Farming
Lambing Live star hails social media
LAMBING has either already started, or fast approaching, on farms up and down the country, but how many farmers would agree to being constantly watched by a film crew of 70 people, having millions of pounds worth of satellite trucks parked taking over all the yard – and a catering tent serving food all day and night long?
“Well the food tent was certainly a bonus!” explained Kate Beavan, the star of the first ever Lambing Live series on the BBC, when she addressed a large crowd of NFU Cymru members at the Glamorgan Annual Conference earlier this week.
Up until five years ago, Kate and Jim Beavan with their family, farmed quietly in a 300 acre traditional mixed farm near Abergavenny in Monmouthshire. The entire family exploded onto our TV screens in March 2010 and Kate in particular has had a successful spell in the media ever since, doing short films for the BBC’s One Show as their resident farmer, and presenting Channel 4’s Crufts, whilst continuing to farm at Great Tre-Rhew.
Kate explained, “We weren’t sure how the programme would be received, especially as it was the first ‘live’ programme on TV. Nothing had been done like this before. We were particularly nervous that consumers wouldn’t like seeing their ‘food being born’. The response we got was phenomenal however, we had boxes of letters and hundreds of emails of support after the series ended.”
Abi Reader, NFU Cymru Glamorgan County Chairman, congratulated Kate and Jim Beavan on the superb work they have done as ambassadors for the farming industry in the UK. She said, “We all have to take some responsibility in marketing the work we do to the wider public and Kate has shown how that is possible. Kate and I actually met through Twitter and I believe that social media is an extremely powerful method of getting our message out there about how we produce the nation’s food and drink.”
Abi continued, “Social media is the only way, I know, how you can talk directly to politicians, decision makers, even celebrities and use it to promote your business and the farming industry as a whole. Not only that, we all know that farming can be a lonely occupation but social media makes you feel like you’re part of a worldwide community.”
Kate went on to explain to the large crowd present that having no mobile reception meant communications were difficult at the home farm, in Monmouthshire, however, she is a huge fan of twitter and now uses it to promote her new diversification – Kate’s Country School. With a zero marketing budget, Kate uses social media and the internet to promote her courses, including lambing, cider making, wildlife identification and animal husbandry. “The power of social media and the internet means we have visitors from all over the world coming to Great Tre-Rhiw to do the courses.”
John Davies, NFU Cymru’s Deputy President thanked Kate and Jim Beavan for being such good ambassadors for the farming industry in Wales. He gave high praise indeed when he explained his father would sneak off from their own lambing shed at home, five years ago, in order to watch the Beavan family on ‘Lambing Live’. John also thanked HSBC for their generous sponsorship of the annual conference held in the Grove Golf Club, Cornelly.
Farming
Special farming role for senior Pembrokeshire councillor
AN OFFICIAL special farming role for Pembrokeshire’s deputy leader is to be established following a call made to full council, the first time the council has had such a role for a senior member.
In a question to council leader Cllr Jon Harvey, heard at the December meeting of Pembrokeshire County Council’s full council meeting, Conservative group leader Cllr Di Clements asked: “With the recent changes in the budget from the UK Labour Government on Inheritance Tax and Agricultural Property Relief, many Pembrokeshire farmers are feeling concerned for the future of their family farms, many in Pembrokeshire which have been in the same family for generations.
“I have always found it disappointing that in all the years I have been a councillor, and the major contribution farming has to this county’s economic, cultural and environmental well-being, there has never been a Cabinet Member’s title with rural affairs or farming, or agriculture within it.
“To show that this council recognises the importance of agriculture, and the hundreds of millions of pounds generated by farming, will the Leader consider including it in one of the titles of his Cabinet Members’ portfolio?”
Responding, Cllr Harvey said: “I full share your perspective; it’s true this council has never had a Cabinet member with this role; however I can reconsider, I regard all aspects of rural life as vitally important.”
He told members farming and rural affairs came under the portfolio of the deputy leader [Cllr Paul Miller], adding: “we’re all aware of the changing aspects of rural life at the moment, we do have a rural affairs champion in Cllr Steve Alderman, but I’ve had a conversation with the deputy leader and agreed to review this title to reflect the importance of the role and will happily make an announcement in the next few days.”
Cllr Clements responded: “These words say a lot, it shows this council recognises the importance of the most constant and probably most important business in the county.”
Farming
Call for Pembrokeshire to oppose farming inheritance tax withdrawn
A CALL on Pembrokeshire County Council to oppose government changes to inheritance tax affecting family farms has been withdrawn, but its proposer hopes his motion will return to a future meeting.
At the Budget, Chancellor Rachel Reeves announced farmers would have to pay inheritance tax on agricultural property and land worth more than £1 million at a rate of 20 per cent, with a £3m threshold for couples passing on their farms.
This compares to a 40 per cent rate on other estates.
