Local Government
Council ends litter enforcement as FOI shows late shift to ‘warnings first’
Two-year deal ended on 12 September; new documents reveal months of concerns over tactics, tourist fines on beaches, and lack of transparency
PEMBROKESHIRE COUNTY COUNCIL has quietly ended its partnership with controversial litter-enforcement company WISE, Freedom of Information disclosures reveal — just two years after the scheme was launched with an aggressive push on fixed penalty notices.
Documents released to The Herald confirm the contract formally ended on 12 September 2025. The Council also admitted it changed the rules in May 2025 so that WISE officers could only issue warnings on beaches, rather than immediate fines — a significant shift introduced more than a year into the agreement.
Although the deal has ended, the Council says its own in-house team will continue issuing fixed penalty notices (FPNs) for littering, dog-fouling and breaches of Public Space Protection Orders (PSPOs).
Early crackdown and hundreds of fines
The WISE partnership, launched with fanfare in September 2023, saw more than 600 fines issued in its first six weeks, as the Council promoted a zero-tolerance approach to littering and dog control.
Officers focused heavily on town centres and tourist hotspots, with several cases ending up before the Magistrates’ Court when residents refused or failed to pay. Some defendants told The Herald they felt “ambushed”, “picked on”, or “confused” by the rules they were alleged to have broken.
The tactics sparked concern in coastal communities, particularly Tenby, Saundersfoot and Broad Haven, where residents and business owners questioned whether strict enforcement on Blue Flag beaches risked punishing holidaymakers unfamiliar with seasonal restrictions.
FOI reveals warnings-only system introduced late
In a separate FOI response, PCC confirmed that in May 2025 it amended its procedures so that WISE officers were required to issue a formal warning, not a fine, on all Pembrokeshire beaches.
The Council has not explained the reason for the late change, which came after repeated complaints from locals — including dog walkers, parents and tourism businesses — about the proportionality of handing out £100 FPNs on busy summer beaches.
Contract ended in September — but no announcement
The key FOI statement is unambiguous:
“The contract ended on 12/09/2025.”
No public statement was issued at the time, and the ending of the scheme only became evident through FOI disclosures.
The Council told applicants that although the WISE arrangement has concluded, its own enforcement officers will continue to issue penalties where appropriate.
Questions remain over fines, revenue and accountability
The FOI responses did not reveal:
- the total number of fines issued over the full two-year contract
- how much money WISE retained versus how much went to the Council
- whether the company may be re-appointed in future
- what, if anything, will replace the WISE enforcement model
The Herald understands further FOI requests are now being prepared to establish the full financial and operational impact of the scheme, including how enforcement decisions were made and how many fines were issued in specific communities.
Several councillors have previously criticised the use of private contractors paid per fine, warning of “perverse incentives” and risks of “overzealous enforcement” in tourist-dependent towns.
Community reaction mixed
Some residents say high-visibility enforcement helped keep beaches and town centres cleaner during peak season. But others argue the approach damaged public goodwill, particularly where fines were given to visitors or elderly dog-walkers unfamiliar with time-limited restrictions.
Multiple town and community councils in coastal areas have privately told The Herald they want full transparency on the numbers and locations of fines issued — something they say was never provided during the contract.
Next steps
The Herald has asked Pembrokeshire County Council for:
- a full statement setting out why the WISE contract ended
- the total number of FPNs issued under the scheme
- the revenue split between WISE and PCC
- details of any future private-sector or in-house arrangements for enforcement
Further updates will follow as soon as PCC responds.
Local Government
Independent group threatens to oppose council tax plans over education cuts
Councillors demand £2m savings removed amid safeguarding concerns in schools
THE INDEPENDENT GROUP on Pembrokeshire County Council has warned it will not support the Cabinet’s proposed council tax increases unless planned reductions to the education budget are reversed.
Cabinet has recommended a council tax rise of 4.6% for 2026/27, followed by 5% the following year and potential increases of up to 7.5% in future years. The Independent Group has criticised the proposals, describing them as a “ballot box” budget which they claim postpones difficult financial decisions for future administrations.
The group also said it had not been consulted during the budget process by Council Leader Jon Harvey, despite representing a significant number of councillors.
Safeguarding concerns raised

Councillor Huw Murphy said the group’s main concern relates to education funding, particularly following the recent placement of three Pembrokeshire schools into special measures.
He said: “The seriousness of the situation facing education in Pembrokeshire cannot be overstated. All councillors need to place school safeguarding above party politics.”
The Independent Group argues that reducing the education budget by more than £2 million would be inappropriate at a time when schools face financial pressures and scrutiny from inspectors.
The councillors have called for the proposed savings to be reinvested to help improve standards at Ysgol Harri Tudur, Milford Haven School and the Pembrokeshire Learning Centre in Neyland, as well as addressing wider infrastructure concerns including building maintenance issues at several schools across the county.
Budget pressures acknowledged
The group acknowledged efforts by the council’s finance leadership to achieve savings, noting projections that the authority could finish the financial year under budget.
However, Councillor Murphy questioned whether some efficiencies may have affected services, including education provision and safeguarding.
