News
Pembrokeshire weak for mobile connectivity as landowners launch mast policy campaign
Campaigners say mast rent reforms have damaged cooperation between operators and landowners as rural Wales continues to struggle with patchy mobile coverage
CAMPAIGNERS representing rural landowners have launched a new website aimed at gathering evidence about what they describe as a “broken mast policy”, which they say is contributing to poor mobile coverage across parts of Wales, including Pembrokeshire.
The campaign comes amid fresh analysis highlighting persistent connectivity problems in rural areas. Research by broadband intelligence firm Ookla shows that large parts of West Wales continue to lag behind the UK average for mobile download speeds. In many parts of Pembrokeshire, typical mobile data speeds are reported to sit in the mid-teens to low-twenties megabits per second, with widespread mobile “not-spots” where coverage drops out altogether.
Local residents and businesses have long complained about unreliable signal in rural parts of the county. Coastal communities, farming areas and smaller villages often struggle with patchy reception, particularly during busy tourist periods when networks come under additional strain.
Campaigners say the situation has been made worse by changes introduced under the Electronic Communications Code reforms in 2017, which significantly altered the way telecoms operators pay landowners who host mobile phone masts.
Before the reforms, landowners typically received commercial rents for hosting telecommunications infrastructure. However, the updated legislation aligned mast rents more closely with the value of the land itself rather than the commercial benefit to the operator. In many cases this has led to payments being reduced by as much as ninety per cent when existing agreements are renewed.
Landowner groups say the changes have damaged relationships between network operators and site providers, making negotiations over new sites and renewals more difficult.
A spokesperson for the campaign said the new website will allow landowners across the UK to submit evidence and case studies about how the policy has affected the rollout of mobile infrastructure.
They said: “Many rural landowners feel they have been pushed into a David versus Goliath battle with telecoms operators. The reforms drastically reduced mast rents and undermined long-standing agreements, which has damaged cooperation just at the time when better mobile connectivity is needed most.
“We are launching this platform so that landowners can record what is actually happening on the ground. Without fair relationships between site providers and operators, the rollout of modern mobile networks will continue to face unnecessary barriers.”
The campaigners argue that the breakdown in trust between operators and landowners risks slowing the expansion of mobile networks in rural areas, including the rollout of newer technologies such as 5G.
Although mobile companies say the reforms were intended to reduce the cost of infrastructure and accelerate deployment, critics argue that in practice the changes have led to legal disputes, stalled negotiations and delays to upgrades.
For counties like Pembrokeshire, where the geography is already challenging, the issue has particular significance. The county’s rugged coastline, dispersed rural settlements and areas of national park land can make it more difficult and expensive to install new masts or upgrade existing ones.
Industry and government have acknowledged the scale of the rural coverage problem. The UK Government’s Shared Rural Network programme is currently working with mobile operators to extend coverage across the countryside by upgrading existing masts and building new sites.
The programme aims to eliminate many of the UK’s so-called “partial not-spots”, where customers can only access one mobile network. However, much of the initiative is focused on expanding 4G coverage rather than directly funding widespread 5G deployment.
As a result, many rural communities are still waiting for the faster speeds and lower latency promised by next-generation mobile networks.
Local businesses say improved connectivity is increasingly essential to the county’s economy. Tourism operators rely heavily on mobile networks for bookings and contactless payments, while farmers and rural enterprises are increasingly using digital tools and connected equipment that require reliable mobile data.
Campaigners behind the new website say they hope the evidence gathered from landowners will help policymakers better understand the practical challenges facing rural connectivity.
They warn that unless the policy framework governing mast sites is reviewed, ambitions to expand mobile infrastructure across rural Britain may be harder to achieve.
Industry bodies and government officials maintain that the reforms were designed to make it easier and more affordable to deploy digital infrastructure. Landowner groups, however, insist that the changes have had unintended consequences and may ultimately slow the rollout they were meant to accelerate.
For communities across Pembrokeshire still struggling with unreliable signal, the debate over mast policy could play an important role in determining how quickly faster and more reliable mobile coverage arrives in the years ahead.
News
Police advise Dowson to change Facebook wording after complaint
Election officials say no rules were broken but suggest “Paul Dowson Senedd” may cause confusion
POLICE advised Senedd candidate Paul Dowson to consider changing the wording on his Facebook page after a complaint was made that it could mislead voters.
Dyfed-Powys Police said a Pembrokeshire constituent had raised concerns about the title of Dowson’s Facebook page, “Paul Dowson Senedd”, arguing that it could give the impression he was already a member of the Senedd.
Further concern was also raised over wording describing him as “County Councillor”, which the complainant said could suggest he was still a serving Pembrokeshire county councillor.
The complaint was assessed by Dyfed-Powys Police’s Electoral Fraud and Malpractice Single Point of Contact, Helen Kelly, who said she had also consulted the Electoral Commission.
In an email to Dowson, Kelly said police had reviewed the page and found no breach of electoral law or malpractice.
She said that comments on the page made clear Dowson was standing as a candidate in the Senedd election and had previously been a county councillor, meaning readers could establish his actual status.
Kelly also said the use of a profile picture that was not of Dowson himself was not a matter of concern.
However, while concluding that no offence had been committed, police suggested it “may be prudent” for the page title to be changed to “Paul Dowson for Senedd” in order to avoid confusion.
Kelly told Dowson that the matter was regarded as closed.
Dowson is standing as an independent candidate in Ceredigion Penfro in the Senedd election on Thursday, May 7.
Business
Tenby mobile signal crisis sparks more than 500 complaints
TRADERS, VISITORS AND RESIDENTS SAY POOR COVERAGE IS HITTING PAYMENTS, PARKING, BOOKINGS AND SAFETY
HUNDREDS of residents, traders and visitors have responded to a public appeal for evidence about poor mobile phone signal in Tenby, with complaints now running to more than 500 comments.
The appeal was posted by Around Tenby as part of work with Tenby Chamber of Trade & Tourism, which is gathering evidence to take directly to mobile networks in a bid to secure improvements before the summer season.
People were asked to list their network, the worst-affected areas, and how poor signal was affecting them.
The responses paint a picture of widespread problems across EE, O2, Vodafone, Three, Tesco Mobile, Giffgaff, Sky Mobile, Lebara, ID Mobile, Lyca, Talk Mobile and other providers.
Complaints cover Tenby town centre, the High Street, the harbour, North Beach, South Beach, the Esplanade, The Green, Frog Street, the multi-storey car park, Sainsbury’s car park, Kiln Park, Penally, New Hedges, Lydstep, Manorbier and Saundersfoot.

