Business
Careers Wales launches Bluestone landmark addition to CareersCraft Minecraft world

NEW CareersCraft landmark launched on 15 October 2024 at Bluestone resort with local school pupils
- The resource enables pupils to be immersed in a 3D Minecraft version of the Bluestone resort to develop careers knowledge and awareness of the hospitality and tourism sector in Wales
Careers Wales, in partnership with Visit Wales Welsh Government and Bluestone National Park Resort in Pembrokeshire, have launched a new landmark feature based on Bluestone’s 500-acre resort, within the award-winning CareersCraft resource.



CareersCraft is a Minecraft world featuring Welsh landmarks, designed to inspire and motivate school children aged 8 – 13, whilst developing their careers skills and knowledge. Each landmark is linked to an Area of Learning within the Curriculum for Wales, or a particular sector.
Through exploring the landmarks virtually through the platform and taking part in challenges, young people are encouraged to consider their own skills, attributes and interests, and how these can support their career journeys.
Bluestone, which is located near Narberth, is a new addition to the seven landmarks already within the CareersCraft world, all detailed below with the Area of Learning or sector they relate to:
- Bluestone – hospitality and tourism
- Pontcysyllte Aqueduct – engineering
- The Senedd – language, literacy and communications
- Tenby – health and wellbeing
- Cardiff Coal Exchange – maths and numeracy
- Wales Millenium Centre – expressive arts
- Big Pit – science and technology
- Caernarfon Castle – humanities
To celebrate the release of the new landmark, Careers Wales hosted a launch event on Tuesday 15 October at the Bluestone resort with pupils from Templeton Community Primary School.
After an introduction to the new landmark, pupils were invited to complete the Bluestone challenges, including testing the safety of the Sky Walk at the Serendome, sorting the resources in the Well Spa and finding missing swimming floats at the Blue Lagoon.
This was followed by a tailored careers session, providing an opportunity for pupils to gain an insight into the world of hospitality directly from Bluestone staff. The exciting event ended with a personalised tour of Bluestone, letting the pupils explore the resort in-person, and learn more about careers within the industry.
Oliver Furneaux, a teacher at Templeton Primary School, said: “The children have thoroughly enjoyed today, as have I, and I think CareersCraft is an excellent resource. The children liked that the session was so interactive and that they’ve been using Minecraft, which they love anyway. Having potential jobs they can do in the future built into a Minecraft world creates a really interesting and engaging way for the children to learn.
“It’s definitely something I can take back to the school and share with the other teachers and classes, and schools within our local area as well. With Bluestone built into the resource, it is a fantastic way for the children to see how they might stay and work in the area in the future.”
A pupil from Templeton Primary School said: “I’ve loved that you get to go places and it looks the same as in real life. We’ve learnt about jobs that are actually real and it’s really cool how to get to experience them.”
A second pupil said: “I really enjoyed the Skywalk challenge, even though it’s hard, I found it really fun, especially when you get your high score. I’ve learnt not to give up on the challenges. I am definitely going to play it at home.”
Nikki Lawrence, Chief Executive at Careers Wales, said: “It has been a pleasure to work in partnership with our colleagues at Bluestone and Visit Wales and launch the exciting new Bluestone landmark within CareersCraft.
“Bluestone is an iconic holiday resort, and this new landmark enables players to explore the vibrant hospitality industry and discover the opportunities within this sector in Wales.
“It’s fantastic to see local school pupils exploring the new features of CareersCraft, developing their careers knowledge and expanding their horizons, all whilst in the beautiful setting of Bluestone itself.”
“We’re thrilled to be part of CareersCraft, opening the doors of Bluestone to young minds throughout Wales and beyond,” said Helen John, Bluestone Academy Manager.
“This virtual experience showcases the exciting world of hospitality and tourism, inspiring the next generation of employees and industry leaders. It’s a fantastic opportunity to demonstrate the diverse career paths available right here in the heart of Pembrokeshire and throughout Wales.”
The Minister for Skills, Jack Sargeant, said: “I want our children and young people to be offered as many opportunities as possible to be inspired and motivated about their future careers. Opportunities like the fantastic one Templeton Primary school pupils have had today – meeting employees at our award-winning Bluestone National Park Resort.
“Thanks to Careers Wales and Bluestone, this new virtual world in the CareersCraft resource will also give pupils across Wales an opportunity to find out about the breadth of valuable career options available in tourism and hospitality.”
CareersCraft is available to all pupils in schools across the country through Minecraft Education Edition, and is accompanied by lesson plans for teachers.
The resource is also available for anyone with a games console, tablet or laptop to download and has had over seven million downloads through Minecraft Marketplace.
In 2021, CareersCraft was nominated in the ‘Use of Technology in Career Development’ category at the CDI’s UK Career Development Awards.
You can find out more about CareersCraft on the Careers Wales website.
Business
Digital Marketing Challenges for Rural Welsh Businesses

