Farming
Feeling the love for Love Lamb Week
WITH retail data showing increasing numbers of shoppers buying fresh lamb, the industry united in a programme of promotion across the UK during ‘Love Lamb Week’ on 1-7 September.
2020 was the week-long initiative’s sixth anniversary. Once again, it received support from Hybu Cig Cymru – Meat Promotion Wales (HCC), AHDB in England, QMS in Scotland, and LMC in Northern Ireland, as well as the National Sheep Association (NSA), Red Tractor and farming unions.
Love Lamb Week was set up in 2015 by the late Rachel Lumley, a passionate Cumbrian sheep farmer who wanted lamb to get the attention it deserves.
Through her leadership, as well as support from farmers and industry bodies, Love Lamb Week has caught the attention of top chefs as well as national press and broadcast media.
This year’s campaign introduced the second phase of the successful joint HCC, QMS and AHDB ‘Make it Lamb’ campaign, as well as running concurrently with HCC’s seasonal promotion of the PGI Welsh Lamb brand, which kicked off on August 1.
The campaign focused on encouraging people to try new recipes at home, as well as emphasising the sustainable and low-intensity ways in which home-produced lamb is farmed.
The campaign aimed to build on recent retail success for lamb.
Figures for the 12-week period covering May, June and early July showed that consumer spending on lamb in Britain was £139.6 million, up 19.2% on the same period last year. The data also showed a substantial increase in families either coming back to lamb or purchasing lamb for the first time.
HCC produced a new range of resources to help people get involved in Love Lamb Week.
New recipe booklets are available from independent butchers which are members of HCC’s Welsh Lamb and Welsh Beef Butchers’ Club, and social media resources are available to share.
Also, more of HCC’s popular red meat recipe videos will be released. These have been produced by leading chefs from their own kitchens, and have so far racked up over a million views on Facebook alone.
HCC Marketing Manager Rhys Llywelyn said, “Campaigns to promote lamb at retail, to help offset the loss of the eating out market, have been very successful this year, with consumers trying out new recipes helping to drive a major increase in sales.
“As well as continuing our own effective marketing of PGI Welsh Lamb, we’re also working together with our partners across the industry and with retailers large and small to build on this success.
“Love Lamb Week marks another high-point in this campaign, when we get a chance to emphasise lamb’s versatility, and its positive credentials in terms of sustainability and traceability. Customers can be assured that the Welsh Lamb that’s plentiful in shops at this time of year is traceable right back to the farm in Wales where it was reared.”
Janet Finch-Saunders MS – the Shadow Minister for Rural Affairs – welcomed this year’s “Love Lamb Week” saying: “The word ‘iconic’ is used a lot, but Welsh Lamb – which has Protected Geographical Indication status – is an iconic Welsh product, is different and has special characteristics that are unique to Wales and cannot be replicated anywhere else.
“It a combination of our wonderful landscape, variable weather, and fantastic farmers that produce such good meat.
“It’s a fantastic product, is sustainable, contributes to the estimated £690 million* red-meat industry in Wales as well as supporting significantly the estimated 220,000 farming jobs in Wales, and above all is delicious, nutritious, and very versatile.”
Mrs Finch-Saunders urged people across Wales to visit their local butcher for Welsh Lamb, recipes, and cooking tips not just during Love Lamb Week, but also all year round.
Farming
Dairy farmers hit hard as average incomes plunge by up to 62%
DAIRY FARMERS in Wales have suffered a major financial blow, with incomes falling by 62% in real terms between April 2023 and March 2024, according to recent figures. Average farm business income during this period dropped to just £70,900—a significant decline from previous years.
FALLING MILK PRICES
The primary cause of this downturn has been a sharp reduction in farmgate milk prices. After record highs in 2022, milk prices fell dramatically in early 2023, leaving many farmers struggling to make ends meet. This drop in revenue has had a ripple effect across the sector.
RISING COSTS
At the same time, input costs for feed, fertilizer, and fuel have remained stubbornly high. Although there has been some stabilization in feed prices, the overall cost of production continues to strain farm finances. Many farmers report that rising costs are eroding already slim profit margins.
LABOUR CHALLENGES
Labour shortages have also played a role. The dairy sector, which relies heavily on skilled workers, has faced difficulties in recruiting staff, a problem made worse by post-Brexit immigration rules. As a result, many farms have had to pay higher wages, further cutting into their earnings.
REGULATORY BURDENS
Environmental regulations have added another layer of financial stress. Farmers have been required to invest in costly infrastructure, such as improved slurry storage systems, to meet new standards. While these measures aim to protect the environment, they have placed additional pressure on farmers already grappling with tight budgets.
UNPREDICTABLE WEATHER
Weather volatility has also contributed to the challenges. Unpredictable conditions have impacted forage quality and availability, affecting milk yields and increasing costs for supplementary feed.
CALLS FOR SUPPORT
Industry leaders are calling for greater support to help dairy farmers weather the storm. They are urging the government to provide relief measures and address the ongoing issues of market volatility and regulatory costs.
Farmers’ Union of Wales Deputy President, Dai Miles said: “The latest statistics on Farm Business Incomes in Wales demonstrate the economic reality of attempting to maintain levels of profitability against a backdrop of increasing costs and red tape.