He also highlighted that councillors had previously reduced proposed education cuts during last year’s budget process following cross-party support.
Political tensions
The statement also criticised the position of councillors from other parties, questioning whether Labour and Plaid members would support reductions in education spending given the current challenges facing schools.
It further referenced previous proposals from Liberal Democrats councillors for higher council tax increases to protect school funding, suggesting the current position appeared inconsistent.
The Independent Group says it will only support the budget if education cuts are removed, placing what it describes as safeguarding, wellbeing and educational attainment as its priority.
The Herald has approached Pembrokeshire County Council for comment.
Local Government
Search begins for five bodies possibly buried beneath County Hall car park
A SEARCH is underway to determine whether the remains of five executed prisoners from the nineteenth century may still lie beneath a council-owned car park in Carmarthen.
A deep-ground scan was carried out at the Carmarthenshire County Hall site on Sunday (Feb 15), where the former Carmarthen prison once stood. The investigation is focusing on the possible burial locations of four convicted murderers and one convicted forger who were executed between 1818 and 1894, when prison gardens occupied the land now used for parking.
The survey was conducted using a digital ground-penetrating radar system operated by Shane Gwilt of Leica Geosystems. The findings have been sent overseas for specialist analysis, with results expected within the next week.
County Hall stands on the historic site of Carmarthen Gaol, which closed in 1922. Although the prison buildings were demolished in the 1930s, local historian and former Mayor of Carmarthen, Richard Goodridge, believes the bodies were never exhumed and may remain in their original graves.
Carmarthenshire County Council has confirmed it has no intention of disturbing or removing any remains should they be identified.

Richard Goodridge said: “I strongly believe, based on the evidence and research I have carried out over the last two years, that the remains of these five convicted felons, hanged for their crimes, still remain where they were buried after their execution.
“It is the last piece of the jigsaw puzzle that, if confirmed, will lay to rest a great mystery that has fascinated Carmarthen residents for over a hundred years. It is unbelievable that the bodies were not exhumed when the prison was demolished.
“Finding them will at least bring to an end a mystery worthy of a Sherlock Holmes novel.”
Carmarthenshire County Council’s Cabinet Member for Resources, Cllr Alun Lenny, said the investigation had been carried out without disruption or cost to the authority.
He said: “The work carried out on Sunday in an attempt to discover the remains of the five executed criminals didn’t disturb the car park surface in any way and was at no cost to the county council. But it may add another chapter to the colourful history of Carmarthen as Wales’ oldest town, so we await the results with anticipation.”
Business
Milford Haven-South Hook LNG gas pipeline gets green light
THE FINAL stage of a call for a 1.5km hydrogen gas pipeline in Pembrokeshire in connection with a previously granted scheme for green energy production has been given the go-ahead by the national park.
Late last year Pembrokeshire County Council approved a scheme by Zurich-based MorGen Energy Ltd, previously known as H2 Energy Europe, sought permission for a 1.5km six-inch 10-bar low-pressure hydrogen pipeline and associated Above Ground Installation at the Impala Terminal, Milford Haven to the South Hook Liquid Natural Gas (LNG) Terminal.
A supporting statement through agent Fisher German said the scheme crossed both Pembrokeshire County Council and the national park authorities, with a similar application before that authority.
It added: “The proposals form part of the West Wales Hydrogen project, where planning permission was granted on October 6, 2023, for the development of a new 20MW hydrogen production facility at the Impala Terminal (formerly Puma Energy) in Milford Haven.
“The approved hydrogen production facility which uses electrolysis to split water into hydrogen and oxygen, where the oxygen is a by-product of the process. The hydrogen production plant will produce 1,875 tons of hydrogen per year. Hydrogen will be distributed via high pressure vessels (40 ft. containers) to various customers in the closer vicinity, opening the hydrogen market to a large variety of customers.
“Hydrogen will also be distributed to the South Hook LNG Terminal and it is proposed that this will be via a new six-inch 10-bar hydrogen pipeline. The option to supply hydrogen to the South Hook LNG terminal via high pressure hydrogen containers was dismissed due to safety considerations at the terminal.
“This application therefore seeks planning permission for a section of below ground hydrogen pipeline within the jurisdiction of Pembrokeshire County Council, which comprises the north part of the route from the hydrogen plant at Impala to the South Hook LNG Terminal, alongside an AGI at the Impala Terminal.”
An officer report accompanying that approval said the southern part of the proposed pipeline was within the jurisdiction of the Pembroke Coast National Park Authority.
A national park officer report for that part, recommending approval, said its section of the pipeline “is a linear parcel of land comprising approximately 0.994 hectares,” adding: “It is mainly the location of a disused railway, now overgrown with scrub and grassland, in the open countryside.”
It added: “The development site is cross-boundary, situated primarily within the jurisdiction of the Pembrokeshire Coast National Park Authority (the south-west extent), with a small section of the proposed pipeline (and an above-ground installation (AGI)) within the Pembrokeshire County Council (PCC) LPA area (the north-east extent).”
The national park side was conditionally approved by planners.
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