Farming
New tastes from old traditions
THE NATIONAL SHEEP ASSOCIATION (NSA), working in partnership with others, is delighted to receive the additional funding to explore consumption opportunities for UK heritage sheep breeds connected to landscapes and specific products.
NSA Mutton Consultant Bob Kennard has put together the information below in conjunction with a survey designed to gather views on the proposals.
Consumption of sheep meat is in long-term decline, especially when compared to poultry consumption
The structure of the UK sheep industry has changed over the past 40 years from a predominantly traditional stratified system, towards a much more non-stratified one, where a few ‘general-purpose’ breeds are scattered in several ecological and altitude zones to directly produce finished lambs
Hill breed populations have declined quite dramatically over the past 40 years, as have other traditional UK Heritage breeds.
Whilst the pure-bred numbers have been in general decline, several cross-breds have been on the rise
A few breeds have seen dramatic increases in numbers, including the Texel and Lleyn
New breeds and composites are still appearing. This is a continuation of breeding innovation that has occurred for centuries. However, there is some concern in the industry about recent such developments, especially if the ownership of these genetics is held by breeding companies with contacts, skills, and finance, to establish marketing relationships with national supply chains and/or supermarkets. Experience of such developments in other livestock sectors is that it can have sudden and far reaching effects on reducing genetic variety.
The Dangers
These changes have been interpreted as increasing “efficiency”. However, there are dangers, two of which are particularly important.
A) The threat to the genetic viability of our native sheep breeds
The UK has over 60 native breeds of sheep, the highest in the world. The decline in the commercial use of traditional Heritage breeds of sheep threatens the priceless genepool which they give us. Who knows what genetic traits will be needed in future, especially with the effects of climate change? This national asset of genetic variability could disappear as populations of many breeds shrink to genetically non-viable levels. No sheep breed can rest on its laurels and resist moving with the times, but all breeds carry valuable traits that need recognition. Their future will be more secure if they succeed in the marketplace.
B) The threat to the landscape and communities of the uplands.
The decline of stratification has reflected a decline in traditional sheep farming systems, which have developed and maintained many landscapes over hundreds of years. The intensification and ‘increased efficiency’ of farming enterprises such as pigs, poultry and dairy have changed these sectors beyond recognition. Sheep farming, particularly in the uplands, remains the final bastion of traditional farming systems in the UK, based largely on family farms. However, unlike other farming sectors which are less landscape-based, the decline of traditional sheep farming has more far-reaching impacts. Not only are the cherished landscapes and other pastoral areas under threat, but also the communities which still largely rely on traditional sheep farming for their survival.
Industry Response
It is with this backdrop that the NSA, together with a number of industry bodies are developing a strategy to help address these problems. With a recent donation from the Prince’s Countryside Fund to add to industry donations, we are now able to proceed with a feasibility study to find a practical solution. The work, to be carried out over the next few months, will investigate whether a sustainable project to add value to UK Heritage sheep breed supply chains can be developed.
Diversifying the Sheep Meat Market
Industry-scale promotional and marketing efforts currently concentrate, understandably, largely on just one product, Standard Lamb. Meanwhile, sheep production has a gloriously diverse heritage.
It has been said that breed has little impact on sheep meat flavour, but this is only likely to be true of lamb where flavours have not had time to develop, as with veal. Increasing evidence is now demonstrating that with mutton there are definite differences in flavour between breeds. This would have been no surprise to Victorian Foodies.
The current sheep meat market could be compared to the wine market of the 1950s and 1960s, when there was only a small handful of widely available wines. This has now exploded into thousands. The same pattern can be seen for cheese, beer, bread and so on. With increased interest in the story behind our food, the time seems right to offer the consumer more choice in sheep meat, without harming the core Standard Lamb. Indeed, a number of producers have been doing so for years, albeit without much industry support.
Why should we more actively support the diversity of sheep products?
- If the diversity of sheep meat was actively celebrated and promoted, it could lead to important benefits;
-Enhanced farm incomes, particularly in upland areas;
· Support & encouragement for local supply chains, and other local businesses, keeping more wealth within the local community;
· Help to ensure the financial and genetic viability of our traditional UK heritage breeds;
· Help to maintain traditional farming systems which have developed in harmony with the environment, and created our iconic British landscapes.
Crime
Farmers fined in bovine TB scandal face fresh court action
Hartt family members listed at Haverfordwest Magistrates’ Court over unpaid penalties linked to major cattle prosecution
TWO PEMBROKESHIRE farmers convicted in a major bovine tuberculosis-related cattle case are due back before the courts this week over unpaid financial penalties.
Henry Hartt, 66, of Ciffig, Whitland, and Edward William Henry Hartt, 48, of Llandewi Velfrey, are both listed to appear at Haverfordwest Magistrates’ Court on Thursday (June 11).
Court records show both men face proceedings relating to the non-payment of fines of £94,739.64 imposed on March 4, 2024. Separate applications to lodge committal warrants are also listed, relating to unpaid fines of £22,300 and £22,400 respectively.
The pair were among three members of the Hartt family sentenced at Swansea Crown Court in March 2024 following a major prosecution brought by Pembrokeshire County Council involving bovine TB controls.
The court heard that cattle known to have reacted to bovine tuberculosis tests were knowingly kept on-farm, while substitute animals were allegedly presented for slaughter instead.
At the time, Henry Hartt, Edward Hartt and Charles Hartt admitted a total of 12 cattle identification offences connected to Longford Farm, Clynderwen.
The case centred on failures to comply with bovine TB restrictions and cattle tracing rules designed to prevent the spread of the disease.
