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Mental health first aid ‘as vital as physical first aid’, says charity chief

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Pembrokeshire groups back call for greater awareness and local support

ON WORLD MENTAL HEALTH DAY, St John Ambulance Cymru’s Chief Executive Richard Lee has underlined the importance of equipping people with the skills to help others experiencing mental health issues — not just physical injuries.

It’s a message that Pembrokeshire’s own mental health organisations, Get The Boys A Lift and The VC Gallery, are already putting into practice in their communities.

Richard Lee, who joined the charity in 2024 after decades of service in healthcare, the armed forces and the NHS, said first aid must evolve to meet the needs of modern Wales.

“Much of the syllabus is still rooted in 1970s Britain, with heavy industry, car factories and coal mines,” he explained. “But workplace incidents look different now. We need to equip people to respond not just to physical injuries, but also to mental health crises.”

That shift is already influencing event medicine. “At large concerts or festivals, we’re seeing more people who are simply overwhelmed,” he said. “Our teams need to be prepared for that just as much as for physical injuries.”

VC Gallery, High Street, Haverfordwest (Image: File)

A leader shaped by service

Lee’s career has taken him from the battlefields of the Gulf War to the heart of the NHS — and from leading the Covid-19 vaccination effort in England to championing community first aid in Wales.
A registered paramedic for 30 years, he still volunteers on the frontline.
“One of the chapters in the Richard Lee Book of Leadership is: get out, find out what’s going on, and be part of it,” he said. “If I’m at an event, I see firsthand the frustrations and successes. That’s how you understand the organisation.”

Having served as a medical assistant in the RAF and later rising through the ambulance service ranks, Lee believes leadership is never a solo journey. “There’s no such thing as a self-made leader,” he reflected. “We’re all a product of the people we’ve worked with, and in healthcare, the patients we’ve looked after.”

Since taking up the role as St John Ambulance Cymru’s fifth chief executive in five years, Lee has focused on stability and vision. A consultation with more than 500 people across the organisation shaped a five-year strategy built around four priorities: improving the experience of staff and volunteers; preparing young people for health careers; expanding community education in lifesaving and mental health skills; and ensuring the charity remains inclusive, sustainable and financially secure.

“Mental health first aid saves lives,” he said. “It’s every bit as important as knowing CPR.”

Local heroes in Pembrokeshire

In Haverfordwest, Get The Boys A Lift has been living that message for years. Founded by friends after losing loved ones to suicide, the charity runs a coffee shop and clothing store on Dew Street that doubles as a safe space for people to talk.
Every coffee and T-shirt sold helps fund free counselling sessions for anyone who needs them.
The team’s motto is simple: make talking about mental health as normal as talking about the weather.

Get The Boys A Lift crew

Across town, The VC Gallery — founded by veteran artist Barry John MBE — uses art, creativity and community projects to tackle isolation and poor mental health among veterans, families and vulnerable people.
Through workshops and exhibitions, it offers people purpose, connection and recovery.

Both organisations, alongside national partners like St John Ambulance Cymru, show that mental health support doesn’t just happen in clinics — it happens in cafés, art studios and everyday conversations.

Looking to the next 150 years

As St John Ambulance in England approaches its 150th anniversary in 2027, Lee wants to ensure that St John Ambulance Cymru is ready for the next 150 years.
“This is a once-in-a-generation opportunity to shape the future,” he said. “Why wouldn’t you want to be part of that?”

To listen to the Just in Case: Stories from St John podcast, visit Apple Podcasts or Spotify.
For details on Mental Health First Aid courses or volunteering opportunities, visit www.sjacymru.org.uk.

For local support, contact:

If you or someone you know is in crisis, help is available 24 hours a day:

  • Samaritans: 116 123 (free) – www.samaritans.org
  • CALL Helpline Wales: 0800 132737 or text HELP to 81066
  • Mind UK Info Line: 0300 123 3393
  • Shout Textline: Text SHOUT to 85258 for free, confidential support.
  • NHS 111 (option 2) for urgent mental health support in Wales.

