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Appetite for growth sees ambitious Welsh food firm create 70 new jobs

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A WELSH food distribution company has created over 70 new jobs and won over £1 million in contracts as a major expansion gathers pace.

Harlech Foodservice, which has bases in Criccieth, Chester, Carmarthen, Merthyr Tydfil and Telford, has gained 943 new independent customers and won 243 new contract customers across Wales and the border counties of England since April.

They range from individual shops and businesses to major local authority deals such as a contract to supply drinks and snacks to Shire Services, the catering and cleaning arm of Shropshire Council, while their move into South and West Wales has also borne fruit.

Harlech supply schools across Rhondda Cynon Taf and since that success have won contracts worth nearly £500,000 from their new depots in Carmarthen and Merthyr Tydfil.

They have signed up Football League clubs Tranmere Rovers and Bristol Rovers, Everybody Health and Leisure Centres who run 17 centres for Cheshire East Council, and Hickory’s Smokehouses who have 25 restaurants as far afield as Leeds, Lincoln and Gloucester.

In Shropshire opening a hub at Telford was key to the deal with Shire who don’t just supply schools, colleges and care homes throughout Shropshire but also across Worcestershire, Herefordshire, Cheshire and even North Wales.

The raft of new contracts have come after Harlech launched a £6 million expansion strategy and the company’s well ahead of schedule in meeting its target of creating 150 jobs over the next five years.

The plan was spurred by the company’s growth over the past three years which has seen sales increase from £32 million to a record turnover of around £50 million, with profit at an all-time high of more than £2 million.

Harlech Sales Director, Mark Lawton, said: “These new contracts enable us to demonstrate the range of products we can supply and the excellent service we provide across a huge area of the country.

“We now have a real presence throughout Wales and across the border into the North West from our base in Chester and into the Midlands from Telford and I know that opening these new bases has been key in signing these new deals.

“Shire provide meals for about 100 schools in Shropshire alone and the opening of the Telford depot in June was important in winning that contract.

“Cutting food miles and employing local people at local bases is a key factor in gaining contracts in the public sector and so is providing a flexible and efficient service and that’s something we pride ourselves on.

“We are flexible so we can provide our national account customers like local authorities with the best price along with consistency and quality of service while also working with them on social and community benefit and environmental factors.

Harlech Food Services; Mark Lawton​ Commercial Director Harlech Foodservice Ltd. Picture Mandy Jones

“On the independent side we know what they want and we’ve been supplying them for over 50 years – we are a family-owned business ourselves. We’ve got their back so we lock their prices in and we don’t sneak them up.”

Earlier this year Harlech opened the new depot in Carmarthen and took over rivals Celtic Foodservice in Pembroke Dock in Pembrokeshire.

Managing Director David Cattrall said: “We have actively gone about disrupting the way foodservice companies have traditionally operated.

“We have rejected the common practice of having inflated prices and increasing ‘negotiated’ prices without notice.

“Instead we successfully launched our Trust Our Prices strategy last year with transparent and competitive pricing, backed up by excellent customer service.

“It means our customers can order up to 10pm for next day deliveries six days a week.

“The acquisition of Celtic Foodservices is another new and important milestone our drive to provide a first class service to new and existing customers in every single corner of Wales.”

The business was launched in 1972 by Shropshire couple Colin and Gill Foskett who took over a failing frozen food company and transformed it into a successful business.

The founders’ three children, Jonathan, Andrew and Laura, took over from their parents and still sit on the board and the third generation of the family are now making their way in the firm.

For more on Harlech Foodservice go to https://www.harlech.co.uk/

Business

52 homes to be built in Roch as scheme gets final sign-off

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THE FINAL stage of approval for a near-£10m Pembrokeshire residential development of 52 homes has been given the go-ahead.

Back in April, members of Pembrokeshire County Council’s planning committee backed an application by Wakefield Pembrokeshire Ltd for the development, which includes four one-bed affordable housing units, on land near Pilgrims Way, Roch.

18 objections to the scheme were received, raising concerns including an “inadequate” affordable housing level, it being a high density development for a rural area, a loss of green space, the size of some of the homes, and pressures on existing services and facilities, and fears it may lead to an increase in second homes.

Nolton & Roch Community Land Trust (N&RCLT) has raised its concerns about a lack of affordable homes at the development, calling for a 20 per cent affordable homes element, as recommended by policy.

An officer report for members, recommending conditional approval, said: “It is apparent that the proposed development is not fully policy compliant, insofar as it cannot deliver the indicative 20 per cent affordable housing sought [by policy].

“However, a substantial positive social impact will arise through the provision of housing, including four one-bed affordable housing units, in meeting identified needs for both market and affordable housing.

“Financial obligations identified to mitigate adverse impacts arising from the proposed development cannot be met in full. However, [policy] acknowledges that in such circumstances contributions may be prioritised on the basis of the individual circumstances of each case.”

Speaking at the meeting, agent Gethin Beynon said the project had a “significant economic value” of around £10m, and the local applicant had “a sense of stewardship to the local community,” offering affordable housing and community infrastructure towards highways and education.

Approval was delegated to the council’s head of planning to approve the application, subject to the completion of a Section 106 planning obligation, making community financial contributions.

The Section 106 agreement was recently agreed, with the application now formally approved.

