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Welsh food and drink strengthen Welsh and Japanese ties

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A DELEGATION of Welsh companies have recently visited Japan, as the industry continues to target opening new markets for its food and drink products.

Foodex Japan is Asia’s largest food and drink exhibition, with the Welsh Government supporting the presence of a number of producers under the Cymru/Wales banner.

The visit comes against a backdrop of wider events being held as part of ‘Wales and Japan 2025’, which is a year-long campaign by the Welsh Government to stimulate new economic and cultural partnerships between the two nations, with the aim of bringing long-lasting benefits to both countries.

Wales has long-standing economic ties with Japan, particularly due to inward investment by Japanese companies into Wales since the 1970s, and is currently home to 70 Japanese companies.

The Welsh delegation at Foodex included a specially made eki stamp at their exhibition stall. Eki stamps are collectible rubber ink stamps found at many train stations in Japan, and are a form of souvenir with designs typically featuring landmarks, mascots, or locally produced goods. As part of the ‘Wales and Japan 2025’ celebrations, Welsh illustrator Jonathan Edwards has created a series of five unique designs which celebrate the culture of the two nations.

Among the Welsh exhibitors at Foodex Japan were Hybu Cig Cymru – Meat Promotion Wales (HCC), Aber Falls, Café de Manha, The Lobster Pot and Morning Foods.

HCC also hosted a ‘Celebration of Welsh Lamb’ event in conjunction with Welsh Government at a restaurant in Tokyo, which specialises in lamb. Chef Kazuhiro Kikuchi is a well-known advocate of lamb, having published ‘Tokyo Lamb Story’, and presented a chef’s table of Welsh lamb for buyers and potential customers.

The latest figures on Welsh food and drink exports show that their value has risen by £243m – or 43% – since 2019. Welsh food and drink exports to non-EU countries were worth £202m in 2023, which is an increase of £63m since 2019, with the value of exported goods to Asia and Oceania during 2023 being £46m, a 34% increase from £34m in 2019.

The Welsh Government’s Deputy First Minister with responsibility for Climate Change and Rural Affairs, Huw Irranca-Davies, said,

“Foodex Japan is always an important event for Welsh food and drink companies, as we continue our push to open new markets and show what we can offer on a global scale.

“It is especially important this year as we celebrate the rich cultural and economic ties between Wales and Japan. It is an opportunity to develop and strengthen our relationships, and I’m sure the companies flying the flag for Wales will be able to build new and meaningful partnerships that are beneficial to both countries.”

A four-day event held at Tokyo Big Sight, Foodex Japan plays host to over 2,500 food and drink companies from more than 60 countries and regions. It is a hub for food and drink buyers from across Asia, as well as Japan, and provides a key opportunity to promote and build on the reputation of Welsh food and drink and connect with new customers across the region.

One of the companies in the delegation is whisky producer, Aber Falls. Talking about the visit, Managing Director Edward Williamson said,

“We’re keen to grow our exports and are really grateful for the support of Welsh Government to be able to attend events such as these.

“Increasingly whisky from Wales has a fantastic story to tell, with a number of distilleries, including ours, securing coveted PGI (Protected Geographical Indication) status. This shows how unique our product is, with a taste that cannot be replicated anywhere else in the world. The chance to raise awareness of this story in such an important whisky market as Japan, and Asia more generally, is fantastic, and we plan to make the most of it.

Another company looking to expand their offering overseas is Anglesey-based The Lobster Pot. With a history of supplying Welsh pot caught lobster dating back to 1946, the company is hopeful that the trip will help open new markets. Julie Hill from The Lobster Pot said,

“Events such as Foodex gives us an opportunity to show what Welsh produce can offer the world.

“We’re able to give our customers a fantastic product, which is quality, sustainably-sourced shellfish. As experienced exporters to Japan, we’re hopeful that the visit will help build on our current relationships, as well as opening new opportunities in the country, and the rest of Asia.”

For more information on how the Welsh Government can assist your business with reaching new markets through trade events visit https://businesswales.gov.wales/foodanddrink/growing-your-business/trade-events

For more information on how the Welsh Government can assist your business with exporting please visit https://businesswales.gov.wales/export/

 

Business

Pembrokeshire Broad Haven holiday park works refused

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A DEVELOPMENT call for a Pembrokeshire holiday park has been turned down by Pembrokeshire Coast National Park.

