News
£100,000 milestone for Elly’s Flag Appeal

Elly, Lyn Neville (left), Bernardine Rees, Chair of HDdUHB (right), with staff from Ward 10
SEVEN-YEAR-OLD Elly Neville from Pembroke Dock has stunned her local community with a fundraising effort that has raised over £100,000 for the cancer ward that treated her father.
Lyn Neville, Elly’s father, had a bone marrow transplant in 2005 and subsequently spent a lot of time on Ward 10 at Withybush Hospital in Haverfordwest.
Elly felt inspired to raise money to help refurbish the ward that helped her dad’s recovery.
Elly said: “I wanted to fundraise for Ward 10 because with all of our money the nurses can get what they need for the people in hospital. I would like them to get some plumpy cushions and fluffy blankets to keep all the patients comfortable while they are in hospital. The nurses on Ward 10 helped to make my dad better when he was ill so this is to say thank you.”
Elly’s proud dad, Lyn Neville said: “When we started on 1 May 2015 we were only aiming to raise £50 but it took off with a Facebook campaign and it just kind of exploded. We are thrilled to have reached £100,000. For us it’s about giving the patients more dignity and comfort. We are just a small family trying to make a big difference to cancer services.”
A presentation was held recently at Ward 10 to thank Elly for her inspirational fundraising work. Bernardine Rees, chair of Hywel Dda University Health Board presented Elly with a trophy as well as a tea party with plenty of cake and balloons.
Hywel Dda University Health Board is in the process of shaping plans for a modern, purpose-built inpatient facility for patients needing specialist palliative care, oncology and haematology inpatient care at Withybush Hospital.

Celebrating: Elly hits £100,000
The plans to rebuild the existing Ward 10 are subject to approval of a business case by Welsh Government.
The new development will include key features such as an increase in en-suite rooms, a communal day room and dining area, replacing the former six bedded areas with bays of four, three and two bedded areas and a general relatives’ room to allow relatives to stay overnight and have access to a quiet area.
Bernardine Rees, Chair of Hywel Dda UHB said: “I wish to express my heartfelt thanks to Elly and her family who must be congratulated on this fantastic fundraising effort. We are all very proud of Elly’s extraordinary achievements and for her part in helping our patients feel more comfortable while in hospital. Thank you so much!”
Helen Johns, Senior Sister on Ward 10 said: “We are extremely grateful for the support from Elly’s Ward 10 Flag Appeal. Elly’s energy, enthusiasm and passion has been clear for all to see and she should be very proud of what she’s achieved. Well done and thank you Elly.”
Dr Robertson-Steel, Hospital Director, and the management team at Withybush General Hospital would like to thank Elly for her exemplary achievement. The Funds raised will make a big impact on the new Unit in the future.
Entertainment
Paws-ibly dog-free show comes to Torch Theatre
ACCLAIMED theatre-maker Sam Freeman is bringing We’re Not Getting A Dog to the Torch Theatre in Milford Haven this February — a new, comic, roughly 72-minute solo show packed with domestic observation and a quietly rueful bite.
Told through passive-aggressive letters, early-morning jet-washing and the small rituals we cling to in an effort to make a house feel like a home, the production casts a wry eye on what it means to live close to other people — neighbours we see every day, yet barely know.
“It’s really hard to describe the show,” Freeman said. “I guess it’s best to imagine a really gorgeous Radio 4 late-night comedy, but performed live — it’s heart-warming and like being wrapped in a warm hug. It’s a show to warm the soul.”

