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Mental health first aid ‘as vital as physical first aid’, says charity chief

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Pembrokeshire groups back call for greater awareness and local support

ON WORLD MENTAL HEALTH DAY, St John Ambulance Cymru’s Chief Executive Richard Lee has underlined the importance of equipping people with the skills to help others experiencing mental health issues — not just physical injuries.

It’s a message that Pembrokeshire’s own mental health organisations, Get The Boys A Lift and The VC Gallery, are already putting into practice in their communities.

Richard Lee, who joined the charity in 2024 after decades of service in healthcare, the armed forces and the NHS, said first aid must evolve to meet the needs of modern Wales.

“Much of the syllabus is still rooted in 1970s Britain, with heavy industry, car factories and coal mines,” he explained. “But workplace incidents look different now. We need to equip people to respond not just to physical injuries, but also to mental health crises.”

That shift is already influencing event medicine. “At large concerts or festivals, we’re seeing more people who are simply overwhelmed,” he said. “Our teams need to be prepared for that just as much as for physical injuries.”

VC Gallery, High Street, Haverfordwest (Image: File)

A leader shaped by service

Lee’s career has taken him from the battlefields of the Gulf War to the heart of the NHS — and from leading the Covid-19 vaccination effort in England to championing community first aid in Wales.
A registered paramedic for 30 years, he still volunteers on the frontline.
“One of the chapters in the Richard Lee Book of Leadership is: get out, find out what’s going on, and be part of it,” he said. “If I’m at an event, I see firsthand the frustrations and successes. That’s how you understand the organisation.”

Having served as a medical assistant in the RAF and later rising through the ambulance service ranks, Lee believes leadership is never a solo journey. “There’s no such thing as a self-made leader,” he reflected. “We’re all a product of the people we’ve worked with, and in healthcare, the patients we’ve looked after.”

Since taking up the role as St John Ambulance Cymru’s fifth chief executive in five years, Lee has focused on stability and vision. A consultation with more than 500 people across the organisation shaped a five-year strategy built around four priorities: improving the experience of staff and volunteers; preparing young people for health careers; expanding community education in lifesaving and mental health skills; and ensuring the charity remains inclusive, sustainable and financially secure.

“Mental health first aid saves lives,” he said. “It’s every bit as important as knowing CPR.”

Local heroes in Pembrokeshire

In Haverfordwest, Get The Boys A Lift has been living that message for years. Founded by friends after losing loved ones to suicide, the charity runs a coffee shop and clothing store on Dew Street that doubles as a safe space for people to talk.
Every coffee and T-shirt sold helps fund free counselling sessions for anyone who needs them.
The team’s motto is simple: make talking about mental health as normal as talking about the weather.

Get The Boys A Lift crew

Across town, The VC Gallery — founded by veteran artist Barry John MBE — uses art, creativity and community projects to tackle isolation and poor mental health among veterans, families and vulnerable people.
Through workshops and exhibitions, it offers people purpose, connection and recovery.

Both organisations, alongside national partners like St John Ambulance Cymru, show that mental health support doesn’t just happen in clinics — it happens in cafés, art studios and everyday conversations.

Looking to the next 150 years

As St John Ambulance in England approaches its 150th anniversary in 2027, Lee wants to ensure that St John Ambulance Cymru is ready for the next 150 years.
“This is a once-in-a-generation opportunity to shape the future,” he said. “Why wouldn’t you want to be part of that?”

To listen to the Just in Case: Stories from St John podcast, visit Apple Podcasts or Spotify.
For details on Mental Health First Aid courses or volunteering opportunities, visit www.sjacymru.org.uk.

For local support, contact:

If you or someone you know is in crisis, help is available 24 hours a day:

  • Samaritans: 116 123 (free) – www.samaritans.org
  • CALL Helpline Wales: 0800 132737 or text HELP to 81066
  • Mind UK Info Line: 0300 123 3393
  • Shout Textline: Text SHOUT to 85258 for free, confidential support.
  • NHS 111 (option 2) for urgent mental health support in Wales.

 

Community

Rivers groups to meet local Senedd Member over pollution concerns

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CAMPAIGNERS from across north Pembrokeshire and south Ceredigion are set to come together later this month to press for action on the growing problem of river pollution.

Representatives from several river groups will meet local Senedd Member Anna Nicholl at Haverhub in Haverfordwest on Monday, June 29, to discuss concerns about the health of local waterways and explore potential solutions.

The event follows the recent Senedd election and comes as environmental groups seek to influence policy under the new Welsh Government. Organisers say there is an opportunity to tackle what they describe as an environmental crisis affecting rivers across Wales.