A Notice of Motion by Councillor Aled Thomas, ‘relating to Protecting British Family Farms and Preserving Rural Communities’ was to be heard at the December 12 meeting of Pembrokeshire County Council’s full council meeting.
Cllr Thomas, who stood as a Conservative candidate for Ceredigion-Preseli in the 2024 general election, asked that: “Pembrokeshire County Council notes its concern to the proposed changes to inheritance tax announced by the Labour Government in the recent Autumn budget, which would scrap Agricultural Property Relief (APR).
“APR has been instrumental in allowing British family farms to remain intact across generations, supporting food security, sustaining rural communities, and aiding environmental stewardship. This tax is estimated to impact over 70,000 family farms, leaving the average farming family with a tax bill of at least £240,000, which will force many to sell portions of their land or close entirely, paving the way for corporate ownership over family ownership.”
It called on the council to resolve to “oppose the Labour Government’s changes to inheritance tax affecting family farms,” to “advocate for the exemption of family farms to preserve the UK’s food security, rural communities, environmental initiatives,” and to “commit to maintaining its county council farms portfolio, particularly to encourage younger and new generations of farmers into the industry”.
It finished: “This council urges all councillors to stand with Britain’s family farms, to support our rural communities, and to protect the environment by formally rejecting this proposed ‘family farm tax’.”
At the December 12 meeting Presiding Member Cllr Simon Hancock informed members the notice had been withdrawn from the meeting.
Speaking after the announcement, Cllr Thomas, himself a farmer, said: “There was a dispute whether I should have been allowed to submit it as I am a farmer, so I took advice from the monitoring officer that I should withdraw it until I can get a dispensation from the standards committee to speak on the matter.”
He said he hoped to get the motion resubmitted to be heard at the next council meeting.
Farming
Welsh Lamb shines at the Winter Fair Taste Awards
THE ROYAL WELSH WINTER FAIR TASTE AWARDS, showcasing the finest native lamb breeds of Wales in a celebration of sustainability, flavour and culinary excellence, were hosted by the Royal Welsh Agricultural Society (RWAS).
The awards, held in collaboration with Cambrian Training Company, the Culinary Association of Wales and the National Culinary Team Wales, spotlighted the exceptional quality of Welsh Lamb and its unique characteristics.
The competition aimed to promote native Welsh Lamb breeds and emphasise their distinct flavours, encouraging chefs, businesses and consumers to consider Welsh Lamb a premium product.
The RWAS says the competition provides a vital platform to showcase the exceptional flavours of native Welsh Lamb breeds while promoting sustainable farming practices.
These lambs are grass-fed, raised in Wales and come with full traceability from farm to fork. The initiative aims to highlight the story behind the meat and the dedicated efforts of farmers in preserving these breeds.
Societies representing seven native Welsh Lamb breeds participated in the competition, held at the Cambrian Training Company building on the Royal Welsh Showground at Llanelwedd.
Each breed’s lamb was expertly cooked by chefs and presented to a distinguished panel of judges, including Dilwyn Evans, a vet featured on TV series ‘Clarkson’s Farm’, Steven Owen, Castell Howell development chef, Neil Fenn, Professor Rhian Goodfellow, OBE and Arwyn Watkins, OBE, executive chair of Cambrian Training Group.
The breeds showcased included Badger Face Welsh Mountain (Torddu and Torwen), Balwen Welsh Mountain, Black Welsh Mountain, Clun Forest, South Wales Mountain, Llanwenog and Pedigree Welsh Mountain.
Each lamb had been bred, born and reared in Wales, ensuring sustainable and traceable farming practices.
The awards highlighted the diversity among native Welsh Lamb breeds, from the Torddu and Torwen’s hardy nature to the Llanwenog’s docile temperament and premium meat quality.
Farmers and breed societies demonstrated the unique traits of their lambs, such as flavour, sustainability and adaptability to diverse farming environments.
Arthur Davies (South Wales Mountain) and I. T. Davies & Son (Clun Forest) were declared joint winners of the Royal Welsh Winter Fair Taste Awards. Both breeds impressed the judges with their remarkable flavour, tenderness and quality, showcasing the very best of Welsh Lamb.
The event emphasised the importance of promoting the culinary excellence of Welsh Lamb alongside its visual appeal in show rings.
Guest judge, Dilwyn Evans said: “It has been an absolute honour to judge the Royal Welsh Winter Fair Taste Awards and experience first-hand the superior taste of native Welsh Lamb.
“This exceptional meat not only embodies the rich heritage and dedication of Welsh farming but also highlights the importance of preserving these unique breeds and the sustainable practices behind them.”
The RWAS thanked the judges and Cambrian Training Group for their continued support, helping ensure the lambs were cooked to perfection for the competition.
With the awards, Wales has cemented its position as a leader in premium lamb production, bringing the exceptional flavours of its native breeds to the forefront of the culinary world.
Pictured top of page: Taste Test joint winners, Arthur Davies (South Wales Mountain) and I.T . Davies (Clun Forest) with the judges.
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