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Charity

Forecourt operator raises money for lifesaving air ambulance missions

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ASCONA GROUP have helped raise an incredible £67,814 in just over six months for the Wales Air Ambulance Charity.

The company has teamed up with the award-winning UK fintech charity Pennies, which enables micro-donation opportunities at checkout, helping create huge impact for charities in need.

Customers are given the opportunity to donate to charity when paying by card or digital wallet which Ascona will be match funding.

Darren Briggs, founder and Chief Executive of Ascona Group said: “Wales Air Ambulance, is such a phenomenal service and our customers recognise that.

“They have been so generous at our tills, whenever they make a purchase, they are given the option of donating 30p to the Charity, which Ascona will match-fund.

“As you can see from the amount raised so far, they think a lot of the service.”

The Wales Air Ambulance is consultant-led, taking hospital-standard treatments to the patient and if required, transferring them directly to the most appropriate hospital for their illness or injury.

It is delivered via a unique Third Sector and Public Sector partnership. The Wales Air Ambulance Charity relies on public donations to raise the £11.2 million required every year to keep the helicopters in the air and rapid response vehicles on the road.

The Emergency Medical Retrieval and Transfer Service (EMRTS) supplies highly skilled NHS consultants and critical care practitioners who work on board the Charity’s vehicles.

This advanced critical care includes the ability to administer anaesthesia, deliver blood transfusions and conduct minor operations, all at the scene of an incident.

As a pan-Wales service, its dedicated crews, regardless of where they are based, will travel the length and breadth of the country to deliver emergency lifesaving care.

Darren said: “It means a lot on a personal level to be able to help support a Charity that helps save so many lives each year.

“One of my longest serving employees, needed the help of the Wales Air Ambulance, and is thankfully still with us.”

He added: “As a helicopter pilot, I also understand the flying element to the service too, it’s unbelievable what they do under such pressure.

“There are so many things that must be considered even before take-off.

“There’s the logistics, navigating the terrain – some patients can be in hard to access areas, and most importantly providing critical care at the scene.”

Ascona Group has 62 forecourts across the UK and serves 300,000 customers a week. It dispenses 5.0 million litres of motor fuel per week – That’s an equivalent of 19 tankers per day.

Valero is a global fuels manufacturer and owns and operates Pembroke Refinery in West Wales. It has taken around 18 months for both companies to rollout the Pennies initiative.

Alison Cousins, Area Sales Manager for Valero Energy Ltd, said: “Valero is proud of our charitable partnership with the Wales Air Ambulance, and is pleased to have been able to support the rollout of Pennies charitable giving across Ascona sites.

“Wales Air Ambulance carry out inspirational, lifesaving work for those who need it most, and we are delighted today to help celebrate the public and Ascona’s generous donation efforts across the communities we are so fortunate to be a part of.”

Customers making a purchase at Ascona’s Valero branded forecourts will see messaging around the campaign on fuel pumps and at the counter.

Geoffrey Harding, Head of Fuel Strategy at Ascona Group, said: “If you pay using the card reader, you will have the option to donate 30p, which Ascona will match up to £100,000.

“For every donation we have seen so far, we have matched, when paid by card.

“We also have donation boxes at the checkout, for anyone paying with cash, who might wish to donate.

“It is totally the customer’s choice, the staff are fully trained to answer any questions the customer has and it’s just a simple ‘yes’ or ‘no’ option on the card reader, if they wish to add a donation on to their transaction, they can with the added bonus that Ascona will match fund the donation.”

Pennies CEO, Alison Hutchinson CBE, added: “Pennies is proud to partner with Ascona, and congratulations to the team and customers for their amazing fundraising efforts.

“The generosity of Ascona customers and Ascona with their match funding has created tremendous impact for The Wales Air Ambulance.

“Thank you to the Ascona team and to all those customers who press ‘yes’ – your small acts of generosity make such a difference.”

Ascona and Valero’s Pennies’ campaign is raising around £1,200 per week on average. Since its launch in 2010, Pennies has facilitated over 255 million micro-donations, raising £62 million for more than 1,060 charities.

Phae Jones, Director of Income at Wales Air Ambulance said: “We’d like to extend a huge thank you to every customer who has donated over the past six months at Ascona sites.

“We are hugely grateful to Ascona for kindly match-funding all money raised to the value of £100,000. That is an incredibly generous amount, which will help save many lives and will be the company’s second £100,000 donation in the last two years.

“The Valero team are also hugely supportive of the work we do and have been fantastic during the rollout of the Pennies initiative.

“As a Charity, we must raise £11.2 million pounds each year, to keep our helicopters in the sky and rapid response vehicles on the road.

“Partnerships like this are key to enabling us to keep doing what we do.”

Charity

Tenby’s popular Air Ambulance charity shop seeks volunteers

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THE WALES AIR AMBULANCE charity shop in Tenby is calling for new volunteers to join its friendly and hardworking team ahead of a busy summer season.

Karen Ward, Assistant General Manager at the Upper Frog Street store, says volunteering has been one of the most rewarding decisions she’s made. Karen, 66, lives in Hundleton and makes the thirty-minute drive to Tenby five days a week.

“I haven’t looked back since joining the team two years ago,” she said. “Our shop is very popular – there’s always someone coming through the door!”

Originally from the Midlands, Karen previously worked in Birmingham’s Jewellery Quarter before moving to West Wales. She spent 22 years working at Kiln Park and returned to retail in 2023.

The grandmother of four added: “The shop is so much fun. We create a great atmosphere for our volunteers – we want everyone to enjoy being here. We love to celebrate birthdays with cake, silly hats, music and a good sing-song. We definitely go over the top!”

