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Ashley Keegan jailed for life for brutal Cardigan murder of John Bell

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A VIOLENT man who stabbed his victim in the back seven times in a brutal attack has been jailed for life for his murder.

Ashley Keegan will serve a minimum of 20 years for the murder of 37-year-old John Bell in Cardigan on July 21 this year.

The 22-year-old had been drinking outside his home in Golwg y Castell on the afternoon and evening of July 20.

As the day went on, his behaviour became more erratic, including becoming abusive to Mr Bell and his friend Daniel Saunders, when they arrived at the home of his neighbour, Daniel’s mother, Amanda Simpson.

At around 11.40pm, Daniel was taken out and put in a taxi my Amanda, when Keegan once again became abusive.

The taxi pulled off and during the argument that followed Amanda was pushed to the floor.

Keegan then turned on Mr Bell, approaching him and throwing multiple punches to his head.

Mr Bell, the court heard, did not retaliate, instead holding his hands up by his chest trying to calm things down, or his arms up protecting his head and face and moving backwards.

Mr Bell then walked off down the hill.

Knife resized SOH.png

Instead of leaving him walk away, Keegan was then seen walking to his driveway and picking up a large kitchen knife, before going after his victim.

He approached him from behind, raised his hand high and stabbed Mr Bell repeatedly.

At no point did he turn around – no defensive wounds were found – and instead he walked away from the street.

Keegan was then seen to throw the knife away, before heading to his home, where he told his partner Chloe Phillips: “I’ve stabbed him”. 

Just before midnight, police received several reports of both the incident witnessed on Golwg y Castell and of member of the public who had seen John Bell, injured and bleeding on Cardigan Bridge.

Police attended Castle Street and located Mr Bell seriously injured in a side street adjacent to Fusion restaurant.

Despite efforts to save him, he died at the scene. 

Victim: John Bell

A post-mortem examination revealed seven stab wounds to Mr Bell’s back, which resulted in him losing a significant amount of blood.

Speaking following the sentencing, DCI Gareth Roberts said: “Today’s sentencing of Ashley Keegan to life imprisonment for the brutal murder of John Bell at Cardigan in July 2021 is welcomed.

“Our thoughts are with John’s family at this time. The devastating impact of his tragic, unnecessary loss will be long lasting for this close-knit family.

“John’s family have been respectful and dignified throughout the criminal justice process and no outcome can compensate for their loss, but I hope some comfort will come from the imprisonment of a dangerous, violent offender that will not be able to harm others.   

“Keegan’s actions on the evening of Tuesday, 20th July, 2021 were brutal and cowardly. Neither Keegan nor John were previously known to each other and John’s death was an unnecessary act with no prior motive.

“Keegan was intoxicated with his behaviour deteriorating throughout that afternoon. John came to Golwg y Castell to visit a friend and an altercation instigated by Keegan occurred. John walked away from that altercation and Keegan chose to return to the garden of a premises within the estate and pick up a knife that had been left there. Keegan had an opportunity to walk away but chose to pursue John and in a cowardly act stabbed John Bell seven times to the back area.

“John was unlikely aware of Keegan’s presence and had no defence wounds.

“Despite being severely injured, John managed to walk away some 150 yards from Golwg y Castell towards Cardigan Bridge where he later tragically died despite the best efforts of emergency services.

“Ashley Keegan did not raise the alarm or call an ambulance, instead he hid in Cilgerran Wildlife Centre until his capture.

“Our thanks must go to the brave witnesses who saw events and gave crucial information to identify Keegan as the offender and provide the evidence to ensure this successful prosecution.

“The investigative response was swift and effective, with a number of police resources mobilised to ensure that justice was served.

“Nationally, there is an increasing prevalence for individuals to carry knives. We’re fortunate in the Dyfed-Powys area that such violent offences using weapons are rare and infrequent.

“However, the tragic consequences are realised in cases such as this. Dyfed-Powys Police continue to work with our partners to raise awareness of the risks of individuals carrying weapons and remove dangerous weapons from our communities. This case has shown that any person carrying weapons presents a significant risk to the life of others and themselves, if their own weapon is used against them.”

