Entertainment
National Lottery revives iconic “It Could Be You” campaign
How lucky Carmarthenshire couple are helping with new TV advert
THE NATIONAL LOTTERY is bringing back its most famous slogan — “It Could Be You” — nearly 30 years after it first appeared on British television.
The strapline, first launched in 1994 with the memorable giant gold pointing hand, is being revived in a new advertising campaign this autumn. The ad features cameos from real-life winners, including Chris and Geraldine Bradley from Pembrey, Carmarthenshire.

The Bradleys were part of a family syndicate that scooped £3.57m in March 2006, sharing the prize with Chris’s father Barry and grandfather Bob. Despite the life-changing win, Geraldine, now 56, chose to continue working as a hairdresser: “I never wanted to give up my job. I still work two days a week because I love chatting to the customers.”
The couple have also indulged their passion for motorbikes. For her 40th birthday, Geraldine bought herself a £7,000 Honda, and the pair now spend most weekends out riding in their leathers.
Other winners to appear in the advert include Sarah Cockings, who won £3m as a 21-year-old student in Newcastle, and Essex delivery driver Gary MacDonald, who picked up £5.2m earlier this year. MacDonald retired immediately, married his long-term partner, and has been adjusting to his new role as what he jokingly calls a “lucky mascot” for friends and even strangers.
The new campaign comes after research commissioned by the Lottery suggested that, despite the cost-of-living crisis, the UK remains a nation of optimists. More than half of those surveyed described themselves as lucky, while four in ten said winning the Lotto was their biggest hope for the future.
Directed by US filmmaker Dave Meyers, whose previous work includes music videos for Taylor Swift and Harry Styles, the advert is designed to appeal to both nostalgic viewers who remember the original campaign and a younger audience less familiar with it.
The first 30-second slot will air on Monday, September 1, during Coronation Street.
Since the Lottery began in 1994, more than 3,500 millionaires have been created across the UK.

Entertainment
Capturing the stories of the stars at the Torch Theatre
RENOWNED storytellers Daniel Morden and Hugh Lupton are bringing a new intimate theatre experience to Wales next spring, exploring classic myths inspired by the night sky. Stars and their Consolations, produced by Adverse Camber Productions, will tour Wales in Spring 2026 and arrives at the Torch Theatre in March.
The production reimagines well-known Greek star myths through a blend of live storytelling, projected animations of the night sky and a mesmerising electro-acoustic soundscape created by award-winning Welsh composer Sarah Lianne Lewis.
The show has evolved from an earlier collaboration between Adverse Camber, Morden, Lupton and Lewis. Its first incarnation premiered in west Wales at the Beyond the Border Storytelling Festival 2021, and the company further developed the piece in 2022. This enhanced touring version promises a majestic, hypnotic experience that brings ancient tales to life with fresh theatrical energy.
Described as a beautiful way to reconnect with stories that have been shared around fires for thousands of years, the production explores familiar constellations such as Orion, Pegasus, the Pleiades, Sirius and the Milky Way.
Storyteller and co-creator Daniel Morden said: “Stars and their Consolations is a way of restoring the night sky. When we listen to these myths, we are connecting with our ancestors. It is as if a hand has reached out from the past and taken our own, and we feel less alone.”
The two-hour show, suitable for ages 12 and over, invites audiences into an enthralling world where gods toy mercilessly with mortals, and stories of pride, lust and passion unfold against the vast canvas of the cosmos. The epic sweep of the sky, the creators say, offers a grounding and consoling perspective on human troubles.
Producer Naomi Wilds added: “Stories shared together bring people together. We all live under the same sky, though it looks different depending on where you stand. Star-related stories help us remember constellation patterns, mark the seasons and even warn us about issues such as light pollution. They remind us why the night sky is valuable, and why we must protect it for future generations.”
Six-month bilingual storytelling project across Wales
Ahead of the spring tour, Adverse Camber—supported by Prosiect Nos Partnership, Theatrau Sir Gâr, Arts Council Wales, The National Lottery Heritage Fund, Colwinston Foundation, The Darkley Trust, Welsh Government, Literature Wales and People Speak Up—is launching a six-month initiative: Cysur y Sêr (The Comfort of the Stars).
This Welsh-led, bilingual project will develop new Welsh-language stories, explore the environmental impacts of light pollution and climate change, and leave a long-lasting storytelling legacy. Ten bilingual storytellers will work with communities near venues across Wales in the lead-up to Dark Skies Week in February 2026, before linking into the touring production in March and April.
