Business
Retreats Group celebrates double win at Business Growth Wales Awards
Luxury hotel group recognised for excellence in customer service and people development
PEMBROKESHIRE-BASED Retreats Group Ltd has secured two prestigious awards at the Business Growth Wales Awards, held last week in Cardiff. The group was honoured for Customer Service Excellence and People Development, further cementing its reputation as a leader in Welsh hospitality.

Customer service excellence
The Customer Service Excellence award recognises the outstanding hospitality at Twr y Felin Hotel, Wales’ first contemporary art hotel. The St Davids-based luxury venue is renowned for blending culture, heritage, and modern comfort to create an exceptional guest experience.
“At Twr y Felin, we believe hospitality is about creating lasting memories,” said Emma Bowen, General Manager. “Every team member is trained to anticipate and exceed guest expectations, offering personalised touches that make each stay exceptional. From bespoke experiences to celebrating guest milestones with thoughtful gestures, we ensure every interaction is meaningful and memorable.”
The hotel’s commitment to service is reflected in its attention to detail—whether arranging exclusive local experiences, accommodating individual guest needs, or adding thoughtful touches such as handwritten notes and locally sourced treats. Its award-winning Blas Restaurant further elevates the guest experience, offering a fine dining menu that celebrates the best of Welsh produce.

Investment in people
The second award, People Development, highlights Retreats Group’s strong commitment to staff training and well-being. The group considers its employees to be its ‘internal guests,’ ensuring they receive the same level of care and attention that they provide to visitors.
“Our success is driven by the passion and dedication of our team,” said Emma Bowen. “We believe in creating an environment where employees feel valued, supported, and inspired to grow professionally and personally.”
Retreats Group’s Employee Experience Programme focuses on reward, recognition, and career development. Staff benefit from:
- Work-life balance initiatives, including a 50% contribution towards Pembrokeshire leisure memberships and access to Mental Health First Aiders.
- A strong culture of recognition, with employees nominating colleagues for outstanding contributions, rewarded through quarterly awards.
- Career progression opportunities, with industry-specific training, including leadership courses, to enhance skills and future prospects.
- Personal development workshops, covering topics such as resilience, confidence-building, and sign language awareness.
- Open communication, fostered through one-to-one meetings, monthly newsletters, and an internal company Facebook group.
This holistic approach to staff development has created a motivated and empowered workforce, ensuring that Retreats Group continues to set the benchmark for excellence in the hospitality industry.
With these two prestigious awards, Retreats Group Ltd reaffirms its commitment to delivering outstanding guest experiences while investing in the well-being and professional growth of its team.
Business
Wolfscastle spa earns prestigious AA recognition
WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.
The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.
The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.
The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.
Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.
Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.
“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”
The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.
Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.
For more information or to book, visit www.wolfscastle.com.
The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.
Business
Pembroke South Quay boat shed expansion plans submitted
A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.
In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.
A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”
It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”
It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”
With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.
“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”
The application will be considered by county planners at a later date.
The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.
The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.
The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.
Business
Pembrokeshire hospitality rates relief scheme backed
A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.
A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.
“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.
“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”
It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.
“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”
Members backed the recommendation.
All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.
The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.
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