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Serenity Gardens wedding venue ordered to close after losing planning battle

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A POPULAR wedding venue near Tenby has been ordered to close after losing a major planning appeal, leaving couples facing uncertainty and financial loss.

Serenity Gardens, also known as Redberth Gardens, has been operating as a wedding and events site with tipis, gazebos, decking and other permanent structures. Pembrokeshire County Council issued an enforcement notice last year, arguing that the business was running without the correct planning permission and had caused harm to the countryside and nearby protected habitats.

Owners Rhys Owain Lloyd and Carys Elin Mair Davies challenged the notice and also sought retrospective planning permission to retain the venue. However, a Welsh Government inspector dismissed both appeals on March 20, 2025.

The ruling means the venue must permanently cease hosting weddings and events and remove all associated structures – including tipis, a gazebo, toilet block, car park, decking and fencing – within six months.

The inspector accepted that Serenity Gardens brought economic benefits and provided a high-quality venue but found these did not outweigh the harm to the open rural landscape and the potential impact on the nearby Wyndrush Pastures Site of Special Scientific Interest.

Couples affected

The decision has left couples who had booked weddings at the site worried about their big day. On social media, some reported struggling to get clarity on refunds or alternative arrangements.

Lauren Jenkins, who had booked Serenity Gardens for her wedding, told The Herald: “I only found out through a Facebook group that Serenity Gardens had lost its planning appeal. Other brides are already trying to get their money back, and it has been really stressful for everyone. When we viewed in April, we were told everything was in hand.”

The Herald understands that several couples are now considering legal steps to recover deposits and payments worth thousands of pounds.

Owner’s response

Speaking to The Herald, owner Rhys Lloyd said the business was continuing to operate while the case progressed further through the appeals process.

“We were disappointed by the Inspector’s decision,” he said. “However, it is important to note that of the six elements of our original application that were refused, four have since been overturned by the Welsh Government. We are currently appealing the remaining two elements.”

Asked whether weddings would still take place during the compliance period, he added: “Yes, events are continuing. We have a limited number of weddings booked and are in direct communication with all our couples to ensure they are fully informed and supported throughout this process.”

Rumours on social media suggested structures had been sold or removed from the site. Mr Lloyd rejected this, telling The Herald: “No structures have been sold off from Serenity Gardens. Some nearby cottages have been sold by their individual owners, but these have never been part of our business. All existing wedding packages remain unchanged.”

He also criticised the role of the local authority. “We have had minimal engagement from the council, which has been disappointing. From the beginning, we have found them largely uncooperative, despite the enormous impact tourism and leisure businesses have faced in the past 18 months. While they refused parts of our application, the Welsh Government has already overturned several of those decisions.”

In a message to couples and the wider community, Mr Lloyd added: “Stories like these can cause unnecessary distress for brides, grooms, suppliers and staff. We have invested everything into the venue and are working tirelessly to secure its future through the appeals process. We want to thank all the couples who have stood by us and the local and national suppliers who continue to support us.”

Background

The row over Serenity Gardens stretches back more than a year. In April 2024, Pembrokeshire County Council refused retrospective planning permission for the tipi wedding venue at Redberth Gardens. Despite that refusal, weddings went ahead at the site in May and June 2024. At the time, The Herald reported that Mr Lloyd and Ms Davies were advertising ceremonies and events without the necessary approvals.

The council confirmed last summer that the venue was not licensed for legal marriage ceremonies, meaning any weddings were “non-legal” and conducted by independent celebrants. Officials also warned they were considering formal enforcement action. That action came the following month, with the enforcement notice issued in July 2024.

A separate application to use a holiday cottage at the site for occasional weddings was refused on October 10, 2024, with planners citing concerns over its location “not within or immediately adjoining a settlement” and the lack of any justification for a countryside venue.

The appeals process has now ended in defeat for the owners, with the Welsh Government upholding the council’s case in March 2025.

What happens next

The enforcement notice gives the owners until September 2025 to comply. Pembrokeshire County Council has confirmed that if the requirements are not met, the case could be escalated to the High Court.

Business

Independent brewers join call for business rates relief as pub closures feared

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INDEPENDENT brewers have joined growing calls for urgent, pub-specific relief on Business Rates amid fears that community pubs across west Wales and beyond could be forced to close.

The Society of Independent Brewers and Associates (SIBA) has warned that changes announced in the Autumn Budget will see pub costs rise sharply over the next three years, with the average pub facing a 76% increase in Business Rates. By comparison, large warehouse-style premises operated by online and technology giants are expected to see increases of around 16%.

The issue will be discussed at a meeting taking place on Monday in Saundersfoot, where local publicans, small brewers and business representatives are due to come together to examine the impact of rising Business Rates and escalating operating costs. The meeting is expected to focus on the future sustainability of community pubs, particularly in coastal and rural areas where they often act as vital social hubs as well as key local employers.

Independent breweries are particularly exposed, SIBA says, as the vast majority of their beer is sold through local community pubs. Many small breweries also operate their own pubs or taprooms, meaning they are hit twice by rising rates. Some independent brewers have reported rateable value increases of up to 300%, creating new costs they say will be extremely difficult to absorb.

New industry research published on Thursday (Dec 12) suggests that introducing a pub-specific Business Rates relief of 30% from April 1, 2026 could protect around 15,000 jobs currently under threat in the pubs sector and help prevent widespread closures.

The call for action follows an open letter sent last week by SIBA’s board, expressing deep concern at the impact of the Budget’s Business Rates decisions on the hospitality sector.

