Charity
Forecourt operator raises money for lifesaving air ambulance missions
ASCONA GROUP have helped raise an incredible £67,814 in just over six months for the Wales Air Ambulance Charity.
The company has teamed up with the award-winning UK fintech charity Pennies, which enables micro-donation opportunities at checkout, helping create huge impact for charities in need.
Customers are given the opportunity to donate to charity when paying by card or digital wallet which Ascona will be match funding.

Darren Briggs, founder and Chief Executive of Ascona Group said: “Wales Air Ambulance, is such a phenomenal service and our customers recognise that.
“They have been so generous at our tills, whenever they make a purchase, they are given the option of donating 30p to the Charity, which Ascona will match-fund.
“As you can see from the amount raised so far, they think a lot of the service.”

The Wales Air Ambulance is consultant-led, taking hospital-standard treatments to the patient and if required, transferring them directly to the most appropriate hospital for their illness or injury.
It is delivered via a unique Third Sector and Public Sector partnership. The Wales Air Ambulance Charity relies on public donations to raise the £11.2 million required every year to keep the helicopters in the air and rapid response vehicles on the road.
The Emergency Medical Retrieval and Transfer Service (EMRTS) supplies highly skilled NHS consultants and critical care practitioners who work on board the Charity’s vehicles.
This advanced critical care includes the ability to administer anaesthesia, deliver blood transfusions and conduct minor operations, all at the scene of an incident.

