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Charity

High Sheriff raises funds for lifesaving air ambulance after rescuing her son

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Dyfed’s High Sheriff supports charity following dramatic family rescue years ago

THE HIGH Sheriff of Dyfed has spent her year in office raising thousands of pounds for the Wales Air Ambulance charity — a cause close to her heart after the lifesaving service once came to the aid of her own son.

Ann Jones, who has lived in the village of Llandewi Brefi in Ceredigion for forty years, chose to champion the charity during her term, highlighting the vital role it plays in supporting rural communities.

The High Sheriff of Dyfed sitting in the helicopter

Speaking about her decision, she said the service was particularly important in remote areas such as the foothills of the Cambrian Mountains.

She said: “There are two reasons why I wanted to support the Wales Air Ambulance during my year as High Sheriff.

“Firstly, we are at the foothills of the Cambrian Mountains. As you can imagine it is quite a remote area. It is beautiful, but the road network is dreadful.

“When someone falls critically ill, or there is a serious road accident, the air ambulance is a lifeline for our community.”

The second reason, she explained, is personal.

“Many years ago, my son was riding a horse when he was knocked unconscious,” she said.

“The air ambulance came to his aid. Thankfully there was no serious damage and he made a complete recovery. As a family, we’ve never forgotten that.”

Wales Air Ambulance is a consultant-led service which takes hospital-standard treatments directly to patients at the scene of emergencies. If required, crews can also transfer patients directly to the most appropriate hospital for their illness or injury.

The service operates through a partnership between the charity and the NHS. While highly skilled consultants and critical care practitioners are supplied by the Emergency Medical Retrieval and Transfer Service (EMRTS), the charity itself relies on public donations to raise the £13 million needed each year to keep helicopters flying and rapid response vehicles on the road.

This advanced critical care capability allows crews to administer anaesthesia, deliver blood transfusions and even carry out minor surgical procedures at the scene.

During her year in office, Ann visited the charity’s headquarters in Dafen near Llanelli.

“It was fascinating to meet Rory the pilot and Tony who is an Operational Support Assistant,” she said.

“They took the time to explain what they do. What struck me was how calm and professional they were. The alarm could have gone off at any minute, and it was reassuring to see they were ready and able to respond.”

Ann described her year as High Sheriff as “memorable”, with the visit to the air ambulance base providing the “icing on the cake”.

Her term began with a declaration service at her local chapel on Tuesday (Mar 25, 2025).

Since then, a series of fundraising events has been organised to support the charity, including a special evening at the Tyglyn Hotel near Aberaeron organised by Chelsea Flower Show gold medal winner Donald Morgan.

The evening featured entertainment from local group Mishmash and attracted strong community support.

One of the highlights was a festive tractor run in December which saw around forty-five decorated tractors take part.

“There were Christmas trees on the roofs of the tractors and lights everywhere,” she said.

“People were incredibly creative and created themes. Pickup trucks also joined in so families — including elderly residents — could take part.”

Children were also invited to decorate their own ride-on toys, bikes and miniature tractors for the event.

An auction featuring twenty-five lots was held alongside the run, while refreshments were provided by Café Dewi, a voluntary café run by the local Women’s Institute.

Despite the village’s small size, the event raised £7,200.

“It’s incredible really that on a Sunday before Christmas, when money is short for many people, the community gave so generously,” Ann said.

In total, Ann expects to raise more than £12,000 for the charity before the end of her term.

“I have relied on friends, family and local businesses for support — both financially and practically,” she said.

“It just shows how generous the people of Cardiganshire are.”

Her final fundraising event will be a fashion show at the Falcondale Hotel in Lampeter.

Emily Bell, Wales Air Ambulance Regional Fundraising Coordinator, praised the High Sheriff’s efforts.

“What an incredible year,” she said.

“The High Sheriff of Dyfed has championed Wales Air Ambulance throughout her term in office and we are hugely grateful for her support.

“We would also like to thank everyone who supported the High Sheriff’s fundraising activities — every pound raised helps save lives.”

Cover image:

Emily Bell, Wales Air Ambulance Regional Fundraising Coordinator and Ann Jones, High
Sheriff of Dyfed 2025-2026

 

Charity

Cancer Research UK shop in Tenby to close after more than three decades

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A WELL-KNOWN charity shop in the heart of Tenby is set to close after serving the town for more than three decades.

Cancer Research UK has confirmed that its Tudor Square branch will shut as part of a nationwide restructuring of its retail operation, which will see hundreds of stores disappear over the next year.

The Tenby outlet, which first opened in 1992, has long occupied a prominent spot in the town centre and has become a familiar part of the local shopping scene.

The charity says around ninety of its shops will close by the end of May this year, with as many as a further one hundred due to shut by April 2027. The Tenby branch is not included in the first list of closures, so it is expected to remain open a little longer.

Cancer Research UK says it is reshaping its retail network to focus on fewer, stronger-performing high street stores, while increasing its investment in larger retail sites and stepping away from its online marketplace.

The organisation says the move is aimed at protecting future income for research, with the changes expected to free up millions of pounds over the next five years for work into cancer prevention, diagnosis and treatment.

Julie Byard, the charity’s director of trading, paid tribute to those who have supported the Tenby shop over the years, including staff, volunteers and customers.

She said the decision had not been taken lightly and stressed that it was not a reflection on the efforts of local teams, but part of a wider response to increasing running costs and shifts in the way people shop.

