Community
New campaign is put in the Frame
A PEMBROKESHIRE business is fronting a new campaign to showcase the contribution of social enterprises to the economy.
Community re-use organisation Pembrokeshire Frame is being featured in ‘Go Full Circle’, a national campaign to raise the profile of social enterprises – a business or service with primarily social or community objectives.
The company provides work practice, training and employment opportunities to people with, or recovering from, mental ill health and or a learning disability and those who are socially disadvantaged.
Originally established as ‘Furniture Recycled and Managed Effectively’, it was set up to maximise employment opportunities for people who are severely disadvantaged in the labour market.
The company provides opportunities for people to undertake work, develop new skills and change the direction of their lives. It employs 34 people and has helped more than 3000 people in the county since it was established in 1994.
The ‘Go Full Circle’ campaign, which has been launched by the Wales Co-operative Centre, aims to demonstrate to consumers the services offered in their local communities by social enterprises and encourage a broader understanding of the benefits of using the goods and services of a social enterprise.
It’s aiming to challenge common myths around social enterprise as a business model and educate people on the importance of a thriving social economy.
It will culminate in Wales’ first ‘Social Saturday’ event on September 21, when people will be encouraged to support their local social enterprises, for example through shopping with a consumer-facing social firm.
Jenny Sims, CEO Pembrokeshire Frame said: “Pembrokeshire Frame was established long before social firms had been thought of as a concept, to provide work opportunities for a group of people with, and recovering from, mental health illness.
“For many of these people it’s been a lifeline; helping them back into employment when they saw no hope of returning to work because of the stigma.
“Being able to operate a commercially sound business while staying true to our ethical values is something that’s really important to us. There’s a huge lack of understanding amongst the general public about social enterprise, with people often thinking that they’re not as viable as those based on more traditional models but we’re evidence that this isn’t true.
“There’s a body of work to do to tackle these misconceptions and demonstrate to people the benefits of using social enterprises like our own in Pembrokeshire, The social return on investment of the goods and services of businesses like ours goes far deeper into the community than you might think.”
Derek Walker, Chief Executive of Wales Co-operative Centre, said: “Raising awareness of the existence and contribution of social enterprises in Wales will be key to increasing their number, sustainability and growth in the future.
“The aim of Go Full Circle is to promote the existence of social enterprises in Wales, highlighting their widespread offerings and encouraging consumers across Wales to recognise the benefits of using one.
“Part of these efforts must focus on tackling common misconceptions about social enterprise – such as that social enterprises rely on grants or donations to exist – and Go Full Circle is aiming to do just that.
“The campaign’s also aiming to empower the enterprises themselves to shout about their good work to demonstrate how they’re helping the community in which they are operating.”
Business
Cilgerran cafe could close but a new one could open as plans submitted
A CALL to convert a Pembrokeshire village café back to a house, while another ongoing scheme in the same village seeks to convert a house to a café, have been submitted to county planners.
David McDonald, through agent Acer Town Planning, seeks permission to change the use of the ground floor of Awelfa, High Street, Cilgerran from a café to being used as part of the attached dwelling.
A supporting statement, through the agent, says Adele’s café at Awelfa, High Street was originally a dwelling but has seen mixed commercial use for decades.
“Prior to opening as Adele’s café by the applicant, the ground floor commercial use had been vacant for around two years having previously been operated as a Chinese takeaway.
“The current owners took over the rental of the property in April 2019 (purchasing in October 2020) and have operated Adele’s café from the premises between June 2019 and August 2024 whilst living in the linked dwellinghouse.
“During this period, the Awelfa, Cilgerran business has been under prolonged and sustained economic pressures from the cost-of-living crisis with the subsequent increases in utility and food costs and minimum wages.
“Summers 2023 and 2024 saw a significant drop in trade from both local customers and, in particular, a drop in the number of tourists visiting the area. The closure of the toilets and visitors centre at Cilgerran Castle is considered to have contributed to this reduction in visitor numbers.
“The business was closed during January due to low trade and opened again in February for three days a week and then four days a week from April. Even with reduced opening hours the business has not been viable for the applicant to continue operating. The reluctant decision was therefore made to sell the property and trading ceased on August 24.”
The statement says was put up for sale with no offers to buy despite several price reductions, with only three viewings in total.
“In order to increase the pool of buyers for the property, the applicant is now applying for the change of use of the café areas back to form part of the residential use of the main dwelling (as per the original building),” the statement adds.
It also references an unrelated application to convert The Old Post House, High Street, owned by nearby village stores Siop Y Pentre, from a dwelling to a café and flat, saying it “could act as a replacement facility for the community”.
Both applications are currently before planners and are expected to be considered at a later date.
Community
Waldo Lounge in Haverfordwest is now officially open!
WALDO Lounge has officially joined Haverfordwest High Street, promising to be a “home-from-home” with a welcoming atmosphere and a variety of offerings for the community.
