Business
Housing crisis in Pembrokeshire: Empty properties hold the key
SOCIAL or affordable housing in Pembrokeshire is one of the key challenges which the local authority is currently having to negotiate. But with over 8,000 people currently on the ‘choice housing’ selection process, the local authority’s task is a tough one.
The answer, according to property analyst Tom Rees, is staring Pembrokeshire firmly in the face. There are currently no fewer than 750 empty properties scattered throughout the county, with many located in the towns which are most in need – Haverfordwest and Milford Haven.
“We have a huge number of redundant properties in our county town alone, many of which are Grade II listed,” Tom Rees told The Pembrokeshire Herald.
“By talking to the landlords and integrating with the prospective developers, we can begin thinking outside the box and devise restoration plans which will enhance the buildings but, most importantly, will also provide accommodation and commercial opportunities for the benefit of local people.
“The aim is to generate as much interest and awareness as possible and develop these buildings in a sensitive, architecturally sound way which will not only boost the towns’ heritage but which will also help address so many of our social and housing issues.”
Properties which Tom has already helped regenerate include the Old Snooker Hall in Haverfordwest and the town’s magnificent Wesleyan Chapel which has blighted Barn Street with its unsightly decay for many years. After extensive consultations with the planning authorities and their respective developers, both buildings will now house a number of social residential flats.
“Millions of pounds are currently being invested in Haverfordwest, yet throughout the town we’re seeing so many buildings with enormous potential being left to rot,” he said.

“My aim is to get Haverfordwest back to where it deserves to be by entering into conversation with the landlords and the developers on how this can be achieved.
“There are currently around 750 empty units in Pembrokeshire alone, and 90% of these are salvageable. The local authority is definitely on the same page as me and is doing as much as it can with compulsory purchases, but this process can be lengthy.
“This is why it’s important to start thinking outside the box and devise solutions to how these properties can be salvaged and put, once again, to good use.”
Tom’s initial discussions take place with the landlords.
“It’s important they understand how their property has reached whatever state it’s in and subsequently decide on the way forward. This can either be with a cash sale or entering into a joint venture.
“Around 99% of the properties in Haverfordwest High Street are owned by a few big landowners, so naturally considering the various ways forward can result in some tricky conversations.”
One way in which Tom seeks to alleviate the issue is by enhancing each property’s portfolio, particularly if the landlord is considering retirement.
“So many big time developers are being driven by how many new properties they can fit into a particular field, which isn’t remedying the social housing issues that are confronting Pembrokeshire,” continued Tom.
“Latest figures confirm that there are over 5,000 households on Pembrokeshire’s social housing waiting list, which has increased by more than 50% since 2018, so surely by renovating all those empty problems, this figure could be reduced considerably. And given their size, many of our empty buildings can accommodate up to 15 people”
The Wesleyan Chapel project was first started by its previous owner following planning consent in 2014 but is now undergoing fresh listed building consent applications with the local authority.
“So not only will the town now have new, much needed accommodation, but it will also have a beautiful looking building which will help improve the heritage of Haverfordwest,” said Tom. “And all these important architectural elements are being done correctly, such as the lead flashing, the slate roof, the correct windows and the proper woodwork, with the result that the chapel is being brought back to its former glory,”
A native of Llangwm, Tom trained as a commercial pilot, securing a job with Aer Lingus after a trial flight at Haverfordwest airfield when he was 16,
“I obviously enjoyed it because from then on I had two or three jobs to finance my flying lessons and got my full private pilot’s licence when I was 18.”
But the covid pandemic and its subsequent reduction in commercial flights brought him back to Pembrokeshire where he began taking an interest in property and set up Williams Property Investment.
“This is why I’m trying to do as much as I can to save some of the wonderful properties around us here in Pembrokeshire,” he said. “The solution to our housing shortage isn’t to build more houses. It’s to look around at what we already have and ensure everything is done to salvage them and bring them back to serve our towns and our county as they were originally intended.”
