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Charity

Tesco branches in Pembrokeshire help raise £40,000 funds for Air Ambulance

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SUPERMARKET staff and their customers have raised an incredible £40,000 for the Wales Air Ambulance Charity in tribute to the team reaching 50,000 missions earlier this year.

Twenty-five Tesco Extra and twenty-three Express stores have taken part in a fundraiser which spanned from Milford Haven, up to Aberystwyth across to Caerphilly.

Regional store managers Nicola McGuiness and Vanessa Martin worked with their teams to “create something special” after learning the lifesaving service had supported many of its staff members’ family and friends.

Martin, who runs an Express store in Swansea, said: “A colleague’s father, had a health emergency and needed the air ambulance, so we all felt it was a really important cause to get behind.”

Wales Air Ambulance is consultant-led, taking hospital-standard treatments to the patient and if required, transferring them directly to the most appropriate hospital for their illness or injury.

It is delivered via a unique Third Sector and Public Sector partnership. The Emergency Medical Retrieval and Transfer Service (EMRTS) supplies highly skilled NHS consultants and critical care practitioners who work on board the charity’s vehicles.

The service is pan-Wales, and Matt Bourne who runs a Tesco Extra in Bridgend said it was important to reflect that by trying to get as many stores as possible across the country involved.

He said: “It has been fantastic working together across the Tesco family. We have been able to bring together all our colleagues from the Extra stores, like Bridgend where I work to the express stores like Martin’s in Sketty.”

Matt is a keen runner who oftens takes on big challenges like marathons and ultra marathons. He said: “Given my record, when I first reached out to colleagues, they were quire apprehensive.

“But once they knew we were organising a slightly smaller do-able walk, they were delighted.”

Around forty staff took part in a 12-mile hike along the Pembrokeshire Coastal Path from Freshwater East to Broadhaven South on 15 September 2024. Local landlord Nigel Land, from Jack’s at the Longhouse provided shelter, hot drinks, and cooked food for the team.

Matt said: “It was great to catch up with so many people who we’ve worked with in the past who have moved to other stores, and I hadn’t seen for years.

“It was a positive experience, not only because we’re helping a great local charity, but just to catch up and take some time out in the beautiful Welsh country.

“We were super grateful that Nigel at Jack’s at the Longhouse – stepped in and saved the day too – he really looked after us all.”

Each store has organised their own fundraisers from second-hand book sales, cake bakes too sponsored fitness challenges.

Matt continued: “There were running and cycling events in store, with gym machines brought in.

“The ones fortunate enough to have close links with their local air ambulance base managed to get pop up banners, which looked great.”

He added: “We’ve felt the love from customers running groups, cycling groups, motorbike groups, people that have had lots of experience with the Welsh air ambulance.

“This has been such an easy thing to raise money for because people are so enthusiastic about the charity, which encouraged us to keep going.”

Larger stores were set a £1,500 target, whilst the smaller ones were tasked with raising £250.

Matt said: “There’s been a playful sense of competition between a few of the large stores, including Haverfordwest and Carmarthen who raised £2,300 between them.

“I think once we get the final figure, everyone will feel a real sense of pride.”

He added: “It was a bigger hill for the smaller stores to climb too, so it’s great that the larger ones did so well. They’ve done a brilliant job.”

Martin who lives near the air ambulance’s base in Dafen near Llanelli, says he often sees it taken off from the back garden of his home.

He said: “It’s one of those things that you fundraise for, but you never want to have to use because you know it’s only coming to you if you are seriously unwell or injured.”

The whole team have been over-whelmed by the kindness shown to them. Local suppliers like Braces Bread donated £500 and a signed Swans shirt appeared on Martin’s desk.

He said: “I only mentioned on our store Facebook page what we were doing and a female customer messaged saying she’d get the team to sign this season’s shirt.”

Wales Air Ambulance needs to raise £11.2 million every year to keep its helicopters in the air and rapid response vehicles on the road.

Martin said: “It costs such a huge amount of money each year to run and what we have raised in comparison is a real drop in the ocean.

“But over these past few months, everyone we’ve spoken with and told what we were doing have been very positive about supporting the cause.”

He added: “I think most people don’t realise how much these clinicians do at the scene. It has educated us about the work the air ambulance does.

“It is one of those things that you want to help fundraise for but never want to have to use because you know they are only coming to you if you are seriously unwell or injured.”

The Tesco team recently visited Wales Air Ambulance’s airbase in Dafen, to hand over a cheque for £40,000. Martin said: “It’s so fascinating to actually come and see the base. When you do the fundraising and your challenges, you don’t think about the area where the helicopter comes from, or the people involved.

“But just coming here and seeing the facilities and the clinicians, it has been incredible to see everything up close and in action. We were here when the team were called out and watched it take off and then return.

