Business
Rates shock fears reach the Senedd as 100+ west Wales firms back Kurtz briefing
BUSINESS rates fears in west Wales reached the Senedd this week after Samuel Kurtz MS warned that hospitality and tourism firms could face “irreversible damage” unless ministers rethink the approach to the 2026 revaluation.
During First Minister’s Questions on Tuesday (Jan 20), the Conservative MS said he and Preseli Pembrokeshire MS Paul Davies would be hosting a business briefing for “over 100 businesses from across west Wales” who were “worried, frustrated and angry” about looming increases.
He told the Senedd one local hotel faced its rates bill rising from “£10,000 to £33,000” — an increase of “230 per cent” — and urged the First Minister to “change course on this immediately, before irreversible damage is done to the hospitality sector”.

The intervention is the clearest sign yet that concern over steep projected increases — particularly among hotels, pubs, restaurants and visitor attractions — is turning into an organised campaign, with businesses swapping draft figures and warning of closures and job losses if the biggest rises go ahead.

Responding, First Minister Eluned Morgan defended the Welsh Government’s record of support for the sector.
She said: “It is wrong to claim that we have not supported hospitality. We have spent over £1 billion since 2020 on business rate support for retail, leisure and hospitality.”
She added: “After April, at least half of pubs will get help with rates and a quarter will pay no rates at all.”
The First Minister also signalled that she could not commit to matching decisions made in England until the Welsh Government had full detail of what was being offered there and what funding consequentials might follow for Wales.
Pembrokeshire concerns fed into wider backlash
In Pembrokeshire, the issue first gained traction after county councillor Huw Murphy raised alarm about the scale of increases some firms were seeing in draft figures ahead of April 2026.
Since then, local businesses have reported proposed rises well into three figures in percentage terms — often in areas where footfall and seasonal trade are already fragile — with owners warning that higher overheads will squeeze budgets for staffing, maintenance and investment.
While some premises are expected to benefit from reductions, the sharpest increases appear concentrated in parts of the visitor economy, where rateable values can rise quickly in line with market evidence and local demand.
Mr Kurtz’s briefing is expected to focus on how the new figures are calculated, what scope there is for appeals, and what further relief—if any—might be needed for firms facing the largest jumps.
With attendance already said to be over 100, the meeting is also likely to act as a barometer of how far concern has spread across west Wales—and whether pressure will build on ministers to revisit support for hospitality, leisure and tourism businesses ahead of April.
The online event, taking place on Monday 26 January 2026 at 10:30am, will bring together key organisations involved in business rates and the local economy, including the Valuation Office Agency (VOA), UK Hospitality, the British Beer & Pub Association (BBPA), PASC, Welsh Government and Pembrokeshire County Council (PCC).
The forum is designed to help businesses better understand how business rates are calculated, how recent changes to rateable values may affect their bills, what reliefs may be available, and how to check and challenge valuations where appropriate.
For many firms, the rates issue is landing alongside wider cost pressures, with business groups warning that even a small number of forced closures could ripple outward—reducing local employment, weakening town centres and undermining the rural tourism offer.
Commenting on the strong response, Samuel Kurtz MS said: “The fact that more than 100 businesses have signed up shows just how much concern there is locally about business rates. By bringing together the VOA, industry bodies and the local authority, businesses will be able to get clear, reliable information directly from those involved in the system.”
Businesses from across retail, hospitality, services and the rural economy have registered, highlighting the wide-ranging impact of business rates on the local area.
“Too many businesses only discover there is an issue when their bill arrives,” Samuel Kurtz MS added. “This forum is about helping businesses check their rateable value early, understand what support is available, and take action if something does not look right.”
Paul Davies MS said: “Business rates continue to place real pressure on shops, pubs, hospitality venues, tourism businesses and small employers across Pembrokeshire and the wider region. This online forum is a practical step to help businesses better understand the system and ensure they are not paying more than they should. It also underlines the importance of reforming business rates so they are fair, transparent and do not hold back local growth.”
What is the 2026 revaluation?
NON-domestic rates are calculated using a property’s “rateable value”, which is reassessed periodically in a revaluation.
The new values linked to the 2026 revaluation are due to take effect from April 2026, meaning some businesses will see bills rise while others fall.
If a business believes its valuation is inaccurate, it can challenge it through the Valuation Office Agency process, but firms are being urged to act early and gather evidence—such as comparable rents, trading impacts and property details—before formal deadlines.
Reliefs can also apply, including small business relief and sector-specific support, depending on the size and type of premises.
Business
Tenby mobile signal crisis sparks more than 500 complaints
TRADERS, VISITORS AND RESIDENTS SAY POOR COVERAGE IS HITTING PAYMENTS, PARKING, BOOKINGS AND SAFETY
HUNDREDS of residents, traders and visitors have responded to a public appeal for evidence about poor mobile phone signal in Tenby, with complaints now running to more than 500 comments.
The appeal was posted by Around Tenby as part of work with Tenby Chamber of Trade & Tourism, which is gathering evidence to take directly to mobile networks in a bid to secure improvements before the summer season.
People were asked to list their network, the worst-affected areas, and how poor signal was affecting them.
The responses paint a picture of widespread problems across EE, O2, Vodafone, Three, Tesco Mobile, Giffgaff, Sky Mobile, Lebara, ID Mobile, Lyca, Talk Mobile and other providers.
Complaints cover Tenby town centre, the High Street, the harbour, North Beach, South Beach, the Esplanade, The Green, Frog Street, the multi-storey car park, Sainsbury’s car park, Kiln Park, Penally, New Hedges, Lydstep, Manorbier and Saundersfoot.

