Charity
Businessman ‘honoured’ to become Wales Air Ambulance’s first business ambassador
Darren Briggs recognised for years of support for lifesaving charity
PEMBROKESHIRE businessman Darren Briggs has been named the first-ever Business Ambassador for the Wales Air Ambulance Charity, recognising his long-standing support and commitment to the lifesaving service.

The 54-year-old entrepreneur, who founded Ascona Group, one of the UK’s fastest-growing forecourt operators, said he was “totally honoured” to take on the new role.
Wales Air Ambulance Chief Executive, Dr Sue Barnes, said: “I am delighted to announce the appointment of Darren Briggs as the Wales Air Ambulance Charity’s first business ambassador. This role recognises Darren’s exceptional commitment to our lifesaving service.”

Ascona Group operates sixty-two forecourts across the UK, including twenty in Wales, and recently announced the acquisition of three more in Mid Wales. The business has supported the Charity for many years, raising more than £168,000 in the past three years alone.
Dr Barnes added: “Ascona Group has helped fundraise an extraordinary amount of money for our Charity over the years and continues to do so.
“We are hugely grateful for the incredible platform we have been given at forecourts across Wales, and to the generous customers who have donated to our lifesaving cause.
“Darren’s appointment comes at a significant time for our Charity as we prepare to mark our 25th anniversary in 2026. We hope to continue to draw upon his expertise in the years ahead.”
Darren acquired his first forecourt site in 2011. Between 2018 and 2022—during the Covid pandemic—he expanded rapidly from two sites to sixty-two. Now employing almost nine hundred people, the Ascona Group serves around 300,000 customers a week and dispenses 4.5 million litres of fuel weekly—equivalent to eighteen tankers per day.
He said: “It is incredibly special to be the Business Ambassador for Wales Air Ambulance. It’s particularly important that I can use my business skills and network to promote the service even more.
“I will always support Wales Air Ambulance. It is a key service for the people of Wales and has saved thousands of lives since 2001. It even came to the aid of one of my longest-serving employees, who is thankfully still with us.”
Darren has also teamed up with award-winning fintech charity Pennies, enabling customers to make micro-donations at checkouts when paying by card or digital wallet. Ascona Group matches each donation, and the scheme has already raised £68,000 in just over six months.
“We are offering our customers the opportunity to donate 30p each time they fill up or shop, and we will match fund up to £100,000,” Darren said.
“It costs £11.2 million every year to keep the Wales Air Ambulance helicopters and rapid response vehicles operating. We want to do all we can to help. It’s also important to give back because the service is there for everyone in the communities where we operate.
“We are only a successful business because of our customers, and this is our way of saying thank you.”
Ascona Group has sites across north, mid, west, and south Wales, and others as far afield as Scotland, Hastings and Dorking. Darren said the business plans to continue expanding over the next two years while maintaining strong support for the Charity.
Darren, who holds a pilot’s licence, has visited several of the Charity’s airbases and met the Wales Air Ambulance Royal Patron, His Royal Highness the Prince of Wales, during a visit to the Dafen site in September 2024.
“It was a great honour to meet His Royal Highness,” Darren said. “The Prince of Wales is so passionate about the work of the Charity and took time to talk with everyone.
“When you meet the clinicians and they tell you about the kind of scenarios they’ve been involved with, it is truly humbling.
“What they do, day-to-day, is unbelievable. It is fantastic that we have such a service available in Wales that can help those facing life or limb-threatening situations.
“That is why it is so important for Ascona Group to support the Wales Air Ambulance in the way we do. It’s deeply moving to know that each time we raise money, we are helping save lives.”
Lifesaving work across Wales
Wales Air Ambulance is a consultant-led service, bringing hospital-standard treatment to patients at the scene and, where needed, transferring them directly to the most appropriate hospital. It operates through a unique Third Sector and Public Sector partnership.
The Emergency Medical Retrieval and Transfer Service (EMRTS) supplies highly skilled NHS consultants and critical care practitioners who work on board the Charity’s helicopters and vehicles. They can administer anaesthesia, carry out blood transfusions, and perform minor surgical procedures on site.
As a pan-Wales service, the Charity’s crews travel the length and breadth of the country to deliver emergency care where it is most urgently needed.
