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Pembrokeshire’s Puffin Produce a winner at British Potato Awards 2025

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PEMBROKEHIRE-BASED Puffin Produce, Wales’ leading supplier of fresh root vegetables, has been named winner of the Best Environmental/Sustainability Initiative at the prestigious British Potato Awards 2025.

The judges recognised the company’s whole-system approach that combines ambitious long-term targets with practical, measurable action across its grower network and operations.

A sector-leading grower scheme Launched in winter 2024, the ‘Sustainable Spuds’ programme is already regarded as one of the most progressive grower incentive frameworks in UK agriculture. It rewards farmers with premium payments for verifiable improvements in nutrient efficiency, energy use, soil health, biodiversity and emissions reduction. Covering the entire crop cycle, the scheme is designed to drive rapid on-farm change while remaining commercially viable.

ROOT ZERO – the UK’s first carbon-neutral certified potato Since its 2021 launch, the ROOT ZERO brand has targeted a 51% reduction in carbon intensity per kilo by 2030. Progress is ahead of schedule. The potatoes are packed in 100% plastic-free, compostable and recyclable packaging, while 0.5p from every pack sold is donated to the Bumblebee Conservation Trust. Consumer-facing campaigns also promote low-energy cooking and food-waste reduction.

Verified science-based targets and rapid decarbonisation

Through the Science Based Targets initiative (SBTi), Puffin Produce has committed to cutting Scope 1 & 2 emissions by 46% by 2030 and achieving at least a 90% reduction across all scopes by 2040. Since baseline measurements in 2019:

  • Operational emissions are already down 30%
  • 2 MW of rooftop solar panels (covering 6,000 m²) now generate 100% of summer electricity demand, saving 2.4 tonnes of CO₂e daily
  • Winter power is purchased from guaranteed zero-carbon sources
  • Transition away from fossil fuels continues at pace

Zero waste ambition delivered early

Puffin signed the Courtauld 2030 pledge in 2015 to halve food waste by 2030. The company exceeded that target five years early, achieving a 57% reduction despite growing production volumes. Rigorous crop utilisation and technology investments ensure almost every potato grown reaches a plate.

As a Leading Food Partner for FareShare Cymru, Puffin has now helped provide the equivalent of two million meals through its ‘Surplus with Purpose’ programme.

Landscape-scale collaboration In 2025 Puffin co-founded the Wales Landscape Enterprise Network (LENs) – a farmer-led, business-backed model for stacking private and public funding to deliver nature-based solutions. Early results from the first LENs projects in potato-growing catchments are striking:

  • 150+ acres of habitat and soil-health enhancements
  • 25% average increase in five key wildlife indicator species
  • 17% lower carbon emissions per tonne of potatoes
  • 40 kg less nitrogen fertiliser per hectare – with no yield penalty

Emma Adams, Head of Sustainability at Puffin Produce, commented: “This award belongs to everyone in our supply chain – growers, team members and partners – who have turned ambition into action. Agriculture is complex, but it is also one of the most powerful tools we have to tackle the climate and nature crises. By working collaboratively and investing boldly, we’re proving that rapid, measurable progress is possible.”

Rooted in Pembrokeshire and sourcing ~80% of its produce from within 50 miles, Puffin Produce remains the only BRC AA+ accredited vegetable packing facility in Wales. It is the proud home of two Protected Geographical Indication (PGI) products – Pembrokeshire Early Potatoes and Welsh Leeks – and supplies major UK retailers and wholesalers all year round.

A standout example of Welsh food production leading the way to net zero and nature recovery.

Photo:

Emma Adams head of sustainability at Puffin Produce receiving the BP Award presented by Adrian Cunnington (L) and Jamie-Sutherland

 

Business

Councillor condemns closure of Haverfordwest Santander branch

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A PEMBROKESHIRE councillor has spoken out after learning that the Santander branch in Haverfordwest is set to close later this year, warning the decision will have a serious impact on local residents, families and businesses.

The bank’s Bridge Street branch is due to close on Monday (May 5) as part of a wider UK restructuring programme.

Councillor Thomas Baden Tudor said he was “lost for words” and urged the bank to reconsider, describing the closure as devastating for customers who rely on face-to-face services.

Santander says the decision is driven by declining footfall, with more customers banking online, and that services will remain available via digital platforms and Post Office counters.

However, the announcement follows a steady erosion of high-street banking in Pembrokeshire. The Herald recently reported that Haverfordwest’s former Halifax branch is set to reopen as a nail salon.

