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Welsh food and drink strengthen Welsh and Japanese ties

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A DELEGATION of Welsh companies have recently visited Japan, as the industry continues to target opening new markets for its food and drink products.

Foodex Japan is Asia’s largest food and drink exhibition, with the Welsh Government supporting the presence of a number of producers under the Cymru/Wales banner.

The visit comes against a backdrop of wider events being held as part of ‘Wales and Japan 2025’, which is a year-long campaign by the Welsh Government to stimulate new economic and cultural partnerships between the two nations, with the aim of bringing long-lasting benefits to both countries.

Wales has long-standing economic ties with Japan, particularly due to inward investment by Japanese companies into Wales since the 1970s, and is currently home to 70 Japanese companies.

The Welsh delegation at Foodex included a specially made eki stamp at their exhibition stall. Eki stamps are collectible rubber ink stamps found at many train stations in Japan, and are a form of souvenir with designs typically featuring landmarks, mascots, or locally produced goods. As part of the ‘Wales and Japan 2025’ celebrations, Welsh illustrator Jonathan Edwards has created a series of five unique designs which celebrate the culture of the two nations.

Among the Welsh exhibitors at Foodex Japan were Hybu Cig Cymru – Meat Promotion Wales (HCC), Aber Falls, Café de Manha, The Lobster Pot and Morning Foods.

HCC also hosted a ‘Celebration of Welsh Lamb’ event in conjunction with Welsh Government at a restaurant in Tokyo, which specialises in lamb. Chef Kazuhiro Kikuchi is a well-known advocate of lamb, having published ‘Tokyo Lamb Story’, and presented a chef’s table of Welsh lamb for buyers and potential customers.

The latest figures on Welsh food and drink exports show that their value has risen by £243m – or 43% – since 2019. Welsh food and drink exports to non-EU countries were worth £202m in 2023, which is an increase of £63m since 2019, with the value of exported goods to Asia and Oceania during 2023 being £46m, a 34% increase from £34m in 2019.

The Welsh Government’s Deputy First Minister with responsibility for Climate Change and Rural Affairs, Huw Irranca-Davies, said,

“Foodex Japan is always an important event for Welsh food and drink companies, as we continue our push to open new markets and show what we can offer on a global scale.

“It is especially important this year as we celebrate the rich cultural and economic ties between Wales and Japan. It is an opportunity to develop and strengthen our relationships, and I’m sure the companies flying the flag for Wales will be able to build new and meaningful partnerships that are beneficial to both countries.”

A four-day event held at Tokyo Big Sight, Foodex Japan plays host to over 2,500 food and drink companies from more than 60 countries and regions. It is a hub for food and drink buyers from across Asia, as well as Japan, and provides a key opportunity to promote and build on the reputation of Welsh food and drink and connect with new customers across the region.

One of the companies in the delegation is whisky producer, Aber Falls. Talking about the visit, Managing Director Edward Williamson said,

“We’re keen to grow our exports and are really grateful for the support of Welsh Government to be able to attend events such as these.

“Increasingly whisky from Wales has a fantastic story to tell, with a number of distilleries, including ours, securing coveted PGI (Protected Geographical Indication) status. This shows how unique our product is, with a taste that cannot be replicated anywhere else in the world. The chance to raise awareness of this story in such an important whisky market as Japan, and Asia more generally, is fantastic, and we plan to make the most of it.

Another company looking to expand their offering overseas is Anglesey-based The Lobster Pot. With a history of supplying Welsh pot caught lobster dating back to 1946, the company is hopeful that the trip will help open new markets. Julie Hill from The Lobster Pot said,

“Events such as Foodex gives us an opportunity to show what Welsh produce can offer the world.

“We’re able to give our customers a fantastic product, which is quality, sustainably-sourced shellfish. As experienced exporters to Japan, we’re hopeful that the visit will help build on our current relationships, as well as opening new opportunities in the country, and the rest of Asia.”

For more information on how the Welsh Government can assist your business with reaching new markets through trade events visit https://businesswales.gov.wales/foodanddrink/growing-your-business/trade-events

For more information on how the Welsh Government can assist your business with exporting please visit https://businesswales.gov.wales/export/

Business

Capestone Organic Poultry Ltd redevelopment scheme backed

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PLANS by one of the largest independent organic poultry producers in Wales to extend their Pembrokeshire facilities have been given the go-ahead by the national park.

In an application to Pembrokeshire Coast National Park, Walwyn’s Castle-based Capestone Organic Poultry Ltd, through agent Harries Planning and Design Management,sought permission for a new storage shed on site.

A supporting statement said: “Capestone Organic Poultry Ltd is an established farming enterprise (established over 20 years ago) and has grown into a large independent poultry producer, processing between 40 and 50,000 chickens a week.

“A large range of activities associated with the rearing and killing of poultry (chickens and turkeys), the preparation of various products and subsequent dispatch of products occurs within Capestone Farm.

“Capestone Organics has also expanded into the processing of organic beef, lamb, pork, and salmon. The complex comprises a mixture of conventional portal frame sheds and stone buildings throughout the complex, which have been expanded and altered over the years as the business has grown.”