 

Business

Tenby mobile signal crisis sparks more than 500 complaints

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TRADERS, VISITORS AND RESIDENTS SAY POOR COVERAGE IS HITTING PAYMENTS, PARKING, BOOKINGS AND SAFETY

HUNDREDS of residents, traders and visitors have responded to a public appeal for evidence about poor mobile phone signal in Tenby, with complaints now running to more than 500 comments.

The appeal was posted by Around Tenby as part of work with Tenby Chamber of Trade & Tourism, which is gathering evidence to take directly to mobile networks in a bid to secure improvements before the summer season.

People were asked to list their network, the worst-affected areas, and how poor signal was affecting them.

The responses paint a picture of widespread problems across EE, O2, Vodafone, Three, Tesco Mobile, Giffgaff, Sky Mobile, Lebara, ID Mobile, Lyca, Talk Mobile and other providers.

Complaints cover Tenby town centre, the High Street, the harbour, North Beach, South Beach, the Esplanade, The Green, Frog Street, the multi-storey car park, Sainsbury’s car park, Kiln Park, Penally, New Hedges, Lydstep, Manorbier and Saundersfoot.

‘Better signal on Caldey’

One commenter, Elizabeth Perrella, summed up the frustration, writing: “We had a better signal on Caldey than we do in Tenby!”

Others said the lack of coverage was the only downside to an otherwise beautiful town.

One EE user said: “Can’t pay with my phone in places. It’s the only downside to this beautiful place.”

Another resident, who uses Vodafone, said they live in Tenby and had “not had a signal for months now”.

Several people said the issue becomes significantly worse during busy periods, when visitor numbers rise sharply.

David Walters, an EE customer, said: “EE works in the winter but appears network can’t cope in the summer.”

Another commenter said their phone showed two or three bars, but calls and texts still failed when the town was busy because the mast appeared to be over capacity.

Businesses affected

Many of the comments raised concerns about the effect on businesses, especially those relying on phone calls, card payments, online bookings and mobile payment terminals.

One business owner said poor signal was causing lost sales because customers could not call someone to discuss a purchase.

Karen Ward wrote: “Really bad for business, if a customer needed to call someone regarding a sale and can’t get signal we lose a sale, this unfortunately happens often.”

Debz Jones, who uses Vodafone, said she was “losing lots of direct bookings because no one can get hold of us”.

Rhys Jones, an O2 user, said the problem was making it difficult to run a business, adding: “Can’t run a business to take calls for job enquiries or take payments.”

Road Runners Kilgetty said unstable signal was costing taxi work and making card payments difficult, adding: “NASA can talk to people going to the moon and we can’t talk to people from one village to another.”

Parking and EV charging problems

One of the strongest themes in the comments was the difficulty of using parking apps in Tenby’s car parks.

Several people said they had been unable to pay for parking using mobile apps because there was no signal in or around the multi-storey car park, Sainsbury’s car park and North Beach.

Paul Villa, an EE customer, said he could not get a signal in the multi-storey car park to pay, adding that he had to walk “a long way outside” and still struggled to load the app.

Mark Goodridge said there was “zero O2 reception” in the multi-storey where motorists are expected to use an app.

Others said poor signal was affecting electric vehicle charging, with drivers unable to access apps needed to start or pay for charging sessions.

Alison Lydia Sinclair wrote that Pembrokeshire car parks needed card machines, adding: “Remote payment is usually impossible because of the signal problems.”

Health and safety concerns

Some commenters said the problem was more than an inconvenience and could become a safety issue.

Mike Bennett, who works from the ambulance station at the Salterns, said the outage was now affecting “some elements of ambulance operations”.

Kate Thomas said she was on the beach when an ambulance was needed and the group struggled to get through and hear instructions from the call handler.

Another commenter said her brother, who is on dialysis and diabetic, lives in Tenby and would struggle to contact anyone in a medical emergency because of the lack of signal.

Parents also raised concerns about being unable to contact children when they are in town, while visitors said they had struggled to use maps, book taxis, contact family, or make arrangements after splitting up from groups.

