News
Economy Minister vists Pembrokeshire as tourism businesses gear up for Easter

AS TOURISM businesses across Wales gear up for Easter, Economy Minister, Vaughan Gething, visited businesses in Pembrokeshire who are looking forward to welcoming visitors following new developments and investment.
The team at Folly Farm have had a busy winter working on new attractions to keep the visitor experience fresh for new and returning guests. A new accommodation development has had funding from the Welsh Government and the Minister had the opportunity to see one of the luxury lodges which will open to the public in the summer
A further eight safari lodges will arrive at the end of the year, which will overlook the rhino enclosure. The Minister also had an opportunity to see the Touring and Camping Park which has this week received a 5 star Visit Wales grading.
In addition to the accommodation, other developments, include a new indoor soft play area, eight brand new Takeuchi mini-diggers for the Big Dig attraction supplied by J Davies of Lampeter, a new native species enclosure on the zoo, extensive themed development for the rare breed paddocks and new land train carriages.
Chris Ebsworth, managing director at Folly Farm, said: “We’re looking forward to a busy Easter and Summer season at the attraction having had a record-breaking February half term. Advanced bookings for our accommodation are strong and we’re looking forward to our first full season of operation in two years. A heavy level of investment this Winter means there’s lots of new attractions to see and our usual annual maintenance plan means everything is looking fabulous!”
The Economy Minister said: “It’s been an incredibly difficult couple of years for the visitor economy. Two years ago, we had to take the very difficult decision to restrict people’s travel in order to keep Wales safe from Coronavirus, which meant tourism businesses weren’t able to welcome visitors for Easter.
“However, research now shows there is higher confidence and comfort levels, and the UK public anticipate taking significantly more overnight trips in the next 12 months, than the previous 12 months.
“Visit Wales marketing campaigns have been keeping Wales front of mind throughout the winter, as people regain confidence and look ahead to booking holidays.
“Since the start of the pandemic, the Welsh Government has pulled every lever possible to back Welsh businesses. We’ve provided in excess of £2.6bn funding to Welsh businesses, in a package has helped protect in excess of 160,000 Welsh jobs which might otherwise have been lost. We also extended our 100% business rate relief package for retail, hospitality and leisure businesses until the end of March 2022. To support businesses over the next 12 months, we’re providing a £116m package of non-domestic rates relief for businesses in the sectors most directly affected by the Covid-19 pandemic. This means retail, leisure and hospitality ratepayers in Wales will receive 50% non-domestic rates relief for the duration of 2022-23.
“In recovering from the pandemic, our ambition is to grow tourism for the good of Wales and to do this we will grow tourism by extending the season, promoting Wales during less busy times of the year and promoting areas of Wales which are quieter.”
One of the challenges facing the sector following the pandemic is recruitment, as many businesses are seeing a shortage of staff. The Welsh Government has been working with the sector on a recruitment campaign to highlight the range of personal development opportunities and potential career paths on offer in the sector. Folly Farm and The Grove of Narberth have worked with Visit Wales on the Experience Makers campaign to highlight roles are careers.
The Minister also visited the Grove of Narberth. The five-star hotel is part of Seren collection in Wales, and the portfolio of venues has been working hard to address the recruitment issues facing the sector.
At the start of 2022 flexible working practices were introduced, meaning that all staff can work to a four-day-a-week rota with no adjustment to salary, whilst being paid for any extra shifts. Those staff who wished to remain on a five-day week, also had the option to do so. It follows the introduction of a four-day week for chefs at the hotel in 2016. The business has also introduced a profit sharing scheme where members of staff will share in the ongoing success of the business, alongside other staff package improvements including long service holiday rewards.
Neil Kedward, Managing Director of Seren, said: “We’re delighted to have made this progressive and important change for the individuals across our businesses Grove of Narberth, Coast Restaurant in Saundersfoot, and Beach House Restaurant in Oxwich. We are already seeing the impact of this change in helping our teams find real balance in their lives, having more quality time with family and friends, and feeling energised and more focused on achieving their goals at work. We have invested significantly over the years to get the product right in each venue, and so now we are well placed to invest much more in our people.”
The Minister added: “As we build a stronger, fairer, greener Welsh economy.We are committed to investing in our people, through the Young Person’s Guarantee and a strong employability and skills offer, including apprenticeships. Apprenticeships can help futureproof, motivate and diversify a workforce – offering people the chance to gain high-quality vocational skills. They are also crucial to our ambitious post-Covid economic recovery plans. That’s why we have committed to creating a further 125,000 all-age apprenticeship places over the next five years.”
Entertainment
Biggest feature film shot entirely in Wales released today

HAVOC, the biggest feature film ever shot entirely in Wales, premieres today (Friday, April 25) on Netflix. Backed by Welsh Government agency Creative Wales, the high-octane action-thriller stars Tom Hardy and is written and directed by Welsh-born Gareth Evans, known for The Raid, Apostle, and Gangs of London.