As a pan-Wales service, its dedicated crews, regardless of where they are based, will travel the length and breadth of the country to deliver emergency lifesaving care.
Darren said: “It means a lot on a personal level to be able to help support a Charity that helps save so many lives each year.
“One of my longest serving employees, needed the help of the Wales Air Ambulance, and is thankfully still with us.”
He added: “As a helicopter pilot, I also understand the flying element to the service too, it’s unbelievable what they do under such pressure.
“There are so many things that must be considered even before take-off.
“There’s the logistics, navigating the terrain – some patients can be in hard to access areas, and most importantly providing critical care at the scene.”
Ascona Group has 62 forecourts across the UK and serves 300,000 customers a week. It dispenses 5.0 million litres of motor fuel per week – That’s an equivalent of 19 tankers per day.
Valero is a global fuels manufacturer and owns and operates Pembroke Refinery in West Wales. It has taken around 18 months for both companies to rollout the Pennies initiative.
Alison Cousins, Area Sales Manager for Valero Energy Ltd, said: “Valero is proud of our charitable partnership with the Wales Air Ambulance, and is pleased to have been able to support the rollout of Pennies charitable giving across Ascona sites.
“Wales Air Ambulance carry out inspirational, lifesaving work for those who need it most, and we are delighted today to help celebrate the public and Ascona’s generous donation efforts across the communities we are so fortunate to be a part of.”
Customers making a purchase at Ascona’s Valero branded forecourts will see messaging around the campaign on fuel pumps and at the counter.
Geoffrey Harding, Head of Fuel Strategy at Ascona Group, said: “If you pay using the card reader, you will have the option to donate 30p, which Ascona will match up to £100,000.
“For every donation we have seen so far, we have matched, when paid by card.
“We also have donation boxes at the checkout, for anyone paying with cash, who might wish to donate.
“It is totally the customer’s choice, the staff are fully trained to answer any questions the customer has and it’s just a simple ‘yes’ or ‘no’ option on the card reader, if they wish to add a donation on to their transaction, they can with the added bonus that Ascona will match fund the donation.”
Pennies CEO, Alison Hutchinson CBE, added: “Pennies is proud to partner with Ascona, and congratulations to the team and customers for their amazing fundraising efforts.
“The generosity of Ascona customers and Ascona with their match funding has created tremendous impact for The Wales Air Ambulance.
“Thank you to the Ascona team and to all those customers who press ‘yes’ – your small acts of generosity make such a difference.”
Ascona and Valero’s Pennies’ campaign is raising around £1,200 per week on average. Since its launch in 2010, Pennies has facilitated over 255 million micro-donations, raising £62 million for more than 1,060 charities.
Phae Jones, Director of Income at Wales Air Ambulance said: “We’d like to extend a huge thank you to every customer who has donated over the past six months at Ascona sites.
“We are hugely grateful to Ascona for kindly match-funding all money raised to the value of £100,000. That is an incredibly generous amount, which will help save many lives and will be the company’s second £100,000 donation in the last two years.
“The Valero team are also hugely supportive of the work we do and have been fantastic during the rollout of the Pennies initiative.
“As a Charity, we must raise £11.2 million pounds each year, to keep our helicopters in the sky and rapid response vehicles on the road.
“Partnerships like this are key to enabling us to keep doing what we do.”
Charity
Welsh opticians raise £1,600 for people experiencing homelessness
SPECSAVERS Pembroke Dock has helped raise £1,600 to support people experiencing homelessness this winter, with all funds going to The Wallich’s winter appeal.
Thirteen stores from North, South and West Wales donated £1 for every customer feedback form completed during November to help The Wallich, Wales’ largest homelessness and rough sleeping charity, continue its vital work.
Supporting more than 8,000 people experiencing or at risk of homelessness across the nation each year, The Wallich runs around 100 diverse projects across 20 local authorities to provide hope, support and solutions to end homelessness.
Funds raised by Specsavers will go directly to the Wallich’s Flexible Assistance Fund, which provides small but vital emergency grants. The grants support people at crucial turning points, helping cover essential costs such as phone credit, rent or food shops.
This initiative is a continuation of Specsavers’ wider homelessness programme, which sees over a hundred Specsavers stores and Home Visits services hold out-of-hours or pop-up clinics and invite people affected by forms of homelessness to use their services for free.
Specsavers’ North Wales regional relationship manager, Martin Lawrence, who helped organise the fundraiser, says: ‘We’re really proud to be supporting The Wallich’s winter appeal at a time when support is needed most.
‘Homelessness affects people in every community and as locally owned and run businesses, Specsavers stores are committed to raising awareness of the issue and supporting people through their toughest moments.
‘We’re excited to build on the success of this fundraiser and strengthen our partnership with The Wallich in the new year.’
Louisa Turner, head of fundraising at The Wallich, adds: ‘Winter can be an incredibly difficult time for people experiencing homelessness and this support from Specsavers will make a real difference.
‘The funds raised will help provide emergency grants at critical moments – whether that’s putting food on the table, helping someone stay connected with their loved ones or preventing someone from losing a safe place to live.
‘This kind of support creates vital turning points and helps people move towards a safer, more secure future.’
Specsavers works year-round with homelessness charities including Crisis, Vision Care and The Big Issue, to improve access to healthcare and advocate for policy change – ensuring people experiencing homelessness can receive free eye tests, glasses and hearing checks.
To find out more about Specsavers or to book an appointment at your local store, visit: https://www.specsavers.co.uk/stores.
Charity
Bluestone Foundation marks year of impact with more than £60,000 for local causes
THE BLUESTONE FOUNDATION, the charitable arm of Bluestone National Park Resort, has marked a significant year of community investment after raising and distributing more than £60,000 to support projects across Pembrokeshire in 2025.
Run in partnership with the Pembrokeshire Association for Voluntary Services (PAVS), the Foundation has continued to expand its reach, backing a wide range of charities and community organisations working at the heart of the county.
During the year, the Foundation’s Community Fund delivered three rounds of grants, supporting projects focused on wellbeing, inclusion, creativity, and environmental protection.
Environmental organisations including BlueGreen Cymru, Greener Growth CIC and Sea Trust Wales received funding, alongside wellbeing and inclusion groups such as ASD Family Help, Get the Boys a Lift, No Shame Foundation and Silbers CIC.
Creative, youth and heritage organisations including Little Grebe Creative CIC, Pater Hall Community Trust, Milford Haven Community Society, Urdd Gobaith Cymru and VC Gallery also benefited.
In total, £32,968.57 was awarded through the Community Fund in 2025.
Fundraising events held at the Blue Lagoon Water Park generated a further £19,500 in unrestricted income. Under the Foundation’s funding model, 75 per cent of that money is passed directly to charities, with the remaining 25 per cent placed into a flexible fund to support causes that fall outside the Community Fund’s criteria.
Flexible funding totalling £4,500 was used this year to support initiatives including Sport Pembrokeshire’s Fit and Fed project, refurbishment work at Martletwy Young Farmers Club hall, Bloomfield Bus and Green Dragon Bus services, and Nacro’s Christmas appeal, providing food, warm clothing and essential items to people in crisis.
The Foundation also supported the PATCH Christmas Toy Appeal, encouraging staff and visitors at Bluestone to donate gifts for families referred to the charity during the festive period.
In addition, more than one hundred fundraising events across the region were supported through prize donations from the Foundation, including over 200 family passes to the Blue Lagoon Water Park, 32 overnight spa breaks and nine Bluestone holiday breaks.
Marten Lewis, Chair of the Bluestone Foundation said: “This year’s achievements reflect the heart of who we are at Bluestone. The Foundation exists to uplift the people and places that make Pembrokeshire such a special community.
“The impact of our partners, grant recipients and fundraising efforts in 2025 shows what is possible when we work together, and we are proud to see the difference it continues to make across the county.”
Looking ahead to 2026, the Foundation has confirmed continued support for Sport Pembrokeshire’s Fit and Fed project and will act as gold sponsor of the DPJ Foundation’s Macchu Picchu trek.
Five further Blue Lagoon fundraising events are already scheduled between February and August, supporting Local Cadets, Belles Story, Martletwy YFC Hall, Blue Horizons Coastal Adventure and Friends of Portfield School.
Tickets for those events are available via the Bluestone Foundation’s Eventbrite page.
For more information about the Bluestone Foundation, visit the Bluestone website.
Charity
Communities across Pembrokeshire unite in memory of Sally Allen
THE TRAGIC loss of Sally Allen in 2025 sent shockwaves through communities across Pembrokeshire and beyond. Deeply loved and widely respected, Sally was an integral part of the agricultural and equestrian world. Her sudden passing left an immeasurable sense of loss for her family, friends, and the many organisations and communities she was part of.
In the days and weeks following the accident, people from across the county came together in an extraordinary show of compassion, solidarity and remembrance. Sandy Bear Children’s Bereavement Charity was on hand to offer guidance and support to communities affected by the tragedy, helping individuals and families navigate the early and often overwhelming stages of grief.

