Entertainment
Great Britain’s 95% decline in VIP clients: Is this a headache for online casinos?
Thanks to a 2020 change in rules surrounding VIP experiences at online casinos in the UK, operators were faced with a new challenge. As tighter regulations were introduced by the UK Gambling Commission, extra pressure was put on operators for the running of their high-value customer schemes (HVCs).
VIP experiences have always been part and parcel of the casino experience, and with the world of gambling heavily shifting online since the turn of the century, the path it has taken has been full of twists and turns regarding the rules surrounding it. Legal online casinos such as those reviewed and ranked by https://legalcasino.uk/, a service which studies and compares UK gambling operators, have to adhere to the regulations as set out by the Gambling Commission to initially get an operating licence. They also face regular checks and audits to ensure that standards of game fairness, finances and Responsible Gambling are all being upheld. This heavy scrutiny is why it is always recommended to only play at UK-licensed operators.
But how did the tighter regulations affect online casinos? The official figure, according to iGB, a portal dedicated to the regulated global online gambling industry, is a 95% drop of VIP customers. Let’s have a closer look at what VIP online casino experience is and what this dramatic decline really means.
What are VIP programmes?
VIP programmes at online casinos are designed to replace the in-person experience of getting levels of service above and beyond that of regular players. They are linked to dedicated players who have higher bankrolls and typically bet big.
They generally operate on a tiered system, where points are earned from gambling to climb through the levels. Naturally, the higher the VIP tier is, the greater the rewards like faster withdrawals, a personal account manager, higher deposit limits and customer support priority.
It’s also common to find tailored promotions and bonuses in the higher tiers of VIP clubs, with things like physical gifts, experiences and invitations to VIP tournaments.
Getting in the club
VIP programmes at online casinos are typically invite-only. Operators will monitor deposit and betting activity and reach out to a player to see if they want to join. Among the main criteria are value and frequency of deposits, along with value and volume of bets placed. Some operators allow customers who believe they should be in the VIP club the chance to reach out to customer support to see if they can get in.
Harder entry
The 2020 regulation changes, which came about after talks between the Gambling Commission and the Betting and Gaming Council, meant that VIP club handling got a little more difficult for operators.
Among the main changes, more rigorous checks on a player’s background, finances and their betting behaviour become a requirement before joining, to help protect players from getting into something difficult to monetarily sustain.
As well as prohibiting anyone under the age of 25 from entering such a scheme, the new rules also forced senior management to oversee them, and perhaps the biggest shake-up was that the new regulations meant that casinos could no longer incentivise VIP experiences based on customer losses.
How did the changes affect operators?
Having studied the impact of the changes in the industry after the new regulations, the Gambling Commission reported that the number of High Value Customer Schemes dropped from 42,349 (22 operators) to 1,616 (18 operators) between April 2023 and March 2024.
That equated to a massive 95% drop in players registered for VIP programmes, leaving operators with an average of just 89.80 VIPs compared to 1,925 at the start of the period.
From the number of operators involved in the survey, around 60% of them were still offering VIP schemes, down from 67% before the regulatory changes were introduced. So the amount of available programmes has remained fairly stable, but just the number of players being onboarded has dropped dramatically.
The bigger headache
This naturally resulted in a big headache for online gambling platforms, namely a significant loss in gross gambling yield (GGY) from VIP programmes. In the 2023-24 financial year, the total generated by VIP programmes, according to the same report, was £10.87 million, down 51% from the 2022-23 period GGY (£22.18 million). The numbers indicate that the tighter regulations have meant a significant depression in this income stream for operators.
Player protections
The measures introduced by the Gambling Commission were designed with player protection in mind, to help prevent vulnerable individuals from getting exploited, by forcing casinos to take more rigorous steps to ensure that what a player was spending as a VIP was affordable.
Further protections by stopping incentives like cashback on losses and bonuses for losing streaks have also played a part in putting the brakes on participation. The concern with tiered rewards is that players can overspend just to achieve new ones or sustain their current levels, which can lead to problem gambling.
VIP Programmes are still available, but it appears to no longer be the powerhouse of an income stream that it once was.
Entertainment
Freyja’s ‘Aquantis’ named winner of Torch Theatre’s festive design competition
TEN-YEAR-OLD Freyja from St Francis RC School has been crowned the winner of the Torch Theatre’s Design an Evil Sea Creature competition – beating more than 300 imaginative entries that ranged from cyclops creations to fanged dolphins and double-headed stingrays.
Her design, Aquantis, caught the eye of the judges and will now be brought to life on stage in this year’s Christmas pantomime, Rapunzel, at the Torch Theatre.
Freyja said she was “ecstatic” to hear the news.
“It was really good news to have. Drawing and creative writing is something that I enjoy and have a passion for, so to be given this opportunity and to win was incredible. I’d like to say well done to everyone else who entered – it was a fun competition to be part of.”
