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St Davids: Backlash to Premier Inn plans from locals

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‘An opportunity that should not be missed’: Applicants put plans on display in St Davids

PROPOSALS for a major hotel and affordable housing development in St Davids are to go on display this weekend (May 19–20).

The proposed development, which would be sited on land off Glasfryn Road, would feature a 63–bedroom Premier Inn and up to 75 new homes.

The applicants behind the project – St Davids Peninsular Community Land Trust, Swangate Developments and Pembrokeshire Housing Association – have suggested that the hotel would add to the town’s economy by increasing visitor accommodation choice and creating around 20 new jobs.

This aspect of the development however, has already come under fire from local residents and visitors, with an online petition titled ‘NO to Premier Inn in St Davids’ having reached nearly 700 signatures at the time of writing.

Those behind the project are encouraging local residents and businesses to attend the public exhibition at Oriel y Parc Gallery and Visitor Centre to learn more about the proposals and contribute to the public consultation, which is taking place ahead of a planning application being submitted.

The applicants intend to submit a planning application later this summer.

Bill Preece, who is leading the proposals for St Davids Community Land Trust, said: “Creating more than 70 new homes on Glasfryn Road is a significant opportunity for St Davids given the shortage of new and affordable homes in the area.

“We have been promoting the site for many years and now have a proposal that is achievable and will make a meaningful contribution to the local housing supply. It is an opportunity that should not be missed.”

The proposals for the housing development are said to include a combination of rented and affordable shared–equity housing, as well as open market properties.

Group Property Services Director at Pembrokeshire Housing Association, Nigel Sinnett, said: “Delivering affordable homes is a serious challenge in Pembrokeshire. With high land values it is often very difficult to make developments financially viable.

“The proposed mix of rented properties, shared equity homes and properties for private sale ensures the development can proceed and will bring much needed new homes on an allocated and accessible site. It will enable families to stay in the local area.”

Public opposition however, would appear firmly aimed at the Premier Inn aspect of the development, as opposed to the housing.

In raising concerns over how the hotel could ‘pave the way for more big chains’, which could destroy ‘independently run businesses’, a spokesperson for the ‘NoPi’ petition said: “Premier Inn won’t support local businesses, it will undermine them.

“The land being sold to Premier Inn is privately owned by someone outside of Pembrokeshire. None of the funds raised will go towards the housing, swimming pool, or back into the community.”

They continued: “Premier Inn are part of a large multinational company. This development could potentially pave the way for more big chains within our beautiful city, destroying independently run businesses and threatening our cultural identity.”

The spokesperson concludes by drawing on the Pembrokeshire National Park Local Development Plan 2010–2021, adding: “The City’s role as an attractive historic centre is protected and enhanced and the hotel and guest house accommodation is adequate to serve the needs of visitors.”

The proposed site is located to the north–west of Glasfryn Road.

According to the applicants, the Premier Inn would be positioned to the east of the site, facing onto Glasfryn Road and the A487, while the new homes would be located to the west and south.

Three accesses are proposed to the site, two from Glasfryn Road and one from the A487.

Acquisition Manager for Whitbread Hotels and Restaurants, Nick Johnston, stated that the proposed ‘lay out separates the hotel from the new homes’, while the elevations of the hotel have been ‘broken up […] to ensure it suits its surroundings’.

Representatives from the joint applicants, as well as Premier Inn and the ‘technical team’ will be present at the exhibition.

Exhibitions will take place on Friday (May 19) between 2pm and 7pm and on Saturday (May 20) between 10am and 2.30pm. Feedback forms will be available at the exhibition.

A further round of statutory consultation will follow once a planning application has been submitted to the Pembrokeshire Coast National Park Authority.

Details of the plans are now available via the website, www.glasfrynroadplans.co.uk.

Feedback can be submitted via the online form or by emailing [email protected]. Alternatively, you can call 0808 168 8296.

The petition can be found here.

 

Community

Smiles all round for Pancake Day celebrations in Tenby

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TENBY was filled with laughter, cheers and the smell of freshly cooked pancakes on Tuesday (Feb 17) as the town’s annual pancake races brought residents and visitors together for a day of family-friendly fun.

