Entertainment
National Lottery revives iconic “It Could Be You” campaign
How lucky Carmarthenshire couple are helping with new TV advert
THE NATIONAL LOTTERY is bringing back its most famous slogan — “It Could Be You” — nearly 30 years after it first appeared on British television.
The strapline, first launched in 1994 with the memorable giant gold pointing hand, is being revived in a new advertising campaign this autumn. The ad features cameos from real-life winners, including Chris and Geraldine Bradley from Pembrey, Carmarthenshire.

The Bradleys were part of a family syndicate that scooped £3.57m in March 2006, sharing the prize with Chris’s father Barry and grandfather Bob. Despite the life-changing win, Geraldine, now 56, chose to continue working as a hairdresser: “I never wanted to give up my job. I still work two days a week because I love chatting to the customers.”
The couple have also indulged their passion for motorbikes. For her 40th birthday, Geraldine bought herself a £7,000 Honda, and the pair now spend most weekends out riding in their leathers.
Other winners to appear in the advert include Sarah Cockings, who won £3m as a 21-year-old student in Newcastle, and Essex delivery driver Gary MacDonald, who picked up £5.2m earlier this year. MacDonald retired immediately, married his long-term partner, and has been adjusting to his new role as what he jokingly calls a “lucky mascot” for friends and even strangers.
The new campaign comes after research commissioned by the Lottery suggested that, despite the cost-of-living crisis, the UK remains a nation of optimists. More than half of those surveyed described themselves as lucky, while four in ten said winning the Lotto was their biggest hope for the future.
Directed by US filmmaker Dave Meyers, whose previous work includes music videos for Taylor Swift and Harry Styles, the advert is designed to appeal to both nostalgic viewers who remember the original campaign and a younger audience less familiar with it.
The first 30-second slot will air on Monday, September 1, during Coronation Street.
Since the Lottery began in 1994, more than 3,500 millionaires have been created across the UK.

Entertainment
Community film season launches at Torch Theatre with audience-picked programme
Grant from Ffilm Cymru Wales helps bring affordable independent cinema to Pembrokeshire
A SEASON of independent films chosen by local audiences is coming to Milford Haven this spring, as the Torch Theatre hosts a special programme designed to celebrate bold storytelling and community cinema.
Running from February through to mid-April, the Community Choices season has been made possible thanks to Wales-wide grant funding from Ffilm Cymru Wales. The scheme supports independent exhibitors to bring diverse and inspiring films to screens across the country.
At the Torch, audiences were invited to take part in programming workshops to help select the titles themselves. The final line-up reflects a mix of Welsh-language work, environmentally themed films and stories that break down social and economic barriers, ensuring something for all tastes.
Chelsey Gillard, the theatre’s Artistic Director, said: “We asked you, the people of Pembrokeshire, what films you wanted to see at the Torch – and we listened. There’s a terrific variety in this season, from family favourites to powerful dramas. We’re very grateful to Ffilm Cymru Wales for the funding that allows us to bring these wonderful films to the big screen, and we look forward to giving everyone a warm Torch welcome.”
The programme opens with Mr Burton on Sunday, February 8 at 4:15pm, followed by Flow on Tuesday, February 17 at 4:45pm. Fantastic Mr Fox screens on February 19 at 4:45pm, with Moonlight closing the month on Friday, February 20 at 6:15pm.
March’s line-up includes Born Free on March 4 at 2:15pm, Earth on March 12 at 11:00am, Sinners on March 15 at 7:00pm, Booksmart on March 22 at 2:00pm, and Gwledd (The Feast) on March 27 at 8:00pm.
The season continues into April with I Swear on April 2 at 2:00pm, One Battle After Another on April 5 at 4:00pm, and This is Spinal Tap on April 12 at 4:00pm, bringing the Community Choices series to a close.
All tickets are priced at £4 and include a free tea or coffee, helping to keep the screenings affordable and accessible for everyone.
For tickets and full details, visit the Torch Theatre website or call the box office on 01646 695267.

Entertainment
One Night in Dublin returns to the Torch with a brand-new show
ONE NIGHT IN DUBLIN is heading back to the stage at the Torch Theatre with a lively new production fronted by renowned Irish singer Danny Muldoon.
Tickets are already selling fast for the feel-good celebration of Irish music, which promises two hours of songs, stories and plenty of craic.
Backed by an award-winning five-piece band, Muldoon leads audiences through a packed set of sing-along favourites including Galway Girl, Tell Me Ma, The Irish Rover, Dirty Old Town, Whiskey in the Jar, The Wild Rover and The Galway Shawl, along with many more well-loved classics.
The show recreates the atmosphere of a bustling Dublin pub, complete with fiddle, whistle, guitars, banjo, bodhrán, accordion and driving drums, transporting the audience straight into “Murphy’s Tavern” for an unforgettable night of live entertainment.
Fans can also expect hits from Irish legends including The Pogues, The Saw Doctors, The Dubliners, The Fureys, Flogging Molly and Dropkick Murphys.
One Night in Dublin comes to the Torch Theatre on Thursday, March 26 at 7:30pm.
Tickets cost £26.50. Visit the theatre website or call the Box Office on (01646) 695267 to book.

Entertainment
New appeal in search for missing Manic Street Preachers musician
Family and charity issue fresh appeal for information about guitarist 31 years on
THIRTY-ONE years after the disappearance of Richey Edwards, a new public appeal has been issued urging anyone with information to come forward.
Edwards, guitarist and lyricist with Manic Street Preachers, vanished on January 31, 1995, in a case that has become one of the most enduring mysteries in British music history.

The then 27-year-old was last seen at the Embassy Hotel Bayswater in west London, where he had been staying ahead of a promotional trip to the United States. He checked out of room 561 but never reached his destination.
Despite numerous reported sightings over the years, none have ever been confirmed. Edwards was officially declared presumed dead in 2008, though his family continue to mark the anniversary of his disappearance and keep hope alive that answers may still emerge.
Anniversary appeal
The charity Missing People has released a statement in collaboration with Edwards’ sister Rachel, asking the public to remember the case.
In a social media post, the organisation said: “It is 31 years since Richard went missing, please keep his family in your thoughts.”
They also repeated key identifying details from the time he vanished. Edwards was described as white, around 5ft 7in tall, slim, with brown eyes and a shaved head. He had several distinctive tattoos, including a rose with the words ‘Useless Generation’, the phrase ‘I’ll surf this beach’, and a scar on his lower left arm where he had scratched the words ‘4 REAL’.
Unanswered questions
His car was later found near the Severn Bridge services, close to the Welsh border, prompting widespread searches but yielding no firm clues about what happened next.
At the time of his disappearance, the band were on the brink of international success. Edwards’ intense, literate songwriting and striking image had already made him a defining figure in Welsh rock music. More than three decades later, fans still hold vigils, create murals and share tributes across Wales and beyond.
Police say the case remains open.
Anyone with information is asked to contact the Metropolitan Police Service on 101 or use their online reporting service, quoting reference CONNECT REF 01/764429/24. Missing People also operates a free, confidential helpline on 116 000.
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