The performance weaves multiple storylines together: a couple sprinting through rain to catch a bus, a man staring at a blank laptop screen in despair, and a woman opening an envelope to reveal a photograph. Each moment builds towards a bigger picture, drawing the audience into a narrative where not everything is as straightforward as it first appears.
“It’s a real joy to perform because you let this story unfold,” Freeman added. “You see these moments where people laugh, occasionally cry, but also join the dots and discover that not everything is as simple as it first may seem.”
Read from a little black book, the show has been described as a hidden gem — a quietly powerful and comic examination of home, connection and distance.
And for anyone wondering about the dog on the poster, Freeman has an answer.
“Everyone wants to know about the dog on the poster… It’s my border terrier Poppy — absolute psychopath,” he said. “Whether she makes it into the show… well… you’ll have to see it to find out.”
We’re Not Getting A Dog will be performed at the Torch Theatre on Saturday, 14 February at 7.30pm. Tickets are £8. For more information, visit the Torch Theatre website or contact the Box Office on (01646) 695267.
Health
Hywel Dda board to consider refreshed health strategy to 2040
New plan promises more care closer to home, ‘Digital First’ services, and stronger focus on prevention
HYWEL DDA UNIVERSITY HEALTH BOARD will consider a refreshed version of its long-term health and care strategy at a public board meeting on Thursday (Jan 29).
The proposed strategy, titled A Healthier Mid and West Wales – Healthier lives, well lived, sets out the Health Board’s priorities up to 2040 and updates ambitions first published in 2018.
Health chiefs say the refreshed plan does not change Hywel Dda’s core aim of helping people live healthier lives for longer, with a stronger emphasis on preventing ill-health and supporting people to stay well. Instead, it updates the strategy to reflect changing needs across the region, alongside wider pressures on health and care services including rising demand and the lasting impact of the COVID-19 pandemic.
The strategy sets out how clinical developments, new digital tools and community facilities could provide more opportunities to offer help earlier and closer to home, while outlining how services may need to adapt in the years ahead.
Hywel Dda said the draft refresh has been shaped by engagement with communities, staff and partners across Carmarthenshire, Ceredigion and Pembrokeshire. The engagement took place in two phases between July and November 2025 and involved almost 3,000 people.
Residents were asked what matters most to them in living a healthier life, as well as being invited to share views on priorities for health and care. The Health Board said feedback was used to develop four key themes which underpin the refreshed strategy: thriving teams, healthier communities, great care and positive futures.
During the engagement, people consistently raised concerns about the distance they have to travel to access healthcare. The Health Board said the refreshed strategy aims to deliver more care closer to where people live, with greater support in communities and at home.
The plan also outlines an expanded role for digital services, including easier access to advice, appointment booking and test results. The Health Board said it intends to create a ‘Digital First’ service designed to connect homes, communities and hospitals.
The refreshed strategy also builds on work started in 2018 on a Social Model for Health and Wellbeing, which aims to shift services away from mainly reacting to illness and towards preventing ill-health earlier, with prevention described as a central priority for improving health and reducing long-term demand.
Hywel Dda Chief Executive Professor Phil Kloer said: “Our communities have been clear about what matters most to them. People want fair access to care, strong local services, and support to stay well in their daily lives.
“This proposed strategy refresh is about listening to that feedback and setting a clear direction for how we work together over the next 15 years. Our strategy focuses on health and keeping people well, not just treating illness.
“It is also guided by our values of belonging, growth and working together. These values continue to emphasise the importance of putting people first, improving our services, and supporting each other to deliver the best care possible.
“We will continue to work with our communities and the individuals who play a vital role in shaping our social model for health and wellbeing.”
Lee Davies, Hywel Dda’s Executive Director of Strategy and Planning, said delivering the refreshed plan would require “a more radical approach” to how care is provided.
He said: “The principles of our 2018 strategy remain the same, but the world around us has changed. This refresh ensures our vision, goals and priorities reflect today’s challenges and opportunities.
“We will continue to move towards prevention, wellbeing and primary and community care, supported by digital solutions where appropriate. Most importantly, it shows how what people told us is being reflected in our plans.”
The Health Board said that if the refreshed strategy is approved, it will be finalised and published in multiple accessible formats. Work with communities, staff and partners would continue as delivery plans are developed, and the strategy would be regularly reviewed to reflect changes and developments in health needs across the region.
Health
Withybush staff fear crèche fee rise will price parents out
50% jump from March as Health Board says charges must increase to maintain “high-quality care”
WITHYBUSH HOSPITAL staff with young children have raised concerns over a steep rise in crèche fees which they say could leave some parents questioning whether it is worth staying in work.
Hywel Dda University Health Board has confirmed the hourly rate at the Withybush Crèche will increase from £4.50 per hour to £6.50 per hour from March 2026.
Parents told The Herald the increase will hit families with children under three particularly hard, as they do not qualify for the same level of childcare support available to older children.
One parent of a two-year-old said the change could add around £450 a month for parents using the service five days a week, warning that once childcare is taken into account, their partner — who works in an administrative role at the hospital — would effectively be “working for £20 a day”.
In a statement, Andrew Carruthers, Chief Operating Officer at Hywel Dda University Health Board said: “From March 2026, we will need to increase the hourly rate for our childcare fees at Withybush Crèche from £4.50 per hour to £6.50 per hour, which is broadly in line with other local service providers. Our fees have remained the same for several years, but to continue to provide the high-quality care children attending our crèche deserve, we now need to make this adjustment.
“This decision has not been taken lightly and follows a rigorous review into how we could offer best value for money for parents using the service.
“We have sent letters to parents explaining the changes and are inviting parents who have any questions or would like to talk this through to get in touch with us.”
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