News
How local rum inspired by legendary pirate has exploded into national sensation

When Jonathan Williams left his desk job in Swindon way back in 2010, his mission, to many, was impossible.
This is the man who hot-footed it back to Pembrokeshire to harvest seaweed from Freshwater West which he then used to create his multi award-winning ‘Pembrokeshire Beach Food Company.’
Using only choice produce sourced from the seas around Pembrokeshire, Jonathan’s innovative (and many would say courageous) idea began tickling the taste buds of some of the UK’s top chefs and food critics including James Martin who christened Williams as ‘the crazy seaweed man’.
Fast-forward seven years and once again Jonathan began honing yet another brain-storming idea, this time inspired by the mighty Bartholomew Roberts – otherwise known as Black Bart. After setting sail from his home in Little Newcastle at the age of 13, Bart gained notoriety as the most successful pirate in the ‘golden age of piracy’ who went on to raid 400 prize ships off the Americas and the West African coast between 1719 until his death from a wound to his throat, in 1722.
And so began Barti Spiced Rum.
“Everything was ticking along nicely at the Pembrokeshire Beach Food Company, and then in January 2017, Jonathan went off on paternity leave,” explained Barti Rum’s managing director, Fran Barnikel.
“Any normal person would have been busy changing nappies, but Jonathan, being the incredible entrepreneurial person that he is, came back to work saying, ‘Ok, I’m going to start a new company’.
“He’d read about Barti Ddu the pirate, and had always wanted to bring out a spiced rum in his honour. So he’d spent his paternity leave investigating different distilleries and bottlers and slowly but surely, Barti Spiced Rum started to come to fruition.”
Because of Jonathan’s strong allegiance with Pembrokeshire seaweed, he knew from the outset that the natural product would be used in his rum.
“Jonathan wanted his rum to be vibrant in flavour, so the seaweed is infused, giving it a real depth of flavour and enhancing the other ingredients which include vanilla, cloves, cinnamon, orange and lemon,” said Fran.
The rum is distilled in the Caribbean and then exported to Cardiff where the Pembrokeshire seaweed along with the remaining ingredients are infused.
“Out first batch arrived in late summer and initially we sold only to people we knew,” continued Fran.
“But as time went on, we could see that there was definitely a market out there for expansion.
“Obviously there was a lot less niche for the rum as there had been for the seaweed, plus the gin market was picking up at the time. But we could also see that the rum market was on the increase. In many ways, it was perfect timing. So we continued riding the wave.”
Jonathan and his team shun the rum purists who cite mixing it with coke or pepsi as sacrilege.
“All we want is for people to enjoy it,” said Fran. “And this means drinking it exactly as they want. If you want to add cola or ginger beer, that’s great. But it’s also really good with cloudy apple juice and particularly now as we’re getting closer to Christmas, hot apple juice.”

The cream liqueur is also extremely versatile for cocktails, including the Manhattan, Mojito and Daiquiri.
Jonathan has steadfastly refused to add flavour varieties to his brand, adhering rigidly to the Barti Spiced.
“From the beginning, he wanted to create a strong product that would continue to do well, rather than dilute its vibrant flavour with other ingredients.”
But in Christmas 2023, Jonathan broke away from his rule by introducing a Barti Cream Liqueur.
“This was the first addition he’d ever introduced to the range and it was only supposed to last for the Christmas period. But once again, because of the feedback we’ve received from our customers, we’ve kept it going and we’re now fully stocked for Christmas 2024.”
The Herald caught up with Fran as she travelled back to Pembrokeshire from Tesco’s headquarters in Welwyn Garden City, London. Six weeks ago the company began selling their rum at a total of 58 Tesco stores throughout Wales, but the supermarket giant is now considering stocking Barti Spiced Rum throughout the whole of the UK.
Earlier this year, Barti Spiced Rum was named the best rum in the Great British Food Awards while the Barti Cream Liqueur has won eight separate awards in the World Drinks Awards including best in country, best new launch, and three golds awards in both the taste and design categories.
One can’t help wondering, given the fact that eight years ago Barti Spiced Rum had yet to be given its first pouring, whether its success has come as a surprise.
““At the end of the day, Jonathan has that incredible ability to make everything work,” chuckled Fran. “Everything that he captures tends to turn to gold.
“But we know that Barti Spiced Rum is a really strong product and something that’s very ‘Pembrokeshire-sentric’. And the support we continue to get from the local cafes and pubs has been incredible and has really helped us to move forward. The staff reach out, time and time again, with tasters and samples, and we know that they’re genuinely behind our brand. And this is so important. We are so grateful for everything they continue to do to support us.”
Community
Campaign launched to save Oriel y Parc art gallery

