News
Letter to Drakeford: The impact of COVID-19 on the hospitality sector
IN AN OPEN letter from the Pembrokeshire hospitality industry, business leaders have written to the First Minister to express their concern regarding uncertainty over the lockdown being lifted.
The letter has been singed by seven of the county’s top hospitality businesses owners. The letter reads as follows:
Dear First Minister,
Re: The Impact of COVID-19 on the Pembrokeshire Hospitality Sector – An open letter from the industry
We operate numerous hospitality businesses within Pembrokeshire and write to outline our collective concerns about the significant challenges that we face from the impact of COVID-19. Our industry is one that has been most affected by the Government measures that have been put in place to control the spread of the virus in Wales. It is now at a critical point as we face increasing financial pressures and great uncertainty for the future. We ask that you listen to the views of our sector and urge you to take them into consideration.
We were very pleased to see the leisure, tourism and non-essential retailers given the green light to open during your recent announcement on Friday 19th June. This announcement has provided a sense of optimism and an important lifeline for businesses operating within these sectors. Sadly, the lack of reference to our own sector, has highlighted Welsh Government’s lack of recognition of the important contribution that the hospitality industry makes to the Welsh economy, the visitor experience and to the quality of life for residents in Wales.
The hospitality industry is a fundamental part of tourism in west Wales and we are concerned that this has not been acknowledged at a Ministerial level. The west Wales tourism experience is intertwined with accommodation, leisure and hospitality business working together to deliver the unique brand that has been successfully developed over the years. This symbiotic relationship is key. They rely on one another to attract, entertain and accommodate tourists and will not work successfully without the other.
We understand from your statement, and the subsequent detail released, it appears that pubs and restaurants will be closed for a further 5-6 weeks. This means that the industry will have been dormant for nearly four months with still no clear picture of a road to recovery provided for our businesses. This will have a far-reaching and devasting effect on the sector with thousands of jobs across west Wales, and the whole of Wales, now at risk.
For the industry in Pembrokeshire, we rely heavily on a good spring/ summer tourism season which helps sustain us through the winter months. Being closed for one third of the year will pile unimaginable pressure upon us as we fight with every breath to keep staff and suppliers paid and our businesses afloat.
We have been left in an uncertain and worrying position at a time when we need strong leadership to help support us through this extremely vulnerable period. We now urgently call upon you to review and reconsider your position on the hospitality industry. We ask that you give due attention to the critical areas of support (listed below) that we need to give us a lifeline and prevent the collapse of business for so many in our sector.
Our industry asks you to…
1. Offer a detailed pathway out of lockdown. We need to be provided with set dates subject to continued control of the “R” number;
2. Review financial support via grants to the sector. This needs to address the prolonged closure faced by this industry compared to others who have already begun to trade normally yet have received the same level of grant funding. Co-financing of Job Retention Scheme from July will be impossible with zero income. Welsh Government must intervene, or risk thousands of jobs being lost.
3. Provide strong and enforceable commercial lease guidance. This will allow operators to seek rent-free periods from their landlords. Welsh Government must either make funding available to remove barriers currently created by landlords or create a financial incentive.
4. Revisit the 2m social distancing rule. We acknowledge the 2m rule has been critical in controlling the virus in Wales. However, we ask that this is reviewed in line with other nations and reduce the 2m social distancing rule. We do not believe that it is sustainable and will make the difference between businesses achieving profitability or collapsing.
5. Provide positive communication about the sector. Positive communication and engagement with the sector are vital at this time. It would help to re-build confidence and forge a closer working relationship between Welsh Government and the sector as we move forward in these uncertain times.
We are professional business people who have the ability to work with Welsh Government and with all the necessary guidelines issued. We must be given the responsibility to work collaboratively across our industry to ensure that we can safely get back to business in the coming weeks.
We ask that you give consideration to the voices of the industry echoed in this letter.
Kind Regards,
Dan Mills – DM Catering (Pembs) Ltd
Martha’s Vineyard, Milford Haven
Oli Blakiston – B.G. Betterspoons Ltd & West Coast Inn’s Ltd
The Sloop Inn, Porthgain; The Farmers Arms, Fishguard; The Bishops, St David’s; The Royal Oak, Newport & St Davids Cross Hotel, St David’s.
Simon Vickers
The Griffin, Dale
Ross Barnes
The Buccaneer Inn, Tenby; Harbwr Bar and Kitchen, Saundersfoot & Harbwr Brewery, Pembrokeshire
Chris Vane – Coco’s Pembs Ltd
Coco’s Restaurant, Milford Haven & Coco’s Brasserie, Dale
Shayne Busby
The Lounge, Milford Haven & Foam, Milford Haven
Matt & Helen John
The Swan Inn, Little Haven
Cymraeg
Everyday spaces key to future of Welsh language
EVERYDAY use of the Welsh language must extend beyond classrooms into workplaces, communities and online spaces if it is to thrive, according to a new report.
The study, published by the Commission for Welsh-speaking Communities, highlights the need for greater investment in the social, cultural and digital environments where people live their daily lives.
The report, Cymraeg in every community: strengthening the Welsh language, focuses on areas where fewer than 40% of people speak Welsh. It examines how the language can become a more natural part of everyday life in these communities.
The Commission says that while education remains vital, it cannot carry the responsibility alone. Young people must have opportunities to use Welsh outside school, particularly in activities they enjoy such as sport, youth groups and cultural events.
Among its recommendations is the creation of a dedicated fund to boost Welsh-language content online, including support for young people producing digital media in Welsh.