“Dairy farms have seen significant declines due to both an average increase of 10% in overall farm business costs coupled with reductions in income.
“Across the board, however, the proportion of farm businesses in Wales generating a negative income continues to increase to over 20%. At the very least, this demonstrates the need for the future Sustainable Farming Scheme to offer an equal level of economic stability, currently provided through the Basic Payment Scheme, the maintenance of which for 2025 has been welcomed by the industry.”
LOOKING AHEAD
Despite the challenges, some industry analysts remain cautiously optimistic, suggesting that stabilizing milk prices and improved market conditions could provide relief in the coming year. However, without significant intervention, many fear that the sector may continue to struggle.
Dairy farming has long been a cornerstone of the Welsh economy, and the current crisis serves as a stark reminder of the need for robust support for this vital industry.
Farming
Farmers’ Union of Wales responds to Foot and Mouth case in Germany
THE FARMER’S UNION OF WALES has responded to reports of a confirmed case of Foot and Mouth disease (FMD) in Germany.
The disease was identified on 10 January in a water buffalo on a farm in Märkisch-Oderland, Brandenburg, marking Germany’s first case of FMD in nearly 40 years.
Foot and Mouth disease does not pose a risk to human health or food safety.
In response, the UK Government has implemented a ban on the import of cattle, pigs, and sheep from Germany. Additional measures include the suspension of import health certificates for live animals and fresh meat from species susceptible to Foot and Mouth disease.
Commenting on the development, FUW President Ian Rickman said:
“The recent case of Foot and Mouth disease in Germany will be a source of concern for livestock farmers across Europe.
The news inevitably brings back memories of the devastating impact the disease had on the agriculture sector and the countryside in 2001. This serves as a timely reminder of the importance of stringent border checks to prevent such diseases from entering the UK.
We welcome the proactive steps taken by the German authorities and the UK Government’s decision to ban livestock imports from Germany. As the situation unfolds, we will closely monitor developments and encourage livestock keepers to remain vigilant.”
Farming
West Wales dairy farm leads the way in sustainable agriculture
A Welsh farming family is making significant strides in reducing the environmental impact of their dairy business, achieving an impressive carbon footprint of 1.06kg CO2 equivalent (CO2e) per kilogram of fat and protein corrected milk (FPCM).
Roger and Catherine Howells, who run Blaengelli Farm in Whitland, attribute this achievement to years of investment in infrastructure and a steadfast commitment to high animal welfare standards.
Sustainable efforts and key milestones
The Howells family continues to evolve their sustainability journey, recently participating in an assessment funded by Lloyds Banking Group through the Soil Association Exchange. This comprehensive evaluation examined six critical areas: soil, biodiversity, animal welfare, water, carbon, and social impact. The resulting analysis provided the family with tailored insights to identify areas for further improvement.
“As part of our contract with our milk processor, we’ve taken part in sustainability audits for the past five years, so we’re pretty well versed in this area,” Roger explained.
“However, we saw this as an opportunity to build a full picture of the farm and thought it might support us in looking more closely at our soil health. The assessment considered soil pH, phosphate and potash levels, as well as copper and magnesium, which we hadn’t analyzed before,” he added.
Tailored action plan for improvement
The audit process provided Blaengelli Farm with a bespoke action plan, highlighting areas where environmental and operational efficiencies could be achieved. Farms undergoing this process are also signposted to funding opportunities to implement recommended improvements.
The Howells family scored particularly high in animal welfare, reflecting their focus on herd management and disease prevention.
However, their sustainability efforts have faced challenges. A recent TB outbreak forced the family to double their youngstock numbers to replace lost animals, increasing their replacement rate from 25% to 50%. Consequently, methane emissions rose, leading to an increase in their CO2e footprint to 1.27kg CO2e per kilogram of FPCM.
Tackling challenges with innovation
Despite setbacks, the Howells remain committed to progress. Measures to address their farm’s environmental impact include:
- Introducing clover to reduce nitrogen inputs.
- Applying farmyard manure to fields with low phosphate levels.
- Planting deeper-rooting grasses and legumes to boost soil organic matter and carbon capture.
- Adjusting soil pH to improve fertilizer efficiency.
“We’ve already started applying farmyard manure to low-phosphate and potash fields and plan to apply lime to fields that weren’t at the optimum pH at the time of testing,” said Roger.
A wider initiative for sustainable agriculture
The achievements at Blaengelli Farm are part of a broader effort by Lloyds Banking Group to support farmers transitioning to sustainable practices. By funding over 80% of farms participating in the Soil Association Exchange assessment, the bank is helping establish a robust environmental baseline for UK agriculture.
Lee Reeves, UK Head of Agriculture at Lloyds Bank, highlighted the importance of this partnership:
“The partnership between Lloyds Banking Group and the Soil Association Exchange is the most ambitious of its kind, focusing on building a holistic view of farming’s environmental impact.
“By providing farmers with the tools and finance they need, we’re helping the sector to adapt during a great time of change.”
This pioneering approach positions Blaengelli Farm and others like it at the forefront of the transition to sustainable agriculture in Wales and beyond.
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