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Business

World of engineering and welding SPARCs interest in Ysgol Harri Tudur’s female learners

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AN EVENT hosted by Ledwood Engineering gave girls from Year 8 and 9 at Ysgol Harri Tudur first-hand experience of the world of engineering recently. 

Engineering is a booming sector in Pembrokeshire with a high demand for skilled workers in exciting career pathways associated with the development of low carbon and renewable energy industry and the Celtic Freeport. 

The young women heard from industry experts on the importance of engineering in Pembrokeshire, and had hands on experience using a welding simulator, at the company’s Pembroke Dock site. 

The learners are part of the County’s SPARC (Sustainable Power and Renewable Construction) initiative aimed as inspiring and empowering young females to consider careers in science, technology, engineering and mathematics (STEM) pathways where females are under-represented in the workforce. 

SPARC is funded through an alliance comprising Blue Gem Wind, Ledwood Engineering, Port of Milford Haven, RWE Renewables, Pembrokeshire County Council, Pembrokeshire College and the Swansea Bay City Deal. 

Mrs Laura Buckingham, SPARC practitioner at Ysgol Harri Tudur said: “Our learners had a fantastic experience at Ledwood Engineering.  They were given lots of advice by industry experts on the different career options and pathways within the engineering sector.  

“They appreciated the opportunity to ask their questions and found the session very informative. Having the chance to trial their welding skills on the simulator was an experience they continue to talk about and has definitely piqued their interest.”

Poppy Sawyer, Year 8 SPARC learner added:  ‘It was a really good trip. Talking to the different people there has helped me know more about the jobs we could get which will be very useful when making choices for my future.”  

 “They helped us a lot by giving us lots of information. We were able to look around and try welding. It was really fun,” added Tianna Marshall, Year 8 SPARC learner.

The Regional Learning and Skills Partnership also launched its Explore Engineering interactive website at the event.

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Pembrokeshire care home group hit by £150,000 budget blow

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A COMPANY with six care homes in Pembrokeshire has revealed it is facing a £150,000 financial hit due to controversial Budget measures.

The hikes in National Insurance contributions, combined with an increase in the Real Living Wage, are set to cause “12 months of instability,” according to Mike Davies, managing director of Sunset West Care Homes’ holding company, Dale Roads Group Ltd.

The group operates six care homes, including Langton Hall Residential Home in Fishguard, Pen-Coed Residential Home in Saundersfoot, and Woodfield Nursing Residential Home in Narberth. Other homes in the group are Woodland Lodge Residential Home in Tenby, Torestin Care Home in Tiers Cross near Haverfordwest, and Pembroke Haven in Pembroke Dock.

Mr Davies warned that struggling care homes may need to ask families to help cover the cost of care for their loved ones.

He is supporting a new campaign launched by Care Forum Wales (CFW), which calls for social care to receive an NHS-style exemption from National Insurance increases or emergency financial support to prevent care homes and domiciliary care providers from going bust.

Save Social Care campaign

CFW chair Mario Kreft MBE is leading the Save Social Care, Save the NHS campaign, highlighting the issue in letters to Welsh MPs, Senedd members, First Minister Eluned Morgan, and Health Minister Jeremy Miles. Similar letters have also been sent to Prime Minister Keir Starmer and Chancellor Rachel Reeves.

The campaign, supported by the Five Nations Group, warns that third-sector providers, including charities and hospices, face serious risks due to the Budget measures.

Mr Davies shared these concerns, stating that Sunset West Care Homes is looking at an additional bill of more than £130,000 just to cover National Insurance increases. Additionally, the group expects to incur an extra £18,000 annually to cover Statutory Sick Pay costs.

With 169 registered beds across the group, Mr Davies said further financial strain from wage increases could push care homes to the brink unless additional funding is provided by the Welsh and UK governments.

He said: “Operating during Covid stretched staff resources to their limits. Now, with these additional Budget costs, we are facing a snapshot of the challenges ahead.

“If costs remain as projected, we anticipate an extra £130,000 for National Insurance contributions alone. This doesn’t even account for the wage increases yet.”

“Uncharted territory”

Mr Davies warned that the social care sector in Pembrokeshire could face instability, with smaller operators struggling to survive.

He said: “We’ve already seen care home closures, and the likelihood is that smaller operators will find it even more difficult going forward. We are relying on additional funding to meet these new costs.

“Eighty per cent of our occupancy in the county comes from local authority placements. If there’s a shortfall, families might need to provide additional voluntary contributions.”

National funding crisis

CFW has calculated that the care sector in Wales faces a £150 million funding gap due to Budget measures, including a 1.2% rise in employer National Insurance contributions, a cut to the Secondary Threshold to £5,000, and a 5% increase in the Real Living Wage to £12.60.

Mario Kreft MBE said: “It represents a 37% increase in employer NIC for a member of staff earning £25,000 a year. This is effectively a tax on publicly funded care and on working people, which will ultimately impact families.”

Mr Davies echoed these concerns, adding: “We’ve discussed funding issues with local authorities, but they don’t have the money either. It’s going to have to come from the Welsh Government and Westminster.”

Pictured: Sunset West Care Homes group managing director Mike Davies says Budget measures will hit care homes hard (Pic: Sunset/Herald)

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