‘Better signal on Caldey’
One commenter, Elizabeth Perrella, summed up the frustration, writing: “We had a better signal on Caldey than we do in Tenby!”
Others said the lack of coverage was the only downside to an otherwise beautiful town.
One EE user said: “Can’t pay with my phone in places. It’s the only downside to this beautiful place.”
Another resident, who uses Vodafone, said they live in Tenby and had “not had a signal for months now”.
Several people said the issue becomes significantly worse during busy periods, when visitor numbers rise sharply.
David Walters, an EE customer, said: “EE works in the winter but appears network can’t cope in the summer.”
Another commenter said their phone showed two or three bars, but calls and texts still failed when the town was busy because the mast appeared to be over capacity.

Businesses affected
Many of the comments raised concerns about the effect on businesses, especially those relying on phone calls, card payments, online bookings and mobile payment terminals.
One business owner said poor signal was causing lost sales because customers could not call someone to discuss a purchase.
Karen Ward wrote: “Really bad for business, if a customer needed to call someone regarding a sale and can’t get signal we lose a sale, this unfortunately happens often.”
Debz Jones, who uses Vodafone, said she was “losing lots of direct bookings because no one can get hold of us”.
Rhys Jones, an O2 user, said the problem was making it difficult to run a business, adding: “Can’t run a business to take calls for job enquiries or take payments.”
Road Runners Kilgetty said unstable signal was costing taxi work and making card payments difficult, adding: “NASA can talk to people going to the moon and we can’t talk to people from one village to another.”

Parking and EV charging problems
One of the strongest themes in the comments was the difficulty of using parking apps in Tenby’s car parks.
Several people said they had been unable to pay for parking using mobile apps because there was no signal in or around the multi-storey car park, Sainsbury’s car park and North Beach.
Paul Villa, an EE customer, said he could not get a signal in the multi-storey car park to pay, adding that he had to walk “a long way outside” and still struggled to load the app.
Mark Goodridge said there was “zero O2 reception” in the multi-storey where motorists are expected to use an app.
Others said poor signal was affecting electric vehicle charging, with drivers unable to access apps needed to start or pay for charging sessions.
Alison Lydia Sinclair wrote that Pembrokeshire car parks needed card machines, adding: “Remote payment is usually impossible because of the signal problems.”

Health and safety concerns
Some commenters said the problem was more than an inconvenience and could become a safety issue.
Mike Bennett, who works from the ambulance station at the Salterns, said the outage was now affecting “some elements of ambulance operations”.
Kate Thomas said she was on the beach when an ambulance was needed and the group struggled to get through and hear instructions from the call handler.
Another commenter said her brother, who is on dialysis and diabetic, lives in Tenby and would struggle to contact anyone in a medical emergency because of the lack of signal.
Parents also raised concerns about being unable to contact children when they are in town, while visitors said they had struggled to use maps, book taxis, contact family, or make arrangements after splitting up from groups.