The much-loved tradition, held to mark Shrove Tuesday, saw competitors of all ages take to the streets armed with frying pans, attempting to race while flipping pancakes without dropping them. Spectators lined the route in good spirits, many wrapped up against the chilly weather, as children, families and local groups took part.

Among the highlights were enthusiastic young racers proudly showing off their pancake-flipping skills, with some managing impressive mid-air flips while others focused on simply reaching the finish line with their pancake still intact. The event created plenty of memorable moments for families watching and taking part.

RNLI volunteers also joined the celebrations, bringing colour and community spirit to the occasion in their distinctive yellow gear, alongside a mascot character who proved popular with children.

The races form part of Tenby’s traditional Shrove Tuesday celebrations, which continue to be an important date in the town’s community calendar. Organisers said the event is designed to bring people together, celebrate local traditions and create a fun experience for families during the school half-term period.

Younger participants also took to the course in dedicated children’s races, many concentrating hard as they carefully balanced their pancakes while moving along the route under the watchful eyes of parents and marshals.

With smiles all round and plenty of successful pancake flips, the event once again proved why Tenby’s pancake races remain a cherished annual tradition for the community.

Photos: Gareth Davies / Herald.

 

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Crime

Teen given community order after assaulting police officer at hospital

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A TEENAGER from Neyland has been given a community order after admitting assaulting a police officer at Withybush Hospital.

Luke Davies, aged 18, of Springfield Avenue, Neyland, appeared before Haverfordwest Magistrates’ Court on Monday (Feb 16) for sentencing.

The court heard that on July 9, 2025, at Withybush General Hospital, Haverfordwest, Davies assaulted PC Elliot Jamie Williams while the officer was acting in the execution of his duty. The offence is contrary to section 89(1) of the Police Act 1996.

Davies had previously pleaded guilty to the charge on January 6, 2026.

Magistrates imposed a community order running until August 15, 2027. The order includes participation in drug rehabilitation and alcohol treatment programmes for six months, both to be carried out as directed by probation, along with regular court reviews.

He must also complete up to 20 days of rehabilitation activity requirements.

Davies was ordered to pay £200 compensation and £85 prosecution costs.

The case will return to Haverfordwest Magistrates’ Court for review on March 16 at 10:00am.

 

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Business

MS’s host business advice surgery following demand from Business Rates Online Forum

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PAUL DAVIES and Samuel Kurtz, Conservative Members of the Senedd have hosted a business advice surgery in response to mounting concerns about recent rateable value changes introduced by the Welsh Government.

The event followed an online forum on business rates, where local businesses raised serious worries about sharp increases in their rateable values and the impact this is having on already stretched budgets.

Over 140 entrepreneurs and business owners registered for the online forum held last month which also brought together industry representatives and the Valuation Office Agency.

Held in Narberth, on Tuesday 17th February, the surgery provided an opportunity for businesses to raise concerns directly with Paul Davies, Member of the Senedd for Preseli Pembrokeshire and Samuel Kurtz MS, Member of the Senedd for Carmarthen West and South Pembrokeshire. Both standing for the new Ceredigion Penfro seat in May’s Senedd election.

The session focused on the challenges businesses face regarding business rates, financial pressures, and navigating support schemes. Attendees were able to share their experiences, ask questions, and make their voices heard by speaking direct to those who can challenge decisions taken by Welsh Government.

“Small businesses are the backbone of our local economy,”said Samuel Kurtz, “After hosting the online forum on business rates, it was clear that many businesses wanted a chance to discuss their concerns in person. This surgery allowed us to listen, provide advice, and explore how we can support them effectively.”

Paul Davies MS commented, “Businesses across Pembrokeshire are deeply concerned about the Welsh Government’s changes to rateable values. Many feel the new assessments simply do not reflect the current trading conditions. We are determined to make sure their voices are heard loud and clear.”

Local business owners welcomed the initiative, praising it as a practical and accessible way to voice their concerns on managing business rates and other financial challenges.

The surgery is part of an ongoing commitment to support local businesses, amplify their concerns, and ensure businesses voices are heard in policy discussions.

Davies and Kurtz have committed to continuing to press the Welsh Government for a fairer approach to business rates and have already written to Labour’s Financial Cabinet Secretary, Mark Drakeford, sharing the experience and impact of local businesses facing rising rate bills.

Business owners wishing to share their experiences or seek advice are encouraged to contact their constituency offices.

 

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