Each defendant was fined £24,000, while confiscation orders and prosecution costs running into hundreds of thousands of pounds were also imposed.
Thursday’s hearing is expected to deal with enforcement proceedings connected to the unpaid financial orders rather than the original criminal offences.
The Herald will be attending court.
Business
Planners reject farm’s sheep milk gin distillery expansion
A CALL to keep a building which would partly be used a distillery at a Pembrokeshire farm which produces award-winning sheep milk-infused gin has been turned down by county planners.
In an application to Pembrokeshire County Council, Steven and Julie Ayers of Fifth Flock Spirits Ltd through agent Johnston Planning Ltd sought permission for the retention of a replacement building for farm diversification purposes incorporating a gin distillery with associated function/tasting room, reception area for farm businesses, including the distillery, a kennels and caravan site, along with offices and associated storage facilities at Nash Mountain Farm, Sardis.
Two previous similar 2024 and 2025 applications have been refused, the latest scheme removing some previous elements.
A supporting statement said the building would be used for farm diversification purposes for a number of established rural enterprises on the holding “but primarily in connection with Fifth Flock Spirits Ltd, a family run drinks company specializing in gin infused with milk derived from the resident flock at Nash Mountain”.

It said the 2023-erected building had replaced an earlier long-standing dilapidated farm building on the site, and is intended to play host to the three established farm enterprises which are run in conjunction with the main agricultural operation: Nash Mountain Kennels, Nash Mountain Caravan and Camping Site and primarily Fifth Flock Ltd.
It said internal works had yet to be completed, and, in addition to the retention of the building, the application also seeks permission for some external works which have not yet been carried out.
The statement said the Ayers family has farmed at 26ha Nash Mountain, which has a flock of 168 East Friesian sheep, for some five generations, the limited acreage meaning “the agricultural mainstay is not sufficient to sustain a viable business,” leading to the farm diversifications, with Fifth Flock the latest.
It said, in addition to the main farming operation, Nash Mountain also gains income from an on-site wind turbine, a caravan site, a boarding kennels with cattery, and Fifth Flock Ltd.
On the gin side, the statement says: “Fifth Flock Spirits Ltd Fifth Flock has operated from Nash Mountain since August 2025. It is at core currently a drinks enterprise based on the production of gin and rum infused with sheep’s milk, however, as set out in the accompanying business plan, the intention is to expand the offer into other sheep-based products to capitalise on the home flock.
“Since launching the enterprise has exceeded expectations with strong demand and accolades including A Taste of Pembrokeshire Award at the Pembrokeshire Food and Farming Awards in December 2025.
“Firth Flock currently source their gin from an independent distillery in Gorgeddan, Ceredigion however the intention, as reflected in this submission, is to develop the distilling element on-site and include it as part of an immersive visitor experience focussing on the home flock.
“Firth Flock has rapidly become a cornerstone of the enterprise at Nash Mountain and whilst the building at the centre of this proposal may have been premature there is a strong case for its retention as part of the overall rural enterprise on the holding.”
It adds that the Ayers are actively exploring diversification into other wool and sheep-based products.
The application was refused on the grounds including it was not demonstrated a countyside location was needed and there was not “sufficient evidence of a genuine and established rural enterprise necessitating the development,” adding: “In particular, the primary distilling process does not currently take place at the site and instead relies on off-site production, with only a future aspiration to relocate such activities.
“As a result, the proposal represents a speculative form of development that lacks a clear and direct functional link to the agricultural holding.”
It went on to say the scale of the proposals “introduces a level of intensity and built form more akin to a standalone commercial or tourism enterprise, rather than a modest farm diversification scheme”.
Farming
Plaid challenged over badger cull fears as Labour demands answers
WELSH LABOUR has challenged Plaid Cymru over fears that badger culling could return as part of the new Welsh Government’s approach to bovine TB.
Interim Welsh Labour leader Ken Skates questioned First Minister Rhun ap Iorwerth in the Senedd today, Tuesday (Jun 9), after Plaid Cymru’s manifesto pledged a “new approach” to managing bovine TB which recognises wildlife as a source of infection and allows “scientifically validated control methods”.
Labour says the wording has raised concerns among animal welfare campaigners that badger culling could be reconsidered in Wales.
During First Minister’s Questions, Mr Skates asked: “What is Plaid Cymru’s preferred method of killing badgers? Is it to shoot badgers? To poison badgers? Perhaps bludgeon them, or gas them?
“Would you want the badgers shot or poisoned or do you have another method in mind?”
The First Minister did not rule out badger culling in his response, according to Welsh Labour.
However, Plaid Cymru has not explicitly said it will reintroduce badger culling. Its manifesto refers to “scientifically validated control methods”, wording which could cover a range of approaches unless ministers provide further clarification.
The issue remains highly sensitive in rural Wales. Farmers and farming unions have long argued that wildlife transmission must be addressed as part of any serious bovine TB strategy, while animal welfare campaigners strongly oppose any return to culling.
Labour said the previous Welsh Government rejected badger culling following research which it said showed the practice was cruel and ineffective in tackling the spread of bovine TB.
Mr Skates said: “I was appalled that the First Minister dismissed concerns raised about animal welfare today as ‘not a serious question’.
“Plaid Cymru’s approach to the outdated and cruel practice of culling badgers sets a dangerous precedent around how they will approach animal welfare. Which animal rights are they prepared to roll back on?
“Welsh Labour will continue to hold the government to account to ensure the progress made on a safer, kinder Wales for animals is not undone.”
Welsh Labour also pointed to its record on animal welfare, including bans on greyhound racing, snares and glue traps.
The Herald has asked Plaid Cymru and the Welsh Government to clarify whether badger culling is being considered.
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