Tourism impact

Several visitors said the lack of signal made their stay more difficult.

One holidaymaker said they had no signal with Tesco Mobile anywhere in Tenby over the weekend.

Another Vodafone user said they had paid extra for WiFi on an upcoming trip, only for it to be cancelled because of the wider connectivity problems, warning that the issue could affect whether people choose to visit.

Remote workers and caravan owners also said the poor signal was limiting how often they could stay in the area.

Carl Singleton, an EE customer with a caravan near Lydstep, said he was self-employed and used Teams daily, but the signal was not strong enough to work from his caravan. He said the poor mobile network was preventing him from spending more time in Pembrokeshire.

Kathryn South, another EE user with a van near Lydstep, said she could use it more often if she could work from home there, but the internet was “non-existent”.

Mast removal concerns

A number of commenters linked the deterioration in signal to the removal of a mast earlier this year.

Margaret Wales wrote that the mast opposite the cemetery had been shared by all networks and claimed its removal in January was why the signal was now “terrible all over Tenby”.

She said: “You can’t get signal without a mast. Until the networks rebuild it, things won’t change. That’s where the effort needs to be focussed. Rebuild the mast, restore the signal.”

Other users said they had been told by their providers that a mast had been removed or that a site was affected by a rent dispute.

The Herald has not independently verified those claims, but they echo concerns raised by Mid and South Pembrokeshire MP Henry Tufnell in a letter to BT Group.

MP demands answers

Mr Tufnell has written to BT Group asking for an update on the proposed EE mobile base station at Petals Plant Nursery, Strawberry Lane, Penally.

Pembrokeshire County Council has granted planning permission for a new 20-metre 4G telecommunications mast at the site.

In his letter, Mr Tufnell said constituents had also advised him that the telecommunications mast at Slippery Back Lane, Tenby, had been removed but had not yet been replaced.

He said this had reportedly left the Tenby area with very limited mobile phone signal, causing concern for residents and businesses.

Posting online, Mr Tufnell said: “Tenby deserves better phone signal.

“The lack of coverage is failing our residents, local businesses, and tourists. I have taken your concerns directly to EE and BT.

“With summer fast approaching, we need urgent answers and a clear timetable for improvements.”

Call for evidence

Around Tenby said the information being gathered would be pulled together and taken directly to the networks.

The post said: “Right now, poor signal isn’t just frustrating, it’s affecting local businesses, card payments, bookings, and the experience visitors have when they come here.

“The more responses we get, the stronger our case becomes.”

With Tenby preparing for another busy summer season, the scale of the response suggests mobile coverage has become one of the town’s most pressing practical problems.

For residents, it affects daily life. For businesses, it risks lost income. For visitors, it affects payments, parking, maps and bookings. And for some, the concern is now about safety.

Network providers will now face growing pressure to explain what has gone wrong, what temporary measures can be put in place, and when Tenby can expect reliable mobile coverage.

 

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Business

Fresh call to approve Fishguard children’s home after previous refusal

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AN AMENDED scheme for a children’s care home on the edge of Fishguard have been submitted to county planners after a previous call was refused.

In an application to Pembrokeshire County Council, Martin Leahy of Ty Caredig Ltd seeks permission for a change of use of a dwellinghouse to a residential care home for up to two children at Bryn Delyn, Y Fraich, Fishguard.

Last November, a call to allow Bryn Delyn to be used as a children’s home, which raised fears from local objectors the scheme was being ‘rubber stamped’ by the council, was refused.

In that application to the council, Cardiff-based Ty Caredig Ltd sought permission for a Certificate of Lawfulness on the basis the use was not materially different from the property’s existing lawful use.

Residents had accused the council of “pushing through a highly controversial children’s home application behind closed doors”.

A supporting statement for that scheme, with many redacted parts, said the four-bed property had a lawful use as a dwelling house; saying the use as a care home did not require planning permission through a change of use.

However, planners said the use of the dwelling as a care home “would represent a material change of use requiring the benefit of planning permission”.

