Charity
The importance of remembering those who served across generations
Tenby town councillor and Veterans’ Commissioner shares his reflections ahead of Remembrance events.
WALES Air Ambulance Trustee and Veterans’ Commissioner for Wales, James Phillips, has urged people to “remember and recognise those that have served across the generations” as the nation prepares to mark Remembrance.
James Phillips served for 33 years in the British Army, with tours in Germany, Cyprus, the Netherlands, Northern Ireland, the Balkans, Afghanistan and Iraq. He has commanded soldiers, sailors and air personnel, and worked within NATO, the Ministry of Defence, the Permanent Joint Headquarters and Army Headquarters.
After retiring as a Colonel, he was appointed Wales’ first Veterans’ Commissioner in 2022, and last year became a Trustee for Wales Air Ambulance.

children in Kabul in 2013 (Pic: James Phillips)
A time for reflection
James said: “Remembrance has been particularly poignant over the last few years, with big VE, D-Day and VJ Day anniversaries, and before that, the First World War commemorations.
“Sadly, those veterans are no longer with us, and there are very few of the Second World War generation left. It’s always very moving to have them alongside us at events. We must ensure their sacrifice and service are never forgotten.
“At the same time, we need to keep the commemorations contemporary. We recently marked the Falklands anniversary, and there are many still struggling following their service in Iraq and Afghanistan.”

colleagues at Hardwood Park, Belfast in 1992.
Honouring service in all its forms
Phillips said the week of remembrance allows people to come together to reflect and show gratitude.
“It’s a time to recognise their service and hopefully make all veterans feel valued for their contribution,” he said. “But equally, I can understand why some people choose not to take part because they find that period exceedingly difficult. Each of us deals with loss and reflection in our own way.”
This year, he plans to attend as many events as possible across Wales, as well as the Royal British Legion’s Festival of Remembrance at the Royal Albert Hall in London.
“It’s a logistical challenge as I wear many hats – Commissioner, town councillor in Tenby, President of Tenby Sea Cadets and Vice-President of Tenby Royal British Legion,” he said. “But it’s always an honour to meet people, hear their stories and keep listening and learning.”

A lifelong calling
James says he was destined for a military career from a young age. “Growing up, all my toys were Action Men and Airfix kits,” he said. “I was drawn to all the old war movies like The Wild Geese and The Guns of Navarone. By the time I was fourteen, the Falklands War was unfolding, and it brought into focus service and the armed forces.”
After studying Geography at the University of Birmingham, he attended Sandhurst and joined the Royal Artillery, following in the footsteps of his uncle.
“As a young officer, our missile-firing training took us to Pembrokeshire, where I got to know Manorbier and Tenby quite well,” he said. “It’s where I met my wife after the first Gulf War.”

Supporting veterans in Wales
In 2020, as he approached retirement, James saw an advert for a new position – Veterans’ Commissioner for Wales.
“It was during Covid, when everyone was working from home, and I was already starting to make the transition from Army to civilian life,” he said. “I felt it was a role where I could make a difference.”
His work involves helping veterans and their families access support with healthcare, mental health, housing, and employment, while advocating for their needs nationally.
“I find the best way to engage with veterans is through activity rather than meetings,” he explained. “If you’re walking up a hill, sitting by a campfire or sleeping out, people speak more freely. It helps me understand their lives and challenges.”
From battlefields to air ambulances
James also collaborates closely with veteran-related charities across Wales and became a Trustee of Wales Air Ambulance in 2024.
“I know there are veterans and serving personnel among the air ambulance crew,” he said. “They bring a huge amount to any organisation – understanding missions, logistics and commitment. It takes immense effort, physically, intellectually and financially, to keep those red helicopters flying.”
He sits on the Charity’s Aviation Committee – familiar territory given his previous work in an air mobile brigade deploying troops by helicopter.
“Living in Tenby, I’ve often seen the air ambulance in action,” he said. “It brings the emergency department to people in their hour of need. Meeting past patients who have benefited is deeply moving.
“All of this is possible thanks to the Charity’s incredible supporters, staff and volunteers who keep the helicopters in the sky and rapid response vehicles on the road. It’s hugely reassuring to know Wales Air Ambulance is there should any of us ever need it.”
Charity
Christmas jumper fundraiser raises £360 for youth counselling
A CHRISTMAS Jumper Day fundraiser held by staff at W.B. Griffiths & Son Ltd has raised £360 for the Megan’s Starr Foundation, helping fund vital mental health support for young people.
The money, presented to the charity by Carla and Liam, will pay for 10 professional counselling sessions for young people who are struggling and in urgent need of support.
The Megan’s Starr Foundation said the sessions provide a safe space for young people to talk, be listened to, and feel supported at a time when it matters most.
In a statement, the charity thanked the firm and its staff for getting involved, adding that access to timely support can be life changing and can help young people realise they are not alone.
The foundation said it was grateful to everyone at W.B. Griffiths & Son Ltd who took part, describing the donation as one that will have a real and lasting impact on local young people and their mental health.
Charity
Pembrokeshire couple to take on 3,200-mile Atlantic Dash rowing challenge
A COUPLE from Pembrokeshire are preparing for the adventure of a lifetime – rowing 3,200 miles across the Atlantic Ocean.
Emma Gent, 53, and her partner Andrew Ravenscroft are currently in the Canary Islands ready for the start of the Atlantic Dash, an endurance race regarded as one of the toughest challenges in the world.
The pair, competing as Team SharkBait, are due to set off on Saturday, January 24, aiming to reach Antigua in the Caribbean in a journey expected to take around two months.
They will row alone in a seven-metre boat, named Donkey, with no support crew, no motor and no sails – just two sets of oars and the open Atlantic.
Team SharkBait has already raised £5,845 of its £6,500 target for four charities: Wales Air Ambulance, The MS Society, Megan Starr Foundation and The Robin Cancer Trust.
Emma, a sister in A&E at Withybush Hospital, said the challenge has been years in the making.
“I have been interested in rowing the Atlantic for three years now, and after a couple of team changes due to various reasons, I was thinking about doing it as a solo rower,” she said.
“Andrew has many challenges already under his belt and was looking for a new one, and when I asked him to join me, he jumped at the chance.
“I am delighted that Andrew has decided to join me. He is new to rowing but has not let that stop him in any way and has taken to it like a duck to water.”

