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Consumers in Wales ‘willing to pay the price’ to help tackle climate change

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THE MAJORITY of people in Wales are still committed to tackling the climate crisis despite rising energy prices and severe cost of living pressures, according to new research by The Co-operative Bank.

The survey showed that 67 per cent of adults in Wales believe it is still important to invest in green energy solutions to tackle climate change even if the Green Levy adds to the cost of household energy bills. This is the majority sentiment across all income levels, including those on lower incomes, showing that environmentally conscious consumers are prepared to pay the price to help tackle the climate emergency.

Climate change also topped the rankings as the most urgent social and environmental issue across the UK, coming above other issues including poverty and food insecurity. The survey found 45 per cent of people in Wales agree that addressing the climate crisis is one of the most important issues facing the country. Meanwhile, 71 per cent of people in the region said that companies should be more transparent about their business practices when it comes to their environmental credentials.

The study also asked consumers to share their thoughts on how their bank should conduct itself on environmental and social matters. The research showed that 35 per cent of people would ask their main bank account provider to do more to support environmental and social issues and that 37 per cent would like their bank to consult them on its approach to these challenges.

The findings come as The Co-operative Bank unveils its refreshed customer-led Ethical Policy, which sets out renewed and ambitious environmental and social commitments based on feedback from circa 50,000 customers.

Speaking about the research, Co-operative Bank CEO Nick Slape said: “It is clear that climate change is a major concern for UK consumers and a concern that we share with our customers. Tackling climate change has been a priority for the Bank over the last three decades since our customers told us through our values and ethics poll that the environment matters to them.

“Consumers today want to know that they have a voice on the most important issues which is why we recently asked our customers, through our sixth Values and Ethics Poll, what their key concerns were and how we, as their bank, could help. Around 50,000 of our customers across the UK took part and their answers informed the latest update to our Ethical Policy with renewed commitments to our customers, on how we use their money, and how we act as a business aligned with the priorities of our changing world.

“Our latest policy is structured around customers’ concerns for our planet, for people and for our communities. Under each of these pillars we outline what we’ll campaign for; stating the positive steps we’re taking on issues ranging from biodiversity to social justice, reflecting the evolution in our customers’ views since we first conducted this unique, large scale survey of our customers’ priorities back in 1992.”

The Co-operative Bank, marking its 150th year of business rooted in co-operative values and ethics, continues to champion the fight against climate change. As the first UK bank to sign the Paris Pledge, denying finance for coal mining and power generation, The Co-operative Bank has been beyond carbon neutral for over a decade, and has not sent any operational waste to landfill for the last two years with 70 per cent of its waste recycled in 2021. The Bank also remains committed to its energy targets and in 2021 reduced its energy consumption by 18 per cent year-on-year and sourced all directly procured electricity from renewable sources.

With the best ESG score of any UK high street bank The Co-operative Bank is proud to support the Zero Hour campaign and back The Climate and Ecology Bill, which recently had its first reading in the House of Lords. The campaign for the Climate and Ecology Bill launched with its first introduction in Parliament in September 2020. Zero Hour is a mass mobilisation campaign and has the backing of 151 cross-party MPs and Peers, over 200 councils have passed motions in support of the Bill, 25,000 members of the public have signed up to the campaign and over 450 businesses, community groups and NGOs support the Bill.

Dr Amy McDonnell, Zero Hour Campaign Director said: “2022 is a crucial year for our planet. The Climate and Ecology Bill is an ambitious proposal for a new law. It contains a robust strategy for tackling the twin nature and climate crisis in a joined-up way, and it ensures the public get a say on finding a fair way forward. Zero Hour, the campaign for the Bill, is proudly partnering with The Co-operative Bank, an organisation that has a clear commitment to tackling this important issue and a long history of campaigning on the causes that matter most to its customers. The findings from The Bank’s recent research shows that combating climate change is one of the most important issues that the UK faces today and consumers are behind a huge and growing drive for big, bold changes to UK legislation.”

Business

Thousands of homes in rural Wales gain from faster 4G boost

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RURAL Wales is seeing a major upgrade in mobile connectivity, with faster 4G now live in several areas. Seven locations across North, South West, and West Wales are benefitting from new 4G mast upgrades funded by the UK Government’s Shared Rural Network (SRN), aimed at closing the digital gap between rural and urban areas.

The upgrades, which went live on Thursday (Nov 14), bring improved 4G coverage to communities including Bontddu, Llanelltyd, Llanarmon Dyffryn Ceiriog, Penmaenpool, Tabor, Snowdonia National Park, and Bontgoch. Local businesses, emergency services, and residents are expected to benefit from faster internet access, which supports daily communication, business opportunities, and economic growth.

There is a £170 million agreement with Openreach to provide gigabit-capable broadband to 70,000 remote Welsh properties

Technology Secretary Peter Kyle said: “Fast, reliable connectivity is essential for modern life and should be available from Cardiff to the remotest parts of Wales. Today’s upgrades bring us closer to making this a reality.”