Since then, amendment to the scheme, for for a change of use has been submitted, a supporting statement saying Ty Caredig Ltd operates homes throughout Wales that provide specialist care for children, the latest scheme “seeks formal confirmation that the proposed use of Bryn Delyn as a children’s care home for up to two children (plus care staff) would not require planning permission”.

Fishguard Town Council has objected, on the grounds of highway safety and parking issues.

It also raised points of “apparent discrepancies between the planning application and the information available on the website,” but stressed it did support provision of suitable accommodation for vulnerable young people and children “with the correct infrastructure in place”.

Local county councillor Cllr Par Davies has said the scheme has her “full support,” as did the certificate call, adding: “Rumours abound regarding this application with objections concerning the usage of the property as a care home for young people. The application states that only two young people would be cared for in the property.

“This type of property is needed as we often talk as councillors for the need for Pembrokeshire children in care to remain in Pembrokeshire instead of the alternative of moving them to other areas in the country and this application fulfils that need.”

Her statement of support went on to say she could not agree with objections regarding an increase in traffic on the unadopted road at Y Fraich, with no objections or concerns raised when there were working farms there.

The application will be considered by county planners at a later date.

 

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Community

Oriel y Parc reveals wild secrets of coast this May

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SEABIRDS, BATS AND CREATIVITY

ORIEL Y PARC in St Davids will celebrate the wildlife, art and character of the Pembrokeshire coast this May half-term with a packed programme of family events, guided walks, expert talks and local markets.

The National Park Discovery Centre will host a week of activities inspired by the landscape, giving families the chance to explore the natural world through birdsong, creativity and coastal discovery.

Throughout the holiday week, A Trail of Birds and Song will run through the centre’s woodland, courtyard and grounds, inviting young adventurers to search for hidden nests.

Children will also be able to take part in two drop-in Make & Take sessions, creating woodland window art on Wednesday (May 27) and clay seabirds on Thursday (May 28).

The highlight of the week will be Seabirds Discovery Day on Thursday (May 28), bringing the wildlife of the Pembrokeshire coast to Oriel y Parc through expert talks, demonstrations, guided walking and family-friendly discovery.

A courtyard market will run from 10:00am to 3:00pm, alongside a series of expert-led events.

Greg Morgan, RSPB Cymru Detection Dog Handler for the Biosecurity for Wales project, will speak about the role specially trained dogs play in protecting Wales’s seabird islands. This will be followed by free demonstrations from Jinx, the biosecurity detection dog.

The Discovery Day will also include a guided walk and talk from Caerfai to St Non’s, led by National Park Authority Ranger Libby, a former Seabird Island Ranger.

National Park Authority Ranger Chris, a former Skomer Warden, will also give visitors an insight into life on the island, its internationally important seabird populations and the pressures they face in a changing climate.

As dusk falls, attention will turn from the coastline to the night sky, with a guided Brilliant Bats walk around St Davids.

Some Seabirds Discovery Day events have limited numbers and booking is essential. Further information is available at www.orielyparc.co.uk.

Alongside the events, visitors can explore a range of exhibitions, including Garry Fabian Miller’s light-filled Môrwelion / The Sea Horizon, Dafydd Wyn Richards’ new paintings of the Pembrokeshire coast, and locally inspired work by Jo Thomas of Pembrokeshire Craft Makers.

In the Tower, Celebrating the Mischief of Rooks by Jackie Morris and Elly Morgan focuses on the noise, movement and character of the rooks around Oriel y Parc, with paintings and ceramics inspired by the birds that gather in the surrounding trees.

The half-term programme also includes two courtyard markets featuring local stallholders, handmade crafts and produce. Makers Bizarre returns on Tuesday (May 26), followed by the May Craft Market on Saturday (May 30), with free entry to both.

The Manager of Oriel y Parc, Rachel Perkins said: “Pembrokeshire is a landscape of constant discovery. This May we are peeling back the layers of the coast to reveal the vital work and wild secrets that make this National Park unique.

“From the dogs guarding our islands to the bats of the Cathedral, it is an invitation to see this world-class environment through fresh eyes.”

 

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