Farming

#FarmingMatters takes centre stage

Published

8 years ago

January 2, 2018

(L-R) FUW President Glyn Roberts, Y Tir Editor Nia Davies-Jones, FUW Managing Director Alan Davies and FUW Press Officer Anne Birkett

THE FARMERS’ Union of Wales’ campaign #FarmingMatters, which set out to demonstrate the key role that farming plays in the wider rural economy and showcase the wider social and cultural importance of farming in Wales with the wider aim of convincing the Welsh Government that it is essential to protect Welsh farming from the potential negative impact of Brexit, has been recognised at the UK Public Affairs Awards as the best campaign in Wales.

For the past 18 months the FUW has been busy highlighting why farming matters and when the UK voted to leave the EU in June 2016, immediately realised the need to raise awareness of the concerns for farming in Wales, mainly due to Welsh farmers’ strong trading relationship with the EU.

FUW Managing Director Alan Davies said: “I would first of all like to congratulate the staff at the FUW for their fantastic effort, which has resulted in the campaign being recognised as the best in Wales. For us at the FUW it became critical to highlight the potential impact any failed trade negotiations could have on the wider economy and multiple small businesses in the supply chain. The FUW further needed to create awareness, promote understanding and develop knowledge of the farming sector in Wales.

“It was determined that we needed to create an easy to remember message that raised the profile of farming in Wales and the risks to its future and we wanted this to be a phrase that tripped off the tongue.

“As the Union deals with Farming Matters on a daily basis, we saw an opportunity to use the double meaning of these words to highlight our key message. We do work on farming matters, but the truth is: Farming Matters, to so many, in so many other ways. This was seen as a neat play on words leading us to: #FarmingMatters.”

With this in mind the FUW set out to explain why and how farming matters to Members of the National Assembly of Wales and the wider public, with the view of changing attitudes and policies, and creating the understanding that family farms are the cornerstone of our rural economy.

The FUW ensured that the campaign was based on evidence in terms of importance, highlighting that farming is the backbone of the Welsh food and drinks sector, which employs 222,400 people, 17% of the Welsh workforce. The campaign further demonstrated that Welsh family farms do so much more than just produce food – they are the cornerstone of our rural economies and Welsh food production sustains tens of thousands of other businesses from upstream businesses such as feed merchants, agricultural contractors and engineers, to downstream businesses such as hauliers, processors and retailers.

In addition the campaign stressed that for every £100 generated on farm, £60 is spent within 7 miles of the farm, as well as making it clear that by managing of over 80% of Wales’ landmass, farmers play an invaluable part in managing and preserving a landscape which provides clean drinking water for millions, is diverse in habitat and species and includes more than 1,000 Sites of Special Scientific Interest (SSSIs).

The FUW, through the #FarmingMatters campaign, communicated that other benefits of Welsh farming include major contributions to negating the causes and symptoms of climate change, whether through the storage of carbon in farm woodland, hedgerows and peat bogs, or the generation of green electricity through on-farm wind and water turbines.

By providing employment and economic growth in rural areas, the farming sector also mitigates rural depopulation, protects rural culture and heritage and keeps the Welsh language alive.

“We needed a multi-channel route to deliver our message and therefore arranged farm visits for Assembly Members across Wales, attended all of the Party Conferences held in Wales including speaking opportunities and conference debates at two, incorporated regular meetings with Ministers, Assembly Committees and Assembly Members, issued targeted news releases and ran a supporting social media campaign. All of this was backed up by regular repetitive and consistent messaging on #FarmingMatters,” said Alan Davies.

The #FarmingMatters campaign resulted in most Assembly Members, including First Minister Carwyn Jones, giving their clear commitment and backing to the Welsh farming industry, adopting our key messages around trade post Brexit, as demonstrated in the ‘Securing Wales’ Future – Transition from the European Union to a new relationship with Europe’ white paper in June 2017, recognising the importance of maintaining farming support after the UK leaves the European Union and backing the FUW’s call for a UK wide agricultural framework that respects devolution.

“There were also some unexpected benefits. Due to the success of the #FarmingMatters campaign we were able to convince a group of Labour politicians, primarily from urban constituencies, to come together at the Welsh Labour party conference in March 2017, to demonstrate support for rural Wales. The group is called “‘Llafur Cefn Gwlad” again a play on words as it means the “labour of rural Wales”. We will continue this campaign over the coming year and hope it will reach many more people, creating even better understanding amongst politicians and the public. ” added Alan Davies.

Community

Celebrating nature recovery through Cysylltu Natur 25×25

Published

11 hours ago

February 4, 2026

Richard Lewis

A CELEBRATION event was held on Saturday, January 24 in Cwm Gwaun to mark the achievements of Pembrokeshire Coast National Park Authority’s Cysylltu Natur 25×25 project, bringing together volunteers, farmers and staff involved in delivering nature restoration across North Pembrokeshire.

The landscape-scale project was funded by the Welsh Government through the Nature Networks Programme, delivered by the Heritage Fund. The Programme aims to strengthen ecological connectivity and resilience by restoring habitats at scale.

Those attending the event heard about the wide range of conservation activity delivered through the project across the north of the National Park. This has included practical works to restore grazing to Rhos pasture to benefit marsh fritillary butterflies and southern damselflies, specialist work to conserve rare lichens, volunteer chough, dormouse and harvest mouse monitoring, safeguarding greater horseshoe bat hibernation sites, and targeted action to tackle invasive species threatening important sites.

Volunteers, farmers, land managers and contractors played a vital role in the success of the project, contributing local knowledge, practical skills and ongoing commitment to caring for Pembrokeshire’s unique landscapes and wildlife in the long term.