Andy Slee, Chief Executive of SIBA, said: “The last orders bell is ringing very loudly in our community pubs after the shock changes to Business Rates in the Budget.

“Publicans and brewers feel badly let down by a system that still isn’t fairly addressing the imbalance between big global tech companies and small business owners.

“We were promised proper reform of Business Rates in the Labour manifesto last year and a rebalancing of the tax regime, but this has not been delivered. Pubs therefore need urgent help to address the planned increase in costs through a pub-specific relief, followed by full and meaningful reform.”

Those attending Monday’s meeting in Saundersfoot are expected to consider how local voices can feed into the national debate and press for urgent action to protect community pubs across Pembrokeshire.

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Business

Cosheston Garden Centre expansion approved by planners

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PLANS to upgrade a garden centre on the main road to Pembroke Dock have been given the go-ahead.

In an application to Pembrokeshire County Council, submitted through agent Hayston Developments & Planning Ltd, Mr and Mrs Wainwright sought permission for upgrade of a garden centre with a relocated garden centre sales area, additional parking and the creation of ornamental pond and wildlife enhancement area (partly in retrospect) at Cosheston Garden Centre, Slade Cross, Cosheston.

The application was a resubmission of a previously refused scheme, with the retrospective aspects of the works starting in late 2023.

The site has a long planning history, and started life as a market garden and turkey farm in the 1980s, and then a number of applications for new development.

A supporting statement says the previously-refused application included setting aside a significant part of the proposed new building for general retail sales as a linked farm shop and local food store/deli in addition to a coffee bar.

It was refused on the grounds of “the proposal was deemed to be contrary to retail policies and the likely impact of that use on the vitality and viability of nearby centres,” the statement said, adding: “Secondly, in noting that vehicular access was off the A 477 (T) the Welsh Government raised an objection on the grounds that insufficient transport information had been submitted in respect of traffic generation and highway safety.”

It said the new scheme seeks to address those issues; the development largely the same with the proposed new garden centre building now only proposed to accommodate a relocated garden centre display sales area rather than a new retail sales area with other goods, but retaining a small ancillary coffee bar area.

“Additional information, in the form of an independent and comprehensive Transport Statement, has now been submitted to address the objection raised by the Welsh Government in respect of highway safety,” the statement said.

It conceded: “It is acknowledged that both the creation of the ornamental pond and ‘overspill’ parking area do not have the benefit of planning permission and therefore these aspects of the application are ‘in retrospect’ and seeks their retention.”

It finished: “Essentially, this proposal seeks to upgrade existing facilities and offer to the general public. It includes the ‘relocation’ of a previously existing retail display area which had been ‘lost’ to the ornamental pond/amenity area and to provide this use within the proposed new building and moves away from the previously proposed ‘farm shop’ idea which we thought had merit.

“This revised proposal therefore involves an ‘upgrading’ rather than an ‘expansion’ of the existing garden centre use.”

An officer report recommending approval said that, while the scheme would still be in the countryside rather than within a settlement boundary, the range of goods sold would be “typical of the type of goods sold in a garden centre and which could be sold elsewhere within the garden centre itself,” adding: “Unlike the recent planning application refused permission it is not intended to sell delicatessen goods, dried food, fruit and vegetables, pet products and gifts.”

It added that a transport statement provided had been reviewed by the Welsh Government, which did not object on highway grounds subject to conditions on any decision notice relating to visibility splays and parking facilities.

The application was conditionally approved.

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Business

Tenby Poundland site could become retro gaming lounge

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TENBY’S former Poundland and Royal Playhouse cinema could become a retro computer gaming lounge, plans submitted to the national park hope.

Following a takeover by investment firm Gordon Brothers, Poundland shut 57 stores earlier this year, including Tenby.

Prior to being a Poundland, the site was the Royal Playhouse, which had its final curtain in early 2011 after running for nearly a century.

The cinema had been doing poor business after the opening of a multiplex in Carmarthen; in late 2010 the opening night of the-then latest Harry Potter blockbuster only attracted an audience of 12 people.

In an application to Pembrokeshire Coast National Park, Matthew Mileson of Newport-based MB Games Ltd, seeks permission for a ‘CONTINUE? Retro Gaming Lounge’ sign on the front of the former Gatehouse (Playhouse) Cinema, White Lion Street, most recently used as a Poundland store.

The signage plans form part of a wider scheme for a retro gaming facility at the former cinema site, which has a Grade-II-listed front facade, a supporting statement through agent Asbri Planning Ltd says.

“The subject site is located within the settlement of Tenby along White Lion St. The site was formerly the Gatehouse Cinema and currently operates as a Poundland discount store, which closed on October 18.”

It adds: “This application forms part of a wider scheme for the change of use to the former Gatehouse Cinema. Advertisement consent is sought for a non-illuminated aluminium composite folded panel that will be bolted onto the front façade of the proposed building, in replacement of the existing signage (Poundland).”

It stresses: “It is considered that the proposed advertisement will not have a detrimental impact on the quality of the environment, along with being within a proportionate scale of the building. It is considered that the proposed signage will reflect site function.

“Furthermore, due to the sympathetic scale and design of the sign itself, it is considered that the proposal will not result in any adverse visual amenity impacts.

“The proposal is reduced in sized compared to the existing Poundland advertisement. The sign will not be illuminated. Given the above it is considered that such proportionate signate in association with the proposed retro gaming lounge is acceptable and does not adversely affect visual amenity.”

An application for a retro gaming lounge by MB Games Ltd was recently given the go-ahead in Swansea.

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