Crime
Over £2m lost in Dyfed-Powys to investment fraud last year
CRYPTOCURRENCY FRAUDS MOST COMMON SCAM TYPE, SAYS ACTION FRAUD
MORE than £649 million was lost to investment fraud across the UK in 2024, with over £2 million of that total lost in the Dyfed-Powys Police area.
New data from Action Fraud shows a worrying rise in the scale and impact of scams, even as the number of individual reports has fallen.

A total of 25,843 reports of investment fraud were received last year — a 7 per cent decrease compared to 2023 — but the financial losses jumped by 13 per cent, highlighting that scams are becoming fewer but more costly.
The most common type of fraud involved cryptocurrency, featuring in 66 per cent of all reports — up 16 per cent on the previous year.
Criminals targeting all age groups
The age group most likely to be targeted was 35 to 44, but those aged 55 to 64 suffered the highest financial losses, according to the figures.
Investment fraud typically involves criminals persuading victims — often out of the blue — to put money into high-return schemes or products that are either worthless or entirely fictitious. Popular cons include investments in foreign exchange, gold, precious metals, overseas timeshares, and cryptocurrency.
‘If it sounds too good to be true…’
Detective Superintendent Oliver Little, from the City of London Police, which leads the national response to investment fraud, said: “Investment fraud continues to be a key focus area because of its prevalence — which is evident from the stark figure of £649 million lost last year.
“It may seem obvious, but we always stress the age-old saying: If it sounds too good to be true, it almost certainly is.
“These fraudsters are often highly skilled at making their pitch sound convincing. Don’t be tempted by the promise of ‘easy money’ — legitimate investing is never simple or risk-free.”
He added that people should always research opportunities independently, check the Financial Conduct Authority (FCA) register, and avoid taking advice from strangers or over social media.
Social media: A fraudster’s playground
Social media continues to be a key enabler for fraud, with 36 per cent of investment scams starting on a platform. WhatsApp was the most common, used in 40 per cent of scams, followed by Facebook (18 per cent) and Instagram (14 per cent).
Criminals often impersonate well-known celebrities to gain credibility. In 2024, the most impersonated figure was money-saving expert Martin Lewis — whose name was used in 44 per cent of these cons. Other popular names used by scammers included Elon Musk (40 per cent) and Jeremy Clarkson (8 per cent).
Action Fraud said AI-generated images and deepfake videos were increasingly being used to give scams a false sense of authenticity.
Warning signs to watch for
According to Action Fraud, there are several red flags that often signal a fraudulent investment opportunity:
- Contact via social media or WhatsApp: Unsolicited investment messages are a major red flag. Block and report the sender.
- Promises of guaranteed high returns: Cryptocurrency and trading frauds made up 75 per cent of all scam types. Be sceptical of anyone promising returns of 10–20 per cent or more.
- Use of celebrity endorsements: Fake ads using celebrities like Martin Lewis and Elon Musk cost UK victims over £10 million last year.
How to protect yourself
- Take your time: Legitimate companies will never rush you into investing.
- Get advice: Speak to someone you trust, or consult a qualified financial advisor.
- Check the FCA register: Make sure the company is authorised. If it’s not, you won’t be protected if something goes wrong.
- Be wary of recovery scams: Victims are often targeted again by criminals claiming they can recover lost funds — for a fee.
Help and advice
If you’ve been a victim of investment fraud:
- Contact Action Fraud via www.actionfraud.police.uk or call 0300 123 2040 (England, Wales, Northern Ireland).
- In Scotland, call Police Scotland on 101.
- Report unregulated firms to the FCA using the form on their website or call 0800 111 6768.
- Check your credit rating regularly in case of identity theft.
- Seek legal advice — fraud cases can also give rise to civil legal claims, including the tort of deceit and breach of contract.
For tips on staying safe, visit: https://www.fca.org.uk/scamsmart or https://stopthinkfraud.campaign.gov.uk
Crime
Swansea man jailed for online child sex offence dies in prison
A SWANSEA man who was jailed earlier this year for attempting to engage in sexual communication with a child has died while in custody.
Gareth Davies, aged 59, of the Maritime Quarter, was serving an 18-month prison sentence after being convicted in May of sending sexually explicit messages to what he believed was a 14-year-old girl. The account was in fact a decoy used as part of an online safeguarding operation.