The report builds on earlier work published in August 2024, which focused on areas with higher numbers of Welsh speakers.
Commission co-chair Dr Simon Brooks said: “To ensure Welsh is a national language that belongs to us all, its future as a community language must be secured in every part of Wales. We urge the next Welsh Government to act on these recommendations with ambition.”
Co-chair Professor Elin Haf Gruffydd Jones added that there is strong appetite to use Welsh, but a lack of spaces to do so.
She said: “More than half of Welsh speakers live in areas where fewer than 40% of people speak the language. Public policy must create the right conditions for Welsh to flourish in everyday settings, with real investment in the spaces where people spend their time.”
She also pointed to international examples, including the Basque Country, where communities have actively created environments for their language to be used naturally.
Cabinet Secretary for Finance and the Welsh Language, Mark Drakeford, said the Welsh Government remained committed to its target of one million Welsh speakers by 2050.
He said: “Significant progress has already been made, with 17 recommendations from the Commission’s first report implemented during this Senedd term. This latest report provides a strong foundation to build on that momentum.”
Entertainment
Huw Edwards criticises TV drama about his downfall
FORMER BBC news presenter Huw Edwards has issued a strongly worded statement criticising an upcoming television drama based on his fall from grace.
Edwards, who received a suspended prison sentence after admitting offences relating to indecent images of children, said the programme was produced without properly checking its claims with him.

The two-part drama, Power: The Downfall of Huw Edwards, features actor Martin Clunes portraying the former newsreader.
In a statement published in the national press, Edwards claimed those behind the programme failed to verify key elements of the story before filming began. He said producers only approached him for comment after production had already been completed, and even then retained editorial control over any response.
He also questioned whether contributors to the programme had been paid, suggesting the drama may not accurately reflect events.
Edwards said he had already expressed “deep regret and remorse” for his crimes during court proceedings, having pleaded guilty at the earliest opportunity.
He added that he found the offences deeply disturbing and offered a further apology, acknowledging that each image involved a real victim.
The former presenter said he is now working on his own account of the events, although progress has been slow due to ongoing health issues. He has previously spoken about long-term mental illness, which he said had worsened in the period leading up to his offences.
However, he stressed that mental health difficulties should not be used to excuse criminal behaviour.
Edwards rose to prominence as one of the UK’s most recognisable news anchors before his career collapsed following allegations of misconduct and subsequent criminal charges.
In September 2024, he was handed a six-month suspended sentence and placed on the sex offenders register for seven years. He was also ordered to complete a rehabilitation programme.
Responding to his criticism, a spokesperson for Channel 5 said the drama was based on interviews with those involved, including the complainant and journalists who broke the story, as well as court reporting and message evidence.
They added that the programme was produced in line with broadcasting regulations and that allegations featured in the film had been put to Edwards through his legal representatives in advance.
Farming
Benefits of breeding for wool quality explained as global demand rises
AS GLOBAL demand for sustainable textiles continues to grow, wool is presenting farmers with a renewed opportunity to increase revenue by improving flock quality.
Competition shearer and sheep farmer Matt Smith has been working for several years to enhance the value of wool from his Romney flock. However, he believes it could take another decade before he achieves the level of fleece quality needed to deliver a significant uplift in returns.

“We have invested heavily in genetics, particularly to improve micron density within the flock,” he said. “High-quality wool is in demand for premium, sustainable clothing, and better micron density combined with a higher comfort factor will always attract stronger prices.”
While his flock already produces wool that commands a good return, Smith believes there is further potential—particularly with the introduction of new technology that allows more precise measurement of wool quality.
“I have been fortunate to trial a new handheld device from Woven Optics, which measures micron and comfort factor in real time,” he explained. “It has allowed me to clearly see how breeding decisions are influencing wool quality.”
Developed in Australia, the Woven Optics device is designed for use in a range of conditions and has proven to be an accurate on-farm testing tool. In the UK, the company has partnered with Heiniger to bring the technology to farmers.
“I have been working with Hefin Rowlands from Heiniger to monitor our Romneys using the device,” Smith added. “While it represents a significant investment, it is small compared to what we already spend on genetics.”
He believes the technology offers farmers a practical way to track improvements and better understand how breeding choices impact wool value.
“It is an enabler,” he said. “Having the ability to test wool on farm in seconds could help shift the industry back towards prioritising wool as a key genetic trait.”
Smith argues that this shift is not just about profitability, but also about animal health and long-term sustainability.
“In recent years, breeding has focused heavily on carcass weight to meet market demand for larger cuts of meat, and wool quality has been overlooked,” he said. “That has had unintended consequences.”
Drawing on his experience as a contract shearer across the UK, Smith has observed a decline in fleece quality in many flocks.
“I am seeing more yellowing in fleeces and a stronger odour, which can increase susceptibility to fly problems,” he said.
He warns that neglecting wool quality may also be contributing to a growing reliance on chemicals, antibiotics and anthelmintics—raising concerns about resistance and animal welfare.
“As a sheep breeding nation, we risk forgetting how important wool quality is to overall sheep health,” he added. “Changes in fleece condition, combined with warmer temperatures, can increase flystrike risk. By breeding for better wool, we can reduce these issues and cut reliance on pharmaceuticals.”
Smith believes that embracing technology such as the Woven Optics device could help reverse current trends.
“Breeding in the wrong direction is not sustainable,” he said. “By improving wool quality, farmers can produce healthier, more valuable sheep. The tools are now available, and the opportunity is there to restore wool as a priority within UK sheep farming.”
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