The Charity needs to raise £11.2 million every year to maintain its operations. Darren Briggs’s new ambassadorial role is expected to play a significant part in supporting this vital mission.
Charity
Welsh opticians raise £1,600 for people experiencing homelessness
SPECSAVERS Pembroke Dock has helped raise £1,600 to support people experiencing homelessness this winter, with all funds going to The Wallich’s winter appeal.
Thirteen stores from North, South and West Wales donated £1 for every customer feedback form completed during November to help The Wallich, Wales’ largest homelessness and rough sleeping charity, continue its vital work.
Supporting more than 8,000 people experiencing or at risk of homelessness across the nation each year, The Wallich runs around 100 diverse projects across 20 local authorities to provide hope, support and solutions to end homelessness.
Funds raised by Specsavers will go directly to the Wallich’s Flexible Assistance Fund, which provides small but vital emergency grants. The grants support people at crucial turning points, helping cover essential costs such as phone credit, rent or food shops.
This initiative is a continuation of Specsavers’ wider homelessness programme, which sees over a hundred Specsavers stores and Home Visits services hold out-of-hours or pop-up clinics and invite people affected by forms of homelessness to use their services for free.
Specsavers’ North Wales regional relationship manager, Martin Lawrence, who helped organise the fundraiser, says: ‘We’re really proud to be supporting The Wallich’s winter appeal at a time when support is needed most.
‘Homelessness affects people in every community and as locally owned and run businesses, Specsavers stores are committed to raising awareness of the issue and supporting people through their toughest moments.
‘We’re excited to build on the success of this fundraiser and strengthen our partnership with The Wallich in the new year.’
Louisa Turner, head of fundraising at The Wallich, adds: ‘Winter can be an incredibly difficult time for people experiencing homelessness and this support from Specsavers will make a real difference.
‘The funds raised will help provide emergency grants at critical moments – whether that’s putting food on the table, helping someone stay connected with their loved ones or preventing someone from losing a safe place to live.
‘This kind of support creates vital turning points and helps people move towards a safer, more secure future.’
Specsavers works year-round with homelessness charities including Crisis, Vision Care and The Big Issue, to improve access to healthcare and advocate for policy change – ensuring people experiencing homelessness can receive free eye tests, glasses and hearing checks.
To find out more about Specsavers or to book an appointment at your local store, visit: https://www.specsavers.co.uk/stores.
Charity
Bluestone Foundation marks year of impact with more than £60,000 for local causes
THE BLUESTONE FOUNDATION, the charitable arm of Bluestone National Park Resort, has marked a significant year of community investment after raising and distributing more than £60,000 to support projects across Pembrokeshire in 2025.
Run in partnership with the Pembrokeshire Association for Voluntary Services (PAVS), the Foundation has continued to expand its reach, backing a wide range of charities and community organisations working at the heart of the county.
During the year, the Foundation’s Community Fund delivered three rounds of grants, supporting projects focused on wellbeing, inclusion, creativity, and environmental protection.
Environmental organisations including BlueGreen Cymru, Greener Growth CIC and Sea Trust Wales received funding, alongside wellbeing and inclusion groups such as ASD Family Help, Get the Boys a Lift, No Shame Foundation and Silbers CIC.
Creative, youth and heritage organisations including Little Grebe Creative CIC, Pater Hall Community Trust, Milford Haven Community Society, Urdd Gobaith Cymru and VC Gallery also benefited.
In total, £32,968.57 was awarded through the Community Fund in 2025.
Fundraising events held at the Blue Lagoon Water Park generated a further £19,500 in unrestricted income. Under the Foundation’s funding model, 75 per cent of that money is passed directly to charities, with the remaining 25 per cent placed into a flexible fund to support causes that fall outside the Community Fund’s criteria.
Flexible funding totalling £4,500 was used this year to support initiatives including Sport Pembrokeshire’s Fit and Fed project, refurbishment work at Martletwy Young Farmers Club hall, Bloomfield Bus and Green Dragon Bus services, and Nacro’s Christmas appeal, providing food, warm clothing and essential items to people in crisis.
The Foundation also supported the PATCH Christmas Toy Appeal, encouraging staff and visitors at Bluestone to donate gifts for families referred to the charity during the festive period.