It added: “The proposed storage shed is to be located adjacent to the existing loading bay located to the north of the complex. The proposed shed will be a conventional portal framed structure, with insulated box profile sheet elevations to match existing buildings on site.

“The existing access to the site is to be retained, and there will be no increase in capacity of workers on site. The proposed shed will allow better access to storage, will help to facilitate daily operations and will help the business run more efficiently.”

An officer report recommending approval said Capestone Organic Poultry Ltd is one of the largest independent organic poultry producers in Wales; the proposed building measuring approximately 30 metres in length, 15 metres in width, and six metres to the ridge, providing a total floor area of approximately 450 square metres.

It added: “The proposed storage shed at Capeston Farm is considered an appropriate development within the established farm complex. It respects the landscape character [of St Bride’s Bay], preserves nearby heritage assets, and safeguards residential amenity.”

The application was conditionally approved by park officers.

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Business

WestJet announces new direct Cardiff–Toronto route

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First Wales–Canada air link in nearly twenty years – and a major boost after Qatar setback

CARDIFF AIRPORT has announced a significant expansion of its long-haul offering with confirmation that WestJet will launch a new direct service to Toronto next summer.

The non-stop flights, beginning on 23 May 2026, will create the first direct air link between Wales and Canada in nearly two decades.

A major boost after Qatar Airways withdrawal

The announcement comes after a difficult period for the airport, which suffered a major setback when Qatar Airways suspended its Cardiff–Doha service during the pandemic.
The route had operated for only two years and was widely viewed as transformational for Wales, offering global connectivity and prestige. While Qatar Airways has since resumed all of its other UK services, the Cardiff route has never returned — a loss that has been felt across the tourism and business sectors.

WestJet’s decision to select Cardiff as its exclusive airport in Wales and England for 2026 therefore represents a significant vote of confidence and a crucial step in rebuilding long-haul capacity.

Four flights a week

WestJet will run four weekly flights between Cardiff and Toronto Pearson International Airport. Travellers from Wales, the South West and the Midlands will gain a fast, convenient gateway to Canada, with easy onward connections to Vancouver, Calgary, Montreal and other North American destinations.

The new service forms part of the airline’s strategic UK growth plan and marks a key milestone in Cardiff Airport’s post-pandemic recovery. Passenger numbers have been steadily rising towards one million annually, supported by renewed investment and expanding leisure and long-haul options.

Strong support

Jon Bridge, Chief Executive Officer of Cardiff Airport, said the route was “a major step forward” for Wales.
“We’re incredibly proud that WestJet has chosen Cardiff Airport as a new UK destination for summer 2026,” he said.
“This Toronto route is an exciting milestone in our growth and a significant moment in reconnecting Wales with North America. After the loss of the Qatar Airways service during the pandemic, this represents a very welcome boost for our long-haul ambitions.”

Chris White-DeVries, Senior Airport Affairs Manager at WestJet, said the airline saw “huge potential” in Wales.
“Cardiff is a vibrant capital with a proud and rich history. This route will allow Canadian travellers to experience Wales’ incredible coastline and culture, while giving passengers here seamless access to Canada and beyond.”

Economic opportunity

First Minister Eluned Morgan MS welcomed the development, noting that Canada remains an important trade partner.
“This is good news for passengers, businesses and our tourism industries,” she said. “Canada is an export market worth over £300m a year, and this strengthens our reach ahead of the Wales Investment Summit on 1 December.”

Timely launch

The new route arrives just months before Canada co-hosts the FIFA World Cup 2026, offering new opportunities for tourism, business and cultural exchange between Wales and North America.

Toronto’s extensive onward network means long-haul travel from Wales will soon be easier and more accessible than at any point since the Qatar Airways era.

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Business

Goodwick salon celebrates triple win at national awards

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A GOODWICK hair salon is celebrating after scooping three major honours at a national ceremony in London.

Michelle Summers Davies, owner of MD Hair in Goodwick, Pembrokeshire, was named winner of Best Colour Salon, Best Boutique Salon, and Best Customer Service at the Salon Awards – an annual event recognising excellence and innovation across the UK hairdressing industry.

The awards are judged regionally by experienced industry professionals, with entries assessed on technical ability, creativity, client care and the overall salon experience.

Michelle’s salon impressed judges with its high standards, customer focus and consistent delivery of high-quality results.

Speaking after the ceremony, she said: “I am over the moon to receive these awards as they reflect years of passion, hard work, and dedication from our entire team. It’s a true celebration of our craft, our creativity, and our community. Thank you to our clients for supporting us every step of the way – we will continue delivering outstanding experiences for our clients.”

The Goodwick stylist is also a finalist for Wales & South West Hairdresser of the Year at the British Hairdressing Awards, which take place at the Grosvenor House Hotel on Park Lane next week.

Michelle has worked in the industry for more than thirty-five years and has been part of the Matrix UKI artistic team for nineteen years, contributing to national campaigns and salon education across the UK. She has also worked on the hair teams for the National Television Awards and The X Factor.

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