Business
Appetite for growth sees ambitious Welsh food firm create 70 new jobs

A WELSH food distribution company has created over 70 new jobs and won over £1 million in contracts as a major expansion gathers pace.
Harlech Foodservice, which has bases in Criccieth, Chester, Carmarthen, Merthyr Tydfil and Telford, has gained 943 new independent customers and won 243 new contract customers across Wales and the border counties of England since April.
They range from individual shops and businesses to major local authority deals such as a contract to supply drinks and snacks to Shire Services, the catering and cleaning arm of Shropshire Council, while their move into South and West Wales has also borne fruit.
Harlech supply schools across Rhondda Cynon Taf and since that success have won contracts worth nearly £500,000 from their new depots in Carmarthen and Merthyr Tydfil.
They have signed up Football League clubs Tranmere Rovers and Bristol Rovers, Everybody Health and Leisure Centres who run 17 centres for Cheshire East Council, and Hickory’s Smokehouses who have 25 restaurants as far afield as Leeds, Lincoln and Gloucester.
In Shropshire opening a hub at Telford was key to the deal with Shire who don’t just supply schools, colleges and care homes throughout Shropshire but also across Worcestershire, Herefordshire, Cheshire and even North Wales.
The raft of new contracts have come after Harlech launched a £6 million expansion strategy and the company’s well ahead of schedule in meeting its target of creating 150 jobs over the next five years.
The plan was spurred by the company’s growth over the past three years which has seen sales increase from £32 million to a record turnover of around £50 million, with profit at an all-time high of more than £2 million.
Harlech Sales Director, Mark Lawton, said: “These new contracts enable us to demonstrate the range of products we can supply and the excellent service we provide across a huge area of the country.
“We now have a real presence throughout Wales and across the border into the North West from our base in Chester and into the Midlands from Telford and I know that opening these new bases has been key in signing these new deals.
“Shire provide meals for about 100 schools in Shropshire alone and the opening of the Telford depot in June was important in winning that contract.
“Cutting food miles and employing local people at local bases is a key factor in gaining contracts in the public sector and so is providing a flexible and efficient service and that’s something we pride ourselves on.
“We are flexible so we can provide our national account customers like local authorities with the best price along with consistency and quality of service while also working with them on social and community benefit and environmental factors.

“On the independent side we know what they want and we’ve been supplying them for over 50 years – we are a family-owned business ourselves. We’ve got their back so we lock their prices in and we don’t sneak them up.”
Earlier this year Harlech opened the new depot in Carmarthen and took over rivals Celtic Foodservice in Pembroke Dock in Pembrokeshire.
Managing Director David Cattrall said: “We have actively gone about disrupting the way foodservice companies have traditionally operated.
“We have rejected the common practice of having inflated prices and increasing ‘negotiated’ prices without notice.
“Instead we successfully launched our Trust Our Prices strategy last year with transparent and competitive pricing, backed up by excellent customer service.
“It means our customers can order up to 10pm for next day deliveries six days a week.
“The acquisition of Celtic Foodservices is another new and important milestone our drive to provide a first class service to new and existing customers in every single corner of Wales.”
The business was launched in 1972 by Shropshire couple Colin and Gill Foskett who took over a failing frozen food company and transformed it into a successful business.
The founders’ three children, Jonathan, Andrew and Laura, took over from their parents and still sit on the board and the third generation of the family are now making their way in the firm.
For more on Harlech Foodservice go to https://www.harlech.co.uk/
Business
The Range to open Haverfordwest store this week