Cancer Research UK says it believes many of its current shops would struggle to remain viable in the longer term without major changes.

The charity has said support will be offered to those affected by the closure.

For Tenby, the loss of the Tudor Square shop will mark the end of a long-established presence in one of the town’s best-known locations.

Pic caption: Shop closure: Cancer Research UK’s long-standing Tenby branch in Tudor Square is set to shut as part of a national retail restructure.

 

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Charity

Pembrokeshire lesser horseshoe bats tower approved

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PLANS for a special tower in rural Pembrokeshire to help protect a Welsh bat species in decline have been given the go-ahead.

In an application to Pembrokeshire Coast National Park, Jenny Surname O’Neill of Vincent Wildlife Trust sought permission for a five-metre-high bat roost tower structure at Llwyngoras, Felindre Farchog.

A supporting statement said: “The building will be used exclusively for wildlife conservation as a dedicated roosting site for bats. It will not serve any other function, and access will be strictly controlled, as disturbing bats is an offence under the Wildlife and Countryside Act 1981 (as amended).

“Historically, a maternity roost for lesser horseshoe bats was present within one of the farm buildings on the wider site, notable as the only known maternity roost in North Pembrokeshire. However, numbers at the roost have declined in recent years.

“Greater horseshoe bats have also been recorded at the site over several years and concerns have been raised that interactions between the two species within a roost can negatively affect lesser horseshoe bat colonies, including roost abandonment and cessation of breeding. The decline in lesser horseshoe bat numbers may partly result from greater horseshoe bats discouraging their use of other onsite buildings.

“The proposed new structure is intended to provide an additional nearby roost option for lesser horseshoe bats. The sole purpose of the proposed development is to support local bat populations.”

It added: “The proposed bat roost structure forms part of a Wales-wide project, Landscape for Lessers, delivered by Vincent Wildlife Trust. The project is funded through the Nature Networks Programme, administered by the Heritage Fund on behalf of the Welsh Government and in partnership with Natural Resources Wales.

“The project aims to secure the future of Wales’s nationally significant population of lesser horseshoe bats by enhancing existing protected sites and building bespoke bat roosts in areas where the species is in decline, range-restricted, impacted by anthropogenic threats or impacted by the presence of other species invading their roosts.

“This project aims to take a strategic approach to facilitate the recovery of LHB populations across Wales. We will build roost structures in critical lesser horseshoe habitats, linking the network of protected sites and providing stepping stones in the landscape, allowing the species to recolonise their former range.”

The application was conditionally approved by park planners.

 

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Charity

Tenby Golf Club raises more than £50,000 for Welsh charities

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Fundraising efforts by members, staff and supporters continue to make a major difference to good causes across Wales

TENBY GOLF CLUB has raised more than £50,000 for Welsh charities in recent seasons, with members, staff, visitors and local sponsors all playing their part in a remarkable community fundraising effort.

The club’s long-standing commitment to supporting good causes has gathered pace in the years since the return to golf after the Covid pandemic, with captains and members continuing to rally behind charities close to their hearts.

Among the organisations to benefit are Kidney Wales, Epilepsy Wales, Alzheimer’s Society, Motor Neurone Disease Association, British Heart Foundation, RNLI, Paul Sartori Foundation and Greenacres Rescue.

Some of the most significant recent donations include £12,500 for Alzheimer’s Society and more than £8,000 for the Paul Sartori Foundation.

The Herald understands the money has been raised through a combination of raffles, donations, fundraising days, prize contributions and sponsorship, as well as the time and effort freely given by club members and supporters.

Charity support: Members of Tenby Golf Club present funds raised to the Paul Sartori Foundation

Community spirit

Each year, the Club Captain, Ladies Captain and Seniors Captain choose charities to support, helping to ensure the club’s fundraising reflects personal causes as well as wider community needs.

This year, Tenby Golf Club is continuing in the same spirit, with fundraising focused on the DPJ Foundation, Alzheimer’s Society and Wales Air Ambulance.

A recent fundraising day alone raised £1,600 for Wales Air Ambulance, underlining the enthusiasm within the club for backing Welsh charities and community organisations.

The club has thanked everyone who has supported the fundraising efforts over the years, from those buying raffle tickets to those donating prizes, volunteering at events or helping to organise activities behind the scenes.

Major donation: Tenby Golf Club members hand over £12,500 to Alzheimer’s Society

Proud history

Founded in 1888, Tenby Golf Club is the oldest affiliated golf club in Wales. Originally opened as a nine-hole course, it was extended to 18 holes in 1907 after legendary course designer James Braid was commissioned to develop the layout.

In more recent years, the course has been extended from a par 69 to a par 72, with several holes reshaped both to increase length and to respond to the challenges of coastal erosion.

Tenby Golf Club has also earned national recognition within the sport, having been named Welsh Golf Club of the Year in 2014 and ranked among the Rolex World Top 1,000 golf courses.

Widely regarded as one of the country’s must-play courses, it has hosted national, county and PGA tournaments, while Rhys Harry serves as the club’s on-site golf professional and award-winning coach.

But beyond its golfing reputation, the club’s fundraising success is another sign of the important role it continues to play in the local community.

Helping save lives: Members of Tenby Golf Club support Wales Air Ambulance during a recent fundraising event

Cover image:

Lifeboat backing: Tenby Golf Club members support the RNLI through the club’s ongoing charitable efforts

 

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