The court heard that Davies began communicating with the decoy between November and December 2024 and persistently pursued the individual, later attempting to arrange a face-to-face meeting. He was arrested after being confronted by the decoy operators.
Davies had pleaded not guilty but was convicted following a trial. At the time of sentencing, police described the messages as extremely concerning and said his imprisonment was necessary to protect children.
It has now been confirmed that Davies died at HMP Parc on Wednesday (Nov 27) while serving his sentence.
The Prisons and Probation Ombudsman has launched an independent investigation into the death, which is standard procedure in all cases where someone dies in custody. No cause of death has been released at this stage.
A coroner will determine the circumstances in due course.
Crime
Pembrokeshire man sent to Crown Court over death by careless driving charge
A PEMBROKESHIRE man has been sent to the Crown Court to stand trial accused of causing a death by careless or inconsiderate driving.
Alexander MacCallum, aged 28, of Beach Road, Llanreath, Pembroke Dock, appeared before Llanelli Magistrates’ Court on Wednesday (Dec 18).
The court heard that MacCallum is charged with causing death by careless or inconsiderate driving following an incident on Thursday (June 13, 2024).
No plea was entered at this stage of the proceedings.
Magistrates were told the case was too serious to be dealt with at magistrates’ level and ordered that it be sent to the Crown Court for trial.
MacCallum was sent to the Crown Court on unconditional bail, with further proceedings to take place at a later date.
The prosecution was brought by Dyfed-Powys Police. No defence solicitor was formally recorded at the hearing.
Crime
Breakthrough in 1993 Tooze murders: 86-year-old man arrested after cold case review
POLICE investigating one of Wales’ most disturbing unsolved double murders have arrested an 86-year-old man on suspicion of killing elderly couple Harry and Megan Tooze more than three decades ago.
South Wales Police confirmed the arrest on Tuesday (Dec 17), following a forensic cold case review into the 1993 killings, which shocked the rural community of Llanharry and cast a long shadow over the South Wales justice system.
Harry Tooze, aged 64, and his wife Megan, 67, were found shot dead with a shotgun at their isolated Ty Ar y Waun farmhouse on July 26, 1993. Their bodies were discovered inside a cowshed on the property, concealed beneath carpet and hay bales, having been shot in the head at close range.
The brutality of the killings and the remoteness of the scene prompted one of the most high-profile murder investigations in Wales at the time.
Conviction later quashed
In 1995, Cheryl Tooze’s then-boyfriend, Jonathan Jones, was convicted of the murders and sentenced to life imprisonment. The prosecution case rested heavily on a partial fingerprint found on a teacup at the farmhouse.
However, the conviction unravelled just a year later. In 1996, the Court of Appeal quashed the verdict, ruling it unsafe and highlighting serious concerns about the reliability of the fingerprint evidence. The decision was widely regarded as a significant miscarriage of justice.
Jones, who consistently maintained his innocence, was supported throughout the ordeal by Cheryl Tooze, whom he later married. The couple have since spoken publicly about the devastating impact of the case on their lives.
Despite renewed appeals and periodic reviews, no one else was charged and the murders remained unresolved for nearly 30 years.
Operation Vega and forensic advances
In 2023, marking the 30th anniversary of the killings, South Wales Police launched a full cold case review under Operation Vega. The review was led by forensic scientist Professor Angela Gallop, one of the UK’s most respected figures in forensic investigation.
Detectives re-examined preserved exhibits from the original crime scene using modern forensic and DNA techniques that were not available in the early 1990s. Police have not disclosed which items were re-analysed or what evidence led to the latest arrest.
On December 17, officers arrested an 86-year-old man on suspicion of murdering Harry and Megan Tooze. He remains in police custody while enquiries continue. No further details about the suspect have been released at this stage.
Police appeal for information
Senior Investigating Officer Detective Superintendent Mark Lewis described the arrest as a significant moment, but stressed that the investigation is ongoing.
He said: “While this arrest is clearly a significant development in the investigation, our enquiries are very much ongoing. This case has affected many people over the years and our aim is to find answers to the unanswered questions which remain about their deaths over 30 years on.
“Even with the passage of time, I would urge anyone who has information about the murders, no matter how small it may seem, to come forward and speak to police.”
Anyone with information is asked to contact South Wales Police, quoting occurrence number 2300016841.
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