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Farming

It’s all go for Moat Goats

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A family business: Meg and Damian McNamara with 4 month old Iori

GOAT farming couple Meg and Damian McNamara of Moat Village Farm, New Moat, Pembrokeshire, have been recognised for keeping the countryside vibrant by the Pembrokeshire FUW Countryside Business Award 2017.

The award, a £200 cash prize, perpetual trophy and a year’s free membership of the FUW, is presented every two years to someone who, 40 years of age or under, has developed their own business in rural Pembrokeshire.

“In presenting the award we recognise the fantastic work our young people are doing to keep our rural areas of Pembrokeshire vibrant and economically active places. Meg and Damian are very worthy winners of the award indeed and we can be proud to have such an inspirational farming couple in our midst,” said FUW Pembrokeshire County Executive Officer Rebecca Voyle.

Meg and Damian were both raised on dairy farms in Pembrokeshire, and always had a strong ambition to farm themselves. Although they both work outside of agriculture, Damian works as a Process Operator at Valero Refinery and Meg is a qualified Bank nurse, currently on Maternity Leave, they have managed to fulfil their farming ambition alongside keeping their day jobs. Meg also participated in the 2017 Agri Academy Business and Innovation Programme.

They bought their first land, a 12.5 acre field, in April 2015 and also farm 72 acres of Meg’s family’s farm. Their first goats arrived just 7 months later, having decided that this diversification would be both challenging and rewarding. Their herd now numbers 200 breeding female Boer goats.

Their agri-food business, Moat Goats, operates from farm to fork with home-bred kids reared by their dams. The male kids are finished for meat and the females are retained to increase the size of the breeding herd. Grass is grown both for grazing and for silage, with surplus sold for extra revenue. Mixed leys with herbs are also being tried to exploit health and production benefits.

Talking about a usual day on the farm Meg said: “We start by feeding the goats, checking and observing that they are ok, then it’s on to bedding down and we also spend time on farm work such as fieldwork and farm maintenance tasks. We also aim to post a picture or post on social media every day, as well as answering phone calls, responding to emails, and making sure that we market the business properly.”

As the male kids fatten and finish, Meg and Damian organise the slaughter in Maesteg, Bridgend and butchering of the carcasses locally at Cig Lodor, Rosebush. They then promote and sell the product online and started selling goat kid meat direct from the farm in October 2016. Now they supply meat boxes to customers throughout the UK via courier delivery, using social media for marketing. They have also supplied several local butchers with their goat meat, such as Chris Rogers in Carmarthen, T.G.Davies in Newport, Andrew Rees in Narberth, Gary the Butcher in Llandysul and DMS Llanelli and sell from the farm itself.

Speaking about the need to diversify, Meg explained: “We were aware that we needed to diversify in farming as we didn’t have enough land or time to compete with dairy, beef, sheep farmers.

“We experimented at home with jam making, cheese making, bought some heritage pigs before falling in love with 2 pet Boer cross goats and deciding to make a business from this interest.”

Meg and Damian exploit every opportunity to raise awareness of their quality produce, devising recipes, posting photos of the goats and the meals online and also supplied meat for a cookery demonstration at the 2017 Pembrokeshire County Show.

The business is going strong but there were some challenges the couple faced when setting the business up. Damian said: “The biggest challenge has been learning how to feed, handle and manage a goat herd – they require attention to detail which we have learnt through trial and error. Juggling farm and business commitments with family life and work off the farm remains an ongoing challenge especially with our young baby.”

Not ones to sit on their laurels, the couple are very aware that there are challenges the sector and their business faces. “Marketing and increasing our customer base remains a top priority for us but it’s also about raising awareness and promoting the benefits of goat meat – it’s low fat, low cholesterol, and high in iron.

“But of course, farming goats in north Pembrokeshire there is always the concern of a TB breakdown. So we take care of complying with all the necessary biosecurity and work hard to minimise contact with other herds,” said Meg.

Damian added: “We will deal with all of these challenges as a family unit and will continue to raise awareness of our business and the nutritional value of goat meat through social media. That way we hope to be selling more carcasses to the retail customer. We also intend to expand the business and therefore retain all the female kids for a few more years. Currently, we’re aiming for a herd of approximately 400 breeding females.”

It is clear that Meg and Damian are passionate about their produce and they encourage everyone to give goat meat a try.

“Goat meat is really tasty! It’s similar in texture to lamb and really easy to cook. Try something like pulled shoulder of goat kid or a simple quick-cook recipe such as chops, cutlets or sausages and have a look on our Facebook page for inspiration,” said Meg.

Farming

Pembrokeshire Agricultural Society in search for county’s top progressive farmers

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IF you farm in Pembrokeshire and can demonstrate your farm’s use of the latest technological methods to promote progressive, sustainable agriculture then the Pembrokeshire Agricultural Society encourage you to enter the prestigious Baron de Rutzen Award.

Adam Thorne, Pembrokeshire County Show President, said, “We are looking for local Pembrokeshire farmers, under the age of 45, who can demonstrate their farm’s use of the latest technological methods to promote progressive, sustainable agriculture. They also need to show consideration for the environment and habitat sensitivity on their farm as well as present an aesthetically pleasing example of farming in the county. The competition welcomes all livestock and arable sectors to take part.”

Last year’s winners of the Award were Mark and Caroline Davies of Little Newcastle, Haverfordwest. They milk 230 pedigree Holsteins through a fully automated system. They rear their own replacements and also have a small beef enterprise. The farm is all grassland and they follow a strict reseeding and liming policy to optimise the yield from their multi-cut silage system. The couple place significant emphasis on animal health, husbandry and breeding to maximise the efficiency of their system. 