Emma said she wanted to take on the challenge for a range of reasons – from the adventure to the charities – and to inspire her children.
“I have wanted to do this for a long time; the challenge, the charities, the adventure, the achievement and to prove to my children that nothing is impossible if you’re determined enough,” she said.
“To be able to share the highs and lows of this whole experience with Andrew has made the road ahead feel less daunting.”
Andrew, from Tenby, marked his 60th birthday this week in Lanzarote. He has previously completed an Ironman and other endurance challenges.
Emma, a mother of three, has been a Celtic longboat rower for more than twenty years and has rowed from Ireland to Wales twice – but said this will be her biggest test to date.
“We have spent time training for the last few months, along with sourcing and purchasing the considerable amount of equipment needed to keep us safe,” she said.
“Many hours have been spent on the computer learning about the specialist gear required.
“It’s been a long slog, but we are delighted to be in Lanzarote at the start line and excited to get going. We hope to complete it and enjoy a cocktail or two in Antigua, fingers crossed, a couple of months after our start date.”
Emma said the Wales Air Ambulance was chosen as one of the beneficiaries because of its importance to patients and families across Wales.
“My daughter had an accident several years ago and although the air ambulance didn’t end up assisting, they were on standby to support,” she said.
“Having worked in A&E for many years, I have seen how much the air ambulance can do, not just with accidents but also with transportation of patients to more appropriate hospitals.”
The Wales Air Ambulance is consultant-led, delivering hospital-standard care at the scene and, when required, transferring patients directly to the most appropriate hospital. It operates through a partnership with the NHS Emergency Medical Retrieval and Transfer Service (EMRTS), with NHS consultants and critical care practitioners working onboard the charity’s aircraft and rapid response vehicles.
Its advanced critical care capability includes administering anaesthesia, delivering blood transfusions and carrying out minor operations at the roadside or in remote locations.
Mike May, the charity’s Regional Fundraising Manager for South West Wales, said: “The challenge Team SharkBait has set themselves is incredible. Emma and Andrew are a brave and determined couple for taking on this remarkable challenge in aid of charities close to their hearts.
“We are extremely grateful to them both for supporting the Wales Air Ambulance. Emma knows firsthand how important the service is to the people of Wales when they need us most.
“The Charity relies on public donations to raise the £13 million required every year to keep our helicopters in the air and our rapid response vehicles on the road.
“Good luck with your challenge and stay safe.”
People can support the pair by donating via their fundraising page at:
www.gofundme.com/f/sharkbait26
Updates will also be shared on their Facebook page: SharkBait.
Charity
MAWWFRS raises more than £168,000 for Fire Fighters
Staff and supporters go the extra mile to back vital charity
Mid and West Wales Fire and Rescue Service (MAWWFRS) has raised an impressive £168,604 for the Fire Fighters Charity over the past 12 months, marking a slight increase on last year’s total of £166,297.
The total reflects the continued commitment and generosity of staff across the Service, with both operational and support teams taking part in a wide range of fundraising activities. These included community car washes, Fire Station open days, physical challenges and a variety of creative initiatives held throughout the year.
Speaking on the achievement, MAWWFRS Assistant Chief Fire Officer Craig Flannery thanked everyone involved, saying the support would make a lasting difference.
He said the generosity, enthusiasm and community spirit shown by staff and supporters would have a real impact on the work of the Fire Fighters Charity and on the lives of those who dedicate themselves to keeping others safe.
The Fire Fighters Charity provides lifelong support for the mental, physical and social wellbeing of serving and retired firefighters, their families, and other Fire and Rescue Service personnel. Founded in 1943, the Charity is funded through donations and fundraising events and remains a vital resource for those working within the Fire and Rescue Service community.
Pictured receiving the Service’s Certificate of Appreciation are Assistant Chief Fire Officer Craig Flannery and MAWWFRS Central Response Officer and Charity Coordinator Nerys Thomas, both of whom have personally benefited from the Charity’s support.
During his recovery from a knee ligament injury, ACFO Flannery received tailored rehabilitation support from the Fire Fighters Charity, which played a key role in helping him manage the physical and emotional challenges associated with his injury.
As Charity Coordinator, Nerys Thomas acts as the link between the Fire Fighters Charity and MAWWFRS staff. She has also received support herself following rehabilitation treatment after a skiing accident. Her bespoke programme included pool sessions, workshops and guided walks, helping her return to running sooner than expected. After the death of her father, she again turned to the Charity for support, taking part in a Rest and Recharge stay at Harcombe House.
Speaking about her experience, Nerys said: “During my Rest and Recharge stay, my mother, my husband and I were able to enjoy lovely walks, outdoor reading, trips to the local area and had all our meals prepared for us by the chefs there which were amazing.
“The charity was absolutely brilliant throughout my contact with them. I’m keen to spread the word to other green book staff who still aren’t aware they’re eligible for support from the charity.”
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