The venue offers an all-day menu featuring everything from hearty breakfasts to indulgent dinners, with dedicated gluten-free and vegan menus ensuring there’s something for everyone. Guests can enjoy a relaxed environment complete with board games for all ages, toys for younger visitors, and even refreshments for canine companions. Whether you’re stopping by for coffee with friends, a family brunch, or an evening meal, Waldo Lounge aims to create a space where every customer leaves happy.
The ground floor of the Western Quayside development has been transformed by Loungers PLC into a cosy yet stylish haven. Highlights include vibrant wallpapers, Gothic chandeliers, vintage sofas, and a back bar mural that nods to Haverfordwest’s mediaeval past.
Gemma Irwin, Head of Community at Loungers, shared her enthusiasm for the opening:
“We are delighted to bring Waldo Lounge to Haverfordwest. At Loungers, we put community at the heart of hospitality. Our teams are encouraged to connect with local groups, charities, and businesses, making a meaningful difference. We can’t wait to welcome residents to our new home.”
The venue’s family-friendly ethos extends to providing high chairs, baby-changing facilities, and a selection of games and activities for younger guests. With this combination of features, Waldo Lounge seeks to become a central hub for the community.
Council leaders have praised the addition to Haverfordwest’s town centre. Pembrokeshire County Council Leader, Cllr Jon Harvey, commented: “This is a fantastic addition to the hospitality sector in Haverfordwest. Waldo Lounge will undoubtedly improve footfall and vibrancy, showcasing Western Quayside as a key asset to our town.”
Deputy Leader and Cabinet Member for Economic Development and Regeneration, Cllr Paul Miller, added: “Loungers shares our vision for Western Quayside, and this opening represents a significant step in regenerating Haverfordwest. It’s exciting to see the area evolving into a great place to live, work, and visit.”
Paul McGeown, a Site Manager for Loungers who oversaw the Waldo Lounge project, shared his experience: “The project itself was an enjoyable one, and the community were great and very welcoming. I’ve been with Loungers for over seven years now, working nationally since October 2017, and it’s been amazing to be part of such a rapidly expanding and fantastic company. My family lives in Pembrokeshire, so I’ll definitely be visiting Waldo Lounge when I’m there on holiday. I wish the team every success in their new home!”
With its eclectic design, varied menu, and community focus, Waldo Lounge is poised to become a firm favourite among residents and visitors alike.
Community
New art trail is afoot in Fishguard and Goodwick!
A NEW sculpture trail Art Afoot / Celf ar Droed linking Fishguard and Goodwick is due to be launched December 15th 2024.
Commissioned by Pembrokeshire County Council with UK Government funding, the trail has been designed and delivered by local creative organisation Small World Theatre, based in nearby Cardigan.
Local artists from the region have designed and fabricated the artworks in their studios. The trail also includes augmented reality artworks that the viewer can see in the landscape using their phone.
The trails make use of existing and maintained pathways such as the boardwalk on Goodwick Moor, a wildlife reserve and the Marine Walk which is an accessible coastal path.
The new artworks will also be interspersed with existing artworks and heritage monuments and tell the twin towns heritage stories while celebrating the unique biodiversity and wildlife of the area.
A hand drawn and illustrated map will guide walkers along the various route options and website will give further details about the artworks, the artists and a digital version of the map.
Six new sculptures and eight augmented reality artworks have been commissioned as well as a series of decorated waymarkers. Sculptural archways created by Bill Hamblett will mark key route directions and celebrate local wildlife and heritage.
The launch event begins 2pm at Ocean Lab, Goodwick Sunday, December 15th and the artists will lead a guided walk along one of the trail routes.
Everyone is welcome, this is a free family friendly event and the route taken will be accessible to wheelchair users.
Pembrokeshire County Council Cabinet Member for Residents’ Services, Cllr Rhys Sinnett, said: “This innovative project will bring the rich history of Fishguard and Goodwick to life through both physical and virtual art for us all to enjoy. It promises to be a really interesting experience, not just for those visiting the area but also those who already live in this beautiful part of Pembrokeshire.”
A stunning five metre stainless steel seahorse created by Pembrokeshire-based artist Gideon Peterson will sit at the entrance to the Marine Walk, overlooking Goodwick beach and Fishguard Harbour.
Many of the artworks are interactive or kinetic such as a wind-powered shoal of fish and a giant kaleidoscope showcasing local children’s drawings at Goodwick Parrog, made using reclaimed materials by artist duo Toby Downing and Ben Cramp.
A playful hand painted sculpture of Jemima Nicholas, created by Ann Shrosbree with painting by Sarah Hope, was originally inspired by a young person’s drawing and an augmented reality immersive experience awaits viewers with artworks by Seán Vicary and Steve Knight.
The area is known for its focus on arts and culture and these trails are the latest manifestation of this. For those who love culture as well as stunning coastal scenery and wildlife, this is an ideal combination.
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