Mary Chadwick, Conservation Officer for Pembrokeshire Coast National Park Authority, said: “Cysylltu Natur 25×25 has shown what can be achieved when farmers, volunteers and conservation specialists work together with a shared aim.

“From monitoring some of our most elusive species to restoring and protecting habitats, the dedication of everyone involved has made a real difference for nature across the National Park.”

Although the Cysylltu Natur 25×25 project is now coming to an end, the important work it has supported will continue. Building on its successes, Pembrokeshire Coast National Park Authority will carry this momentum forward through the next phase of nature recovery work under NNF4 Cysylltiadau Naturiol / Naturally Connected, ensuring ongoing protection and enhancement of habitats for future generations.

Farming

Judicial review granted for hundreds of farmers and landowners in Wales

Published

7 days ago

January 28, 2026

Tom Sinclair

OVER three hundred Welsh farmers and landowners have been granted the right to legally challenge Green GEN Cymru’s ‘unlawful behaviour’ at the High Court.

The collective filed a judicial review application on behalf of the community groups, Justice for Wales and CPRW, on four separate grounds, including claims that the energy company has acted unlawfully and with disregard for biosecurity and the environment, while trying to gain access to private land to conduct surveys for three major overhead pylon routes.

The proposal will see the energy infrastructure and pylons spanning 200 km across Powys, Ceredigion, Carmarthen, and Montgomeryshire in Wales and across the Welsh border into Shropshire, in the West Midlands of England.

Mrs Justice Jefford granted permission on four grounds – including abuse of power and procedural impropriety – during the three-and-a-half-hour hearing at Cardiff Civil Justice Centre on Tuesday, January 20.

A two-day hearing is expected to take place in April 2026, date to be confirmed.

The judge also accepted an undertaking from Green GEN Cymru that it would not enter land using s.172 powers – the right given to acquiring authorities to enter land to conduct surveys or valuations under the Housing and Planning Act 2016 – until an urgent interim relief application hearing can be held.

Natalie Barstow, founder of Justice for Wales, said: “This is a moment of vindication. For months, we have been left feeling unsafe in our own homes and stripped of our power as farmers and landowners.

“This is not a protest against renewable energy; this is about standing up for what is right. Our right to dignity and to have a voice, and for the future of our land, wildlife, and livelihoods.

“Since we began this battle, hundreds of other farmers and landowners across Wales have come forward with similar stories, and we’ve been supported by many generous donations to fund the legal challenge. We knew we weren’t alone in our concerns, but the response demonstrates it is a far wider issue than we initially feared, and why it is so important that Green GEN’s conduct and protocols are properly scrutinised.

“We said we will not be bullied into submission, and this judgment is just the first foot forward in our fight for justice.”

Mary Smith, a lawyer at New South Law, the law firm representing the impacted communities, said: “Holding acquiring authority status does not entitle a company to disregard the limits of its statutory powers or the rights of the people affected.

“The Court’s decision confirms that Green GEN Cymru must be held to the same legal standards as any other public body when exercising intrusive powers over private land. This case is about restoring fairness, accountability, and respect for the communities whose livelihoods and environments are at stake.”

Farming

New rules to make Welsh lamb pricing clearer set to begin next week

Published

2 weeks ago

January 22, 2026

Tom Sinclair

Mandatory carcass grading and price reporting will be required in slaughterhouses from Wednesday, January 28

WELSH sheep farmers are set to see new rules introduced next week aimed at making the lamb market fairer and more transparent.

From Wednesday (Jan 28), slaughterhouses in Wales will be required to classify sheep carcasses and report prices using a standardised system. The Welsh Government says the move will improve consistency in grading, make price information easier to compare, and help build confidence for farmers selling stock.

Deputy First Minister Huw Irranca-Davies announced the change during the Farmers’ Union of Wales (FUW) Farmhouse Breakfast event at the Norwegian Church in Cardiff.

He said the measures would support the industry by ensuring a consistent methodology for classifying carcasses in slaughterhouses, promoting transparency, fairness and productivity within the sheep market.

“Our iconic Welsh lamb is celebrated around the world for its outstanding quality and high production standards,” he said. “These measures will implement a consistent methodology for classifying sheep carcasses in slaughterhouses, promoting transparency, fairness, and increased productivity within the sheep market.”

The regulations bring the sheep sector into line with rules already used for beef and pork.

Hybu Cig Cymru – Meat Promotion Wales chief executive José Peralta said the changes would allow for greater data capture and analysis and improve transparency within the supply chain.

He said: “The new regulations, which now align with a similar position for cattle and pigs, will allow for greater data capture and analysis to be undertaken and support increased transparency within the sector. As a sector we must seek all opportunities for greater transparency within the supply chain to ensure that choices can be made from an informed position.”

The Welsh Government says the new approach is part of a wider UK framework, with similar arrangements already operating elsewhere.

During his address, the Deputy First Minister also pointed to further changes expected in 2026, including the planned introduction of the Sustainable Farming Scheme, which the Welsh Government describes as a new partnership between the people of Wales and farmers.

The scheme is intended to support the sustainable production of food while also responding to the climate and nature emergency.

The Welsh Government has also confirmed its commitment to financial support during the transition, with up to £238 million committed to the Universal layer and the legacy Basic Payment Scheme in 2026.

Deputy First Minister Huw Irranca-Davies said: “I would like to reiterate the Welsh Government’s commitment to supporting Welsh family farms, not just in the short term but also in the long run. Our goal is to prioritise stability for the farming industry, ensuring to balance this with sustainability at its very core.”

He added that supporting farmers through the change would be a priority, with consistent advice and support offered across the sector.

Building fairness within the agricultural supply chain remains a key Welsh Government priority, which it says is also integral to food security.