Digital marketing is a must-do for businesses looking to grow, connect with customers, and stay competitive. But for rural Welsh businesses, it’s not always straightforward. Patchy internet, stiff competition from city-based brands, and the struggle to get noticed online mean that rural businesses have to think outside the box to build and maintain a strong digital presence.
Competing with Larger Companies
Smaller rural businesses often struggle to compete with national and international brands that have significantly larger marketing budgets. These larger companies dominate search engine rankings and online advertising, making it difficult for small businesses to get noticed.
To counteract this, many rural Welsh businesses can focus on hyper-local SEO and community-driven digital marketing strategies. By optimising their websites for location-based searches and using Google My Business effectively, they can improve their visibility for customers searching for products and services nearby.
Additionally, following marketing news, engaging with local influencers, using targeted social media advertising, and leveraging user-generated content helps build an authentic online presence that resonates with their audience.
Connectivity Barriers
One of the most significant challenges for rural businesses is poor broadband connectivity. While the Welsh Government has invested in improving digital infrastructure, many areas still struggle with slow or unreliable internet speeds. This can make it difficult to maintain an e-commerce platform, update social media, or engage with customers through digital channels.
To overcome these limitations, some businesses are turning to alternative solutions such as satellite broadband or mobile data hotspots. Providers like Starlink are offering high-speed internet access in remote locations, helping businesses stay connected.
However, these solutions also come with challenges, including high costs, latency issues, and weather-related disruptions. Mobile hotspots rely on strong network coverage, which can be inconsistent in rural areas. This leaves many businesses back on square one.
Looking Ahead
Rural Welsh businesses are embracing digital innovation to overcome challenges and thrive online. Platforms like Instagram, Facebook, and TikTok have become essential for engaging customers and showcasing products and services, while e-commerce solutions enable them to expand beyond local markets.
Many businesses are also strengthening their online identity by securing .cymru and .wales domains, reinforcing their Welsh credentials and boosting local visibility.
Despite the challenges, rural Welsh businesses are finding clever ways to thrive online. From tapping into alternative internet solutions to fine-tuning their local SEO and embracing digital marketing, they’re making their mark in the digital world. And with broadband infrastructure continuing to improve, the playing field is becoming even for many rural Welsh businesses.
Business
Has the Welsh economy truly recovered from COVID?

It’s now been five years since the COVID-19 pandemic began. The pandemic rocked economies all over the country, with lockdowns affecting numerous businesses, both small and large.
Now that a significant amount of time has passed, has Wales managed to recover economically from damage that the COVID-19 pandemic caused?
In this article, we’ll explore how Wales was affected by COVID, and whether or not it has seen a recovery now that five years have passed.
Effects of COVID-19 on Wales
Industries relying on physical interaction were hit hard
Hotels, public transport, theatres, restaurants, gyms, and any other industry that relied on the public was hit incredibly hard by lockdowns. In fact, across the UK, sales were 50% lower than normal for in-person-reliant industries.
Everything moved online
When the pandemic hit, people were made to stay at home and almost everything moved online. From education and work to entertainment and socialising, the way we lived our lives fundamentally changed.
Whilst this did have severe repercussions for some businesses, it had a positive effect on other industries. Online gambling notably benefitted from the pandemic. For example, trusted pay and play casino platforms saw a surge in usership since in-person gambling wasn’t available, and discussions on the Mr. Gamble forum increased, with people replacing in person interactions with online variations.
Employment rates dropped
Prior to the pandemic, employment rates in Wales (for those aged 16-64) were around 74%. When the pandemic hit, this dropped to 72%. With plenty of businesses being able to move their endeavours online and allow employees to work from home, employment levels luckily didn’t drop as significantly as they might have a decade or so ago.
Has the Welsh economy seen any recovery?
Since the COVID-19 pandemic, Wales has seen substantial recovery in some areas of the economy.
GDP
In 2020, Wales’ GDP growth dropped by 10.7%. But, by 2022, it had already seen significant recovery, growing by 3.8%.
Annual earnings
Alongside improvement in Wales’ GDP, the median annual earnings for full-time employees in Wales grew significantly from £28,387 in 2020 to £34,303 in 2024.
Has Wales’ economy fully recovered from COVID?
Despite some recovery, there is still plenty of uncertainty and volatility across Wales. It may be a few years before the Welsh economy is able to fully recover from the effects of the COVID-19 pandemic.
Business
Sixth Sense shop in Pembroke Dock set to close

THE SXITH SENSE shop on Dimond Street, Pembroke Dock, is set to close its doors in the coming weeks, its owners have announced.
Carina and her business partner said the decision was not made lightly but was necessary due to personal circumstances and the changing needs of their families.
“We have honestly loved every second of running the shop,” they said. “We’ve met some incredible people and had a lot of fun through our fright night events and daily interactions. We will absolutely be sad to say goodbye.”
However, Sixth Sense will continue to operate online, with customers still able to order personalised gifts and keepsakes, book one-to-one mediumship and tarot readings, and attend monthly Spiritualist services at Lamphey Village Hall.
A 20% off closing-down sale will be held in-store, with new opening hours of Tuesdays and Thursdays from 10:00am to 3:00pm. Appointments can be made outside these times for those wishing to browse.
The owners have also hinted at a rebrand for their personalised gift and keepsake business, with further details expected in the coming weeks.
“We hope people will come in, take a look around, and make our last few weeks at the shop as enjoyable as they’ve always been,” they said. “Family always comes first, and we can’t thank our customers enough for the love and support they’ve shown us.”
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