A sea monster with a story
So what exactly is the Aquantis?
“She was once a tiny kraken with a big heart,” Freyja explained. “She has special powers and shoots slime balls that can paralyse her victims – and during the paralysis phase they are completely under Aquantis’ control. She swims joyfully through the enchanting depths of the sea with a love of exploring every corner of the ocean.”
Freyja said her imagination and a recent snorkelling trip inspired the creature.
“My idea for the Aquantis came through my imagination, after deciding what backstory I wanted to create for her. I can’t say I’ve seen any sea monsters up close, but I’ve recently been snorkelling in the Red Sea so that helped give the Aquantis an edge. I’m really honoured to have been chosen and can’t wait to see it all come together on stage.”
Workshops inspire young artists
This year’s project was delivered in partnership with the Arts Society West Wales, whose representatives joined Torch Theatre professionals for day-long creative workshops in three Milford Haven primary schools. The aim was to help pupils imagine, design and model their own scary sea monsters.
The children’s enthusiasm and creativity were clear throughout the sessions, with dozens of colourful, sci-fi-inspired designs produced. All entries are now on display in the Torch Theatre Gallery.
Torch Theatre’s Artistic Director, Chelsey Gillard, said she was so impressed by the range of ideas that several of the friendlier creatures will also feature in Rapunzel, voiced by members of the Torch Youth Theatre.
Rapunzel this Christmas
Rapunzel runs at the Torch Theatre from Saturday 6 December to Sunday 28 December.
Tickets: £24.50 | £20.00 concessions | £78.00 family.
Relaxed Environment Performance: Saturday 13 December at 2:00pm.
BSL Interpreted Performance (Liz May): Tuesday 16 December, 6:00pm.
Entertainment
Artistic licence brings comedy classic noises off to the Torch Theatre
PEMBROKESHIRE theatre company Artistic Licence is preparing to bring the much-loved farce Noises Off to the Torch Theatre in Milford Haven from Thursday 5 to Saturday 7 February.
It is 25 years since the National Theatre’s ground-breaking production of Michael Frayn’s comedy first wowed audiences. Now Artistic Licence is presenting its own take on what critics have long hailed as “the greatest farce ever written”.
Packed with slamming doors, flying sardines and backstage mayhem, Noises Off follows a theatre company whose production is falling apart both on stage and behind the scenes. The result is a chaotic tribute to live theatre – and the perfect night out for anyone who has ever been on stage, or simply sat in the audience.
Local cast takes centre stage
The entire cast is drawn from Pembrokeshire performers. Artistic Licence, which champions local talent, has assembled a strong ensemble for the show.
The company includes Kerry Steed as Dotty/Mrs Clackett, Marcus Lewis as Lloyd, Alex Jukes as Garry/Roger, Laura Barrett as Brooke/Vicki, Will Oliver as Frederick/Phillip/Sheikh, Janine Lewis as Belinda/Flavia, Frank Tobin as Selsdon/Burglar, Hun Benbow as Tim/Stage Manager, and Chloe Wheeler as Poppy/ASM.
Artistic Licence was founded by Carol Mackintosh, Trisha Biffen and Marcus Lewis to bring classic plays and quality comedy to local audiences, while giving Pembrokeshire actors the opportunity to perform at the county’s only professional producing theatre.
“We’re so excited to be bringing Noises Off to the Torch,” said Carol, Tricia and Marcus. “It’s one of the funniest plays ever written, and it’s a real treat to work with such a talented group of local performers. Artistic Licence is all about celebrating great writing and giving Pembrokeshire talent a chance to shine – and Noises Off is the perfect show for that.”
How to book
Performances take place in the Torch Theatre’s Main House from 5–7 February 2026. Tickets are available now from the Box Office on 01646 695267 or online at torchtheatre.co.uk.
For anyone who loves theatre, laughter and a generous dose of organised chaos, this is one not to miss.
Entertainment
Will new broadband work bring faster internet to rural Wales by early 2026?
Wales is moving forward with plans that bring real internet coverage to areas where speeds fall short. The project now launched is built on data, fieldwork, returned funding and a clear digital objective. The timing and the scope are fixed, the tools are known, and the outcome is firm. Rural parts of Wales can expect change early in 2026.
A plan built for areas still waiting
The Welsh Government set aside £70 million to bring high-speed broadband to premises where 30Mbps is still out of reach. These areas sit outside all commercial and public rollout activity confirmed for the next three years.
The new effort uses returned funds from BT’s Superfast Cymru phase. Take-up levels went up, the clawback clause activated, and now the amount is being put back into the ground.
There are two LOTS in the framework. LOT 1 carries £60 million and targets clusters with 1,000 or more premises. LOT 2 carries £10 million and goes to smaller sites with fewer than 1,000.