“It’s just an eye opener to watch behind the scenes what actually goes on, we are just so happy to have been able to raise as much money as we have for such a great cause.”

Mike May, Regional Fundraising Manager for the Wales Air Ambulance Charity said: “We were hugely proud to complete 50,000 missions earlier this year, but we could not have done it without fundraisers like this.

“The team at Tesco have been incredible, they really pulled out all the stops to make this happen and it has been wonderful for my colleagues Abi Pearce and Christian Sullivan and I, to support them along the way.

“To raise just over £40,000 is an incredible feat! It has been inspiring to see how everyone has pulled together. We are hugely grateful to all the staff and customers who made this possible.

“Each mission costs around £2,900, one hour of aftercare with our patient liaison team costs £31- so this large donation will really make a huge difference to so many people and help save lives across Wales.”

Charity

Paul Sartori Foundation hosts events for Dying Matters Week 2025

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Concert, quiz and information day to encourage open conversations around death

THE PAUL SARTORI FOUNDATION, Pembrokeshire’s hospice at home charity, will host a series of community events during Dying Matters Week 2025 to encourage open conversations around death, dying and bereavement.

The week begins with a community concert at St Mary’s Church, Haverfordwest, on Monday (May 5) at 1:00pm. The event will feature performances by the Paul Sartori Community Choir and aims to highlight the importance of discussing end-of-life matters through the power of music.

On Thursday (May 8), an Information and Activities Day will take place at The Third Place, Milford Haven, from 10:00am to 2:30pm. Organised in partnership with PAVS and Pembrokeshire County Council, the day will offer access to resources, expert advice and informal discussions on end-of-life planning. The event also includes a guided walk and craft activities to promote creative expression around themes of loss and preparation.

The week concludes on Friday (May 9) with The Dead Good Quiz at Yr Hen Ysgol in Dinas Cross. A light-hearted but thought-provoking event, the quiz offers a fun night out with friends while gently encouraging conversations about what many find difficult to discuss.

The events are organised by the Paul Sartori Foundation’s Future Care Planning department. Mandy Jones, a community worker with the project, said: “Having a future care plan in place means that you can take charge of what happens to you should you become seriously unwell and are unable to express your wishes. It also gives guidance to families and helps ease stress at a very difficult time. These community events aim to inform and empower people to have autonomy over their future health and wellbeing.”

The Paul Sartori Foundation was established in memory of Father Paul Sartori and continues to provide hospice care services across Pembrokeshire. The charity’s mission is to promote sustainable, high-quality end-of-life care, enabling people to remain in the comfort of their own homes.

For more details on the events and the work of the Paul Sartori Foundation, visit www.paulsartori.org/events.

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Charity

Pembrokeshire farming couple takes bull by the horns in family fund raiser for talented singers

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A Pembrokeshire farming couple will be taking the bull firmly by the horns next month after  agreeing to take part in one of the toughest cycling challenges in Wales’ cycling  calendar – the Carten100.

Mark and Caroline Davies – who run the 265-acre dairy farm at New House, Little Newcastle – have agreed to do the 108-mile cycle to raise  funds for ‘Anna’s Song’, which is a charity set up in memory of Caroline’s 13-year-old  niece who died in a swimming tragedy in Florida in 2024.

“When my sister, Liz, first mentioned that she’d be cycling  the Carten100 to raise funds for ‘Anna’s Song’, I started googling it and decided  it would be a good idea to take part too,” explained Caroline.  “Liz did it five or six years ago, but  when I told them about my idea to take part too, they all laughed!”

But a week later, Caroline received a road bike, complete with a helmet, from Liz’s husband Pete, who is himself a highly accomplished cyclist.

“Pete had every faith in me, and this has helped to spur me on and start training for an event that I never imagined  would be possible.”

Last December Caroline’s husband, Mark, decided that he, too, would take part in the Carten100 which extends from Cardiff city centre to Cowbridge, Swansea, Llanelli, Burry Port, Carmarthen, St Clears and Tavernspite before finally terminating at Tenby Harbour.

But with around 400 head of cattle to manage as well as  three young daughters aged 11, 7 and 2, the couple’s training schedule has been challenging..

“It goes without saying that our lives are very hectic, but we’re managing to find time to either get out onto the roads  or have half and hour on the turbo,” continued Caroline,  “Obviously turbo training can be pretty boring, but at least there’s a little wild rabbit who comes out into the garden which I can watch  which helps relieve the monotony.

“This morning  I managed to do half an hour and I’lll be doing another 30 minutes  later this evening.  Over the weekend we’ll be going out for a much longer ride, but this takes a lot of planning.  The vet is coming out for a routine visit first thing on Saturday morning, we’ve got a meeting scheduled for later that day and then we have to make sure we have a babysitter on hand to look after the children.