Anyone with information around the use of weapons is asked to report it to Dyfed-Powys Police, either online at: https://bit.ly/DPPContactOnline, by emailing [email protected], or by calling 101. If you are deaf, hard of hearing, or speech impaired text the non-emergency number on 07811 311 908. Alternatively, contact the independent charity Crimestoppers anonymously by calling 0800 555111, or visiting crimestoppers-uk.org.

Business

Welsh Govt shifts stance on business rates after pressure from S4C and Herald

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Ministers release unexpected statement 48 hours after widespread concern highlighted in Welsh media

THE WELSH GOVERNMENT has announced a new package of tapered business rates relief for 2026-27, in a move that follows sustained pressure from Welsh media — including S4C Newyddion and The Pembrokeshire Herald — over the impact of revaluation on small businesses.

In Milford Haven, the hard-pressed pub sector is already feeling the impact: the annual bill for The Lord Kitchener is rising from £5,000 to £15,000, while rates at the Kimberley Public House have nearly doubled from £10,500 to £19,500. The Imperial Hall’s rates are increasing from £5,800 to £9,200, prompting director Lee Bridges to question why businesses “are being asked to pay more when we use less services”. In Haverfordwest, the annual rates bill for Eddie’s Nightclub is increasing from £57,000 to £61,500.

A written statement, issued suddenly on Wednesday afternoon, confirms that ministers will introduce a transitional “tapering mechanism” to soften steep increases for tourism, hospitality and small independent operators. Full details will be published with the draft Budget later this month.

The announcement comes less than two days after The Herald’s in-depth reporting brought forward direct concerns from Pembrokeshire business owners and councillors, highlighting the uncertainty facing one of Wales’ most important local industries.

Herald reporting credited by senior councillor

Cllr Huw Murphy

Pembrokeshire County Council Independent Group Leader Cllr Huw Carnhuan Murphy publicly thanked The Herald for pushing the issue into the spotlight.

In a statement shared on Wednesday, Cllr Murphy said: “Welcome news from Welsh Government. Thanks to Tom Sinclair for running this important item in the Herald in relation to the revaluation of businesses and the consequences it will have for many.

He added: “Newyddion S4C hefyd am redeg y stori pwysig yma ynghylch trethi busnes.,” which in English is “and thanks to S4C Newyddion as well for running this important story about business taxes.”

He added that the Independent Group “will always campaign to support our tourism and agriculture industry, on which so many residents rely within Pembrokeshire”.

Media spotlight increased pressure on Cardiff Bay

On Monday, ministers said business rates plans would be outlined “within the next two weeks”.
By Wednesday afternoon — following prominent coverage on S4C and continued pressure from The Herald — Welsh Government released an early written statement outlining new support.

Industry sources told The Herald they believed the level of public concern, amplified by the media, “forced the issue up the agenda much faster than expected”.

A cautious welcome for ‘better than nothing’

Cllr Murphy welcomed the partial support, though he stressed it fell short of what many businesses had hoped for.

“This isn’t the level of support many were hoping for,” he said, “but it is certainly much better than nothing.”

Draft Budget expected soon

The full tapered support scheme will be detailed in the Welsh Government draft Budget, expected within a fortnight.

Tourism and hospitality representatives have reserved final judgment until the figures are published, but many have expressed relief that some support will continue, following weeks of uncertainty.

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Crime

Pembroke rape investigation dropped – one suspect now facing deportation

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DYFED-POWYS POLICE have closed an investigation into an alleged rape and false imprisonment in Pembroke after deciding to take no further action. One of the two men originally arrested is now in immigration detention and faces deportation.

The incident took place on Main Street over the weekend of 8–9 November 2025. Police were called at 9:45am on Sunday 9 November after reports of a woman in distress. She was taken to hospital for treatment.

Two men – aged 36 and 27 – were arrested at the scene on suspicion of rape and false imprisonment. They were subsequently released on bail while enquiries continued.

On Tuesday (2 December 2025), the force announced the criminal investigation has concluded and no charges will be brought. A police spokesperson said the decision took full account of the victim’s wishes.

Outcome for the two suspects:

  • The 36-year-old man has been transferred to the custody of the Home Office Immigration Enforcement team and is now detained pending deportation.
  • The 27-year-old man has been released with no further police action.