Support in Sally’s memory has been widespread, with particular strength coming from the agricultural and equestrian sectors that meant so much to her. Young Farmers Clubs across Pembrokeshire organised fundraising evenings and gatherings, creating spaces for people to come together, share memories, and acknowledge the profound loss felt by so many.
On Monday 15 December, a deeply moving moment of remembrance took place as Sally’s family came together with David Evans, Chief Executive Officer of Clynderwen and Cardiganshire Farmers Ltd (CCF), along with further representatives from CCF and Sandy Bear Children’s Bereavement Charity. The occasion marked the launch of a specially commissioned design on one of CCF’s lorries.
The vehicle, N12 CCF, now proudly carries sunflowers – a flower Sally loved – alongside her name, celebrating her life while also featuring the Sandy Bear logo. This thoughtful tribute was warmly received by the Allen family and ensures that Sally’s memory, kindness and impact will continue to be carried far and wide.

CCF is deeply rooted in the landscapes and communities Sally cared about. At the launch, Mr Evans announced that CCF will make a donation to Sandy Bear aligned with the miles travelled by N12 CCF throughout January, transforming everyday journeys into a lasting legacy of support.
In addition, a JustGiving page will remain open until the end of January, allowing individuals and organisations to continue honouring Sally’s memory by supporting Sandy Bear alongside the CCF fundraiser.
Sandy Bear Children’s Bereavement Charity supports children and young people across Wales who are grieving the death of someone important to them. Being present at times of profound loss, and helping communities process grief with care and compassion, is at the heart of the charity’s work.
Sally Allen’s life touched many. The response to her passing has shown not only the depth of love felt for her, but the strength of communities when they come together in kindness. Through these acts of remembrance and generosity, her legacy will continue to make a difference to others during their darkest moments.
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