Community

Call for action as Powys leads the way on cost-of-living help

Published

6 months ago

June 13, 2025

Nearly 900 households targeted for support – could Pembrokeshire do more?

NEARLY 900 households in Powys will receive letters this week offering targeted help with the cost-of-living crisis – prompting questions about whether Pembrokeshire County Council should be doing the same.

Powys County Council has used intelligent data analytics to identify households most likely to be struggling financially. They will now be contacted directly and offered free and confidential support with managing bills, energy costs, debt, benefits, and household budgeting.

Half of those identified are council tenants, with the other half living in private rentals or owner-occupied homes.

The scheme uses a tool called LIFT – the Low Income Family Tracker – which pulls together a range of information to spot those who may be falling through the cracks.

Councillor Matthew Dorrance, Deputy Leader of Powys County Council, said: “We are here to help and want to make sure that everyone in our communities has access to the support they need.

“The LIFT platform should help us target our support where it’s most needed and allow us to help more Powys residents to maximise their income and reduce their costs.”

Support will be available in person, online or by phone, with options for home visits.

The Herald understands that Pembrokeshire County Council has not yet adopted the same level of targeted outreach. While the council does offer a range of cost-of-living support, residents must usually seek help themselves. There is currently no known use of data analytics or direct invitation letters to identify and contact those in need.

Pembrokeshire County Council has, however, established a dedicated Community Hub, offering practical help to anyone affected by the rising cost of living. Advisors can assist with benefits, housing, money worries, debt, food support, energy bills, and more.

One local resident who contacted The Herald said: “This is exactly the kind of help people need – not everyone is confident enough to ask for support, even if they’re struggling. Pembrokeshire should be doing this too.”

With Powys setting a new precedent for proactive support, the question is now whether Pembrokeshire – and other councils across Wales – will follow suit.

Need help in Pembrokeshire?

Pembrokeshire residents who are struggling can contact the council’s Cost of Living Support Line:

Phone: 01437 776301
Email: [email protected]
Online information: www.pembrokeshire.gov.uk/cost-of-living-hub

Support includes guidance on benefits, money management, debt, food, energy, housing, and more. All advice is free and confidential.

Community

Festive creativity shines as Kurtz MS meets card competition winner

Published

42 minutes ago

December 15, 2025

Tom Sinclair

SAMUEL KURTZ, Member of the Senedd for Carmarthen West and South Pembrokeshire, visited Pembroke Dock Community School on Friday 12th December to present a prize to the winner of this year’s Christmas Card Competition.

The competition invited pupils to design a festive Christmas card, with entries received from schools across the area. The standard of artwork was exceptionally high, showcasing the creativity, imagination and talent of young people in the community.

During the visit, Samuel Kurtz congratulated the winning pupil and thanked all those who took part, as well as the teachers and staff who supported the competition. Each child who entered also received a certificate in recognition of their hard work and effort.

Speaking after the presentation, Samuel said, “It was a real pleasure to visit Pembroke Dock Community School today and announce the winner of my Christmas Card competition. This year the winner is Mair Moseley, aged 10, and she designed a wonderful Santa image that really stood out. She has won a chocolate selection set and a £20 book token to enjoy over Christmas.”

He added, “ The creativity and enthusiasm shown by all the children was fantastic, and it made choosing a winner extremely difficult. I want to congratulate all the entrants and thank the staff for their ongoing support.”

Pembroke Dock Community School Headteacher, Mrs Katie Crockford-Morris, added, “We were delighted to welcome Samuel Kurtz MS to the school to present the prize. The children thoroughly enjoyed taking part in the competition, and they were incredibly proud to receive their certificates.”

The winning design will now be used as Samuel Kurtz’s official Christmas card this year, with one copy already on its way to His Majesty, King Charles.

Community

Narbelles WI support Food Bank with festive donation

Published

20 hours ago

December 14, 2025

Tom Sinclair

Group marks December meeting with charity collection and Christmas celebrations

NARBELLES WI rounded off the year with a festive December meeting featuring a bring-and-share buffet, party games and a Secret Santa gift exchange.

Members also used the occasion to support families in need across the county, collecting food items and presenting a £120 cheque to Ann Watling from Pembrokeshire Food Bank. The donation represents the proceeds of the group’s bucket collection during Narberth Civic Week 2024.

A spokesperson for the WI said the group was delighted to finish the year “with fun, friendship and a chance to give something back to the community.”

(Photo: Narbelles WI members presenting the cheque to Ann Watling, Pembrokeshire Food Bank.)

Community

Annual charity carol service raises funds for good causes

Published

2 days ago

December 13, 2025

Tom Sinclair

MID and West Wales Fire and Rescue Service held its annual Charity Carol Service on Wednesday (Dec 10) at Ebeneser Baptist Chapel in Crymych.

The event brought together members of the local community alongside Fire Service staff for an evening of carols, readings and festive refreshments, marking the Christmas season in a warm and inclusive atmosphere.

This year’s service supported two important charities — the Fire Fighters Charity and Cancer Research Wales — with all proceeds going directly towards their ongoing work.

A total of £597 was raised on the night, which will be shared equally between the two charities.

The Service thanked the congregation at Ebeneser Baptist Chapel for hosting the event, as well as everyone who gave their time, support and generosity to make the evening such a success.