A Dyfed-Powys Police statement read: “This investigation was not terrorism-related, and we have no knowledge of any linked incident in Monkton. All rumours suggesting otherwise are incorrect.”

The force has also dismissed separate community speculation that the men entered the UK illegally on fraudulent passports or were due in court this week on terrorism charges.

Detectives stressed that every report of rape or serious sexual assault is treated seriously and victims are supported throughout. Anyone affected has been directed to specialist services, details of which are available on the force website.

No further police updates are expected.

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News

Baby C trial: Mother breaks down in tears in the witness box

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She tells jury Christopher Phillips repeatedly offered to babysit her seven-week-old son alone in weeks before life-changing injuries were discovered

THE MOTHER of Baby C – the seven-week-old boy allegedly raped and seriously injured by Christopher Phillips – has begun giving evidence at Swansea Crown Court.

Speaking in a barely audible voice from the witness box and frequently breaking down in tears, the woman (who cannot be named for legal reasons) described the rapid deterioration of her infant son’s health in the weeks after she began a relationship with Phillips, whom she met on Tinder.

The couple started messaging shortly after Baby C’s birth in November 2020. The mother’s Tinder profile featured a photograph of herself cradling her newborn son.

She told the jury that all of their meetings took place at her flat in Pembrokeshire. Initially, Phillips paid no attention to the baby, but after about three weeks he began showing interest in the child.

“He sent me a message saying that if I ever needed time to myself – for shopping or anything – he would stay in the flat with the baby,” she said. She declined the offer, explaining to the court: “I didn’t know him well enough to leave my baby alone with him. You don’t leave your baby with someone you barely know.”

Days after Baby C received his first vaccinations, the child began screaming in his sleep. The mother described the cries as sounding “as if someone was snapping his bones” – a family expression she said she had grown up hearing.

A few days later she discovered extensive bruising to the baby’s bottom, a swollen testicle and blood in his nappy. Alarmed, she confided in her sister and parents. Her mother (the baby’s grandmother) immediately suspected deliberate harm, referring to “some paedo” and urging her daughter to seek urgent medical help.

The following day the mother contacted her health visitor and GP. When she told Phillips about the appointments, he became angry.

“He wasn’t shouting, but his tone was different,” she said. “He was worried it would get out in the community and that he would be seen as a suspect. He told me to ‘nip it in the bud’. He said that once it had blown over he would put his offer back on the table – the offer to look after the baby. But I still wasn’t going to accept it.”

On another occasion she walked in while Phillips was changing the baby’s nappy and noticed Sudocrem around his finger “as if it had come from a pot”. She told the jury she did not own a pot of Sudocrem.

On 19 January 2021, following further concerns, Baby C was examined at West Wales General Hospital. Doctors examined his testicle and anus. The mother said she felt “horrible” taking him in but “relieved and reassured” when they were allowed home with advice.

Back at the flat, however, Phillips complained that her refusal to let him have alone time with the baby was “annoying” him and accused her of “micro-managing”. “I was just looking after my baby,” she said.

The mother then described the events of 24 January 2021, the night she dialled 999.

Baby C began screaming in a way she had never heard before. “It wasn’t a cry of pain exactly, but I knew something was terribly wrong,” she said.

At the time the screaming started, Phillips was in the baby’s room, supposedly changing his nappy. When she tried to go in, Phillips told her to stay in the living room. Ignoring him, she entered and saw Phillips fastening the nappy. He then left the room without putting the baby’s babygro back on – something she said immediately struck her as wrong.

Baby C was taken to hospital in a critical condition with catastrophic injuries. He survived but suffered life-changing harm.

The mother denies two charges of causing or allowing a child to suffer serious physical harm and two charges of child cruelty by neglect.

Christopher Phillips (37), of Warrior Reach, Burton, Pembrokeshire, denies eleven counts of sexual penetration of a child under 13, four counts of causing grievous bodily harm with intent and one count of assault occasioning actual bodily harm, all between 20 December 2020 and 25 January 2021.

Cross-examination of the mother by the prosecution is due to begin tomorrow (Thursday, Dec 4). Closing speeches and the judge’s summing-up are expected next week, with the jury likely to retire to consider verdicts on Tuesday.

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