In what appears to be a serious failure of planning, there is now not a single bank branch left anywhere in south Pembrokeshire. Towns including Tenby, Pembroke and Pembroke Dock are all without face-to-face banking facilities.

North Pembrokeshire has also been affected, with Fishguard and St Davids now lacking bank branches.

Pembrokeshire is understood to be left with just four bank branches in total — Nationwide in Milford Haven, and HSBC, NatWest and Lloyds Bank in Haverfordwest.

 

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Bluestone celebrates King’s Award for Enterprise at official ceremony

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Pembrokeshire resort recognised as UK leader in sustainable tourism

BLUESTONE NATIONAL PARK RESORT has formally received The King’s Award for Enterprise in Sustainable Development, marking a major milestone for the Pembrokeshire-based resort.

The prestigious honour — the UK’s highest business award — was presented during an official ceremony at Bluestone’s Serendome by His Majesty’s Lord-Lieutenant of Dyfed, Miss Sara Edwards. It recognises Bluestone as the first holiday resort in the country to receive the award for sustainable development.

During the visit, the Lord-Lieutenant met founder and chief executive William McNamara, director of sustainability Marten Lewis, staff members and invited guests, while also learning more about the resort’s long-term environmental strategy and its relationship with the local community.

The award follows an extensive assessment of Bluestone’s environmental, social and economic performance. Judges highlighted major progress in reducing carbon emissions, the resort’s move to a fossil-fuel-free operation for all purchased energy — a first for a UK holiday park — and its adoption of circular economy principles. Bluestone was also praised for its support for the local economy, its work to protect and enhance wildlife, and an internal culture where sustainability is shared across the organisation. Around thirty per cent of the business is staff-owned.

Speaking at the ceremony, Miss Edwards said: “It was a great pleasure to present Bluestone with The King’s Award for Enterprise and to see first-hand the work they are doing. The team’s passion for sustainability and their commitment to protecting the local area in Pembrokeshire shone through during my visit. Bluestone’s work is having a positive and lasting impact, and they should be extremely proud of what they have achieved.”

The recognition comes at a time when the tourism sector is under increasing pressure to balance growth with environmental protection, as travellers place greater emphasis on sustainable destinations.

Marten Lewis, who has led Bluestone’s sustainability strategy, has been central to developing what the resort describes as its “operational blueprint” — combining environmental protection, community partnerships and local economic support. He has also represented Bluestone nationally and was recently congratulated in person by King Charles III at a reception for King’s Award recipients.

Reflecting on the achievement, Mr Lewis said sustainability was fundamental to the way the resort operates. He added that the award recognised years of collective effort across the business and would act as a powerful incentive to continue pushing standards higher.

Chief executive William McNamara said the award reflected a long-standing commitment to responsible tourism. He said that as travel continues to evolve, businesses have a growing duty to protect the places people come to enjoy, adding that national recognition of Bluestone’s approach was a moment of pride for the entire team.

Formerly known as The Queen’s Awards for Enterprise, the programme was renamed following the accession of King Charles III. Since its launch in 1965, more than 8,000 UK businesses have been recognised for outstanding achievement.

 

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Business

Final wind turbine deliveries completed after months of disruption

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Last major component reaches site as Dragon LNG and Dragon Energy thank communities for patience

DRAGON LNG and Dragon Energy have confirmed that the final large component for a new wind turbine project has now been successfully delivered, bringing months of complex abnormal load movements on Pembrokeshire roads to an end.

The companies said the final turbine blade was delivered to the site on Wednesday (Jan 28, 2026), marking the completion of all major component deliveries associated with the project.

In a statement, Dragon LNG and Dragon Energy thanked the local community for its patience and cooperation throughout the delivery programme, acknowledging that the operation caused disruption on local roads.

Residents across parts of the county have previously experienced temporary road closures, traffic delays and police escorts as oversized turbine components were transported from the Port of Milford Haven to the site under tightly controlled conditions.

The abnormal load movements required months of detailed planning and coordination, involving route surveys, traffic management, police support and liaison with local authorities to ensure deliveries were carried out safely and with minimal disruption wherever possible.

The companies also apologised for the inconvenience caused during the delivery phase, saying the support and understanding shown by residents had been “invaluable” in allowing the project to reach this milestone.

A number of organisations were involved in supporting the operation, including Pembrokeshire County Council, Dyfed-Powys Police, haulage specialists Collett & Sons Ltd and Green Light Traffic Management.

Local media outlets, including The Pembrokeshire Herald, provided advance notice and updates during the delivery process to help keep residents informed.

With the final major deliveries now complete, Dragon LNG and Dragon Energy said the project would continue to progress to the next phase of construction on site.

 

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