Farming
Consumers appreciate locally-sourced food
A SURVEY from Weetabix has found that almost a third of UK consumers admit the Covid-19 pandemic has made them realise how important locally sourced products are to the UK economy, with 48 per cent of Brits actively looking for locally sourced items in the supermarket.
A third of those polled say they have been more supportive of local British businesses both during and since lockdown, than ever before. More than a third do so to be more ethical in their shopping habits, whilst over two thirds hope to support local farmers and almost half do so for healthier and fresher produce.
The survey comes as Weetabix unveiled a stunning crop circle in the British countryside during this year’s harvest to raise awareness of the value of locally produced food to the UK economy.
Carefully produced over 36 hours, the crop circle highlights Weetabix’s commitment to working exclusively with local farmers. The company sources of the wheat in Weetabix Original biscuits from within 50-miles of their mills in rural Northamptonshire.
The crop circle was created on Antony Pearce’s wheat field at Moat Farm, Stoke Mandeville.
Antony Pearce commented: “As a British farmer it’s comforting to see some positives emerge from the first half of the year with people looking to support local businesses more and seeking to have a greater understanding of where their food comes from. We have grown the highest quality wheat to meet Weetabix’s high standards for 10 years and are proud to be one of the farms that fall within the 50-mile radius of their factory.”
A further 51 per cent believe that by ‘buying local’ they are helping the economy and 45 per cent hope to reduce their ‘food miles’ – the distance food has travelled before it arrives at our homes.
In fact, more than a third say they check the food miles of items when shopping by looking up the country of origin, believing the benefits of buying goods with fewer food miles to be include a lower carbon footprint (64 per cent), helping preserve UK farms (54 per cent) and less pollution (57 per cent).
When it comes to meals, breakfast is believed to be the dish with the least food miles behind it – possibly due to the likes of eggs, cereals and milk. A further 29 per cent also believe fewer food miles will mean they receive healthier food and 58 per cent think the goods will be fresher as they have travelled less.
Francesca Theokli, Marketing Director at Weetabix commented: “Our study showed that more than two thirds believe companies are not transparent enough about where their food is grown and produced. So we wanted to create this crop circle to highlight our ongoing commitment to locally sourcing the highest quality wheat from a 50 mile radius of our home and help consumers make an informed choice when selecting what to have for breakfast.
“There are many ways Brits can support local farmers and being careful about where breakfast is sourced is one simple step.”
The research also revealed:
• Items people are likely to buy which have been grown and produced in the UK were found to include butter (49 per cent), eggs (71 per cent) and strawberries (55 per cent).
• Whereas the likes of teabags (22 per cent), bananas (13 per cent) and chocolate (19 per cent) are believed to be difficult to purchase ‘locally’.
• A further 31 per cent feel there are limited options of local products in supermarkets and as a result, 45 per cent of Brits would like to see the big brands sourcing local ingredients to lead the way.
Farming
Special farming role for senior Pembrokeshire councillor
AN OFFICIAL special farming role for Pembrokeshire’s deputy leader is to be established following a call made to full council, the first time the council has had such a role for a senior member.
In a question to council leader Cllr Jon Harvey, heard at the December meeting of Pembrokeshire County Council’s full council meeting, Conservative group leader Cllr Di Clements asked: “With the recent changes in the budget from the UK Labour Government on Inheritance Tax and Agricultural Property Relief, many Pembrokeshire farmers are feeling concerned for the future of their family farms, many in Pembrokeshire which have been in the same family for generations.
“I have always found it disappointing that in all the years I have been a councillor, and the major contribution farming has to this county’s economic, cultural and environmental well-being, there has never been a Cabinet Member’s title with rural affairs or farming, or agriculture within it.
“To show that this council recognises the importance of agriculture, and the hundreds of millions of pounds generated by farming, will the Leader consider including it in one of the titles of his Cabinet Members’ portfolio?”
Responding, Cllr Harvey said: “I full share your perspective; it’s true this council has never had a Cabinet member with this role; however I can reconsider, I regard all aspects of rural life as vitally important.”
He told members farming and rural affairs came under the portfolio of the deputy leader [Cllr Paul Miller], adding: “we’re all aware of the changing aspects of rural life at the moment, we do have a rural affairs champion in Cllr Steve Alderman, but I’ve had a conversation with the deputy leader and agreed to review this title to reflect the importance of the role and will happily make an announcement in the next few days.”
Cllr Clements responded: “These words say a lot, it shows this council recognises the importance of the most constant and probably most important business in the county.”
Farming
Call for Pembrokeshire to oppose farming inheritance tax withdrawn
A CALL on Pembrokeshire County Council to oppose government changes to inheritance tax affecting family farms has been withdrawn, but its proposer hopes his motion will return to a future meeting.
At the Budget, Chancellor Rachel Reeves announced farmers would have to pay inheritance tax on agricultural property and land worth more than £1 million at a rate of 20 per cent, with a £3m threshold for couples passing on their farms.
This compares to a 40 per cent rate on other estates.
A Notice of Motion by Councillor Aled Thomas, ‘relating to Protecting British Family Farms and Preserving Rural Communities’ was to be heard at the December 12 meeting of Pembrokeshire County Council’s full council meeting.
Cllr Thomas, who stood as a Conservative candidate for Ceredigion-Preseli in the 2024 general election, asked that: “Pembrokeshire County Council notes its concern to the proposed changes to inheritance tax announced by the Labour Government in the recent Autumn budget, which would scrap Agricultural Property Relief (APR).