Business
Cardiff Airport announces special Air France flights for Six Nations
Direct services to Paris-Charles de Gaulle launched to cater for Welsh supporters, French fans and couples planning a Valentine’s getaway
CARDIFF AIRPORT and Air France have unveiled a series of special direct flights between Cardiff (CWL) and Paris-Charles de Gaulle (CDG) scheduled for February 2026.
Timed to coincide with two major dates — the Wales v France Six Nations clash on Saturday 15 February and Valentine’s weekend — the flights are designed to offer supporters and holidaymakers an easy link between the two capitals.
For travelling French rugby fans, the services provide a straightforward route into Wales ahead of match day at the Principality Stadium, when Cardiff will once again be transformed by the colour, noise and passion that accompanies one of the tournament’s most eagerly awaited fixtures.

For Welsh passengers, the additional flights offer a seamless escape to Paris for Valentine’s Day, as well as opportunities for short breaks and onward travel via Air France’s wider global network.
Cardiff Airport CEO Jon Bridge said: “We’re thrilled to offer direct flights to such a vibrant and exciting city for Valentine’s weekend. Cardiff Airport is expanding its reach and giving customers fantastic travel options. We’ve listened to passenger demand and are delighted to make this opportunity possible. There is more to come from Cardiff.”
Tickets are already on sale via the Air France website and through travel agents.
Special flight schedule
Paris (CDG) → Cardiff (CWL):
- 13 February 2026: AF4148 departs 17:00 (arrives 17:30)
- 14 February 2026: AF4148 departs 14:00 (arrives 14:30)
- 15 February 2026: AF4148 departs 08:00 (arrives 08:30)
- 15 February 2026: AF4150 departs 19:40 (arrives 20:10)
- 16 February 2026: AF4148 departs 08:00 (arrives 08:30)
- 16 February 2026: AF4150 departs 16:30 (arrives 17:00)
Cardiff (CWL) → Paris (CDG):
- 13 February 2026: AF4149 departs 18:20 (arrives 20:50)
- 14 February 2026: AF4149 departs 15:20 (arrives 17:50)
- 15 February 2026: AF4149 departs 09:20 (arrives 11:50)
- 15 February 2026: AF4151 departs 21:00 (arrives 23:30)
- 16 February 2026: AF4149 departs 09:20 (arrives 11:50)
- 16 February 2026: AF4151 departs 17:50 (arrives 20:20)
Business
Cwm Deri Vineyard Martletwy holiday lets plans deferred
CALLS to convert a former vineyard restaurant in rural Pembrokeshire which had been recommended for refusal has been given a breathing space by planners.
In an application recommended for refusal at the December meeting of Pembrokeshire County Council’s planning committee, Barry Cadogan sought permission for a farm diversification and expansion of an existing holiday operation through the conversion of the redundant former Cwm Deri vineyard production base and restaurant to three holiday lets at Oaklea, Martletwy.
It was recommended for refusal on the grounds of the open countryside location being contrary to planning policy and there was no evidence submitted that the application would not increase foul flows and that nutrient neutrality in the Pembrokeshire Marine SAC would be achieved within this catchment.
An officer report said that, while the scheme was suggested as a form of farm diversification, no detail had been provided in the form of a business case.
Speaking at the meeting, agent Andrew Vaughan-Harries of Hayston Developments & Planning Ltd, after the committee had enjoyed a seasonal break for mince pies, said of the recommendation for refusal: “I’m a bit grumpy over this one; the client has done everything right, he has talked with the authority and it’s not in retrospect but has had a negative report from your officers.”

He said the former Cwm Deri vineyard had been a very successful business, with a shop and a restaurant catering for ‘100 covers’ before it closed two three years ago when the original owner relocated to Carmarthenshire.
He said Mr Cadogan then bought the site, farming over 36 acres and running a small campsite of 20 spaces, but didn’t wish to run a café or a wine shop; arguing the “beautiful kitchen” and facilities would easily convert to holiday let use.