Groups attending include those representing the Rivers Cleddau, Teifi, Nanhyfer and Gwaun. Members have been involved in monitoring water quality, gathering environmental data, engaging with local authorities and the Welsh Government, and promoting greater public appreciation of rivers and their ecosystems.

While each organisation operates independently and focuses on issues affecting its own river catchment, the groups regularly work together on wider environmental initiatives, including river festivals and awareness campaigns.

Organisers say the meeting will provide an opportunity for campaigners to share their concerns directly with the local Senedd Member and discuss what further action may be needed to improve river health and reduce pollution.

The session will be chaired by Fishguard County Councillor Billy Shaw and community campaigner Vicky Moller.

The public is invited to attend the meeting, which takes place from 2:00pm to 4:00pm at The Sorting Office, Haverhub, Haverfordwest.

 

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Community

Youth artwork brings colour to Haverfordwest railway station

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YOUNG people have helped bring new colour and creativity to Haverfordwest Railway Station as part of a wider project to improve one of the town’s key gateways.

A partnership involving local services, transport organisations and community groups has worked together to refurbish parts of the station and install new artwork, with a strong focus on youth engagement and creative participation.

The project involved South West Wales Connected, Pembrokeshire County Council Youth Justice, The Edge Youth Centre and Regeneration Teams, Kier, Transport for Wales, Dyfed-Powys Police, The VC Gallery, Haverfordwest Action Forum and local artists.

As part of the Welsh Government-funded Haverfordwest Public Transport Interchange scheme, Kier carried out refurbishment works at the station, including cleaning and improvements to the waiting area and public facilities.

An unused building on Platform 2 was also cleaned and prepared for the display of artwork. The art installations were funded through the UK Government Shared Prosperity Fund.

Young people supported through Pembrokeshire County Council services produced a series of artworks which are now on display in the station waiting area and on the Platform 2 building. Additional pieces created by local artists have also been installed.

The scheme is intended to create a more welcoming environment for passengers and visitors, while giving young people the chance to take part in meaningful creative activity.

The improvements form part of wider efforts to enhance key gateways into Haverfordwest, from the railway station to the new Haverfordwest Public Transport Interchange, and support town centre regeneration.

Cllr Rhys Sinnett, Cabinet Member for Residents’ Services, said: “It’s great to see art and culture brought to people as opposed to them actively seeking it out and we have a great tradition in Pembrokeshire of young people producing public art in this form.

“The fact that this is a wide-ranging partnership of groups only adds to the value of the project. I hope people take an opportunity to have a look at what has been created.”

Ian Rees, Regional Director for Kier Construction Western and Wales, said: “We’re proud to have supported improvements at Haverfordwest Railway Station through our work on the wider public transport interchange project, and to be leaving such a positive legacy for the local community.

“It’s been fantastic to see so many stakeholders come together to support and celebrate the creative young people involved in this project, providing a more welcoming space for passengers and visitors.”

Philip Merchant, Project Manager for South West Wales Connected, said: “As South West Wales Connected, we took on this project as a response to community feedback that the station was not a welcoming place, in its environment and for passenger wellbeing.

“It was a challenge and an opportunity to take this on as a blank canvas and it was so enjoyable to work with many partners who all had the same vision and reasons to upgrade this important railway station.”

Nathaniel Owen, Senior Customer Operations Manager for Transport for Wales, said: “Transport for Wales are delighted to have worked closely with Pembrokeshire County Council, Kier Construction, South West Wales Connected and local artists and stakeholders to deliver some small but important improvements to the station environment at Haverfordwest.

“We hope customers will enjoy looking at the artwork done by local people for local people when they travel with us.”

The partners said the initiative reflects a shared commitment to supporting young people, improving public spaces and making Haverfordwest railway station a more attractive and welcoming place for the wider community.

 

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Community

Valero volunteers give 650 hours to Angle community projects

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SEVENTY-FOUR volunteers from Valero Pembroke Refinery have taken part in one of the company’s biggest-ever community volunteering events.

Members of the workforce were joined by family, friends and residents of Angle village for a day of community work, including tree planting, a beach clean, and improvements to the village hall and local football club.

In total, volunteers gave up 650 hours of their time and used 75 litres of paint during the day.

Valero Pembroke Refinery said it was a “fantastic day of giving back” and praised everyone involved for their efforts.

Photo caption:

Community effort: Valero volunteers were joined by family, friends and Angle residents for one of the refinery’s biggest-ever volunteering events (Pic: Valero Pembroke Refinery/Facebook).

 

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