New home and garden retailer takes over former Homebase site
A MAJOR new retail store is set to open in Haverfordwest this week, bringing a fresh option for shoppers and garden enthusiasts alike.
The Range, a popular UK home, leisure, and garden chain, will officially open its new store at Springfield Retail Park on Fishguard Road on Friday (Apr 25). The store has taken over the former Homebase unit, which closed its doors in March last year after a clearance sale emptied its shelves.
The Pembrokeshire store is one of more than 50 former Homebase locations being transformed by The Range’s parent company, CDS (Superstores International), as part of a national expansion. CDS acquired around 70 sites across the UK and Ireland, aiming to safeguard approximately 1,600 jobs following Homebase’s financial collapse.
Customers in Haverfordwest can expect a wide selection of products across homeware, DIY, and seasonal gardening, with the store also boasting a new Homebase-branded garden centre.
The Range has confirmed that the new Haverfordwest branch will be a dog-friendly store, with special offers on opening day including free goody bags for the first 50 customers through the door – and even treats for the first five dogs to visit.
“We’re excited to welcome shoppers to our newest store,” said a spokesperson for The Range. “Come and explore a wide range of products, exclusive offers, and the brand-new Homebase Garden Centre.”
Although social media posts suggest an official opening time of 9:00am on Friday, the store is expected to open its doors slightly earlier at 8:30am. Opening hours for the weekend are listed as 8:30am to 8:00pm on both Friday and Saturday, and 1:30pm to 4:30pm on Sunday (Apr 27).
Regular hours have yet to be confirmed, but are expected to be similar to The Range’s Carmarthen store, which opens from 8:00am to 8:00pm Monday to Saturday, and 10:30am to 4:30pm on Sundays.
Business
Ashmole & Co partner marks 30 years with firm

IAN BADHAM, a long-standing partner at Ashmole & Co, is celebrating three decades with the accountancy firm this month.
Ian, who is based in the Haverfordwest, Tenby and Cardigan offices, joined the firm in 1995 as an ACCA Trainee Accountant after graduating with a degree in Accountancy and Finance from Bristol University. A decade later, in 2005, he became a Partner and has since played a key role in developing the firm’s presence in west Wales.
Reflecting on the changes over the past 30 years, Ian said: “When I started, there was just one computer with internet access in the entire office. Everything was paper-based. It’s been incredible to see the shift to a digital office environment.”
Ian lives in Penally, near Tenby, and takes great pride in supporting the next generation of professionals. “As a firm in west Wales employing over 100 staff, it is very rewarding to be able to provide quality jobs for local people. Seeing our staff grow in their careers means a lot to me.”
He added: “Being a first point of contact as a trusted adviser to our clients is a key part of my role. We are here to support them through both good and challenging times. The Covid pandemic was probably the most difficult period in my career, as we worked around the clock helping businesses access support. It was tough, but also one of the most rewarding parts of the job.”
In addition to his work across multiple offices, Ian is also a family man. He and his wife Claire have two sons. Their youngest plays rugby for the Scarlets and Carmarthen Quins, and much of Ian’s spare time is spent travelling Wales to support him. Ian recently became a grandfather and is now also enjoying ‘grandad duties’. When time allows, he enjoys golf, sea rowing and kayaking around Pembrokeshire.
Ashmole & Co, Chartered Certified Accountants, is celebrating its 125th anniversary this year. It is one of the largest accountancy and auditing practices in south Wales, operating from thirteen offices including Swansea, Ammanford and Llandeilo.
Business
Preparations underway for Tenby pedestrianisation scheme

PEMBROKESHIRE COUNTY COUNCIL is once again preparing for the annual Tenby Pedestrianisation scheme.
The scheme is due to start on Monday July 7 and finish on Friday September 12 and run between 11am – 5.30pm each day.
The scheme will again see the Walled Town divided into three zones, each of which will have varying degrees of vehicle access.
Full details of the scheme and the on-line application form will be available from Thursday May 1st on the Council’s website at https://www.pembrokeshire.gov.uk/tenby-pedestrianisation
Residents and business within the Walled Town are encouraged to complete the application process as soon as possible after the documents go live.
This will ensure that there is sufficient time for the application to be processed and additional checks made should further information be required.
Permits will be issued approximately seven to 10 days before the scheme start date.
Please note that paper application forms and guidance notes will no longer be delivered to residents and businesses within the Walled Town and requests for permits will be required to be submitted online.
In order to ensure the ongoing success of the scheme permit holders are encouraged to continue to plan journeys outside of the scheme hours of 11am – 5.30pm as far as is practical.
Email Tenby.pedestrian@pembrokeshire.gov.uk for further information.
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