Karen says no two days are the same, and there’s always plenty to do. “There’s never a dull moment,” she said. “Some days you’re sorting through donations, other days you’re pricing stock or serving customers. Our manager, Kirsty Gardiner, and I do the back-of-house work, while our wonderful volunteers handle the shop floor.”

From tidying rails and cleaning to dressing windows and helping customers, there’s a job for everyone. “We want the shop to look great and be welcoming – it’s about creating a space people want to come back to,” said Karen.

The shop attracts a wide mix of customers. “We have regulars who visit every day and always find something to buy,” she said. “Holidaymakers pop in too – the kids head for the toys and books, mum browses the clothes, and dad makes a beeline for the furniture.”

The shop also plays an important social role. “Some of our older visitors come in just for a chat,” Karen added. “Sometimes we’re the only people they’ll talk to all day. That ten-minute conversation means the world.”

Window displays are a point of pride for the team. “People often poke their heads in and say, ‘Is this really a charity shop?’” Karen laughed. “Kirsty and I do the windows – we love getting creative with new themes. The volunteers always take the credit when people compliment the display, which is lovely – everyone feels proud.”

Upcoming displays include a colourful spring theme, followed by Easter decorations and then a ‘Glastonbury-style’ summer festival window.

The Wales Air Ambulance Charity relies on public donations of pre-loved items such as clothes, furniture, games, ornaments and music.

Karen said: “We’re a busy shop with a brilliant team, but we really do need more volunteers as we head into summer. There’s no age limit, and no experience is needed – we’ll train you. It’s a great way to gain confidence and new skills, and it looks fantastic on your CV.”

To find out more about volunteering, donating, or shopping at Wales Air Ambulance stores, visit: walesairambulance.com/shops

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Charity

Entries flooding in for Welsh National Tractor Road Run

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CARDIGAN will be the place to be on Saturday, June 15, as entries continue to flood in for this year’s Welsh National Tractor Road Run (WNTRR).

The popular event is being organised by the North Pembrokeshire Tractor Enthusiasts – a group of like-minded friends led by Dai Rees of Cilgerran.

The Run will begin at Awenfryn, Glanrhyd – the farm of Keith and Kevin Evans – and take in stunning views across Cardigan Bay before heading inland towards Cwm Gwaun and the Preseli Mountains. The route will then return to Awenfryn.

This year’s event will raise money for three charities: the Wales Air Ambulance, Crymych First Responders, and Cardigan First Responders.

Entry is £20 until the closing date of Monday, May 20. Early entries will be listed in the official programme and guaranteed a commemorative souvenir. Entries will also be accepted on the day for £25, but late entrants will not be guaranteed a souvenir – a decision made by organisers to reduce disruption caused by last-minute arrivals.

Entry forms can be obtained from members of the local organising team – Dai Rees, Alun Owens, Keith Evans, Kevin Evans, Sion Morgan, and Peter Lewis – at various tractor events. Alternatively, forms can be requested by email from the WNTRR secretary at anne.trials@btinternet.com, or downloaded from the WNTRR Facebook page.

Online entry is also available:

Anyone interested in sponsoring the event or advertising in the souvenir programme should contact the WNTRR secretary or Sion Morgan via sion@pantygarn.co.uk.

Spectators are welcome at the starting point and along the route. More details will be released closer to the date.

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Charity

Dogs Trust shares vital advice for a dog-safe Easter

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Owners urged to keep chocolate and dried fruit out of paw’s reach

WITH Easter just around the corner, Dogs Trust is reminding pet owners to keep chocolate and other harmful foods away from their four-legged friends.

Both Dogs Trust Bridgend and Dogs Trust Cardiff are raising awareness of the dangers seasonal treats can pose to dogs, particularly chocolate and certain dried fruits, which are toxic and potentially fatal if ingested.

Chocolate contains theobromine, a chemical that dogs cannot metabolise effectively. Even small amounts can cause vomiting, diarrhoea, excessive thirst, excitability, drooling and in severe cases, seizures or fatal heart problems.

Likewise, dried fruits including raisins, sultanas, currants and grapes can cause acute kidney failure in dogs. That means hot cross buns, Simnel cake, and other fruity Easter fare should be kept well away from canine companions.

If your dog eats any of these, the advice is clear: contact your vet immediately.

Dogs Trust’s Easter safety tips:

  • Never feed dogs chocolate or dried fruits, and make sure children and visitors know the dangers too.
  • During Easter egg hunts, keep dogs away from the area or supervise them closely on a lead.
  • Secure your bins to prevent dogs from scavenging leftovers.
  • Don’t leave treats on kitchen counters or low tables where curious paws can reach.
  • Teach the “leave it” command, so your dog learns to walk away from harmful items.
  • Watch out on walks – dogs can easily pick up discarded chocolate or fruit-filled snacks.

Victoria Phillips, Veterinary Surgeon Manager at Dogs Trust, said:
“Our dogs are part of the family, so it’s natural to want to include them in Easter celebrations. But while chocolate eggs and hot cross buns are treats for us, they can make dogs seriously ill – and in some cases, can be fatal.

“That doesn’t mean they have to miss out entirely. Why not plan a dog-friendly Easter hunt using safe, healthy treats such as carrots, strawberries, cucumber or broccoli?

“You could even hide toys or treats in empty Easter egg boxes and encourage your dog to sniff them out – it’s a great way to bond and keep them mentally stimulated.”

For more advice on keeping dogs safe and healthy over the holidays, visit: www.dogstrust.org.uk/dog-advice

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