“And when we get back from the ride, it’s back on with the wellies to do some more farming.”

‘Anna’s Song’ was launched following Anna Beaumont’s tragic death in May, 2024.  The 13-year-old was a highly accomplished singer, who had performed extensively with Only Kids Aloud and Only Girls Aloud on platforms across the UK as well as at Disneyland, Paris, and St Davids Hall in Cardiff.  The charity is raising funds to help support talented teenage singers with professionally led workshops, live events and partnerships to help them pursue a career in singing.

“The first workshop was held at the end of March at the Welsh College of Music and Drama and the feedback we’ve had from the families of the six young people who took part has been phenomenal,” said Caroline.

“The charity’s aim is to offer opportunities to inspire young singers by hosting workshops, events and mentorships.”

Meanwhile, with just three weeks to go before the Carten 100 takes place on May 10, Caroline and Mark are doing everything they can to step-up their training regime so they can complete the challenge together with Liz, Pete and their son, Jake Beaumont who, at  12 years old, will be one of the youngest cyclists taking part.

“Now that it’s getting closer, the stress levels are definitely starting to kick in, and it’s getting to the point where  I’m beginning to wonder whether it might be easier to sit all  my A’ levels again,” laughs Caroline.

“There’s no way that I would be doing the Carten100 if it wasn’t for the family circumstances, and at the end of the day, I’m determined not to fail.  Mark and I are doing absolutely everything we can to ensure our fitness levels are capable of completing it, and I know that once we set off from Cardiff on May 10, the adrenaline is going to kick in.  All we want to do is help to boost ‘Anna’s Song’ just that little bit more.”

If you would like to make a donation to Anna’s Song, click on the link

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Charity

Bumper week of success for Fishguard RNLI volunteers

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FISHGUARD RNLI volunteers are celebrating a week of outstanding achievement, with multiple crew members successfully completing key assessments for both shoreside and seagoing roles.

The intensive week was made possible by a visiting RNLI coxswain from another station who was training to qualify on Fishguard’s class of all-weather lifeboat (ALB). Their presence provided a valuable opportunity for local crew to progress, as several assessments required oversight from a regional RNLI assessor.

On the first day, crew members Bryn and Cedwyn completed their Tier 2 ALB assessments. This involved demonstrating advanced competencies including anchoring, towing, and helming the Search and Rescue vessel without supervision, as well as the ability to assist in supervising others.

Simultaneously, crew member Jessica undertook her practical navigation assessment, followed by a theory paper onshore. She proved her expertise in using the lifeboat’s electronic navigation system, radar, and paper charts, along with a solid understanding of maritime navigation rules. Already a Tier 2 crew member for the inshore lifeboat (ILB), Jessica has now been appointed navigator for both the ALB and ILB.

Day two saw further ILB assessments. Bryn passed both the practical and theory components to qualify as an ILB navigator, while crew member Florian successfully completed his assessment to become an ILB helm. This key role involves commanding and controlling the lifeboat during service launches. Florian achieved this milestone in just two and a half years, thanks to his commitment, residential training, and determination to support the station.

On the third day, Jessica completed another assessment—this time for helming the station’s boarding boat. This retired ILB, normally used as a raft between the ALB and access stairs, requires a qualified helm when used independently, such as when the ALB is on the outer mooring or during training exercises.

The week concluded with a final success: crew member Jayne passed her assessment to become Fishguard’s newest Launch Authority. Having joined the station as a trainee in late 2024, she now serves as the first point of contact for HM Coastguard, authorising launches and briefing the coxswain or helm. She also gathers post-launch information for RNLI Headquarters in Poole.

Fishguard’s strong start to 2025 also saw ILB crew member Rhodri and ALB crew member Nick complete their Tier 1 assessments earlier this year. This stage requires demonstrating competence under instruction and supervision. Both are now working towards Tier 2 qualifications.

Shoreside roles were not left out, with assessments for Plant Operators responsible for launching and recovering the ILB. Cedwyn completed his first assessment, while Chris, Rhys, and Warren successfully underwent their scheduled re-evaluations. All four also qualified as Head Launchers—a new requirement for those overseeing ILB launch preparations.

Station coxswain Gemma Gill praised the team’s efforts, saying:

“It is fantastic to see the achievements of crew who were still relatively new when I joined the station last year. The charity introduced a new training and assessment framework last April, and these enthusiastic crew picked up the baton and really ran with it. They have all shown determination over the last 12 months in training, and pushing themselves to achieve, putting them in a position of real value to the station.”

“Everyone who joins us on the crew here in Fishguard is on their own journey and travels at their own speed, but they’ll always have the support of a great group of volunteers.

If anyone is interested in starting their journey, please get in touch with us via our social media channels—we’re on Facebook and Instagram.”

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