Business
Successful Pembrokeshire entrepreneur Lucie Macleod stirs Up Dragons’ Den with viral hair syrup

A Pembrokeshire-based haircare brand that has taken social media by storm recently appeared on BBC’s Dragons’ Den. Hair Syrup, founded by Lucie Macleod, has gone from a viral TikTok sensation to being stocked in major retailers such as Boots, BeautyBay, Lookfantastic, and ASOS—all within just four years.
The Dragons’ Den Experience
Lucie Macleod took to the Dragons’ Den stage hoping to secure investment to propel Hair Syrup even further. While she didn’t secure a deal with the Dragons, she received invaluable advice on how to elevate her brand to the next level. The expert insights and feedback from the Dragons have provided her with a roadmap for future growth, ensuring Hair Syrup continues to thrive in the competitive natural haircare market.
Before appearing on the show, Lucie shared her thoughts on the experience: “The split decision of agreeing to appear on the show pretty last minute has proven to be nothing short of life-changing – but perhaps not in the way you’d initially imagine… As you guys know, I never meant to start a business when I launched Hair Syrup – I started with no experience or any idea what I was getting myself into. The last four years of entrepreneurship have been indescribably crazy.”
She continued: “We all know what a fantastic opportunity it is for any brand to be featured on prime-time TV, but I was TERRIFIED nonetheless. The Dragons have been my idols since I was a kid (knowing I would one day go down the path of entrepreneurship) – I wasn’t quite prepared to be grilled by some of my favourite celebrities. Very grateful I had this opportunity to challenge myself, move out of a comfort zone & learn so much about business!”
However, Lucie’s pitch took an unexpected turn when Dragon Touker Suleyman made an unconventional offer. He was willing to invest the £190,000 she asked for in exchange for a 3% stake—on the condition that he recouped his investment within three months and retained his stake indefinitely as a mentor. The proposal caught the attention of the other Dragons, with Steven Bartlett reacting in disbelief and Deborah Meaden warning Lucie to consider the long-term implications.
Initially overwhelmed, Lucie accepted the offer, but the visible concern from the other Dragons made her reconsider. She admitted she felt “nervous” about the decision, leading to heated discussions among the panel. Viewers at home also reacted strongly, with many taking to social media to call the offer “shady” and “uncomfortable.”
As the tension grew, Touker ultimately withdrew his proposal, stating he did not want Lucie to feel as though he was taking advantage of her. Fellow Dragon Peter Jones later commended him for doing “the honourable thing.” The dramatic turn of events left both the Dragons and viewers relieved that Lucie had avoided what many perceived as an unfair deal.

The Rise of Hair Syrup
Hair Syrup was established in 2020 after Lucie Macleod posted a TikTok video showcasing her own hair transformation. The overwhelming response saw people clamouring to get their hands on what she dubbed her “magic syrup.” This led to the creation of a range of natural pre-wash hair and scalp oil treatments designed to nourish, gloss, and hydrate hair.
The company has since expanded its offerings to include pre-wash oils, leave-in oils, hair care sets, buttercream treatments, and accessories such as brushes, clips, scrunchies, and satin pillowcases. Their mission is clear: “To transform the natural haircare market, one syrup at a time.”

The TikTok Hair Oiling Trend
The popularity of hair oiling has surged on TikTok, with over 87,000 videos using the #hairoiling hashtag. Hair Syrup has played a key role in this growing trend, offering products specifically designed to enhance hair health. Unlike many other rosemary-based oils that require dilution before application, Hair Syrup’s products can be applied directly, setting them apart from competitors.
Hair Syrup’s pre-wash oils, the foundation of its success, are tailored to different hair types, from bleached and dry hair to oily or knot-prone locks. Their leave-in oils provide a glossy post-wash finish, while their buttercream treatment offers deep moisture restoration.
Customer Praise and Reviews
The brand’s success is bolstered by glowing customer feedback. One shopper who purchased the Rapunzel Hair Syrup shared their experience: “I’ve been using this for a few weeks now and to say I could not live without it is the understatement of the year. My hair feels and looks so healthy, I’ve had so many compliments and I’ve fallen back in love with my hair!”
Another customer, who bought the Lemon-Aid Syrup, credited the product with transforming their hair-wash routine: “I’ve used this for a few months now and I can’t recommend it enough. Smells great and helps cleanse the scalp. Gone from washing my hair four times a week to two.”
Meanwhile, a buyer of the Mint Condition Syrup hailed it as a “scalp saviour,” stating: “I had tried everything on the market and this is the only product that worked. You only need the smallest bit. This will last you such a long time and is so affordable. I would have paid anything for a soothed scalp.”