SUPPORTING DIGITAL INCLUSION

As part of the rollout, Peter Kyle and Telecoms Minister Sir Chris Bryant visited Ebbw Vale to discuss digital inclusion with charity and industry leaders. They met with representatives at BGfm, a digital inclusion hub in Blaenau Gwent, to learn about how connectivity impacts daily life in Welsh communities.

Telecoms Minister Bryant said: “We are working tirelessly to make sure rural communities aren’t left behind online.

“These upgrades mean businesses can now operate without connectivity limitations, 999 services are better equipped to respond, and residents and tourists can stay connected across the Welsh countryside.”

ADDRESSING CONNECTIVITY GAPS

An estimated 1.5 million homes across the UK remain without internet access, limiting people’s ability to access essential services such as banking and healthcare. In addition to the SRN upgrades, the Chancellor has allocated over £500 million in next year’s budget for digital infrastructure expansion, targeting these underserved areas.

Welsh Secretary Jo Stevens highlighted the importance of this investment, particularly for rural Wales, where fast, reliable internet can be transformative.

“Connectivity is critical for day-to-day life in rural areas – from supporting local businesses to ensuring emergency services are just a call away,” Stevens said.

The upgraded masts, previously limited to EE customers and emergency 999 calls, now serve a wider user base, bringing essential internet access to more people without requiring new infrastructure.

Ben Roome, CEO of Digital Mobile Spectrum Limited, said: “With the activation of five new SRN sites, Wales is seeing the tangible benefits of the Shared Rural Network, bringing crucial connectivity to rural communities.”

GOVERNMENT INVESTMENT IN REMOTE WALES

The improvements come alongside a £170 million agreement with Openreach to provide gigabit-capable broadband to 70,000 remote Welsh properties, helping future-proof digital access in even the most isolated locations.

The latest upgrades mark another step in the Government’s mission to improve mobile coverage and close the connectivity gap across Wales, creating opportunities and supporting economic growth across rural communities.

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Business

Pembrokeshire Coast National Park Authority invites businesses to advertise in mag

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As 2024 comes to a close, Pembrokeshire Coast National Park Authority is encouraging local businesses to prepare for the year ahead by reserving advertising space in Coast to Coast, Pembrokeshire’s highly regarded, award-winning visitor magazine.

Launching its 43rd edition in Easter 2025, Coast to Coast provides a prime opportunity for businesses to reach a wide audience, with a readership exceeding one million people.

The bilingual publication, distributed across Pembrokeshire’s busiest locations and parts of Carmarthenshire and Ceredigion during peak tourism months, is a valuable resource for both visitors and residents. From unique products and delicious offerings to exciting experiences, businesses of all types can benefit from the exposure Coast to Coast offers. The magazine is available in hundreds of outlets countywide and has become an essential guide for anyone looking to explore the best of Pembrokeshire.

“Over the years, Coast to Coast has established itself as the must-have summer guide, packed with inspiration for exploring the Park,” said Marie Parkin, Head of Marketing and Communications for the Authority. “In addition to showcasing our visitor attractions such as Carew Castle and Tidal Mill, Castell Henllys Iron Age Village and Oriel y Parc, National Park Discovery Centre, the magazine includes practical information like maps, bus schedules and tide tables.”

“From scenic walks and beach days to rich insights into the Park’s heritage, culture, and wildlife, Coast to Coast offers something for everyone. Our Activities and Events listings ensure families can enjoy a full calendar of experiences,” Marie Parkin added.

With advertising deadlines set for early January 2025, businesses are encouraged to act swiftly to secure their spot and avoid disappointment.

For more information about advertising in Coast to Coast, please contact [email protected] or call 01646 624895.

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Business

Kurtz addresses Employment and Skills Convention

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SENEDD Member Samuel Kurtz kicked off an Employment and Skills Convention at the Cardiff City Stadium recently, organised by the Learning and Skills Institute. The event sought to unite organisations, businesses, and training providers to discuss critical issues surrounding employment and skills development across Wales.

The convention featured a panel of distinguished speakers, including local Samuel Kurtz MS, who is the Shadow Minister for the Economy and Energy; Rhys Morris, Managing Director of The Busy Group; and Megan Hooper, Director for Employment and Skills at Serco. Together, they explored strategies for increasing employment and the positive impacts this can have on individuals, young people, and the broader community.

Following the event, Samuel Kurtz said: “It was a privilege to speak at this convention and to underscore the vital role of collaboration between government and the private sector in aligning skills and training with the evolving needs of our economy.

“By enhancing skills and creating jobs, we can foster a resilient workforce that will not only meet today’s demands but also drive essential green infrastructure projects, ensuring a prosperous future for young people in Wales.

“Welsh Government Ministers must acknowledge their role in addressing high levels of economic inactivity. Introducing employment targets is essential to support people in re-entering the workforce and contributing to Wales’ economic growth.”

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