In addition, more than one hundred fundraising events across the region were supported through prize donations from the Foundation, including over 200 family passes to the Blue Lagoon Water Park, 32 overnight spa breaks and nine Bluestone holiday breaks.
Marten Lewis, Chair of the Bluestone Foundation said: “This year’s achievements reflect the heart of who we are at Bluestone. The Foundation exists to uplift the people and places that make Pembrokeshire such a special community.
“The impact of our partners, grant recipients and fundraising efforts in 2025 shows what is possible when we work together, and we are proud to see the difference it continues to make across the county.”
Looking ahead to 2026, the Foundation has confirmed continued support for Sport Pembrokeshire’s Fit and Fed project and will act as gold sponsor of the DPJ Foundation’s Macchu Picchu trek.
Five further Blue Lagoon fundraising events are already scheduled between February and August, supporting Local Cadets, Belles Story, Martletwy YFC Hall, Blue Horizons Coastal Adventure and Friends of Portfield School.
Tickets for those events are available via the Bluestone Foundation’s Eventbrite page.
For more information about the Bluestone Foundation, visit the Bluestone website.
Charity
Communities across Pembrokeshire unite in memory of Sally Allen
THE TRAGIC loss of Sally Allen in 2025 sent shockwaves through communities across Pembrokeshire and beyond. Deeply loved and widely respected, Sally was an integral part of the agricultural and equestrian world. Her sudden passing left an immeasurable sense of loss for her family, friends, and the many organisations and communities she was part of.
In the days and weeks following the accident, people from across the county came together in an extraordinary show of compassion, solidarity and remembrance. Sandy Bear Children’s Bereavement Charity was on hand to offer guidance and support to communities affected by the tragedy, helping individuals and families navigate the early and often overwhelming stages of grief.

Support in Sally’s memory has been widespread, with particular strength coming from the agricultural and equestrian sectors that meant so much to her. Young Farmers Clubs across Pembrokeshire organised fundraising evenings and gatherings, creating spaces for people to come together, share memories, and acknowledge the profound loss felt by so many.
On Monday 15 December, a deeply moving moment of remembrance took place as Sally’s family came together with David Evans, Chief Executive Officer of Clynderwen and Cardiganshire Farmers Ltd (CCF), along with further representatives from CCF and Sandy Bear Children’s Bereavement Charity. The occasion marked the launch of a specially commissioned design on one of CCF’s lorries.
The vehicle, N12 CCF, now proudly carries sunflowers – a flower Sally loved – alongside her name, celebrating her life while also featuring the Sandy Bear logo. This thoughtful tribute was warmly received by the Allen family and ensures that Sally’s memory, kindness and impact will continue to be carried far and wide.

CCF is deeply rooted in the landscapes and communities Sally cared about. At the launch, Mr Evans announced that CCF will make a donation to Sandy Bear aligned with the miles travelled by N12 CCF throughout January, transforming everyday journeys into a lasting legacy of support.
In addition, a JustGiving page will remain open until the end of January, allowing individuals and organisations to continue honouring Sally’s memory by supporting Sandy Bear alongside the CCF fundraiser.
Sandy Bear Children’s Bereavement Charity supports children and young people across Wales who are grieving the death of someone important to them. Being present at times of profound loss, and helping communities process grief with care and compassion, is at the heart of the charity’s work.
Sally Allen’s life touched many. The response to her passing has shown not only the depth of love felt for her, but the strength of communities when they come together in kindness. Through these acts of remembrance and generosity, her legacy will continue to make a difference to others during their darkest moments.
-
Crime3 days agoMilford Haven man jailed after drunken attack on partner and police officers
-
News6 days agoDyfed-Powys Police launch major investigation after triple fatal crash
-
Crime3 days agoTeenager charged following rape allegation at Saundersfoot nightclub
-
Crime4 days agoMan charged with months of coercive control and assaults
-
Crime5 days agoMan sent to Crown Court over historic indecent assault allegations
-
Crime5 days agoMilford Haven man admits multiple offences after A477 incident
-
Crime4 days agoWoman ‘terrified in own home’ after ex breaches court order
-
Crime6 days agoTrefin dog case ends in forfeiture order after protection notice breach









