the regenerative ocean farming industry in Wales and beyond.
As a pioneer investor and early supporter of Câr-Y-Môr’s journey, ever-busy entrepreneur Jonathan Williams will be charting a course for new challenges, including a Blue Carbon project, running The Old Point House pub in Angle, and overseeing operations at Barti Rum, a seaweed infused spice rum.
Jonathan Williams said: “I’m proud to be passing The Pembrokeshire Beach Food Company into such safe hands. It’s been a wonderful journey building the company and showcasing the outstanding produce that comes from the seas off the Pembrokeshire Coast. Câr-Y-Môr shares the same commitment to championing Welsh delicacies through sustainable food production that benefits the people and communities of Pembrokeshire. I’m very pleased to see The Pembrokeshire Beach Food Company moving on to an exciting new chapter.”
The purchase will enhance Câr-Y-Môr’s food offering, but this is just one part of the ocean farm’s work. In addition to products for consumption, Câr-Y-Môr is collaborating with partners to develop products such as biostimulants and bioplastics, in a move to inspire other well-established industries—from agriculture to consumer packaging—to develop greener practices using abundant and sustainable resources from the sea.
Câr-Y-Môr founder Owen Haines said: “We’re very excited to have purchased The Pembrokeshire Beach Food Company, which is a perfect addition to Câr-Y-Môr’s food offering. As well as the existing website, its products will be available direct from Câr-Y-Môr for pick-up and home delivery, alongside our outstanding fish and seafood. Our mission is to improve the coastal environment and the well-being of the local community through regenerative ocean farming and sustainable job creation, and this new purchase will help us to further that aim.
“We are looking forward to developing The Pembrokeshire Beach Food Company’s offering while also continuing our important work to pioneer new ways to harness the sea’s sustainable resources in industries beyond the food sector.”
Business
Angle pub refused planning permission for beer garden

AN APPEAL against a national park refusal of decking at a Pembrokeshire seaside village pub, installed for safety reasons after a child had near miss with a vehicle, has been launched.
Last year, Kath Lunn, of the Hibernia Inn, Angle, sought retrospective planning permission from Pembrokeshire Coast National Park to keep wooden decking installed at the front of the pub that April.
The application was submitted after national park enforcement investigation.
The proposal – in the village’s conservation area – was supported by Angle Community Council, and two letters in support of the scheme, on highway safety grounds, were also received.
Kath Lunn, in her application said the decking was erected following a near miss with a child on the adjoining road earlier this year.
“There has always been bench seating there with umbrellas, but earlier this season there was a very close miss when a diner’s child ran into the road and was almost knocked down. We felt it our duty of care to the customers to make the area safe.
“We considered a brick wall but thought this decking would be more aesthetically pleasing being made of natural wood. We did extend out a little further than we wanted to, to avoid cars parking and causing an obstruction in the roadway as we have experienced this in the past.”
Concerns were raised about the design by the park’s building conservation officer, who said: “The works clearly neither preserve the character or appearance of the conservation area, especially the latter.
“I am aware of the problems facing village pubs and the need to provide improved facilities – and the pub is clearly vital to the community.
“There is potential here for an alternative scheme whereby the front garden is enclosed by a traditional wall and the tables and chairs provided within a nicely landscaped frontage. That would be a gain from the original open tarmac area and hopefully would provide a viable option.”
An officer report for park planners recommended refusal on the grounds of the impact it would have on Angle’s Conservation Area.
It added: “The applicant has stated that the new decking would create a safer area for patrons, due to the front seating area being in close proximity to the highway. This application has been submitted as a result of investigations being carried out by the authority’s enforcement investigation section.”
While the conservation officer’s alternatives were noted, “the current application is a refusal due to the impact on the Conservation Area,” adding: “It is considered by officers that the retrospective development appears as a bulky adjunct when viewed from the highway and stands out as a discordant element within the village, at odds with the prevailing character and appearance of the street scene and neighbouring listed buildings, which form an important part of the setting.”
A report before the April 9 meeting of the national park’s development management committee, said that initial appeal documentation has been forwarded to Planning and Environment Decisions Wales (PEDW).
The appeal will be considered at a later date.
Business
Bluestone to become UK’s first fossil fuel free family resort