The film follows a deal gone wrong, with a bruised detective battling through a criminal underworld to rescue a politician’s estranged son. Production took place at Great Point Studios in Cardiff, Dragon Studios in Bridgend, and on location throughout South Wales.
Wales is rapidly emerging as one of Netflix’s key global production hubs. Recent hits like Sex Education—filmed at multiple South Wales locations over four seasons—were made possible through Creative Wales support, creating hundreds of local jobs and over 60 trainee placements. Many of these roles have led to permanent employment for young Welsh creatives.
According to a new economic impact report by Netflix, its Welsh-based productions have contributed over £200 million to the UK economy since 2020, involving more than 500 businesses across Wales.
In recognition of its Welsh roots, HAVOC will be available with Welsh-language subtitles, continuing Netflix’s commitment to accessibility and cultural inclusion. Previous Welsh-subtitled releases include The Adam Project, starring Ryan Reynolds, and Dal Y Mellt, the first Welsh-language drama on Netflix originally produced for S4C.

HAVOC is the latest in a series of high-profile productions supported by Creative Wales. Past successes include HBO’s House of the Dragon, Amazon’s Young Sherlock, and the acclaimed biopic Mr Burton.
To date, Creative Wales has invested £28.6 million in the screen sector—an investment projected to generate over £342 million for the Welsh economy. For every £1 invested, nearly £12 has been returned, funding over 420 trainee placements and apprenticeships and helping to build a sustainable pipeline of Welsh creative talent.

Anna Mallet, Vice President of Production, UK at Netflix, said: “From Sex Education to The Crown, and now HAVOC, some of our most beloved titles were filmed or produced in Wales. Blessed with incredible creative talent and beautiful natural landscapes, Wales is an amazing place to make entertainment. We’re proud that our Welsh productions continue to create enduring cultural and economic opportunities.”
Jack Sargeant, Culture Minister for Wales, added: “We are immensely proud of our Welsh creative industries, which employ over 35,000 people. With world-class infrastructure for film and television, we’re delighted to work with Netflix, HBO, Amazon and others to bring major productions to Wales. These collaborations support jobs, skills development, and bring significant investment into our economy—while showcasing the best of Wales to a global audience.”
Entertainment
Paddle steamer Waverley returns to Pembrokeshire ports this summer

THE WORLD’S last seagoing paddle steamer, Waverley, is set to steam back into South West Wales this summer, with scheduled stops in Tenby, Fishguard, and Milford Haven.
Waverley will sail the Bristol Channel from June 2 to June 25, offering a series of scenic day trips and evening cruises. Among the standout voyages is the Pembrokeshire Islands Explorer Cruise departing Milford Haven on Monday, June 2, taking passengers around Skokholm, Skomer, and Ramsey islands — a rare chance to take in some of Wales’ best wildlife and coastal scenery from the deck of a historic steamship.
Tenby residents will want to mark Tuesday, June 24, in their calendars, as Waverley makes her only appearance in the town this year. The day includes a cruise from Penarth to Tenby’s picturesque harbour, followed by an evening sailing past Caldey Island and along the stunning Pembrokeshire coastline en route to Milford Haven.
Waverley will round off her Welsh visit on June 25 with her first public sailing from Fishguard in more than three decades — a momentous occasion for the port town.
Other highlights in the packed itinerary include three trips to the remote Lundy Island (June 3, 15, and 17), where passengers can enjoy time ashore exploring the rugged island where the Bristol Channel meets the Atlantic.

As part of this year’s Railway 200 celebrations, Waverley will also link up with three heritage steam railways — the West Somerset, Brecon Mountain, and Lynton & Barnstable lines — offering passengers a unique opportunity to combine steamship travel with a nostalgic train ride.
This season also sees more evening cruises than ever before. On June 9, passengers can enjoy a tranquil evening journey up the River Severn from Penarth, passing under its iconic bridges. Another evening cruise, taking in the Holms islands on June 20, will help raise funds for the restoration of the historic Motor Vessel Balmoral.
On June 18, the Captain’s Choice Cruise sails from Porthcawl to Minehead before tracing the dramatic Exmoor coastline to Ilfracombe. Passengers from Porthcawl will also have the option to take the West Somerset Railway or explore the towns of Minehead and Ilfracombe — or even head over to Lundy.
While on board, passengers can experience the magic of steam travel — hear the ship’s telegraph ring, peer into the Engine Room, and watch the paddles turn through portholes. With full catering on board, guests can enjoy anything from a light snack and afternoon tea to a hot meal in the saloon or a drink in one of Waverley’s period-style lounges. A souvenir shop is also available for those looking to take home a memento.
The iconic vessel is currently in Glasgow receiving over £1 million worth of maintenance and upgrades ahead of the 2025 season, which also marks 50 years since Waverley was saved for the nation and began sailing in preservation.
Captain Dominic McCall, Waverley’s skipper, said: “We’ve put together a fantastic schedule for South West Wales so that both locals and visitors can enjoy a trip on this unique vessel. I’m especially looking forward to cruising the Bristol Channel again — it’s one of my favourite stretches of water.”
To help make sailings more accessible, coach pick-up points have been arranged at various locations including Bridgend and Chepstow.
Special ticket deals are available throughout the season, including ‘kids for £1’ (ages 5–16), free travel for under 5s, and free companion tickets for seniors on selected dates.
Cruises start in Scotland on May 16 before Waverley heads south to Wales.
Tickets are on sale now and can be booked via www.waverleyexcursions.co.uk or by calling 0141 243 2224.
News
Social care crisis reveals urgent need for funding reform