A PETITION has been launched to save Oriel y Parc, the landscape gallery in St Davids, amid fears that its future as a dedicated fine art space is under threat.
Concerned members of the community and supporters of the arts have rallied against proposals by the Pembrokeshire Coast National Park Authority (PCNPA) to repurpose parts of the gallery, which currently houses important artworks including those by the renowned British artist Graham Sutherland.
Campaigners say that the authority’s plan to downgrade the Pembrokeshire Landscape Gallery and convert it into a National Park Discovery Centre represents a significant departure from its original purpose. The gallery was created using £3.3 million in public and EU funding and was designed specifically to showcase the landscape and art of Wales.
The petition, launched on Change.org by the Pembrokeshire Landscape Gallery Working Group, has already attracted 519 verified signatures. It calls on PCNPA to reinstate the full gallery space for continuous exhibitions from the National Collection and maintain the rotating display of Graham Sutherland’s works, a core feature of the gallery since its opening.
Dozens of people have signed the petition in recent hours, with local residents and visitors alike voicing their support. Notable recent signers include Joanna Burke, Anne Crowley, Joanne Miles, Phil Thomas, and Patricia Karen Rathbone.
Campaigners argue that the decline in visitor numbers in recent years is not due to public disinterest in art, but rather to the lack of high-profile exhibitions since 2018. They point to previous successes—such as exhibitions of works by Graham Sutherland and John Constable—that attracted tens of thousands of visitors, boosted the local economy, and enriched the cultural life of the region.
Speaking to BBC Wales Today on March 27, Tegryn Jones, Chief Executive of PCNPA, defended the changes, saying:
“The gallery has to change. You know, 15 years – all organisations evolve and develop; their audience tastes develop during that time. I think we would be rightly criticised if we hadn’t evolved and tried to meet the needs of current visitors and current residents.”
While campaigners acknowledge that change is necessary, they say that abandoning the gallery’s artistic mission would be a mistake.
“The building was purpose-built to house art,” the petition states. “Instead of abandoning its original purpose, we urge PCNPA to work with the National Museum of Wales and the wider arts community to restore and reinvigorate Oriel y Parc’s programme.”
The petition also stresses the gallery’s importance to schools, families, artists and tourists, and warns that converting it into a discovery centre would strip St Davids of one of its most valuable cultural assets.
Supporters are calling on the public to sign the petition and urge decision makers to protect the architectural integrity and artistic role of Oriel y Parc for future generations.
To sign the petition or learn more, visit Change.org and search “Save Oriel y Parc”.
Crime
Petition calling for justice for wrongfully convicted man passes 39,000 signatures

A CAMPAIGN to secure compensation for Brian Buckle – a man who spent over five years in prison before being cleared of all charges – has now gained more than 39,000 signatures.
Mr Buckle was convicted in 2017 of 16 counts of rape and sexual assault, but in 2022 the Court of Appeal quashed his conviction after new evidence emerged. At a retrial, it took a jury less than an hour to find him not guilty on all counts.
Despite this, the Ministry of Justice has refused to award Mr Buckle compensation for the time he spent in prison, citing a requirement to “prove innocence beyond reasonable doubt” – a standard which critics say is almost impossible to meet.
The petition, hosted on Change.org and backed by his legal team and supporters, has been signed by more than 39,000 people. Although widely shared and supported, the petition is not on the official UK Parliament petitions site and therefore cannot by itself trigger a debate in the House of Commons.
However, Mr Buckle’s case has already been raised in Parliament. On March 19, 2025, Ceredigion MP Ben Lake used a Westminster Hall debate on miscarriage of justice compensation to highlight the case, describing the situation as “a moral and legal failure”.
Mr Lake told fellow MPs: “Brian Buckle was imprisoned for over five years for crimes he did not commit. He lost his liberty, his livelihood, and missed key moments in his daughter’s life. He was cleared of all charges, and yet the Ministry of Justice says he has not proven his innocence enough to be compensated.”
Mr Buckle’s barrister, Stephen Vullo KC, said the current system is broken: “The bar is so high that hardly anyone can jump it. If the Court of Appeal quashes a conviction and a jury later finds a person not guilty on all counts, what more should be required?”
The Ministry of Justice acknowledged Mr Buckle’s acquittal, but insisted that his application did not meet the strict criteria under Section 133 of the Criminal Justice Act 1988. In a letter, the Ministry stated: “You are presumed to be and remain innocent of the charges brought against you. However, we do not consider that you have demonstrated this innocence beyond reasonable doubt.”
Mr Buckle said the process has left him feeling re-traumatised: “I’m not asking for millions. I just want the injustice I suffered to be acknowledged. The compensation wouldn’t even cover my lost wages, but it would help me start to rebuild my life.”
His family raised and spent significant funds to secure the evidence needed to clear his name – including selling his father-in-law’s house to pay for legal fees and investigations. Tragically, his father-in-law died before the retrial.
Campaigners are now calling for the law to be changed so that those who are cleared of serious crimes following a wrongful conviction are entitled to automatic compensation.
The Herald understands that while Mr Buckle’s Change.org petition cannot trigger a debate in Parliament, there remains the possibility that further political pressure could result in formal policy review or a government rethink.
Crime
Council secures 164 liability orders for unpaid council tax

HAVERFORDWEST Magistrates’ Court has granted liability orders against more than 160 individuals who failed to pay their council tax, following a mass application by Pembrokeshire County Council.
In a hearing held on Monday (Apr 14), the local authority brought a complaint under regulation 34 of the Council Tax (Administration and Enforcement) Regulations 1992, seeking liability orders in 256 cases.
The court granted 164 liability orders, which allow the council to take enforcement action such as instructing bailiffs or deducting money directly from wages or benefits. A further 40 accounts were settled before the hearing, and 52 cases were withdrawn.
None of the defendants were present in court and none were in custody.
The Herald understands that a full schedule of names and case outcomes has been provided separately by the local authority.
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