Although Stars and their Consolations focuses on Greek mythology, the creative team emphasises that Wales itself has some of the best protected night skies in the world—and a largely forgotten tradition of celestial storytelling.
Morden noted: “The Welsh landscape used to be populated with stories. We’ve forgotten many of them—on the ground and in the heavens. If STARS helps make the night sky magical and precious again, perhaps we will do more to protect it.”
Dani Robertson, Dark Sky Officer for the Prosiect Nos Partnership, added:
“Interest in Dark Sky watching across Wales is growing. We suspect many of the star stories once told in rural and coastal communities have been lost, but Cysur y Sêr may uncover memories people still hold. Sharing them helps pass this knowledge on to the future.”
How to watch
Stars and their Consolations will appear at the Torch Theatre on Tuesday, 24 March.
For more information and tickets, visit www.torchtheatre.co.uk
or contact the Box Office on (01646) 695267.
Entertainment
Gavin & Stacey stars reunite for Christmas advert
GAVIN & STACEY favourites Joanna Page and Mathew Horne have reunited on screen for a Christmas special – though not the one fans might have hoped for. Instead of returning to Barry or Billericay, the duo appear together in a new festive advert for Waitrose, sharing a turkey pie while responding to a fan’s heartfelt letter about expressing love through food.
The short film marks their appearance in How to Say It With Food, a six-part series in which Page and Horne tackle some of the nation’s most common Christmas food dilemmas. The clip opens with Page teasingly nodding to their iconic sitcom: “Oh, you didn’t think we’d let Christmas roll around without showing up again, did you?”
Horne quickly follows with his own playful line: “Us? Miss Christmas? Not a chance. But this time we’re here to help you say it with food.”
The pair are then handed an envelope “from Santa”, containing a letter from a viewer asking how he can show his “leading lady” he loves her through food. Mathew quips: “First time saying it, you want a statement. Sixteenth time, you want a statement that doesn’t involve socks.”
He then introduces Waitrose’s new Christmas advert starring Keira Knightley and Joe Wilkinson. The main campaign follows an unlikely festive romance sparked by Sussex Charmer cheese and culminating in Wilkinson presenting Knightley with a turkey pie decorated with the words “I love you”. Watching the moment unfold, Page smiles at Horne and mirrors another classic Gavin & Stacey reference: “Oh, that’s so romantic.”
The duo are soon given their own turkey pie to try. Horne eagerly tucks in before cutting Page a slice, prompting laughter from his co-star. The advert ends with the pair wishing viewers a Merry Christmas as Knightley and Wilkinson share a warm festive kiss on screen.
The reunion comes almost a year after audiences tuned in to the BBC sitcom’s much-anticipated finale, which drew an impressive 12.3 million viewers on Christmas Day. The episode wrapped up storylines including Gwen’s blossoming romance with Dave Coaches, Smithy’s near-wedding to Sonia, and the moment fans had long debated – Smithy and Nessa tying the knot.
Reflecting on the new project, Page said: “You thought you’d seen the last of us! Well, we’re back and what fun we had.” She added: “It was such a treat working with Mat… food is what brings people together over the festive season.”
Horne described the experience as “brilliant”, calling their on-screen reunion “a Christmas tradition”.
Entertainment
Filming for new season of S4C crime drama Cleddau returns to Pembrokeshire
Production crew spotted in Pembroke Dock, Neyland and Burton as series set for 2026 release
FILMING has returned to Pembrokeshire this week for the next season of Cleddau — the hit S4C crime drama released in English as The One That Got Away.
The production crew has been seen in Pembroke Dock, Neyland and Burton capturing new scenes for the upcoming 2026 series. Local photographer Gareth Davies shared images of the team working along the estuary, describing “a real buzz” in the area as cast and crew returned after the success of the first season.
Crime thriller rooted in the Cleddau estuary
Cleddau follows a murder investigation that reopens buried secrets in a quiet west Wales community. The show has been praised for its atmospheric storytelling, strong performances and striking use of local Pembrokeshire scenery — with the Cleddau estuary itself forming a central part of the series’ identity.
Residents have reported seeing cameras and production vehicles around familiar walking routes, waterfront areas and estuary-side villages as the crew makes full use of the landscape that inspired the show’s name.
Local interest and economic boost
The return of filming has been welcomed locally, bringing attention, visitors and activity into communities along the waterway. For many residents, the excitement lies in spotting familiar places on screen when the new season airs next year.
The new series of Cleddau is expected to be broadcast in 2026.
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