News
How local rum inspired by legendary pirate has exploded into national sensation
When Jonathan Williams left his desk job in Swindon way back in 2010, his mission, to many, was impossible.
This is the man who hot-footed it back to Pembrokeshire to harvest seaweed from Freshwater West which he then used to create his multi award-winning ‘Pembrokeshire Beach Food Company.’
Using only choice produce sourced from the seas around Pembrokeshire, Jonathan’s innovative (and many would say courageous) idea began tickling the taste buds of some of the UK’s top chefs and food critics including James Martin who christened Williams as ‘the crazy seaweed man’.
Fast-forward seven years and once again Jonathan began honing yet another brain-storming idea, this time inspired by the mighty Bartholomew Roberts – otherwise known as Black Bart. After setting sail from his home in Little Newcastle at the age of 13, Bart gained notoriety as the most successful pirate in the ‘golden age of piracy’ who went on to raid 400 prize ships off the Americas and the West African coast between 1719 until his death from a wound to his throat, in 1722.
And so began Barti Spiced Rum.
“Everything was ticking along nicely at the Pembrokeshire Beach Food Company, and then in January 2017, Jonathan went off on paternity leave,” explained Barti Rum’s managing director, Fran Barnikel.
“Any normal person would have been busy changing nappies, but Jonathan, being the incredible entrepreneurial person that he is, came back to work saying, ‘Ok, I’m going to start a new company’.
“He’d read about Barti Ddu the pirate, and had always wanted to bring out a spiced rum in his honour. So he’d spent his paternity leave investigating different distilleries and bottlers and slowly but surely, Barti Spiced Rum started to come to fruition.”
Because of Jonathan’s strong allegiance with Pembrokeshire seaweed, he knew from the outset that the natural product would be used in his rum.
“Jonathan wanted his rum to be vibrant in flavour, so the seaweed is infused, giving it a real depth of flavour and enhancing the other ingredients which include vanilla, cloves, cinnamon, orange and lemon,” said Fran.
The rum is distilled in the Caribbean and then exported to Cardiff where the Pembrokeshire seaweed along with the remaining ingredients are infused.
“Out first batch arrived in late summer and initially we sold only to people we knew,” continued Fran.
“But as time went on, we could see that there was definitely a market out there for expansion.
“Obviously there was a lot less niche for the rum as there had been for the seaweed, plus the gin market was picking up at the time. But we could also see that the rum market was on the increase. In many ways, it was perfect timing. So we continued riding the wave.”
Jonathan and his team shun the rum purists who cite mixing it with coke or pepsi as sacrilege.
“All we want is for people to enjoy it,” said Fran. “And this means drinking it exactly as they want. If you want to add cola or ginger beer, that’s great. But it’s also really good with cloudy apple juice and particularly now as we’re getting closer to Christmas, hot apple juice.”

The cream liqueur is also extremely versatile for cocktails, including the Manhattan, Mojito and Daiquiri.
Jonathan has steadfastly refused to add flavour varieties to his brand, adhering rigidly to the Barti Spiced.
“From the beginning, he wanted to create a strong product that would continue to do well, rather than dilute its vibrant flavour with other ingredients.”
But in Christmas 2023, Jonathan broke away from his rule by introducing a Barti Cream Liqueur.
“This was the first addition he’d ever introduced to the range and it was only supposed to last for the Christmas period. But once again, because of the feedback we’ve received from our customers, we’ve kept it going and we’re now fully stocked for Christmas 2024.”
The Herald caught up with Fran as she travelled back to Pembrokeshire from Tesco’s headquarters in Welwyn Garden City, London. Six weeks ago the company began selling their rum at a total of 58 Tesco stores throughout Wales, but the supermarket giant is now considering stocking Barti Spiced Rum throughout the whole of the UK.
Earlier this year, Barti Spiced Rum was named the best rum in the Great British Food Awards while the Barti Cream Liqueur has won eight separate awards in the World Drinks Awards including best in country, best new launch, and three golds awards in both the taste and design categories.
One can’t help wondering, given the fact that eight years ago Barti Spiced Rum had yet to be given its first pouring, whether its success has come as a surprise.
““At the end of the day, Jonathan has that incredible ability to make everything work,” chuckled Fran. “Everything that he captures tends to turn to gold.
“But we know that Barti Spiced Rum is a really strong product and something that’s very ‘Pembrokeshire-sentric’. And the support we continue to get from the local cafes and pubs has been incredible and has really helped us to move forward. The staff reach out, time and time again, with tasters and samples, and we know that they’re genuinely behind our brand. And this is so important. We are so grateful for everything they continue to do to support us.”
Community
Wales launches plan to become ‘Carer Aware’ nation
Consultation invites unpaid carers across the country to shape new national strategy
THE WELSH GOVERNMENT has unveiled plans to make Wales a “Carer Aware” nation, with a new public consultation launched today (Monday, Feb 2) aimed at improving recognition and support for the country’s thousands of unpaid carers.
Ministers say the move is designed to ensure people who look after relatives, friends or neighbours are identified earlier and treated as partners in decisions about the care of their loved ones.