‘Better signal on Caldey’
One commenter, Elizabeth Perrella, summed up the frustration, writing: “We had a better signal on Caldey than we do in Tenby!”
Others said the lack of coverage was the only downside to an otherwise beautiful town.
One EE user said: “Can’t pay with my phone in places. It’s the only downside to this beautiful place.”
Another resident, who uses Vodafone, said they live in Tenby and had “not had a signal for months now”.
Several people said the issue becomes significantly worse during busy periods, when visitor numbers rise sharply.
David Walters, an EE customer, said: “EE works in the winter but appears network can’t cope in the summer.”
Another commenter said their phone showed two or three bars, but calls and texts still failed when the town was busy because the mast appeared to be over capacity.

Businesses affected
Many of the comments raised concerns about the effect on businesses, especially those relying on phone calls, card payments, online bookings and mobile payment terminals.
One business owner said poor signal was causing lost sales because customers could not call someone to discuss a purchase.
Karen Ward wrote: “Really bad for business, if a customer needed to call someone regarding a sale and can’t get signal we lose a sale, this unfortunately happens often.”
Debz Jones, who uses Vodafone, said she was “losing lots of direct bookings because no one can get hold of us”.
Rhys Jones, an O2 user, said the problem was making it difficult to run a business, adding: “Can’t run a business to take calls for job enquiries or take payments.”
Road Runners Kilgetty said unstable signal was costing taxi work and making card payments difficult, adding: “NASA can talk to people going to the moon and we can’t talk to people from one village to another.”

Parking and EV charging problems
One of the strongest themes in the comments was the difficulty of using parking apps in Tenby’s car parks.
Several people said they had been unable to pay for parking using mobile apps because there was no signal in or around the multi-storey car park, Sainsbury’s car park and North Beach.
Paul Villa, an EE customer, said he could not get a signal in the multi-storey car park to pay, adding that he had to walk “a long way outside” and still struggled to load the app.
Mark Goodridge said there was “zero O2 reception” in the multi-storey where motorists are expected to use an app.
Others said poor signal was affecting electric vehicle charging, with drivers unable to access apps needed to start or pay for charging sessions.
Alison Lydia Sinclair wrote that Pembrokeshire car parks needed card machines, adding: “Remote payment is usually impossible because of the signal problems.”

Health and safety concerns
Some commenters said the problem was more than an inconvenience and could become a safety issue.
Mike Bennett, who works from the ambulance station at the Salterns, said the outage was now affecting “some elements of ambulance operations”.
Kate Thomas said she was on the beach when an ambulance was needed and the group struggled to get through and hear instructions from the call handler.
Another commenter said her brother, who is on dialysis and diabetic, lives in Tenby and would struggle to contact anyone in a medical emergency because of the lack of signal.
Parents also raised concerns about being unable to contact children when they are in town, while visitors said they had struggled to use maps, book taxis, contact family, or make arrangements after splitting up from groups.