Tourism impact
Several visitors said the lack of signal made their stay more difficult.
One holidaymaker said they had no signal with Tesco Mobile anywhere in Tenby over the weekend.
Another Vodafone user said they had paid extra for WiFi on an upcoming trip, only for it to be cancelled because of the wider connectivity problems, warning that the issue could affect whether people choose to visit.
Remote workers and caravan owners also said the poor signal was limiting how often they could stay in the area.
Carl Singleton, an EE customer with a caravan near Lydstep, said he was self-employed and used Teams daily, but the signal was not strong enough to work from his caravan. He said the poor mobile network was preventing him from spending more time in Pembrokeshire.
Kathryn South, another EE user with a van near Lydstep, said she could use it more often if she could work from home there, but the internet was “non-existent”.
Mast removal concerns
A number of commenters linked the deterioration in signal to the removal of a mast earlier this year.
Margaret Wales wrote that the mast opposite the cemetery had been shared by all networks and claimed its removal in January was why the signal was now “terrible all over Tenby”.
She said: “You can’t get signal without a mast. Until the networks rebuild it, things won’t change. That’s where the effort needs to be focussed. Rebuild the mast, restore the signal.”
Other users said they had been told by their providers that a mast had been removed or that a site was affected by a rent dispute.
The Herald has not independently verified those claims, but they echo concerns raised by Mid and South Pembrokeshire MP Henry Tufnell in a letter to BT Group.
MP demands answers
Mr Tufnell has written to BT Group asking for an update on the proposed EE mobile base station at Petals Plant Nursery, Strawberry Lane, Penally.
Pembrokeshire County Council has granted planning permission for a new 20-metre 4G telecommunications mast at the site.
In his letter, Mr Tufnell said constituents had also advised him that the telecommunications mast at Slippery Back Lane, Tenby, had been removed but had not yet been replaced.
He said this had reportedly left the Tenby area with very limited mobile phone signal, causing concern for residents and businesses.
Posting online, Mr Tufnell said: “Tenby deserves better phone signal.
“The lack of coverage is failing our residents, local businesses, and tourists. I have taken your concerns directly to EE and BT.
“With summer fast approaching, we need urgent answers and a clear timetable for improvements.”
Call for evidence
Around Tenby said the information being gathered would be pulled together and taken directly to the networks.
The post said: “Right now, poor signal isn’t just frustrating, it’s affecting local businesses, card payments, bookings, and the experience visitors have when they come here.
“The more responses we get, the stronger our case becomes.”
With Tenby preparing for another busy summer season, the scale of the response suggests mobile coverage has become one of the town’s most pressing practical problems.
For residents, it affects daily life. For businesses, it risks lost income. For visitors, it affects payments, parking, maps and bookings. And for some, the concern is now about safety.
Network providers will now face growing pressure to explain what has gone wrong, what temporary measures can be put in place, and when Tenby can expect reliable mobile coverage.
Charity
New leadership for Fishguard RNLI station
CATHY BEATON has been appointed as the new Lifeboat Operations Manager at Fishguard RNLI, taking on the most senior operational volunteer role at the station.
Mrs Beaton, who joined the station management team in August 2024 as a volunteer Launch Authority, succeeds long-serving volunteer Chris Williams following his retirement.
The role of Lifeboat Operations Manager involves leading the station’s operations team, supporting volunteers, ensuring regular communication across the station, and keeping the lifeboat and its equipment in a constant state of readiness.
The post also includes close liaison with local emergency services and representing the RNLI in operational matters.
Working with other RNLI personnel, the Lifeboat Operations Manager helps ensure that volunteers and staff meet the requirements of the RNLI Operational Competency Framework, which is designed to keep crews safe when they go to sea.
Mrs Beaton brings considerable experience in people management and dealing with difficult situations, having worked for 40 years in nursing with the NHS.
She said: “Throughout those years I was committed to giving the best service possible to my patients and to the teams with whom I worked. I will do the same in this role.
“I love being part of the RNLI team. I see the Lifeboat Operations Manager role as a way in which I can be more involved with the charity, which I am very happy to do, and I look forward to working more closely with the highly committed and highly skilled team at the station.”
Fishguard RNLI said it was delighted that Mrs Beaton had taken up the role, adding that during her time with the station she had shown the charity’s core values of being trustworthy, courageous, selfless and dependable.
A station spokesperson said: “We look forward to this new chapter in the station’s history under Cathy’s leadership.”
Photo caption: New role: Cathy Beaton has been appointed volunteer Lifeboat Operations Manager at Fishguard RNLI (Pic: RNLI/Gemma Gill).
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