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The growth of online slots

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Gambling has transformed significantly in recent decades, with the rise of online slots and virtual casinos, allowing players to gamble from home or on the go. This shift raises questions about the growing popularity of online slots compared to traditional casinos. In this article, we’ll examine the growth of online slots, the impact of bonuses on participation in online gambling, and their comparison to traditional casinos.

The evolution of online slots

Online slots have grown rapidly since the launch of the first virtual casino in the mid-1990s. Early online slot games were simple, two-dimensional versions of traditional machines, lacking the excitement and immersion of real-world counterparts.

Advancements in technology soon revolutionised online slots, which now feature high-definition graphics, engaging soundtracks, and interactive bonus features that often rival or surpass physical casinos. 

Game developers have introduced diverse themes, from ancient mythology to blockbuster movies, enhancing entertainment and appealing to a wide range of players.

The growth of mobile gaming has further boosted online slots. With the widespread availability of smartphones and tablets, players can enjoy their favourite slots anytime, anywhere, without visiting a physical casino. This convenience has been a major factor in making online slots more accessible to a broader audience.

The role of bonuses and promotions

A major factor behind the popularity of online slots is the use of bonuses to attract new players and retain existing ones. You can find the best casino bonuses reviewed and recommended to help you choose the right offers. 

As competition grows, online casinos offer lucrative promotions to draw players away from traditional casinos. Popular promotions, such as welcome bonuses, free spins, and deposit matches, provide players with extra funds to gamble.

These bonuses differ greatly from traditional casinos, where upfront incentives are rare. Land-based casinos typically offer loyalty programmes with perks like free meals or hotel stays, but these rewards usually require substantial spending, making them less accessible to the average player compared to the more immediate bonuses available online.

The regularity of these online promotions has played a significant role in boosting participation in online gambling. The ease and transparency of accessing bonuses make it simpler for new players to try online slots, leading to increased involvement and further enhancing the popularity of virtual casinos.

Are online slots more popular than traditional casinos?

The rise of online slots has led to a shift in consumer preferences, with many finding the convenience of gambling from home more appealing than visiting traditional casinos. The COVID-19 pandemic further accelerated this trend, as lockdowns closed physical casinos, driving more people to online platforms for entertainment.

Statistics back up this shift. According to the UK Gambling Commission, the online gambling market now accounts for a significant portion of total gambling revenue. In 2023, online gambling, driven largely by slot machines, hit a record £15.01 billion for the year ending March 2023. 

A key factor behind the popularity of online slots is the vast range of games available. Traditional casinos are limited by space and can only offer a set number of machines, while online casinos can host thousands of slot games. Additionally, online slots often provide higher payout rates, making them more attractive to players looking for better odds.

The future of online slots

The future of online slots looks bright, with innovations set to enhance the player experience even further. Online slots have arguably become more popular than traditional casinos due to their convenience, variety, and the appeal of bonuses and promotions. While physical casinos still offer a unique, social experience, the continued rise of online gaming platforms suggests that virtual slots are firmly on the rise.

Entertainment

Capturing the stories of the stars at the Torch Theatre

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RENOWNED storytellers Daniel Morden and Hugh Lupton are bringing a new intimate theatre experience to Wales next spring, exploring classic myths inspired by the night sky. Stars and their Consolations, produced by Adverse Camber Productions, will tour Wales in Spring 2026 and arrives at the Torch Theatre in March.

The production reimagines well-known Greek star myths through a blend of live storytelling, projected animations of the night sky and a mesmerising electro-acoustic soundscape created by award-winning Welsh composer Sarah Lianne Lewis.

The show has evolved from an earlier collaboration between Adverse Camber, Morden, Lupton and Lewis. Its first incarnation premiered in west Wales at the Beyond the Border Storytelling Festival 2021, and the company further developed the piece in 2022. This enhanced touring version promises a majestic, hypnotic experience that brings ancient tales to life with fresh theatrical energy.

Described as a beautiful way to reconnect with stories that have been shared around fires for thousands of years, the production explores familiar constellations such as Orion, Pegasus, the Pleiades, Sirius and the Milky Way.

Storyteller and co-creator Daniel Morden said: “Stars and their Consolations is a way of restoring the night sky. When we listen to these myths, we are connecting with our ancestors. It is as if a hand has reached out from the past and taken our own, and we feel less alone.”

The two-hour show, suitable for ages 12 and over, invites audiences into an enthralling world where gods toy mercilessly with mortals, and stories of pride, lust and passion unfold against the vast canvas of the cosmos. The epic sweep of the sky, the creators say, offers a grounding and consoling perspective on human troubles.

Producer Naomi Wilds added: “Stories shared together bring people together. We all live under the same sky, though it looks different depending on where you stand. Star-related stories help us remember constellation patterns, mark the seasons and even warn us about issues such as light pollution. They remind us why the night sky is valuable, and why we must protect it for future generations.”