What’s Next for Hair Syrup?
With a rapidly growing fan base, an expanding retail presence, and valuable guidance from the Dragons, Hair Syrup is poised for even greater success. While Lucie Macleod may not have secured an investment on Dragons’ Den, the experience has provided her with the tools and direction needed to take her brand to the next level.
With its unique formulations and passionate customer base, Hair Syrup is set to continue making waves in the natural haircare industry—one syrup at a time.
Business
Post Office spent £600m to keep using flawed Horizon system

Roch postmaster among those still seeking compensation
THE POST OFFICE has spent more than £600 million of public money continuing to use the discredited Horizon IT system—despite accepting more than a decade ago that it needed replacing.
New documents reveal that then Prime Minister Tony Blair and senior Labour ministers were warned as far back as 1999 about serious flaws in the original £548 million deal with Fujitsu. A Treasury memo at the time flagged that the Post Office would not own the core computer code, leaving them locked into the supplier and vulnerable to spiralling costs. Officials warned Fujitsu could use the situation to “drive a costly settlement.”
Since then, the total spent on Horizon contracts has reached £2.5 billion, including £600 million spent since 2012 when the Post Office first admitted it needed to move on from the system. Replacement efforts have repeatedly failed, with a £40 million IBM project abandoned in 2016 and another attempt scrapped in 2022.

The latest replacement project—an internal system called New Branch IT (NBIT)—has run into delays and ballooning costs, with estimates now topping £1 billion. Despite past failings, the Post Office and Fujitsu are expected to remain in partnership until at least 2030.
The scandal surrounding Horizon continues to grow, following the wrongful prosecution of over 900 sub-postmasters. Although private prosecutions based on Horizon data were halted in 2015, campaigners say the damage done is still being felt by victims across the UK—including here in Pembrokeshire.
One of them is Tim Brentnall, who was just 22 when he and his parents bought the Roch Post Office. In 2010, he was prosecuted after a £22,500 shortfall appeared in the accounts—despite doing nothing wrong. Advised to plead guilty, he received an 18-month suspended sentence and 200 hours of community service. His conviction was quashed in 2021.
Earlier this year, Brentnall told the BBC he was “in disbelief” after being offered less than 17% of the compensation he had claimed. The offer came with a 50-page letter rejecting much of his legal and forensic case, and over 15,000 documents to sift through. He is now re-submitting the claim.
“There are people far older than me who should be enjoying their lives now,” he said. “Instead, they’re still fighting. People are dying without seeing justice. It’s not right.”
The Post Office says it is “fundamentally changing” as an organisation and has paid out more than £768 million to over 5,100 people affected by the Horizon scandal. However, many victims and campaigners say the compensation process remains slow, unfair, and deeply distressing.
Postal minister Gareth Thomas recently confirmed a further £276.9 million in government funding for the Post Office, including £136 million for future IT projects. He said the continued use of Horizon reflected “past underinvestment” and that postmasters needed better tools going forward.
A spokesperson for Tony Blair said the former PM took concerns over the Horizon contract seriously at the time and acted on independent advice. “It is now clear the Horizon product was seriously flawed. Mr Blair has deep sympathy for those affected.”
A separate 1999 memo was also sent to then-Chancellor Gordon Brown, but a spokesperson for Mr Brown said he would not have seen it and had no involvement in awarding the contract.
Despite public statements about reform, doubts remain over whether NBIT will ever be delivered—and whether true justice will ever be achieved for those whose lives were torn apart by the Horizon scandal.
Business
Wales and Japan strengthen partnership at Tokyo investor showcase