PEMBROKESHIRE’S Bluestone National Park Resort is set to make history by becoming the UK’s first fossil fuel free luxury family holiday park in 2025.
The resort, located near Narberth, has unveiled ambitious operational plans to eliminate fossil fuels from all aspects of its operations. Bluestone will purchase only renewable electricity through its partnership with Ecotricity – widely recognised as Britain’s greenest energy provider – while replacing traditional fuels with sustainable alternatives. These include bioLPG in place of mains gas, and hydrotreated vegetable oil (HVO) instead of diesel and kerosene. Solar power generated by the resort’s on-site 3.2MW solar park already meets a third of its annual electricity demand.
Bluestone has long demonstrated a commitment to sustainable practices. In 2008, it became one of the first in the world to heat a water park – the Blue Lagoon – entirely without fossil fuels. Since then, the resort has continued to reduce its carbon footprint, and the completion of the solar park in 2024 marked a major milestone on its journey.
The resort’s approach extends beyond its own operations. Two external grounds maintenance contractors working on-site have also now transitioned to using electric machinery and HVO fuels in support of the wider sustainability mission.
In 2024, both Bluestone and Ecotricity received top-three rankings in their sectors by Which?, with Bluestone recognised as one of the UK’s best holiday resorts, and Ecotricity ranked among the leading eco energy providers.
The partnership supports Bluestone’s efforts to eliminate all fossil fuels across its scope one and two emissions – those generated directly by the resort and through purchased energy. The resort is also aiming to become entirely self-sufficient in renewable electricity generation within the next decade.
Marten Lewis, Bluestone’s Sustainability Director, said:
“Bluestone’s partnership with Ecotricity showcases there is another way forward. There’s a genuine synergy between our two companies, shaped by visionary founders who believed in putting people and the planet at the heart of business. In 2004, Bluestone’s founder, William McNamara, began the regenerative tourism movement here in Wales by transforming a 500-acre dairy farm into a pioneering, sustainable resort – a vision laid out in his original green book the same year the UN coined the term ESG.”
Mr Lewis added that Bluestone’s solar park project includes a long-term partnership with Swansea University to monitor biodiversity at the site, with the goal of producing influential academic research over the coming years.
“Bluestone doesn’t aim to have zero impact – we want to have a positive impact with everything we do,” he said.
Ecotricity founder Dale Vince said:
“Big congrats to Bluestone. From ditching intensive farming in favour of regenerative tourism to building a new solar park – this is a holiday park that fits with our values. I’m pleased Bluestone has chosen Ecotricity to provide the balance of green energy they need to go fossil free. We’re looking forward to helping them bring their green ambitions to life.”
More information about Bluestone’s sustainability journey and bookings can be found at: bluestonewales.com
Business
Caban Pendine celebrates launch of new 12-hole crazy golf course

A BRAND-NEW 12-hole crazy golf course has officially opened at Caban Pendine, bringing fun and adventure to the heart of Pendine Sands.
The course was unveiled at a special launch event held at 2:00pm on Friday (April 11), with families, residents, and visitors among the first to enjoy the colourful and creative course. The attraction features imaginative obstacles, bold designs, and plenty of twists and turns—offering a light-hearted challenge for players of all ages.
Set against the stunning backdrop of Pendine Sands, the new course adds to the area’s growing reputation as a leisure and tourism hotspot.
Cllr Hazel Evans, Cabinet Member for Regeneration, Leisure, Culture & Tourism, said:
“We are delighted to officially open the Crazy Golf course at Caban in Pendine. It’s been fantastic to see so many people enjoying themselves and getting into the spirit of friendly competition. This new addition enhances our leisure offering and provides a great activity for families, friends, and visitors of all ages.”
Course now open daily
The Caban Crazy Golf Course is now open every day between 11:00am and 5:00pm, offering an affordable and entertaining experience. Whether you’re planning a day out with the kids, a casual game with friends, or just looking for something different, the course promises plenty of fun and laughter.
Visitor information
Location: Caban Pendine, Pendine Sands
Opening hours: 11:00am – 5:00pm daily
Admission: Adults £5, Children £4, Concessions £4
For more information, visit www.cabanpendine.wales or follow @CabanPendine on social media for updates, events, and special offers.
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