Six-month bilingual storytelling project across Wales

Ahead of the spring tour, Adverse Camber—supported by Prosiect Nos Partnership, Theatrau Sir Gâr, Arts Council Wales, The National Lottery Heritage Fund, Colwinston Foundation, The Darkley Trust, Welsh Government, Literature Wales and People Speak Up—is launching a six-month initiative: Cysur y Sêr (The Comfort of the Stars).

This Welsh-led, bilingual project will develop new Welsh-language stories, explore the environmental impacts of light pollution and climate change, and leave a long-lasting storytelling legacy. Ten bilingual storytellers will work with communities near venues across Wales in the lead-up to Dark Skies Week in February 2026, before linking into the touring production in March and April.

Although Stars and their Consolations focuses on Greek mythology, the creative team emphasises that Wales itself has some of the best protected night skies in the world—and a largely forgotten tradition of celestial storytelling.

Morden noted: “The Welsh landscape used to be populated with stories. We’ve forgotten many of them—on the ground and in the heavens. If STARS helps make the night sky magical and precious again, perhaps we will do more to protect it.”

Dani Robertson, Dark Sky Officer for the Prosiect Nos Partnership, added:
“Interest in Dark Sky watching across Wales is growing. We suspect many of the star stories once told in rural and coastal communities have been lost, but Cysur y Sêr may uncover memories people still hold. Sharing them helps pass this knowledge on to the future.”

How to watch

Stars and their Consolations will appear at the Torch Theatre on Tuesday, 24 March.
For more information and tickets, visit www.torchtheatre.co.uk
or contact the Box Office on (01646) 695267.

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Entertainment

Gavin & Stacey stars reunite for Christmas advert

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GAVIN & STACEY favourites Joanna Page and Mathew Horne have reunited on screen for a Christmas special – though not the one fans might have hoped for. Instead of returning to Barry or Billericay, the duo appear together in a new festive advert for Waitrose, sharing a turkey pie while responding to a fan’s heartfelt letter about expressing love through food.

The short film marks their appearance in How to Say It With Food, a six-part series in which Page and Horne tackle some of the nation’s most common Christmas food dilemmas. The clip opens with Page teasingly nodding to their iconic sitcom: “Oh, you didn’t think we’d let Christmas roll around without showing up again, did you?”

Horne quickly follows with his own playful line: “Us? Miss Christmas? Not a chance. But this time we’re here to help you say it with food.”

The pair are then handed an envelope “from Santa”, containing a letter from a viewer asking how he can show his “leading lady” he loves her through food. Mathew quips: “First time saying it, you want a statement. Sixteenth time, you want a statement that doesn’t involve socks.”

He then introduces Waitrose’s new Christmas advert starring Keira Knightley and Joe Wilkinson. The main campaign follows an unlikely festive romance sparked by Sussex Charmer cheese and culminating in Wilkinson presenting Knightley with a turkey pie decorated with the words “I love you”. Watching the moment unfold, Page smiles at Horne and mirrors another classic Gavin & Stacey reference: “Oh, that’s so romantic.”

The duo are soon given their own turkey pie to try. Horne eagerly tucks in before cutting Page a slice, prompting laughter from his co-star. The advert ends with the pair wishing viewers a Merry Christmas as Knightley and Wilkinson share a warm festive kiss on screen.

The reunion comes almost a year after audiences tuned in to the BBC sitcom’s much-anticipated finale, which drew an impressive 12.3 million viewers on Christmas Day. The episode wrapped up storylines including Gwen’s blossoming romance with Dave Coaches, Smithy’s near-wedding to Sonia, and the moment fans had long debated – Smithy and Nessa tying the knot.

Reflecting on the new project, Page said: “You thought you’d seen the last of us! Well, we’re back and what fun we had.” She added: “It was such a treat working with Mat… food is what brings people together over the festive season.”

Horne described the experience as “brilliant”, calling their on-screen reunion “a Christmas tradition”.

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Filming for new season of S4C crime drama Cleddau returns to Pembrokeshire

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Production crew spotted in Pembroke Dock, Neyland and Burton as series set for 2026 release

FILMING has returned to Pembrokeshire this week for the next season of Cleddau — the hit S4C crime drama released in English as The One That Got Away.

The production crew has been seen in Pembroke Dock, Neyland and Burton capturing new scenes for the upcoming 2026 series. Local photographer Gareth Davies shared images of the team working along the estuary, describing “a real buzz” in the area as cast and crew returned after the success of the first season.

Crime thriller rooted in the Cleddau estuary

Cleddau follows a murder investigation that reopens buried secrets in a quiet west Wales community. The show has been praised for its atmospheric storytelling, strong performances and striking use of local Pembrokeshire scenery — with the Cleddau estuary itself forming a central part of the series’ identity.

Residents have reported seeing cameras and production vehicles around familiar walking routes, waterfront areas and estuary-side villages as the crew makes full use of the landscape that inspired the show’s name.

Local interest and economic boost

The return of filming has been welcomed locally, bringing attention, visitors and activity into communities along the waterway. For many residents, the excitement lies in spotting familiar places on screen when the new season airs next year.

The new series of Cleddau is expected to be broadcast in 2026.

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