INCREASING demand, flatlining budgets, and systemic neglect are pushing adult social care to the brink—especially in rural areas like Pembrokeshire.
Across Wales and England, councils are sounding the alarm: local government funding is no longer sufficient to sustain social care services without sacrificing other essential provisions. Pembrokeshire, facing one of the steepest funding gaps in Wales, is at the sharp end of the crisis.
Mounting pressures on councils
In Wales alone, councils identified £106 million in in-year pressures for adult social care in 2024–25, with a further £223 million forecasted—amounting to 40% of all local government funding pressures. An ageing population and increasingly complex care needs are driving costs ever higher. National projections suggest that by 2037, spending on community care services for older people will have risen by 177%.
Pembrokeshire is particularly exposed. The county’s demographic profile, combined with historic underfunding, leaves it struggling to meet rising demand. The gap between the actual cost of providing care and the budget allocated to pay for it is one of the widest in Wales.
When social care costs exceed budget forecasts, councils are left with stark choices: cut other services, lay off staff, or dip into reserves. Pembrokeshire County Council has established a reserve fund to tackle in-year pressures—but this is a temporary fix, not a long-term solution.
The consequences are already visible. Day-care closures, reductions in library and leisure funding, and hiring freezes have all taken their toll. County Hall, once a hub of local services, is now a ghost of its former self.
Care homes under strain
While councils administer social care budgets, most care home services in Pembrokeshire are delivered by private providers—businesses that must remain profitable to survive. Yet the rates they receive vary wildly between counties. Pembrokeshire pays higher rates than its neighbours, but even this is not enough to guarantee stability.
Care homes face rising costs, particularly from increases to National Insurance and the Real Living Wage. One local group running six care homes reports a £150,000 annual cost increase due to these changes. This raises the risk of closures and forces families to shoulder top-up fees.
Smaller, independent care homes—of which Pembrokeshire has many—are particularly vulnerable. Without urgent intervention, some may shut their doors for good.
Chronic staff shortages
Recruiting and retaining staff in rural areas is another serious challenge. Pembrokeshire’s geography and limited transport infrastructure make it harder to attract qualified care workers. The result is high workloads, stress, and burnout for existing staff.
Domiciliary care services are especially strained. Community providers such as Community Interest Care CIC rely heavily on overseas staff, as many local residents are unwilling or unable to take up care work. The reasons are clear: physically demanding roles, unsocial hours, and poor pay compared to less stressful jobs.
According to Care Inspectorate Wales, nearly a quarter of social care workers are experiencing financial hardship, and a significant number are dissatisfied with their pay.
The burden of unpaid care
The crisis extends beyond formal care. Research from Carers Week shows that 23% of Welsh adults—around 584,000 people—now provide unpaid care to family or friends, the highest proportion in the UK. In total, unpaid care in Wales is estimated to be worth £8.1 billion annually.
This hidden workforce provides 96% of all care, often at enormous personal cost. Nearly half of unpaid carers have given up paid work, while many more have cut back on food, heating, or transport to make ends meet. Over half say they cannot manage monthly expenses, and a growing number are turning to foodbanks.
Yet the Welsh and UK governments continue to rely on unpaid carers as a cornerstone of their care strategy, offering minimal financial support in return. While small-scale grants exist, access is limited and the process is often confusing and burdensome.
A system in denial
The situation lays bare two urgent and interlinked policy failures: the outdated model of local government finance and the fragmented, underfunded system of social care provision.
Councils are being asked to deliver 21st-century care with 20th-century funding tools. Piecemeal reform—pilot schemes, short-term pots of money, and local fixes—cannot address the scale of the challenge.
Comprehensive reform is needed, but political appetite is lacking. Promised reviews of local government funding remain stalled, while plans to better integrate health and social care remain vague and underfunded. The idea of a national care service has merit, but no roadmap exists—nor any clarity on how such a service would be paid for.
The uncomfortable truth is that as people live longer, often with complex conditions, the cost of care will only increase. Without bold action and honest debate—on taxation, on responsibilities, and on priorities—the crisis in social care will deepen.
And in places like Pembrokeshire, the cracks are already wide open.
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