In an application to park planners, Broad Haven Holiday Park, through agent Gerald Blain Associates, sought permission for the relocation of a boat storage area, vehicle shed and play area along with rewilding of adjoining fields at Broad Haven Holiday Park, Broad Haven, near Haverfordwest.

The application was supported by local community council The Havens.

However, an officer report recommended refusal.

Detailing the application, it said: “The proposal relates to the extension of an existing static caravan holiday site into adjacent undeveloped woodland to accommodate the relocation of boat storage, a vehicle shed, and a children’s play area, together with associated ecological mitigation measures. No increased pitch numbers are proposed.

“The development site has already undergone some site clearance, resulting in the removal of approximately 1,000 square metres of woodland.”

It went on to say: “The existing site is already intervisible with the coast, and the proposed relocation of boat storage would likely increase its visibility rather than reduce it. Without supporting evidence in the form of a Landscape and Visual Impact Assessment (LVIA) or Zone of Theoretical Visibility (ZTV) demonstrating that the development would be visually contained, the proposal appears contrary to the guidance contained within the SPG and the objectives of Policy 41.

“As a result, the proposed development is considered to detract from the special qualities of the National Park in this location and would be detrimental to the quality and character of the landscape character area in which the site sits, and as such does not comply [with policies].”

The application was refused on grounds including it being sited within previously undeveloped land within a flood zone, a lack of information on potential impacts on biodiversity, and it is “considered to detract from the special qualities of the national park in this location and would be detrimental to the quality and character of the landscape character area in which the site sits”.

 

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Manorbier caravan park call refused by national park

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A CALL to allow a Pembrokeshire caravan park to change part of its site from touring vans to static units without a formal planning application has been refused.

In an application to Pembrokeshire Coast National Park, Norfolk-based Park Farm Opco Ltd, through Chipping Norton-based agent Laister Planning Limited, sought a Lawful Development Certificate for the proposed stationing of static caravans in lieu of touring caravans, year-round, at Park Farm Holiday Park, Manorbier.

A supporting statement accompanying the application said: “The purpose of this application is to confirm that the touring caravans so permitted for year-round occupation on the western field at Park Farm, are capable of being replaced by static caravan pitches without effecting a material change of use. There is no specific number of touring or static caravans which is being sought at this juncture.”

It says Park Farm Holiday Park comprises of two areas, area A having some 61 owner-occupied static caravans, and area B used for touring caravan pitches and tents.

Planning permission was originally granted way back in 1956 for the caravan site, on a temporary basis, a Lawful Development Certificate for an existing use for the use of the site for up to 70 static caravans granted in December 1998, mainly covering area A.

The statement said the lawfulness of siting caravans year-round was previously confirmed by the park in 2024 “use as a campsite for touring caravans (not including twin-unit static caravans) and tents which shall be occupied for holiday use only and used as temporary, non-permanent units on a year-round basis”.

Of the proposals, it said: “The site is currently used for the stationing of touring caravans all year round. Most of the caravans on the site are stationed on what is called a ‘seasonal’ basis, where the owners leave them permanently stationed on the site and use them as holiday homes, paying an annual ‘seasonal’ fee.

“The proposed use of the site is to replace the permanently stationed touring caravans with permanently stationed static caravans. No specific number is provided, as no number is provided in any of the existing certificates, but it is anticipated that the total number of caravans in the application site will inevitably be reduced as the caravans are generally larger.

“There would be no other change in the way the site is operated, and the intention is to use the caravans for holiday purposes.”

An officer report recommending the certificate of lawfulness for the change be refused, saying it was “not satisfied that the evidence accompanying the application is sufficient to establish that the proposed use would be lawful”.

It said that while lawfulness certificates for tourers had been granted “it is considered that the siting of single-unit statics in lieu of those tourers, as now proposed, would be inconsistent with the lawful use of the site, and cannot be considered lawful in the same way,” adding “the changes proposed would result in a definable character change to the site of a magnitude that would be sufficient to amount to a material change of use requiring planning permission”.

The application for a certificate of lawfulness was refused on the grounds “the proposed use of the site would represent a material change of use requiring planning permission for which no permitted development rights exist, meaning a specific grant of planning permission is needed in order for the scheme to proceed”.

 

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Pembrokeshire Paddle West South Quay boat shed approved

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A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been given the go-ahead by county planners.

In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, sought permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.

A supporting statement said: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”

It added: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”

It went on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”

With regard to the historic setting, it added: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.

“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”

The application, supported by Pembroke Town Council, was conditionally approved by county planners.

The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.

The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.

The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.

 

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