A draft National Strategy for Unpaid Carers has been developed with input from hundreds of carers and representative groups across Wales. It sets out eight key priorities, including better recognition of carers’ roles, improved access to respite and short breaks, stronger wellbeing support, and measures to prevent young carers from carrying too much responsibility.
Under the proposals, carers of all ages and backgrounds — including disabled carers and those in minority communities — would be able to access clear, local information and help when they need it.
Officials say earlier identification is critical, so carers can receive advice, financial guidance and emotional support from the start of their caring journey, rather than only at crisis point.
The strategy also stresses the need for sufficient alternative care arrangements to allow carers time to rest and protect their own health.
Dawn Bowden, Minister for Children and Social Care, said many carers do not even see themselves as carers.
“Too often, unpaid carers go unrecognised – even by themselves. They’re simply ‘looking after mum’ or ‘helping out a friend’, but caring can have a profound impact on people’s finances, careers, health and wellbeing,” she said.
“We want Wales to be a place where carers are identified early, where they know their rights, and where they’re treated as partners for the person they care for.
“This consultation is important in shaping a strategy which takes into full account how carers feel and how they’re supported. I’d encourage everyone with an interest to provide their views.”
The consultation is open now and runs until April 13, with responses helping to shape the final strategy and future support services across Wales.
People can take part online via the Welsh Government website.
News
Bus services reform becomes law across Wales
Landmark legislation gives public sector greater control as rollout set to begin in southwest Wales in 2027
LOCAL bus services across Wales are set for their biggest overhaul in decades after new legislation formally became law this week.
The Bus Services (Wales) Bill received Royal Assent on Monday (Feb 2), with the Welsh Government saying the changes will transform how routes are planned and delivered, putting passengers and communities ahead of profit-led timetables.
The legislation was sealed at a ceremony in Cardiff by First Minister Eluned Morgan, marking what ministers describe as a “historic day” for public transport.
The law gives the public sector a stronger role in shaping bus networks, allowing services to be designed around local needs in both rural and urban areas. Instead of relying solely on commercial operators deciding routes, councils and regional bodies will be able to coordinate and plan services more directly.
The Transport for Wales will work alongside local authorities, Corporate Joint Committees, bus companies, unions and residents to redesign networks using local knowledge.
Buses remain a vital link for many communities, particularly in rural parts of west Wales where alternatives are limited. They connect people to jobs, schools, hospitals and town centres.
Eluned Morgan said: “This is a historic day for public transport in Wales – it sends out a clear message that we are committed to improving the bus system and delivering better, more reliable services for the people of Wales.
“Buses are lifelines for many communities across Wales connecting people to jobs, health services, education and friends, and I’m excited to see the improvements that are coming.”
Cabinet Secretary for Transport and North Wales, Ken Skates, said the changes marked “the beginning of a new era”.
He added: “These changes won’t be seen overnight, it’s going to take time, but we are working closely with the industry and local authorities to plan and deliver bus services to meet the needs of passengers today and for generations to come.”
The rollout will be phased, starting in southwest Wales in 2027, followed by north Wales in 2028, southeast Wales in 2029 and mid Wales in 2030.
Ministers say the aim is to deliver more reliable timetables, better coverage and services that reflect what communities actually need – rather than what is most commercially viable.
Community
Flood alert issued for Pembrokeshire coast this evening
Pembrokeshire residents are being urged to prepare for possible flooding along the coastline between St Dogmaels, Cardigan and Amroth, after Natural Resources Wales issued a Flood Alert.
The alert warns that rising water levels could pose a risk to homes, vehicles and livestock, and advises people to take precautions now. Authorities are reminding residents to follow their flood plans, check on family, friends and pets, and ensure essential items and documents are protected.
Residents are also advised to keep mobile phones charged, know how to turn off electricity, gas and water supplies, and prepare a small emergency bag with items such as medication, warm clothing, baby and pet care essentials, and insurance documents. Vehicles, livestock and equipment should be moved from areas likely to flood if possible.
Safety warnings are clear: do not drive or walk through floodwater. Just 30 cm (1 foot) of water can carry a car away, and 15 cm can knock a person off their feet.
For more information, residents can visit Natural Resources Wales – Flood Warnings, check river and sea levels online, or contact Floodline on 0345 988 1188 (quick dial 503013). Updates are also available via @NatResWales on social media.

-
Health4 days agoConsultation reveals lack of public trust in health board
-
News5 days agoCaldey still unsafe, survivors warn — despite Abbey’s reform claims
-
Community5 days agoPembrokeshire students speak at national Holocaust Memorial Day event
-
Local Government7 days agoTribunal over former Neyland councillor’s conduct adjourned
-
Entertainment6 days agoRapunzel brings festive magic to Torch Theatre
-
Crime6 days agoMan denies murdering brother as jury hears of ‘ferocious attack’ at Morriston flat
-
News5 days agoKurtz raises Gumfreston flooding in the Senedd as petition deadline nears
-
Education5 days ago‘Vulnerable teen’ questioned by police at Milford Haven School