Baron John Fredrick De Rutzen was President of Pembrokeshire Agricultural Society in 1936 and the Baron de Rutzen Trophy was produced in his memory. The third Baron served in the Welsh Guards and tragically died, aged 36, in 1944.   

This year’s entrants must be fully practising farmers within the county of Pembrokeshire and were under the age of 45 years on 1 January 2024. Entries can either be by nomination or direct application online on the Pembrokeshire Agricultural Society website. Click here to apply:  Baron de Rutzen Award | Pembrokeshire County Show | Pembs Agricultural Society (pembsshow.org)

The closing date for nominations and applications is at noon on Wednesday, 29 May 2024.

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Farming

Pembrokeshire Agricultural Society elect new president

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ARABLE and beef farmer, Adam Thorne, has been unanimously elected to become the new President of Pembrokeshire Agricultural Society for the year ahead. Adam is the third generation of his family to hold the position.

During the Annual General Meeting of Pembrokeshire Agricultural Society, held last week on the Pembrokeshire Showground, Mr Tim John and his wife Margaret John were also voted in as Presidents elect.

Adam Thorne has had a long association with Pembrokeshire Agricultural Society. After visiting the show as a toddler, then helping show the family’s pedigree Herefords, his uncle got him into helping him with stewarding in his early teens. From there he progressed to being a Steward with his own section, Commercial Cattle, and then also the Butcher’s Lambs section.

From stewarding, Adam became involved with committee work, starting as an Executive and then on to the former Finance and General Purposes Committee. He has been Chairman of the Estates Committee for 12 years and is now a Board member and a Trustee.

Adam said, “I am proud of my long association with Pembrokeshire Agricultural Society. I am the third generation to now be President, following my late grandfather, Walter Thorne, my father, Robert Thorne and more recently my uncle, George Thorne. I am looking forward to my year in the prestigious position.”

Away from his work with the society, Adam runs the family’s arable and beef farm in Robeston West, Milford Haven. He has been heavily involved with Tiers Cross YFC from an early age, having been Club Secretary twice and Chairman. He has also sat on Pembrokeshire County YFC Committees and the Wales YFC Rural Affairs Committee. 

The 2024 Pembrokeshire Agricultural Society officeholders, announced at the AGM, include Miss Ffion Edwards who was awarded the role of Ambassador at last year’s show. Ffion, a nurse from Maenclochog, has enjoyed many years of attending the county show and believes that there are so many good elements to it. Ffion has been a member of Llysyfran YFC for 15 years and enjoys every aspect of young farmers – trying new experiences, competing and travelling to name a few. Mrs Nicola Owen was also elected as the Honorary Treasurer.   

Brian Jones, the outgoing Pembrokeshire Agricultural Society President, took the opportunity to thank everyone who had helped and supported him throughout his presidency. During his year as President, Brian and his wife Helen, raised a tremendous amount of money for various charities including the Pembrokeshire Agricultural Society, RABI, Tir Dewi and the DPJ Foundation. Brian also gave his assurances that Castell Howell will continue to sponsor the Food Hall for future years.

Pembrokeshire County Show, the largest county agricultural show in Wales, will be held over two days again this summer on 14 and 15 August. Everyone is invited to attend the celebration of rural life in the county.

Pictured (left to right): Ffion Edwards the Ambassador for 2024; Adam Thorne, President; Margaret and Tim John, the Presidents Elect.

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Farming

£1,000 bursary award available to Pembrokeshire agricultural students

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PEMBROKESHIRE Agricultural Society’s £1,000 Bursary Award is now open for applications from students studying agriculture, veterinary science, agricultural engineering, food technology, forestry or other subjects allied to agriculture.

The Student Bursary Award 2024 is available to students, from Pembrokeshire, who are currently studying or have been accepted to start their studies. They can apply for this financial support to assist with their chosen college or career path.

Last year’s winner of the award was Lottie Wilson from Hayscastle. Lottie was studying agriculture at the University of Nottingham when she applied for the bursary. When she is at home she is a general dairy farm worker as well as a lambing hand and a calving beef herd assistant. In 2021 she was the top agriculture student at Hartpury College.

Robert James, Chairman of the Society’s Bursary Committee said, “I would urge all Pembrokeshire students who study subjects that are clearly aligned to agriculture to apply for this bursary as it won’t only assist with your studies but will also give you great experiences such as undertaking an interview which is a key employment skill. It will also assist in your future career within the agriculture industry.”

“A panel of independent judges will draw up a short list of candidates who will be interviewed and the winning candidate will be asked to give a short presentation at a future meeting of the society’s show council.

“The standard of applications has always been exceptional which gives a lot of heart that there are a lot of very talented young people in our community. We are very much looking forward to receiving applications for this year’s bursary and hearing from the younger generation.”  

Qualifying students must not have won the student bursary on a previous occasion, the applicant must be studying or has been accepted to study agriculture or allied subjects at a UK college or university at A-Level or higher and the applicant’s family home must be in Pembrokeshire.

The bursary is tax free and will be awarded to the student who, in the opinion of the panel of judges, has submitted the best dissertation on how the bursary will assist them to complete their course of study.

Further details and the entry form can be found online: Student Bursary Award | Pembrokeshire County Show | Pembs Agricultural Society (pembsshow.org)  or by calling the show office: 01437 764331. The closing date for applications is noon on Monday, 1 July 2024.

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