Tourism impact
Several visitors said the lack of signal made their stay more difficult.
One holidaymaker said they had no signal with Tesco Mobile anywhere in Tenby over the weekend.
Another Vodafone user said they had paid extra for WiFi on an upcoming trip, only for it to be cancelled because of the wider connectivity problems, warning that the issue could affect whether people choose to visit.
Remote workers and caravan owners also said the poor signal was limiting how often they could stay in the area.
Carl Singleton, an EE customer with a caravan near Lydstep, said he was self-employed and used Teams daily, but the signal was not strong enough to work from his caravan. He said the poor mobile network was preventing him from spending more time in Pembrokeshire.
Kathryn South, another EE user with a van near Lydstep, said she could use it more often if she could work from home there, but the internet was “non-existent”.
Mast removal concerns
A number of commenters linked the deterioration in signal to the removal of a mast earlier this year.
Margaret Wales wrote that the mast opposite the cemetery had been shared by all networks and claimed its removal in January was why the signal was now “terrible all over Tenby”.
She said: “You can’t get signal without a mast. Until the networks rebuild it, things won’t change. That’s where the effort needs to be focussed. Rebuild the mast, restore the signal.”
Other users said they had been told by their providers that a mast had been removed or that a site was affected by a rent dispute.
The Herald has not independently verified those claims, but they echo concerns raised by Mid and South Pembrokeshire MP Henry Tufnell in a letter to BT Group.
MP demands answers
Mr Tufnell has written to BT Group asking for an update on the proposed EE mobile base station at Petals Plant Nursery, Strawberry Lane, Penally.
Pembrokeshire County Council has granted planning permission for a new 20-metre 4G telecommunications mast at the site.
In his letter, Mr Tufnell said constituents had also advised him that the telecommunications mast at Slippery Back Lane, Tenby, had been removed but had not yet been replaced.
He said this had reportedly left the Tenby area with very limited mobile phone signal, causing concern for residents and businesses.
Posting online, Mr Tufnell said: “Tenby deserves better phone signal.
“The lack of coverage is failing our residents, local businesses, and tourists. I have taken your concerns directly to EE and BT.
“With summer fast approaching, we need urgent answers and a clear timetable for improvements.”
Call for evidence
Around Tenby said the information being gathered would be pulled together and taken directly to the networks.
The post said: “Right now, poor signal isn’t just frustrating, it’s affecting local businesses, card payments, bookings, and the experience visitors have when they come here.
“The more responses we get, the stronger our case becomes.”
With Tenby preparing for another busy summer season, the scale of the response suggests mobile coverage has become one of the town’s most pressing practical problems.
For residents, it affects daily life. For businesses, it risks lost income. For visitors, it affects payments, parking, maps and bookings. And for some, the concern is now about safety.
Network providers will now face growing pressure to explain what has gone wrong, what temporary measures can be put in place, and when Tenby can expect reliable mobile coverage.
Business
Fresh call to approve Fishguard children’s home after previous refusal
AN AMENDED scheme for a children’s care home on the edge of Fishguard have been submitted to county planners after a previous call was refused.
In an application to Pembrokeshire County Council, Martin Leahy of Ty Caredig Ltd seeks permission for a change of use of a dwellinghouse to a residential care home for up to two children at Bryn Delyn, Y Fraich, Fishguard.
Last November, a call to allow Bryn Delyn to be used as a children’s home, which raised fears from local objectors the scheme was being ‘rubber stamped’ by the council, was refused.
In that application to the council, Cardiff-based Ty Caredig Ltd sought permission for a Certificate of Lawfulness on the basis the use was not materially different from the property’s existing lawful use.
Residents had accused the council of “pushing through a highly controversial children’s home application behind closed doors”.
A supporting statement for that scheme, with many redacted parts, said the four-bed property had a lawful use as a dwelling house; saying the use as a care home did not require planning permission through a change of use.
However, planners said the use of the dwelling as a care home “would represent a material change of use requiring the benefit of planning permission”.
Since then, amendment to the scheme, for for a change of use has been submitted, a supporting statement saying Ty Caredig Ltd operates homes throughout Wales that provide specialist care for children, the latest scheme “seeks formal confirmation that the proposed use of Bryn Delyn as a children’s care home for up to two children (plus care staff) would not require planning permission”.
Fishguard Town Council has objected, on the grounds of highway safety and parking issues.
It also raised points of “apparent discrepancies between the planning application and the information available on the website,” but stressed it did support provision of suitable accommodation for vulnerable young people and children “with the correct infrastructure in place”.
Local county councillor Cllr Par Davies has said the scheme has her “full support,” as did the certificate call, adding: “Rumours abound regarding this application with objections concerning the usage of the property as a care home for young people. The application states that only two young people would be cared for in the property.
“This type of property is needed as we often talk as councillors for the need for Pembrokeshire children in care to remain in Pembrokeshire instead of the alternative of moving them to other areas in the country and this application fulfils that need.”
Her statement of support went on to say she could not agree with objections regarding an increase in traffic on the unadopted road at Y Fraich, with no objections or concerns raised when there were working farms there.
The application will be considered by county planners at a later date.
Business
Bowls club in battle with council over signs put up without permission
A PEMBROKESHIRE town’s bowls club has called on planners to let it keep advertising signs for local businesses erected without permission, which help support its operations.
In an application to Pembrokeshire County Council, Fishguard & Goodwick Bowls Club, Wern Road, Goodwick seeks retrospective permission for up to 36 signs on land close to the town’s Pheonix Centre.
The signs had been in place for some 18 months, being removed ahead of a formal planning application.
A supporting statement accompanying the application says: “This application seeks retrospective consent for the display of up to 36 non-illuminated, single-sided advertisement panels mounted to an existing timber boundary fence.
It said the advertisements are modest in scale, facing an existing large car park rather than nearby residential properties and does not project over any public highway or footpath.
It added: “The advertisement signs have been temporarily removed while planning permission is sought. The advertisements and fence had been in place for approximately 18 months prior to their temporary removal, during which time no complaints were received.
“The total number of advertisements has been consciously limited, and not all fence bays display signage, ensuring that the proposal does not result in harm to visual amenity or public safety.
“The income generated from the advertisements provides an important source of revenue for the Fishguard and Goodwick Bowls Club, supporting the ongoing operation and maintenance of local community sporting facilities.
“The advertising panels also offer local businesses an affordable and accessible means of promotion within the community.”
The application will be considered by county planners at a later date.
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