WALES’ longstanding relationship with Japan was reaffirmed and deepened this week during a high-profile investor showcase in Tokyo, part of the Welsh Government’s Year of Wales in Japan 2025 celebrations.
The Wales Investor Showcase, hosted by Cabinet Secretary for Economy, Energy and Planning Rebecca Evans, brought together leading Japanese entrepreneurs and companies across a range of sectors, with a focus on fostering long-term trade links and collaborative ventures.
The event centred on strategic areas of mutual interest, including renewable energy, digital innovation, and advanced manufacturing. It marked a significant moment in the decades-old partnership between the two nations, which began with the first wave of Japanese investment into Wales in the 1970s. Today, over 70 Japanese companies operate in Wales.
Cabinet Secretary Rebecca Evans said: “Deep-rooted connections between Wales and Japan have flourished for generations, with trade links thriving over the last 50 years.
“With the world’s economies searching for stability and growth, now is the perfect time to strengthen our ties with Japan. The optimism surrounding our shared ambitions has been truly inspiring.
“The showcase was about forging new connections, building on existing relationships, and exploring opportunities for sustainable, mutual growth that will benefit both nations for the next 50 years and beyond.
“It also highlighted the skills, creativity and world-class innovation that define modern Wales.”
Kazushi Ambe, Senior Adviser of Sony Group, echoed the importance of the relationship:
“The partnership between Wales and Japan, built over more than half a century, reflects deep mutual respect, shared values, and a strong sense of connection.
“In a time of constant change, it is these enduring qualities that continue to unite us. This showcase was a valuable opportunity to strengthen that bond and explore new avenues for collaboration.
“As both sides embrace new challenges and pursue progress, I hope this partnership will continue to evolve and thrive.”
As part of her visit to Japan, the Cabinet Secretary will also host a Wales Day event at the Osaka Expo, promoting Welsh innovation, culture, and trade potential on the global stage.
In addition, the Welsh Government has announced two upcoming trade missions to Japan later this year, aimed at helping Welsh businesses explore export opportunities in one of Asia’s most significant markets.
Business
Major housing development plans submitted for Broad Haven

PLANS for a development of 76 homes in a Pembrokeshire seaside village have formally been submitted to the national park.
In an application to Pembrokeshire Coast National Park, Millbay Homes, through agent Asbri Planning, seeks permission for the development of 76 homes and associated works on land East of Marine Parade, Broad Haven, near Haverfordwest.
The proposal seeks to build 10 one-bed properties; 20 two-bed, 32 three-bed, 10 four-bed, and four five-bed properties, with Millbay Homes have been liaising with the authority`s housing department about the requirement for affordable housing at the site, the authority favouring a rate of some 34 per cent affordable.
The site itself is allocated for up to 87 residential dwellings.
The applicants say the scheme will “lead to the creation of a high-quality and attractive place to live and will contribute to creating a distinct sense of place”.
A supporting statement adds: “Rather than imposing a rigid, flat layout, the homes are arranged to follow the natural contours of the land, stepping up and down in response to the site’s slopes.
“This approach minimizes the need for extensive excavation and preserves much of the natural landscape. It also ensures that each home has a unique relationship with its surroundings, with most properties benefiting from stunning sea views due to their elevated positions.
“By embracing the site’s topography, the development not only minimises its environmental impact but also creates a visually appealing and varied streetscape that feels integrated into the natural landscape rather than imposed upon it.”

The scheme has been subject to revisions following discussions with planners, moving from an initial increase from 62 to 77 homes, now dropped to 76 to provide an ‘informal open space’ “designed to meet the planners’ request and to offer a communal area where residents can enjoy outdoor activities and relaxation in a natural setting”.
The formal pre-application consultation ran up to late January of this year.
The statement stresses: “The proposed residential housing scheme represents a carefully considered response to the village’s architectural heritage, challenging topography, and coastal environment.
“Through a thoughtful, collaborative design process, incorporating comments and feedback from the planning officers and public, the development will create a vibrant, sustainable community that offers diverse housing options, maximises sea views, and integrates seamlessly with its surroundings.”
The application concludes: “The ambition for the site is to create a contemporary development of liveable, affordable homes within Broad Haven which takes advantage of the site’s seaside location, in accordance with the council’s housing allocation within the Local Development Plan.
“In light of the above, it is concluded that the proposal fully accords with both national and local policies and there are no material considerations which should prevent the planning application from being determined in accordance with the relevant planning policy framework.”
The application will be considered by national park planners at a later date.
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