The tender was open until November 26th, 2025. Contracts are expected to be handed out on 20 January 2026. Once awarded, the build can begin. The first results are expected soon.
Coverage gaps are actively targeted
As of mid-2025, around 97.6 percent of premises across Wales reach 30Mbps or more. Roughly 87.8 percent of those can access gigabit speeds. However, smaller areas still remain with lower coverage. These are the homes, farms, outbuildings, and business spots now included in the new plan.
The open market review defines the list. It checks all current commercial and government plans and picks only those premises outside them. That keeps the focus on gaps. It also stops money from going to areas already covered.
Installation cost per premise stands around £2,400. That is slightly higher than figures under Project Gigabit, which usually run under £2,000. Reaching these remote spots takes more work, more equipment, and more time. FTTP is the main option here, as fibre to the Premises means fast, direct access right at the socket.
Where the difference will be felt
This rollout reaches people and places with low speeds, weak lines and poor access to online services. The reach includes people working from rural homes, small business owners, live streamers, and residents who rely on online platforms for everyday tasks.
New coverage will also change how users access data-heavy services like online gaming, app-based tools, and systems that demand instant response and secure payments.
Faster internet helps with media, support platforms, and site features that rely on strong upload and download signals. Those who play online casino games on established gaming platforms will notice smoother delivery.
This type of gaming in the UK has grown steadily in recent years. It is driven by the ease of access from home and the steady shift toward digital formats. With stronger networks, features like live tables, high‑speed slots, and timed promotions can perform more reliably.
With the broadband upgrade, performance will be more consistent, and the interface will become more responsive, especially where visuals or payouts are involved.
Research that helped target the project
The Welsh Government commissioned Cwmpas to gather feedback from those living and working in the most affected areas. This research reached across all parts of Wales and focused on rural users. Respondents included students, self-employed workers, remote professionals, and community leaders.
The biggest age group was 54 to 63, which made up 31.4 percent of replies. The group with the lowest reply rate was 16 to 25, at just 1.45 percent.
Many users saw FTTP as the best solution. They wanted something that worked now, but they were ready to accept bridging options until the final system could be built. Every user surveyed asked for fast and reliable service. No one wanted to wait another three years.
UK Government feedback from similar research confirmed the trend. Those living in areas with limited coverage said they wanted better access for basic online actions, work‑from‑home tasks, and information services. Businesses said they needed faster lines for productivity, better access to cloud tools, and system stability for customer contact.
Support, structure and who builds it
The Welsh Government worked alongside Building Digital UK and local councils to avoid overlap and make sure that funding reached places without confirmed service. City and growth deals across Wales also had input. Coordination across all levels was a key part of planning.
The grant process will include requirements for environmental awareness. Past broadband builds asked providers to show how they would manage biodiversity, and this project will carry the same. Civil works for fibre take weeks, so early notice and open communication help ease disruption in each area.
While this is an infrastructure project, some users face extra difficulty once it goes live. Low income and low digital confidence can slow take-up. This was flagged in early assessments. Providers may offer setup guidance and local signposting to make sure coverage turns into real access.
The build also gives support to third sector groups. These groups use online tools to manage funding, communicate with teams and run outreach. Reliable broadband makes this simpler. The same applies to people using online learning, public service portals or tools with streaming content. It keeps users in touch with what matters.
Fixed timetable, clear impact
The contracts close in late 2025, and awards follow in January 2026. The first build phase starts just after that. Over time, the network will stretch into farms, valleys, border towns, hill properties, and distant coast spots. Each home and business added gets stable signal and a future‑proof line.
The aim is always steady access. Rural areas take longer to build into, but the model here has been tested and planned with care. Providers like Openreach, Ogi, Netomnia and Virgin Media all match the project size. Some need more backing than others, and some may only go after one LOT.
Service helps people stay productive. It lets platforms run with fewer errors. It removes the weak points in a stream or feed. Once the new lines go live, the full package of modern tools and services can follow. Wales stays online without lag, skips the drop, and cuts out the wait.
-
Crime5 days agoPhillips found guilty of raping baby in “worst case” judge has ever dealt with
-
Crime4 days agoKilgetty scaffolder sentenced after driving with cocaine and in system
-
Crime4 days agoHousing site director sentenced after failing to provide breath sample following crash
-
Crime4 days agoMotorist banned for three years after driving with cannabis in system
-
Education3 days agoTeaching assistant struck off after asking pupil for photos of her body
-
News6 days agoJury retires tomorrow in harrowing Baby C rape trial
-
Crime4 days agoMilford Haven pensioner denies exposure charges
-
Local Government6 days agoNew defamation row erupts after anonymous website targets Herald editor