He said a “common sense approach” showed a septic tank that could cope with a restaurant of “100 covers” could cope with three holiday lets, describing the nitrates issue as “a red herring”.
He suggested a deferral for further information to be provided by the applicant, adding: “This is a big, missed opportunity if we just kick this out today, there’s a building sitting there not creating any jobs.”
On the ‘open countryside’ argument, he said that while many viewed Martletwy as “a little bit in the sticks” there was already permission for the campsite, and the restaurant, and the Bluestone holiday park and the Wild Lakes water park were roughly a mile or so away.
He said converting the former restaurant would “be an asset to bring it over to tourism,” adding: “We don’t all want to stay in Tenby or the Ty Hotel in Milford Haven.”
While Cllr Nick Neuman felt the nutrients issue could be overcome, Cllr Michael Williams warned the application was “clearly outside policy,” recommending it be refused.
A counter-proposal, by Cllr Tony Wilcox, called for a site visit before any decision was made, the application returning to a future committee; members voting seven to three in favour of that.
Business
Welsh Govt shifts stance on business rates after pressure from S4C and Herald
Ministers release unexpected statement 48 hours after widespread concern highlighted in Welsh media
THE WELSH GOVERNMENT has announced a new package of tapered business rates relief for 2026-27, in a move that follows sustained pressure from Welsh media — including S4C Newyddion and The Pembrokeshire Herald — over the impact of revaluation on small businesses.
In Milford Haven, the hard-pressed pub sector is already feeling the impact: the annual bill for The Lord Kitchener is rising from £5,000 to £15,000, while rates at the Kimberley Public House have nearly doubled from £10,500 to £19,500. The Imperial Hall’s rates are increasing from £5,800 to £9,200, prompting director Lee Bridges to question why businesses “are being asked to pay more when we use less services”. In Haverfordwest, the annual rates bill for Eddie’s Nightclub is increasing from £57,000 to £61,500.
A written statement, issued suddenly on Wednesday afternoon, confirms that ministers will introduce a transitional “tapering mechanism” to soften steep increases for tourism, hospitality and small independent operators. Full details will be published with the draft Budget later this month.
The announcement comes less than two days after The Herald’s in-depth reporting brought forward direct concerns from Pembrokeshire business owners and councillors, highlighting the uncertainty facing one of Wales’ most important local industries.
Herald reporting credited by senior councillor

Pembrokeshire County Council Independent Group Leader Cllr Huw Carnhuan Murphy publicly thanked The Herald for pushing the issue into the spotlight.
In a statement shared on Wednesday, Cllr Murphy said: “Welcome news from Welsh Government. Thanks to Tom Sinclair for running this important item in the Herald in relation to the revaluation of businesses and the consequences it will have for many.
He added: “Newyddion S4C hefyd am redeg y stori pwysig yma ynghylch trethi busnes.,” which in English is “and thanks to S4C Newyddion as well for running this important story about business taxes.”
He added that the Independent Group “will always campaign to support our tourism and agriculture industry, on which so many residents rely within Pembrokeshire”.
Media spotlight increased pressure on Cardiff Bay
On Monday, ministers said business rates plans would be outlined “within the next two weeks”.
By Wednesday afternoon — following prominent coverage on S4C and continued pressure from The Herald — Welsh Government released an early written statement outlining new support.
Industry sources told The Herald they believed the level of public concern, amplified by the media, “forced the issue up the agenda much faster than expected”.
A cautious welcome for ‘better than nothing’
Cllr Murphy welcomed the partial support, though he stressed it fell short of what many businesses had hoped for.
“This isn’t the level of support many were hoping for,” he said, “but it is certainly much better than nothing.”
Draft Budget expected soon
The full tapered support scheme will be detailed in the Welsh Government draft Budget, expected within a fortnight.
Tourism and hospitality representatives have reserved final judgment until the figures are published, but many have expressed relief that some support will continue, following weeks of uncertainty.
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