“APR has been instrumental in allowing British family farms to remain intact across generations, supporting food security, sustaining rural communities, and aiding environmental stewardship. This tax is estimated to impact over 70,000 family farms, leaving the average farming family with a tax bill of at least £240,000, which will force many to sell portions of their land or close entirely, paving the way for corporate ownership over family ownership.”
It called on the council to resolve to “oppose the Labour Government’s changes to inheritance tax affecting family farms,” to “advocate for the exemption of family farms to preserve the UK’s food security, rural communities, environmental initiatives,” and to “commit to maintaining its county council farms portfolio, particularly to encourage younger and new generations of farmers into the industry”.
It finished: “This council urges all councillors to stand with Britain’s family farms, to support our rural communities, and to protect the environment by formally rejecting this proposed ‘family farm tax’.”
At the December 12 meeting Presiding Member Cllr Simon Hancock informed members the notice had been withdrawn from the meeting.
Speaking after the announcement, Cllr Thomas, himself a farmer, said: “There was a dispute whether I should have been allowed to submit it as I am a farmer, so I took advice from the monitoring officer that I should withdraw it until I can get a dispensation from the standards committee to speak on the matter.”
He said he hoped to get the motion resubmitted to be heard at the next council meeting.
Farming
Welsh Lamb shines at the Winter Fair Taste Awards
THE ROYAL WELSH WINTER FAIR TASTE AWARDS, showcasing the finest native lamb breeds of Wales in a celebration of sustainability, flavour and culinary excellence, were hosted by the Royal Welsh Agricultural Society (RWAS).
The awards, held in collaboration with Cambrian Training Company, the Culinary Association of Wales and the National Culinary Team Wales, spotlighted the exceptional quality of Welsh Lamb and its unique characteristics.
The competition aimed to promote native Welsh Lamb breeds and emphasise their distinct flavours, encouraging chefs, businesses and consumers to consider Welsh Lamb a premium product.
The RWAS says the competition provides a vital platform to showcase the exceptional flavours of native Welsh Lamb breeds while promoting sustainable farming practices.
These lambs are grass-fed, raised in Wales and come with full traceability from farm to fork. The initiative aims to highlight the story behind the meat and the dedicated efforts of farmers in preserving these breeds.
Societies representing seven native Welsh Lamb breeds participated in the competition, held at the Cambrian Training Company building on the Royal Welsh Showground at Llanelwedd.
Each breed’s lamb was expertly cooked by chefs and presented to a distinguished panel of judges, including Dilwyn Evans, a vet featured on TV series ‘Clarkson’s Farm’, Steven Owen, Castell Howell development chef, Neil Fenn, Professor Rhian Goodfellow, OBE and Arwyn Watkins, OBE, executive chair of Cambrian Training Group.
The breeds showcased included Badger Face Welsh Mountain (Torddu and Torwen), Balwen Welsh Mountain, Black Welsh Mountain, Clun Forest, South Wales Mountain, Llanwenog and Pedigree Welsh Mountain.
Each lamb had been bred, born and reared in Wales, ensuring sustainable and traceable farming practices.
The awards highlighted the diversity among native Welsh Lamb breeds, from the Torddu and Torwen’s hardy nature to the Llanwenog’s docile temperament and premium meat quality.
Farmers and breed societies demonstrated the unique traits of their lambs, such as flavour, sustainability and adaptability to diverse farming environments.
Arthur Davies (South Wales Mountain) and I. T. Davies & Son (Clun Forest) were declared joint winners of the Royal Welsh Winter Fair Taste Awards. Both breeds impressed the judges with their remarkable flavour, tenderness and quality, showcasing the very best of Welsh Lamb.
The event emphasised the importance of promoting the culinary excellence of Welsh Lamb alongside its visual appeal in show rings.
Guest judge, Dilwyn Evans said: “It has been an absolute honour to judge the Royal Welsh Winter Fair Taste Awards and experience first-hand the superior taste of native Welsh Lamb.
“This exceptional meat not only embodies the rich heritage and dedication of Welsh farming but also highlights the importance of preserving these unique breeds and the sustainable practices behind them.”
The RWAS thanked the judges and Cambrian Training Group for their continued support, helping ensure the lambs were cooked to perfection for the competition.
With the awards, Wales has cemented its position as a leader in premium lamb production, bringing the exceptional flavours of its native breeds to the forefront of the culinary world.
Pictured top of page: Taste Test joint winners, Arthur Davies (South Wales Mountain) and I.T . Davies (Clun Forest) with the judges.
-
Top News3 days ago
Pembrokeshire man jailed after repeatedly punching pregnant wife
-
Top News2 days ago
Police investigate dogs seen persistently chasing sheep on Pembrokeshire airfield
-
Entertainment6 days ago
Reef’s 30th Anniversary Tour hits Tenby in 2025
-
News6 days ago
Thai mother’s harrowing 999 call: “I felt like a robot, I felt twisted, I killed my son”
-
News4 days ago
Dyfed-Powys Police launches attempted murder investigation
-
Health7 days ago
As many as 100,000 people in Wales could have Long Covid
-
Crime7 days ago
Seventeen deaths at Parc Prison: Calls for action after MP inquiry
-
Community7 days ago
Man, 83, dies in property fire near Llanybydder